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	<title>Ad Operations Online &#187; algorithmic search</title>
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	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
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		<title>Ai Media Group Acquires Top Marketing and Advertising Veteran as Incoming CEO</title>
		<link>http://www.adoperationsonline.com/2009/01/29/ai-media-group-acquires-top-marketing-and-advertising-veteran-as-incoming-ceo/</link>
		<comments>http://www.adoperationsonline.com/2009/01/29/ai-media-group-acquires-top-marketing-and-advertising-veteran-as-incoming-ceo/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 08:15:07 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[advertising industry]]></category>
		<category><![CDATA[advertising solutions]]></category>
		<category><![CDATA[advertising veteran;]]></category>
		<category><![CDATA[Ai Media Group]]></category>
		<category><![CDATA[algorithmic search]]></category>
		<category><![CDATA[Andy Fenster;]]></category>
		<category><![CDATA[Big Flower Holdings;]]></category>
		<category><![CDATA[business intelligence]]></category>
		<category><![CDATA[Deloitte & Touche;]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[dollar advertising;]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hamilton College;]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Rutgers;]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine marketing services;]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Sergio Alvarez]]></category>
		<category><![CDATA[The New York Times Company]]></category>
		<category><![CDATA[Top Marketing;]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2577</guid>
		<description><![CDATA[Ai Media Group is delighted to acquire talented marketing and advertising veteran as new, incoming CEO NEW YORK &#8211; Ai Media Group, the innovative search marketing firm based in New York, announces the addition of its new CEO, Andy Fenster. Mr. Fenster’s experience in the marketing and advertising industry includes his previous employment as Vice [...]]]></description>
			<content:encoded><![CDATA[<p>Ai Media Group is delighted to acquire talented marketing and advertising veteran as new, incoming CEO</p>
<p>NEW YORK &#8211; Ai Media Group, the innovative search marketing firm based in New York, announces the addition of its new CEO, Andy Fenster. Mr. Fenster’s experience in the marketing and advertising industry includes his previous employment as Vice President and Controller of Big Flower Holdings, a $2.5 billion dollar advertising and marketing services company based in New York.</p>
<p>Mr. Fenster also spent 12 years at The New York Times Company serving in executive financial positions, including Corporate Executive Director and Assistant Corporate Controller. He also formerly served as a Senior Manager at Deloitte &amp; Touche. He received an MBA from Rutgers and a BA from Hamilton College.<br />
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<p>“We are thrilled that Andy has joined us to help meet the increased demand for the proven solutions that Ai Media Group provides to agencies and clients,” says Sergio Alvarez, Chief Operating Officer of Ai Media Group. “Andy will bring his in-depth knowledge and experience in finance and accounting to our organization and greatly assist in building strategic relationships as we continue to move forward.”</p>
<p>“I am looking forward to working with the team at Ai and adding my skills in the financial arena to our formidable team. As we enter 2009, Ai is well positioned to generate continued growth and offer better advertising solutions, despite a challenging economic environment,” said Mr. Fenster.</p>
<p>This recent growth can be traced in part to Ai Media Group’s cutting-edge search engine marketing services, which have been advanced by its strong working relationship with Google. Google offers a specialized team to support Ai Media Group accounts and enhances Ai Media Group’s unique proprietary platform.</p>
<p>About Ai Media Group:</p>
<p>The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and to act as consultants in order to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists. For more information, visit http://aimediagroup.com/.</p>
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		<item>
		<title>Scour.com CEO Dan Yomtobian to Join Panel at Search Engine Strategies Chicago</title>
		<link>http://www.adoperationsonline.com/2008/12/11/scourcom-ceo-dan-yomtobian-to-join-panel-at-search-engine-strategies-chicago/</link>
		<comments>http://www.adoperationsonline.com/2008/12/11/scourcom-ceo-dan-yomtobian-to-join-panel-at-search-engine-strategies-chicago/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 08:15:45 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Advertising Events]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Strategies]]></category>
		<category><![CDATA[ABCSearch;]]></category>
		<category><![CDATA[Aftervote.com;]]></category>
		<category><![CDATA[algorithmic and human powered search;]]></category>
		<category><![CDATA[algorithmic search]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Chicago Hilton]]></category>
		<category><![CDATA[Dan Yomtobian;]]></category>
		<category><![CDATA[Daniel Yomtobian;]]></category>
		<category><![CDATA[Media Corp.;]]></category>
		<category><![CDATA[meta search engine;]]></category>
		<category><![CDATA[Scour.com;]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SHERMAN OAKS;]]></category>
		<category><![CDATA[social search engine;]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[www.scour.com;]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2045</guid>
		<description><![CDATA[Yomtobian to Address Topic “Is There Life Beyond Google?” SHERMAN OAKS, Calif. &#8211; Social search engine Scour.com today announced that CEO Daniel Yomtobian will participate in a panel at the Search Engine Strategies Chicago conference. The panel will explore the topic “Is There Life Beyond Google?” The conference takes place December 8-11, 2008, at the [...]]]></description>
			<content:encoded><![CDATA[<p>Yomtobian to Address Topic “Is There Life Beyond Google?”</p>
<p>SHERMAN OAKS, Calif. &#8211; Social search engine Scour.com today announced that CEO Daniel Yomtobian will participate in a panel at the Search Engine Strategies Chicago conference. The panel will explore the topic “Is There Life Beyond Google?” The conference takes place December 8-11, 2008, at the Chicago Hilton.</p>
<p>Yomtobian will discuss the promise of human-powered, or social, search as a complement to Google’s primarily algorithmic search. The session is scheduled for Monday, December 8th, at 3:00 PM – 4:00 PM.</p>
<p>The panel will explore a variety of alternative and specialty search engines that provide innovative features and attributes not readily available on Google. The Web is overflowing with so much information that no single search engine can possibly find it all. While Google&#8217;s market share is dominant today, there is still tremendous opportunity for its competitors to grow.<br />
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<p>Launched in July, Scour is a meta search engine, gathering results from Google, Yahoo! and MSN. People are rewarded with VISA gift cards for searching, voting and commenting on results. One point is awarded for each search, vote or comment. Accruing 6500 points translates into a $25 reward. Scour has paid out many users already.</p>
<p>Check out Scour on YouTube: <a rel="nofollow" href="http://www.youtube.com/watch?v=7fLQ6a-DAuw&amp;feature=related" target="_blank">http://www.youtube.com/watch?v=7fLQ6a-DAuw&amp;feature=related</a></p>
<p>ABOUT SCOUR.COM</p>
<p>Scour.com is a social search engine that bridges the gap between algorithmic and human powered search. Scour rewards people for searching, voting, commenting and referring friends. Launched in 2008, Scour was previously Aftervote.com, which was acquired by ABCSearch, an Internext Media Corp.company, in 2008. To learn more about Scour, visit <a rel="nofollow" href="http://www.scour.com" target="_blank">www.scour.com</a>.</p>
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		<item>
		<title>Yahoo! Announces Termination of Services Agreement by Google</title>
		<link>http://www.adoperationsonline.com/2008/11/06/yahoo-announces-termination-of-services-agreement-by-google/</link>
		<comments>http://www.adoperationsonline.com/2008/11/06/yahoo-announces-termination-of-services-agreement-by-google/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 10:38:33 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Advertising Regulations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advances in products;]]></category>
		<category><![CDATA[advertising services agreement;]]></category>
		<category><![CDATA[algorithmic and sponsored search;]]></category>
		<category><![CDATA[algorithmic search]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Department of Justice;]]></category>
		<category><![CDATA[display advertising platform;]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Internet brand]]></category>
		<category><![CDATA[Internet destinations]]></category>
		<category><![CDATA[search experience]]></category>
		<category><![CDATA[search quality;]]></category>
		<category><![CDATA[substantial progress;]]></category>
		<category><![CDATA[Sunnyvale]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1711</guid>
		<description><![CDATA[SUNNYVALE, Calif. &#8211; Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-684" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/yahoologo.jpg" alt="" width="200" height="140" /></a>SUNNYVALE, Calif. &#8211; Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that <strong>Google has terminated the advertising services agreement</strong> the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s concerns.</p>
<p>While the implementation of the services agreement with Google would have enabled Yahoo! to accelerate its investments in its top business priorities through an infusion of additional operating cash flow, this deal was incremental to Yahoo!’s product roadmap and does not change Yahoo!’s commitment to innovation and growth in search. The fundamental building blocks of a stronger Yahoo! in both sponsored and algorithmic search were put in place independent of the agreement.<br />
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<p>Yahoo! continually optimizes its algorithmic and sponsored search, and we have, in 2008 alone, developed and launched hundreds of improvements all designed to enhance search quality and deliver a more relevant search experience to the company’s users. To that end, Yahoo! has benefited from strong revenue per search (RPS) gains in the U.S. as discussed on the Q3 earnings call. Furthermore, Yahoo! continues to make substantial progress against its Open Strategy and in the deployment of its game changing APT from Yahoo! display advertising platform.</p>
<p>Going forward, Yahoo! plans to continue to provide the cutting-edge advances in products, platforms and services that the industry needs and expects, and intends to be the destination of choice for advertisers and publishers who want to reach one of the largest and most engaged populations of consumers on the web.</p>
<p>About Yahoo!</p>
<p>Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit <a rel="nofollow" href="http://pressroom.yahoo.com" target="_blank">pressroom.yahoo.com</a>.</p>
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		<item>
		<title>Ai Media Group Launches Full Suite of Online Advertising Services</title>
		<link>http://www.adoperationsonline.com/2008/09/03/ai-media-group-launches-full-suite-of-online-advertising-services/</link>
		<comments>http://www.adoperationsonline.com/2008/09/03/ai-media-group-launches-full-suite-of-online-advertising-services/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 10:10:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[Absolut Vodka]]></category>
		<category><![CDATA[advertising methods]]></category>
		<category><![CDATA[Ai Media Group]]></category>
		<category><![CDATA[algorithmic search]]></category>
		<category><![CDATA[Alitalia Airlines]]></category>
		<category><![CDATA[business intelligence]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[digital advertising solutions]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[experience developing web applications]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Olympus America]]></category>
		<category><![CDATA[online advertising innovators]]></category>
		<category><![CDATA[Online Advertising Services]]></category>
		<category><![CDATA[Pfizer Pharmaceuticals]]></category>
		<category><![CDATA[Ron Trenka]]></category>
		<category><![CDATA[sales and technology]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Sergio Alvarez]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Verizon]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=904</guid>
		<description><![CDATA[Seasoned team of online advertising innovators brings expertise to new company NEW YORK &#8211; Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets [...]]]></description>
			<content:encoded><![CDATA[<p>Seasoned team of online advertising innovators brings expertise to new company</p>
<p>NEW YORK &#8211; Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.</p>
<p>Ai Media Group is a new venture headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon&#8217;s SuperPages.com. Ai Media Group is 100% employee owned and operated.<br />
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<p>&#8220;In today’s ever changing digital landscape, offering placement on a few networks is already old news,” says Sergio Alvarez. “Advertisers demand more and count on us to help them understand and track new advertising methods. We work with agency needs, whether it’s video, mobile or social networking. It’s not ‘one product fits all,’ rather which products are right for that advertiser.&#8221;</p>
<p>Incoming Chief Information Officer, Ron Trenka, has over 20 years of experience developing web applications for companies like Olympus America, Pfizer Pharmaceuticals, Alitalia Airlines, Absolut Vodka and others.</p>
<p>&#8220;The push for emerging technologies and different methods of advertising keeps us ahead of the curve,” Trenka says. “Our job is to deliver these results in a package that is easily understood while educating our partners.”</p>
<p>“Ai Media Group is an ideal choice for agencies, Certified Marketing Representatives (CMRs), and local businesses based all over the nation,” says Sergio Alvarez. &#8220;Part of our success comes from working as a team, which in a sales environment can be difficult. We integrate sales and technology into one unit in which independent roles work toward the same goal. In the end, it makes for a comprehensive package for the advertiser.”</p>
<p>About Ai Media Group:</p>
<p>The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and act as consultants to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists. For more information, visit http://aimediagroup.com/.</p>
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