Posts Tagged With: Africa

Universal McCann Becomes First Major Agency to Partner with SpinVox

» by Otilia Otlacan December 18th, 2008 at 9:45 am » Comments (0)

Service will be rolled out immediately across UM London departments and made available to total client base LONDON - Universal McCann London has signed a partnership with award-winning Voice-to-Content company SpinVox. The deal is the first of its kind with a major media agency and includes deployment of the full range of SpinVox services across UM, services which will also be made available across the agency’s total client base. SpinVox is best known for its voicemail to text service which automatically converts any voice message and delivers it to the subscriber as an SMS to their mobile phone and/or email to their ...more »

MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign

» by Otilia Otlacan December 11th, 2008 at 11:21 am » Comments (0)

Eyeblaster’s Ad Campaign Manager syncs online and mobile channels under one platform New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers. Channel Connect for Mobile, a new offering from Eyeblaster, allows agencies and advertisers to seamlessly integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside ...more »

Examine the World Advertising Industry Market Brief

» by Otilia Otlacan November 26th, 2008 at 9:15 am » Comments (0)

NEW YORK - Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue. World Advertising Industry Market Brief The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and ...more »

Lara Croft Returns in First Full Page North American HD Video Takeover

» by Otilia Otlacan November 24th, 2008 at 10:00 am » Comments (0)

IGN, JVST and Eyeblaster mix innovation, creativity & functionality together to show how breakthrough creative breaks through New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North American full page High Definition video takeover to promote the new video game, TombRaider: Underworld. Leveraging Eyeblaster’s independent position to push product innovation and IGN’s massive online audience, JVST unleashed ‘first-of-its-kind’ takeover ads across IGN’s leading network of gaming sites. The Tomb Raider: Underworld takeover uses an ...more »

This 2009-2014 World Outlook for Behavioral Marketing and Targeting Report is Now Available

» by Otilia Otlacan November 18th, 2008 at 9:00 am » Comments (0)

DUBLIN, Ireland - Research and Markets (http://www.researchandmarkets.com/research/48ef91/the_20092014_worl) has announced the addition of the "The 2009-2014 World Outlook for Behavioral Marketing and Targeting" report to their offering. WHAT IS LATENT DEMAND AND THE P.I.E.? The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes ...more »

Best of 2008’s Digital Campaigns Announced at Eyeblaster Awards

» by Otilia Otlacan November 7th, 2008 at 11:14 am » Comments (0)

Agencies and campaigns recognized for breakthrough creative and cross channel integration New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation. Agencies and campaigns receiving this year’s top honors include: North America People’s Choice HP TouchSmart by Goodby Silverstein & Partners International ...more »

Mobile Marketing Association Publishes Updated Global Mobile Advertising Guidelines

» by Otilia Otlacan November 6th, 2008 at 9:00 am » Comments (0)

Latest Revised Guidelines Address Mobile TV and Video and Multimedia Messaging NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil - The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has published regional ad guidelines since 2005 and globalized the guidelines in April 2008. Key revisions include: - Updated Mobile Web Guidelines - Added recommendation on automatic resizing of Mobile Web ...more »

Mobile Marketing Association Announces 2008 Global Award Finalists

» by Otilia Otlacan November 5th, 2008 at 9:00 am » Comments (0)

Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil - The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com). The MMA received submissions ...more »

Eyeblaster Unleashes Creative Potential with Adobe Creative Suite 4

» by Otilia Otlacan October 20th, 2008 at 6:52 pm » Comments (0)

Streamlined workflow and cross-platform collaboration put designers and developers back in control New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4. “Eyeblaster Workshop v2.0 shares CS4’s timesaving collaborative workflow, making it easy to pass production projects to freelancers or outside resources for approvals and editing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “With Eyeblaster Workshop, Adobe’s CS4 enables designers and developers enhanced communications and more collaboration, allowing them ...more »

Life’s Good for LG Electronics as Mindshare Connects Search & Display

» by Otilia Otlacan October 8th, 2008 at 9:00 am » Comments (0)

New offering from Eyeblaster shows cross synergy between advertising channels NEW YORK - Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand LG Electronics are among those already using Channel Connect for Search, to get an in-depth look at the consumer’s path to conversion across search, standard banners and rich media. “Using Channel Connect for Search and Display, Mindshare was able to pinpoint crucial campaign data and draw important ...more »