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Yahoo! Forms Digital Advisory Council to Drive Discussions with Advertisers on Open Marketplaces and Convergence of Digital Media

Posted on 06 October 2008

Advertisers Invited to Join Conversation on Industry Changes

NEW YORK – Yahoo! (Nasdaq:YHOO) announced the formation of a Digital Advisory Council that will consist of industry executives from its agency and advertiser partners. The Council will work collaboratively to explore the continued evolution of digital media and online advertising.

Yahoo! has created many partnerships over the past eighteen months that are reflective of the paradigm shift toward openness occurring across the online media landscape. Multi-year partnerships with premium publishers, the Newspaper Consortium, as well as the Yahoo!-Google services agreement all are part of Yahoo!’s more open approach.
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Tags: advertising management platform, Advisory Council, California, Digital Advisory Council, digital media, Google, Hilary Schneider, Internet brand, Internet destinations, New York, online advertising, Online Media, Sunnyvale, United States, Yahoo

Posted in Ad Operations, Internet Strategy, Marketing Strategy, YahooComments (0)

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