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	<title>Ad Operations Online &#187; affiliate networks</title>
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	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
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		<title>Serve 100,000 Ads for a Buck with the New HasOffers Ad Manager</title>
		<link>http://www.adoperationsonline.com/2010/01/25/serve-100000-ads-for-a-buck-with-the-new-hasoffers-ad-manager/</link>
		<comments>http://www.adoperationsonline.com/2010/01/25/serve-100000-ads-for-a-buck-with-the-new-hasoffers-ad-manager/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 07:00:49 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[ad campaign performance]]></category>
		<category><![CDATA[ad management solution;]]></category>
		<category><![CDATA[ad manager]]></category>
		<category><![CDATA[affiliate networks]]></category>
		<category><![CDATA[geo targeting]]></category>
		<category><![CDATA[hasoffers]]></category>
		<category><![CDATA[performance tracking]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=6561</guid>
		<description><![CDATA[SEATTLE &#8211; Those familiar with online advertising know how much technology it takes to support successful advertising campaigns. In 2009, HasOffers quickly became a major supplier of this technology by releasing a faster, simpler, and less expensive solution for tracking large referral advertising campaigns. Today, HasOffers has raised the bar again, combining a full-scale ad [...]]]></description>
			<content:encoded><![CDATA[<p>SEATTLE &#8211; Those familiar with online advertising know how much technology it takes to support successful advertising campaigns. In 2009, HasOffers quickly became a major supplier of this technology by releasing a faster, simpler, and less expensive solution for tracking large referral advertising campaigns. Today, HasOffers has raised the bar again, combining a full-scale ad management solution with their industry acclaimed performance tracking platform.<br />
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<p>The HasOffers Ad Manager is not just another banner rotator. It is a completely comprehensive solution for managing advertisements. With the Ad Manager, marketers create their own banner and text ads within the HasOffers system, using creatives that are already assigned to offers or uploading new creative images and flash banners on-the-fly. They can then add an unlimited number of creative combinations to an offer campaign and utilize advanced optimization algorithms to maximize success. Additionally, by including ads that are geo-targeted to various countries and regions, marketers can quickly create campaigns with worldwide appeal.</p>
<p>After creating a campaign with the Ad Manager, marketers simply copy and past the ad script that was automatically generated. This code can be placed anywhere the marketer wishes to promote the campaign. The process is extremely simple but still provides the robust solutions needed by the most experienced online marketers.</p>
<p>The Ad manager comes with every edition of HasOffers and is a pay-per-usage service. Like with everything at HasOffers, the service is more than affordable at one to two dollars per gigabyte transfer, the equivalent of running 100,000 ads per month for only one dollar. This combined with the tools provided by the HasOffers tracking platform is an unbeatable solution for online advertisers and affiliate networks, saving the time and money required to keep track of several platforms.</p>
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		<title>LinkTrust Partners with RingRevenue to Launch New Pay-Per-Call Service for Online and Offline Advertising</title>
		<link>http://www.adoperationsonline.com/2009/11/10/linktrust-partners-with-ringrevenue-to-launch-new-pay-per-call-service-for-online-and-offline-advertising/</link>
		<comments>http://www.adoperationsonline.com/2009/11/10/linktrust-partners-with-ringrevenue-to-launch-new-pay-per-call-service-for-online-and-offline-advertising/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 08:30:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPA Advertising]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[affiliate networks]]></category>
		<category><![CDATA[call based campaigns]]></category>
		<category><![CDATA[call quality processign engine]]></category>
		<category><![CDATA[campaign management tools]]></category>
		<category><![CDATA[hosted tracking solutions]]></category>
		<category><![CDATA[jason spievak]]></category>
		<category><![CDATA[linktrust]]></category>
		<category><![CDATA[pay per call services]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[ringrevenue]]></category>
		<category><![CDATA[track phone purchases]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5918</guid>
		<description><![CDATA[Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TM SALT LAKE CITY &#8211; LinkTrust and RingRevenue have joined forces to offer pay-per-call services for merchants and networks, opening new streams of revenue for players in the performance based marketing industry. “We&#8217;re excited about the potential for growth in this area,” said Bret [...]]]></description>
			<content:encoded><![CDATA[<p>Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TM</p>
<p>SALT LAKE CITY &#8211; LinkTrust and RingRevenue have joined forces to offer pay-per-call services for merchants and networks, opening new streams of revenue for players in the performance based marketing industry.</p>
<p>“We&#8217;re excited about the potential for growth in this area,” said Bret Grow, president of LinkTrust. “Even with the increase in online purchasing and marketing, the potential to reach consumers making purchases over the phone is huge. But the question has always been: How do affiliates get paid for these leads?”<br />
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Consumers still make millions of purchases over the phone every day, and advertisers spend more than $200 billion dollars a year in offline marketing. The new LinkTrust pay-per-call service bridges the gap between pay-for-performance programs and offline sales. Now LinkTrust partners can more successfully promote those higher-ticket and more consultative products and services that have traditionally been harder to sell online. Affiliates get credit for any lead they generate, whether it&#8217;s a call or a click.</p>
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<p>“Merchants are converting calls into sales at rates of 30-50 percent and frequently see average order values of 1.5 to 2 times that of online orders,” said Jason Spievak, RingRevenue co-founder and CEO. “So merchants want those calls. LinkTrust’s new pay-per-call service enables LinkTrust partners to grow their transaction volume through a single platform they know and trust.”</p>
<p>The LinkTrust pay-per-call service makes it easy to create, track and manage call-based campaigns. Merchants and affiliates can use the real-time reporting and campaign management tools to maximize the ROI on their campaigns. The service is integrated with LinkTrust’s online tracking platform, so it’s easy to use and requires no complex technical integration for networks, merchants or affiliates.</p>
<p>“As the performance marketing landscape continues to evolve, we’re evolving with it,” Grow said. “We’re committed to providing the best tracking and management solutions to our customers, so it was a natural fit for us to partner with RingRevenue, the leader in tracking and managing call-based campaigns.”</p>
<p>LinkTrust pay-per-call is available to existing and new LinkTrust partners. For more information and a complete list of features and benefits of LinkTrust pay-per-call, visit: http://www.linktrust.com/paypercall.</p>
<p>About RingRevenue, Inc.</p>
<p>RingRevenue tracks and manages calls even better than clicks, making it easy for affiliate networks and advertising agencies to track purchases made by phone. RingRevenue’s patent-pending pay-per-call platform makes it easy for online and offline publishers to promote call-based campaigns through the leading affiliate networks, and the company’s proprietary call quality processing engine ensures delivery of the highest-quality callers to advertisers. RingRevenue provides its pay-per-call platform to several leading affiliate networks and agencies. For more information about RingRevenue or to schedule a demo, please visit www.ringrevenue.com or call 866-943-6426.</p>
<p>About Link Trust</p>
<p>LinkTrust Systems is the leader in hosted tracking solutions for the online marketing and advertising industry. LinkTrust has established strong relationships with industry leaders by consistently providing the most accurate tracking and highest level of customer support.</p>
<p>RingRevenueTM and Track Calls Like ClicksTM are pending trademarks in the U.S. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.</p>
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		<title>EDebitPay Announces Gold Sponsorship at Ad:Tech San Francisco 2009</title>
		<link>http://www.adoperationsonline.com/2009/04/14/edebitpay-announces-gold-sponsorship-at-adtech-san-francisco-2009/</link>
		<comments>http://www.adoperationsonline.com/2009/04/14/edebitpay-announces-gold-sponsorship-at-adtech-san-francisco-2009/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 09:00:02 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[ad:tech]]></category>
		<category><![CDATA[Advertising Events]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[ad:tech san franciso]]></category>
		<category><![CDATA[affiliate networks]]></category>
		<category><![CDATA[data monetization]]></category>
		<category><![CDATA[edebitpay]]></category>
		<category><![CDATA[online lead generation]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3707</guid>
		<description><![CDATA[ad:tech San Francisco SHERMAN OAKS, Calif. &#8211; EDebitPay LLC, a top performance-based online marketer and expert in lead generation, announced that it will be a Gold Sponsor at the Ad:Tech San Francisco 2009 conference in April. EDebitPay (EDP) is proud to announce its Gold Sponsorship at this year’s Ad:Tech conference in San Francisco. As the [...]]]></description>
			<content:encoded><![CDATA[<p>ad:tech San Francisco</p>
<p>SHERMAN OAKS, Calif. &#8211; EDebitPay LLC, a top performance-based online marketer and expert in lead generation, announced that it will be a Gold Sponsor at the Ad:Tech San Francisco 2009 conference in April.</p>
<p>EDebitPay (EDP) is proud to announce its Gold Sponsorship at this year’s Ad:Tech conference in San Francisco. As the official registration sponsor, EDebitPay will display a 100-foot sign in the registration area and highly visible signage strategically placed throughout. EDP will be hard to miss! Stop by and visit EDP at its 30-foot booth located on the second floor of the exhibit hall and meet the team who will be happy to discuss new business opportunities.<br />
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<p>With two new, senior affiliate managers added to its dynamic sales team, EDebitPay looks forward to bringing its affiliates stronger and more focused partnerships. Both of these seasoned sales representatives come with a background in online marketing. As the industry increases in size with hundreds of affiliate networks virtually popping up overnight, EDP remains on top with more personalized service, faster response times and the highest converting products. In addition, the EDP marketing team continues to find new and innovative products to release to its network.</p>
<p>Known as one of the largest companies in online lead generation in the industry for financial service products, EDebitPay has expanded into multiple new verticals including biz opps, international markets, retail, health and beauty products, and education / career advancement. An expert in lead generation and data monetization, EDP is able to create the highest converting products, subsequently allowing the company to offer the highest commissions in the market.</p>
<p>In today’s economy, consumers are more concerned than ever about the value of their dollar and how their money is being spent. Recent media focus on online marketing has forced consumers to become more educated about the companies they choose for their online business transactions. With more consumers looking for online products and services, clarity and compliant disclosures are paramount. Recently featured on 21st Century Business (Fox Business Network), EDebitPay was noted for its efforts in these areas.</p>
<p>EDebitPay invites attendees to visit us on the second level at Booth #2243. The show will take place April 21-23 at the Moscone Center in San Francisco. Exhibit hours are from 10:00 a.m. to 6:00 p.m. Tuesday, April 21, and 10:00 a.m. to 5:00 p.m. Wednesday, April 22.</p>
<p>About EDebitPay</p>
<p>EDebitPay (www.EDebitPay.com) was founded in 2002 by CEO Dale Paul Cleveland and President William Richard Wilson. The company has leveraged its strengths in the online performance-based marketing and advertising fields to expand into lead generation for multiple financial service verticals. Additionally, EDebitPay was announced as Number 28 of the Top 100 Financial Services Marketing Companies in the U.S. in 2008. The company was also ranked 27th in the Top 100 Businesses in the Los Angeles region.</p>
<p>Within only three years, EDebitPay saw a 618% growth rate which positioned the company at number 510 overall in the Inc. 5000 list. Through its popular Affiliate Network (www.EDebitPay.net), online marketing, list management services, lead generation, top converting products and vast back-end of lead buyers; EDebitPay truly offers everything needed to produce integrated marketing solutions. For more information, contact EDebitPay Corporate headquarters in Sherman Oaks, CA, at 818-487-0672, x106 or email to info@edebitpay.com.</p>
<p>About Ad:Tech 2008</p>
<p>For more than ten years, Ad:Tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, Ad:Tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.</p>
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		<title>Adknowledge Acquires Lookery Ads</title>
		<link>http://www.adoperationsonline.com/2008/11/07/adknowledge-acquires-lookery-ads/</link>
		<comments>http://www.adoperationsonline.com/2008/11/07/adknowledge-acquires-lookery-ads/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 13:55:50 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Advertising Industry Deals]]></category>
		<category><![CDATA[Adknowledge;]]></category>
		<category><![CDATA[advertising channels;]]></category>
		<category><![CDATA[affiliate networks]]></category>
		<category><![CDATA[Internet service providers]]></category>
		<category><![CDATA[Kansas City;]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Lookery Ads A;]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Missouri;]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[SAN FRANCISCO]]></category>
		<category><![CDATA[social ad network;]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[Technology Crossover Ventures;]]></category>
		<category><![CDATA[typical online advertisements;]]></category>
		<category><![CDATA[web site operators;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1758</guid>
		<description><![CDATA[A recent post in the Cubics Publisher Blog owned by Adknowledge announces the acquisition of Lookery and its ad serving platform. Here&#8217;s the deal: &#8220;Lookery and Adknowledge are pleased to announce that Lookery’s ad serving business has been acquired by Adknowledge / Cubics.com. Lookery has been seeking a company to acquire its ad serving business [...]]]></description>
			<content:encoded><![CDATA[<p>A recent post in the Cubics Publisher Blog owned by <a rel="nofollow" href="http://www.adknowledge.com" target="_blank">Adknowledge</a> announces the <strong>acquisition of Lookery</strong> and its ad serving platform. Here&#8217;s the deal:</p>
<p>&#8220;Lookery and Adknowledge are pleased to announce that Lookery’s ad serving business has been acquired by Adknowledge / Cubics.com. Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery. We found both of those qualities in Adknowledge / Cubics.</p>
<p>The good news is that the transition does not involve changing ad codes, everything is still working as usual and there was no downtime. The only change required on your part is that your ad statistics are now being reported in a Cubics.com publisher account that has been created for you. Your login details have been e-mailed to your account.<br />
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<p>If you are currently operating under a Lookery Guaranteed CPM program, that guarantee will continue under the Cubics system. If the system is not currently displaying your guaranteed value for all traffic, please drop us a line.</p>
<p>Rex is still available to answer your questions and introduce you to the publisher team at Cubics. You can also contact your Cubics publisher representative, Gates, at Adknowledge / Cubics with any questions and to learn more about the company and transition.</p>
<p>Adknowledge / Cubics is the largest social ad network, displaying over 10 billion impressions per month on social networks. They are a 150 person company including brand sales offices in Los Angeles, San Francisco, New York, London &amp; Sydney. Their advertiser depth and industry experience will undoubtedly provide you with the revenue and service you deserve.&#8221;</p>
<p>About Adknowledge</p>
<p>Founded in 2003, Adknowledge is headquartered in Kansas City, Missouri with offices in London, Sydney, San Francisco, New York and Los Angeles. Adknowledge benefits advertisers, publishers and consumers alike by delivering ads that are more relevant than typical online advertisements. The company accomplishes this by utilizing its proprietary and leading-edge targeting technologies across a variety of advertising channels.<br />
In addition, Adknowledge provides full-service solutions to a wide spectrum of publishers seeking to monetize their digital assets. Examples include email list owners, Internet Service Providers, Facebook developers, affiliate networks and web site operators.<br />
Adknowledge is a privately held company with more than 140 employees throughout the world. Overall, our culture is highly focused on developing new technologies and product enhancements. In 2006, Technology Crossover Ventures (portfolio includes C|Net, eHarmony, Fandango, Expedia.com, iVillage, Netflix and more) funded Adknowledge for future expansion.</p>
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		<title>magnify360 Launches Google Cost Optimizer</title>
		<link>http://www.adoperationsonline.com/2008/10/22/magnify360-launches-google-cost-optimizer/</link>
		<comments>http://www.adoperationsonline.com/2008/10/22/magnify360-launches-google-cost-optimizer/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 09:50:48 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Metrics]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Ads by Pricing]]></category>
		<category><![CDATA[CPC Advertising]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Search Marketing (SEM)]]></category>
		<category><![CDATA[123InkJets]]></category>
		<category><![CDATA[866.861.8878]]></category>
		<category><![CDATA[affiliate networks]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Citrix Systems]]></category>
		<category><![CDATA[comparable campaign management tools]]></category>
		<category><![CDATA[conversion optimization solutions]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HSBC Bank]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[Intuit]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Olivier Chaine]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online user experience]]></category>
		<category><![CDATA[search marketers]]></category>
		<category><![CDATA[search marketing clients]]></category>
		<category><![CDATA[Washington D.C.]]></category>
		<category><![CDATA[www.magnify360.com]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1361</guid>
		<description><![CDATA[Leader in Landing Page Optimization Offers Search Marketers a New Tool to Optimize Campaigns and Combat Falling Budgets LOS ANGELES &#8211; Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides [...]]]></description>
			<content:encoded><![CDATA[<p>Leader in Landing Page Optimization Offers Search Marketers a New Tool to Optimize Campaigns and Combat Falling Budgets</p>
<p>LOS ANGELES &#8211; Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the <strong>Google Cost Optimizer</strong>. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.</p>
<p><strong>Google Cost Optimizer</strong> synchronizes in real-time to clients’ Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more. This synchronization enables the tool to calculate campaign performance metrics in clients’ actual dollar values:<br />
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<p>- Individual keyword phrase return on investment (ROI) in real-time</p>
<p>- Cost per click in real-time</p>
<p>- Revenue per click in real-time</p>
<p>- Conversion rate in real-time</p>
<p>- Dollar value lead scoring in real-time</p>
<p>- Campaign ROI in real-time</p>
<p>With this level of granularity into individual keyword and visitor ROI and cost per acquisition (CPA), search marketers can easily manage the performance of their campaigns. magnify360’s Google Cost Optimizer provides the ability for marketers to quickly tie individual leads and/or customers to the exact keyword phrase that generated their click and conversion, indicating which keywords to bolster and which to abandon. This is also possible at the visitor segment or profile level.</p>
<p>“In order for businesses to survive this recession, marketing must be more efficient,” said Olivier Chaine, ceo and founder of magnify360. “We built Google Cost Optimizer so that our search marketing clients can quickly and easily optimize every single penny.”</p>
<p>The data delivered through Google Cost Optimizer’s reporting also communicates the most effective landing page design and content for each keyword and associated visitor segment or profile. Because this information is available in real-time, optimized landing pages for specific keywords and profiles can be deployed much more rapidly.</p>
<p>For clients looking for turn-key landing page optimization, magnify360 offers complete services from creative to html and optimization that rely on the magnify360 Platform and its Google Cost Optimizer tool. Clients can launch optimization with magnify360 in as little as 48 hours. magnify360 plans to launch comparable campaign management tools to the magnify360 Platform for Yahoo!, MSN, Commission Junction (ValueClick), and Atlas this Quarter.</p>
<p>magnify360 brings the reality of 1-to-1 personalization to the online user experience. Based in Los Angeles, CA, magnify360 provides a software-as-a-service (SaaS) platform, called the magnify360 Platform, that optimizes the performance of websites, microsites and landing pages through dynamic content personalization. The magnify360 Platform combines behavioral targeting, multivariate testing and predictive modeling to maximize the performance of online marketing. Enterprise businesses including Intuit, Citrix Systems, HSBC Bank and 123InkJets trust magnify360 to improve visitor engagement and conversion rates while reducing their customer acquisition costs.</p>
<p>Visit magnify360 at Booth #19 during the eMetrics Marketing Optimization Summit, October 20-23, 2008 in Washington DC.</p>
<p>For more information on magnify360, please visit <a rel="nofollow" href="http://www.magnify360.com" target="_blank">www.magnify360.com</a> or call 866.861.8878</p>
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