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Are Consumers More Responsive to Male or Female Voices in Advertisements?
Male voices seen as more forceful while female voices are more soothing NEW YORK – A lot of thought goes into the “right” voice for every advertisement. Certainly the tone and timbre timber of a voice are two things that can help sell the product or service. But, probably the most important question every marketer [...]
Business Leaders Considered Most Persuasive in Ad Endorsement
Former political figures, however, are considered least persuasive NEW YORK – The issue of celebrity endorsements is something a number of companies grapple with as they are planning their advertising campaigns. Do they go with an endorsement or let the product or service speak for itself? If they decide to move forward with an endorsement, [...]
Ads are Interesting but Not Considered Influential
Younger adults more likely to say they are interesting and influential ROCHESTER, N.Y. – Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they [...]
Magazines Still Stoking Consumers’ Fires as AdweekMedia Announces 29th Annual Magazine Hot List
The Economist Retains No. 1 Spot Above Elle and People NEW YORK – Demonstrating the resilience of the printed word and the glossy photograph, AdweekMedia’s highly-anticipated “Hot List”—released today—salutes the publications and creative talents that keep consumers coming back to the newsstands. For the second year in a row, The Economist takes the top spot, [...]
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