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Platform-A Expands Strategic Partnership with Scottrade

Otilia Otlacan | March 10, 2009 | 2 Comments

Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]

The Onion Selects Quattro Wireless

Otilia Otlacan | March 10, 2009 | 0 Comments

Exclusive Ad Network Deal; Leverages Quattro Wireless’ Technology Platform for Mobilization WALTHAM, Mass. – The Onion, “America’s Finest News Source,” has selected Quattro Wireless, mobile’s trusted ad network, for an exclusive mobile advertising and publishing partnership. As an exclusive publisher in the Quattro Mobile Ad Network, The Onion will leverage Quattro’s full-service Ad Sales and [...]

AMA Houston Chapter to Name Marketer of the Year on March 2

Otilia Otlacan | March 2, 2009 | 0 Comments

Use of Mobile Marketing in Presidential Campaign Subject of Keynote HOUSTON – Houston’s Marketer of the Year (MOTY) will be announced March 2, 2009 by the American Marketing Association Houston Chapter at an evening reception being held at the Alley Theatre. The AMA Houston 2008 MOTY winner is chosen from 33 Best of Category winners [...]

AMA Houston Chapter to Name Marketer of the Year March 2

Otilia Otlacan | February 12, 2009 | 2 Comments

Use of Mobile Marketing Subject of Keynote HOUSTON – Houston’s Marketer of the Year (MOTY) will be announced March 2, 2009 by the American Marketing Association Houston Chapter at an evening reception being held at the Alley Theatre. The MOTY is chosen from 33 Houston companies, organizations and institutions that were voted “Best of Category” [...]

New Media Research Expert Mimi Ito to Keynote Technology Luncheon at NAB Show

Otilia Otlacan | February 10, 2009 | 1 Comment

WASHINGTON – Renowned digital media research scientist Mimi Ito will keynote the NAB Show Technology Luncheon, exploring how people use new digital media and mobile technologies in their everyday lives. The Luncheon will be held Wednesday, April 22 in Las Vegas. As a research scientist and cultural anthropologist, Ito primarily focuses on how children and [...]

The University of San Francisco Prepares New Generation of Interactive Experts With First and Only Internet Marketing Certificate Program Offered 100% Online

Otilia Otlacan | January 30, 2009 | 3 Comments

New Master Certificate Program Equips Professionals and Organizations With the Tools, Tactics and Best Practices of Integrated Online Marketing TAMPA, Fla. – In today’s turbulent economy, companies require more accountability for marketing dollars than ever before – prompting a significant advertising shift from traditional media to an ever-evolving array of interactive strategies that offer immediate, [...]

US Based Software Giant Novell Appoints Search Laboratory: Yorkshire Search Engine Marketing Specialists

Otilia Otlacan | January 20, 2009 | 2 Comments

LEEDS, England – One of the world’s largest infrastructure software companies has appointed a Yorkshire-based company to manage its Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns. Novell, based in Waltham, MA, USA known for its infrastructure software including SUSE® Linux Enterprise, an operating system in use by businesses worldwide, has specific requirements for its [...]

The New York Times to Offer Front Page Ads

Otilia Otlacan | January 12, 2009 | 0 Comments

CBS is First Advertiser to Appear in the Ads That Debuted Last Week NEW YORK – The New York Times announced that it has begun offering ad placements on its front page below the fold. CBS was the first to appear. “This high impact placement represents an exciting new opportunity for our advertisers to reach [...]

Verve Wireless Signs New Partners, Building Out the Largest Local Mobile Ad Network Covering the Top 200 DMAs; Launches Mobile Couponing Applications for Publishers

Otilia Otlacan | December 17, 2008 | 0 Comments

Chicago Sun-Times, The San Diego Union-Tribune, Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International Join Verve’s List of Over 140 Local Media Partners SAN DIEGO – Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced that the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh [...]

New Sprint Ads Tout Value, Network Superiority and Focus on the Overall Wireless Customer Experience

Otilia Otlacan | December 2, 2008 | 0 Comments

OVERLAND PARK, Kan. – Sprint (NYSE: S) has released a series of ads that position the company as the industry leader in value, network superiority, customer service and wireless user experience. The ads, which began running on Nov. 23, challenge Verizon and AT&T head-on and issue a call for wireless customers to “Join the Now [...]

MillerCoors Taps Bromley as Hispanic Media Agency of Record

Otilia Otlacan | December 1, 2008 | 0 Comments

CHICAGO – MillerCoors today announced that San Antonio-based Bromley Communications won the competitive pitch to become its Hispanic media planning and buying agency of record. Bromley will lend its Hispanic media planning and buying expertise to MillerCoors within the newly formed dedicated media unit, MC Media. MC Media also consists of Draftfcb, Initiative and Kinetic. [...]

Outside-the-Box Mobile Ads Drives Business to Local Advertisers

Otilia Otlacan | November 19, 2008 | 0 Comments

Unique, Cost-Effective Service Reaches New Clients and Supports the Community with Free Local Deliveries REDWOOD CITY, Calif. – Outside-the-Box Mobile Ads announces an exciting new service: Driving business to advertisers, while giving back to the community with free deliveries for non-profits. This unique business-community partnership benefits businesses by associating their brands with many good causes [...]