- Aegis Group wins with media services
Aegis Group reported first half results that beat those of its major global agency competitors, mainly supported by the growth in media services. With an organic revenue growth rate of 8.2% during the first half of 2008, Aegis outperformed Havas (+8.0%), Interpublic (+5.8%), Omnicom (+5.6%), Publicis (+5.4%), and WPP (+4.3%).

- 53% of Marketers Will Reduce Ad Budgets
An Ad Age article by Max Lakin discussed a survey from the Association of National Advertisers, released today. Fifty-three percent of those polled said they expected a cutback within the next six months; 87% said they’re already weathering the pinch.

Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business.

The move is the most recent in a series of digital acquisitions and deals from Aegis Group, and will provide Aegis Media with the means to manage, optimise and measure all forms of online advertising, particularly rich media advertising (Bluestreak’s specialty). The plans are to integrate the newly-acquired ad serving technology into Isobar – Aegis’ digital network, which includes Carat Fusion.

There’s no doubt that the data collected through Bluestreak’s ad serving platform will have a further use in developing future product offerings, probably focusing on demographic and behavioral targeting.

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