SEATTLE – Those familiar with online advertising know how much technology it takes to support successful advertising campaigns. In 2009, HasOffers quickly became a major supplier of this technology by releasing a faster, simpler, and less expensive solution for tracking large referral advertising campaigns. Today, HasOffers has raised the bar again, combining a full-scale ad management solution with their industry acclaimed performance tracking platform.
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Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TM

SALT LAKE CITY – LinkTrust and RingRevenue have joined forces to offer pay-per-call services for merchants and networks, opening new streams of revenue for players in the performance based marketing industry.

“We’re excited about the potential for growth in this area,” said Bret Grow, president of LinkTrust. “Even with the increase in online purchasing and marketing, the potential to reach consumers making purchases over the phone is huge. But the question has always been: How do affiliates get paid for these leads?”
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ad:tech San Francisco

SHERMAN OAKS, Calif. – EDebitPay LLC, a top performance-based online marketer and expert in lead generation, announced that it will be a Gold Sponsor at the Ad:Tech San Francisco 2009 conference in April.

EDebitPay (EDP) is proud to announce its Gold Sponsorship at this year’s Ad:Tech conference in San Francisco. As the official registration sponsor, EDebitPay will display a 100-foot sign in the registration area and highly visible signage strategically placed throughout. EDP will be hard to miss! Stop by and visit EDP at its 30-foot booth located on the second floor of the exhibit hall and meet the team who will be happy to discuss new business opportunities.
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A recent post in the Cubics Publisher Blog owned by Adknowledge announces the acquisition of Lookery and its ad serving platform. Here’s the deal:

“Lookery and Adknowledge are pleased to announce that Lookery’s ad serving business has been acquired by Adknowledge / Cubics.com. Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery. We found both of those qualities in Adknowledge / Cubics.

The good news is that the transition does not involve changing ad codes, everything is still working as usual and there was no downtime. The only change required on your part is that your ad statistics are now being reported in a Cubics.com publisher account that has been created for you. Your login details have been e-mailed to your account.
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Leader in Landing Page Optimization Offers Search Marketers a New Tool to Optimize Campaigns and Combat Falling Budgets

LOS ANGELES – Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.

Google Cost Optimizer synchronizes in real-time to clients’ Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more. This synchronization enables the tool to calculate campaign performance metrics in clients’ actual dollar values:
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