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AOL’s Platform-A Integrates Goowy Into Widget Ad Offering

Otilia Otlacan | July 25, 2008 | 0 Comments

NEW YORK, NY – July 23, 2008 – AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital [...]

AOL’s Platform-A Study Finds Online Advertisers Influence Back-to-School Purchases

Otilia Otlacan | July 9, 2008 | 0 Comments

New York, NY – July 9, 2008 – Most consumers will purchase back-to-school items in August and plan to spend between $100 to $500, according to survey findings released by Platform-A’s ADlytics Strategic Insights Group. Platform-A, www.platform-a.com, is AOL’s digital advertising business. While back-to-school buying remains primarily an in-store activity, there’s plenty of opportunity for [...]

AOL’s Platform-A Offers Guaranteed CPM for Bebo and Facebook Application Developers

Otilia Otlacan | June 30, 2008 | 0 Comments

By offering one of the industry’s highest CPM rates for Bebo and Facebook applications, Platform-A signals its commitment to social network advertising New York, NY – June 30, 2008 – AOL’s Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one [...]