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Ads Come Alive as Advertisers Boost Relevancy for Higher ROI
Eyeblaster Tool Makes Adverts Easily Adaptive at Any Time NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads [...]
Priceline.com Joins Super Bowl Advertising Lineup
NORWALK, Conn. – Priceline.com (Nasdaq: PCLN), said that it has succeeded in making a last-minute play to join the lineup of TV advertising sponsors for Sunday’s Super Bowl in Tampa, FL, between the Pittsburgh Steelers and Arizona Cardinals. Priceline.com aired one of its brand new spots featuring William Shatner as The Priceline Negotiator, a relentless [...]
iPod Touch Requests Triple in December According to AdMob December 2008 Metrics Report
Android and iPhone Gaining Smartphone Operating System Market Share SAN MATEO, Calif. and LONDON, January 8, 2009 — AdMob, the world’s largest mobile advertising marketplace, today highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report. iPod Touch requests more than tripled worldwide from November to [...]
Universal McCann Becomes First Major Agency to Partner with SpinVox
Service will be rolled out immediately across UM London departments and made available to total client base LONDON – Universal McCann London has signed a partnership with award-winning Voice-to-Content company SpinVox. The deal is the first of its kind with a major media agency and includes deployment of the full range of SpinVox services across [...]
MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign
Eyeblaster’s Ad Campaign Manager syncs online and mobile channels under one platform New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting [...]
Eyeblaster TV Lures FMCG’s to the Web
Simplifies the Transition from TVCs to Online ads 2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers. Eyeblaster’s new online ad offering will encourage advertisers who are [...]
Examine the World Advertising Industry Market Brief
NEW YORK – Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue. World Advertising Industry Market Brief The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of [...]
Lara Croft Returns in First Full Page North American HD Video Takeover
IGN, JVST and Eyeblaster mix innovation, creativity & functionality together to show how breakthrough creative breaks through New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North [...]
This 2009-2014 World Outlook for Behavioral Marketing and Targeting Report is Now Available
DUBLIN, Ireland – Research and Markets (http://www.researchandmarkets.com/research/48ef91/the_20092014_worl) has announced the addition of the “The 2009-2014 World Outlook for Behavioral Marketing and Targeting” report to their offering. WHAT IS LATENT DEMAND AND THE P.I.E.? The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not [...]
Best of 2008′s Digital Campaigns Announced at Eyeblaster Awards
Agencies and campaigns recognized for breakthrough creative and cross channel integration New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award [...]
Mobile Marketing Association Publishes Updated Global Mobile Advertising Guidelines
Latest Revised Guidelines Address Mobile TV and Video and Multimedia Messaging NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile [...]
Mobile Marketing Association Announces 2008 Global Award Finalists
Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors [...]
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