“Audience Targeting 101“, a white paper published by ad management platform Adzerk, explains how marketers use data to reach audiences beyond the content of a webpage. Written by ad operations veteran Ben Kneen…
Adzerk’s core mission is to help publishers get the most revenue from the great content and resources they are creating. We do that through the adOS platform which is built to make optimizing both direct sold inventory as well as ad networks and remnant sources like Rubicon and Pubmatic as easy as possible. The adOS platform is at it’s core an ad serving platform that aims to be the fastest, easiest to use, and most flexible platform available on the market.
PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced partnerships with publisher-side ad servers that will be integrated through PubLink, the company’s enterprise app marketplace for publishers.
