Posts Tagged With: Alex Yoder

Microsoft, Yahoo! Veteran Joins WebTrends to Lead Marketing

» by Otilia Otlacan December 2nd, 2008 at 9:45 am » Comments (0)

New VP brings digital marketing experience, in-depth knowledge of WebTrends solutions PORTLAND, Ore. - WebTrends Inc., a leading provider of web analytics and online marketing solutions, has added Jascha Kaykas-Wolff as vice president of marketing. A former WebTrends customer, Kaykas-Wolff now oversees all WebTrends marketing, including overall strategy, branding, demand generation, advertising and public relations. WebTrends CEO Alex Yoder said, “Jascha is a veteran digital marketer, and brings a successful track record of developing and executing strategies that enhance customer experience and deliver meaningful results. His background with Internet and software companies, along with his first-hand experience with WebTrends, has ideally prepared ...more »

WebTrends Seminars Promote Cost-Conscious Marketing Optimization

» by Otilia Otlacan November 3rd, 2008 at 10:00 am » Comments (0)

Teradata, Brulant and Stratigent partner with WebTrends to offer free, half-day educational seminars in seven U.S. cities PORTLAND, Ore. - WebTrends Inc., a leading provider of web analytics and online marketing solutions, will host a nationwide series of free, educational seminars designed to help marketers gain the holistic perspective of their customers and data that’s critical to success in good economic times and bad. The WebTrends Connect 2008 seminar series will show how to solidify current customer relationships and uncover new business opportunities by squeezing more insight from web site data and extending this information throughout organizations. more »

WebTrends Takes Aim at Billions of Dollars in Wasted Search Advertising

» by Otilia Otlacan August 22nd, 2008 at 10:04 am » Comments (0)

SAN JOSE, Calif.--(BUSINESS WIRE)--Large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008, estimates WebTrends Inc., a leading provider of web analytics and online marketing solutions. WebTrends bases this estimate on results of its new service, WebTrends Ad Director, which will formally debut at the Search Engine Strategies (SES) conference in San Jose, Calif., Aug. 18-21. WebTrends Ad Director utilizes self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks to achieve maximum results. Companies using the solution have seen their return on ad spend increase an ...more »

Ad Ops Daily Briefs: August 19 2008

» by Otilia Otlacan August 19th, 2008 at 6:23 pm » Comments (0)

- Search Engine Marketing (SEM/SEO) industry thrives as Search Engine Strategies (SES) kicks off in San Jose: Led by Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com, SES San Jose is known as the preeminent source of practical knowledge for search marketers. The event kicked off yesterday and will continue through Friday the 22nd. Attendees will participate in diverse sessions geared to address topics on Just the Basics, Social Media, Advanced Advertising, B2B Search, Organic Search, and many others. With more than 80 sessions designed for every skill level, SES San Jose provides the perfect atmosphere for ...more »