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AOL’s MediaGlow Announces Valentine’s Day Coverage

Otilia Otlacan | February 10, 2009 | 0 Comments

Coverage Across the AOL Network Includes Original Content, Buying Guides, Quizzes, Photo Galleries and More NEW YORK – MediaGlow announced its extensive coverage plans across its various properties leading up to Valentine’s Day, including interactive content, polls, photo galleries, blog posts and more, to help consumers make the most of the holiday. “We are using [...]

AOL’s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com

Otilia Otlacan | February 10, 2009 | 4 Comments

New Multi-Faceted Deal Expands to Include Multiple Digital Solutions NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of [...]

Tremor Media Selects ADTECH for Ad Serving Solutions

Otilia Otlacan | January 26, 2009 | 1 Comment

NEW YORK – ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com. Tremor Media’s Acudeo technology is [...]

Monster Unveils New Campaign to Highlight Timely Launch of New Online Experience

Otilia Otlacan | January 22, 2009 | 1 Comment

New Global Multimedia Campaign Will Drive Job Seekers to New Monster.com NEW YORK – Monster®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), announced the launch of a new global advertising campaign in conjunction with the unveiling of its new online site experience. Launching in the [...]

Ad Ops Daily Briefs: January 21 2009

Otilia Otlacan | January 21, 2009 | 0 Comments

- Online How-to Just Got Easier with the New Dummies.com® Relaunched website debuts how-to videos, photo step-by-steps, and a panel of expert bloggers For Dummies®, a branded imprint of John Wiley & Sons, Inc., announced today the relaunch of Dummies.com®, an ad-supported website that brings the world’s most highly regarded reference series online – now [...]

Research and Markets: New Agency Model Brings New Growth to Internet Advertising in China

Otilia Otlacan | January 13, 2009 | 0 Comments

DUBLIN, Ireland – Research and Markets has announced the addition of the “Internet Advertising in China: New Agency Model Brings New Growth” report to their offering. In 2007, Internet advertising revenue accounted for only 1.6% of China’s total advertising revenue. Advertising via traditional media continues to dominate the industry, but the potential market for online [...]

MIVA Direct Launches ALOT Desktop Beta

Otilia Otlacan | December 30, 2008 | 0 Comments

New Widget Delivery Platform Extends the Reach of MIVA’s Expanding ALOT Brand NEW YORK – MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the beta release of ALOT Desktop, a free software application that enables users to display widgets directly on their computer desktops [...]

AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers

Otilia Otlacan | December 29, 2008 | 0 Comments

Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK – AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and [...]

AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide

Otilia Otlacan | December 16, 2008 | 0 Comments

Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 NEW YORK – AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with [...]

Research and Markets: This Profile of Business Media China is Now Available

Otilia Otlacan | December 5, 2008 | 0 Comments

DUBLIN, Ireland – Research and Markets has announced the addition of the “Profile of Business Media China” company profile to their offering. Company background This is an updated edition of the original report which was published in August 2007. Based in Stuttgart, Germany, Business Media China (BMC) is focused on organising exhibitions and managing an [...]

Double Fusion Adds Top-Tier PlayStation3 Game Publishers to Its Growing Network of Games For Everyone

Otilia Otlacan | December 1, 2008 | 0 Comments

Leading In-Game Advertising Company will Offer Premium Ad Opportunities with THQ, SEGA, Eidos and Midway Game Titles SAN FRANCISCO – December 1, 2008 – Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway. The announcement [...]

Ad Ops Daily Briefs: November 25 2008

Otilia Otlacan | November 25, 2008 | 0 Comments

- Former aQuantive CFO M. Wayne Wisehart Joins Marchex Board of Directors Marchex, Inc. (NASDAQ:MCHX), a local search and advertising company, announced the appointment of M. Wayne Wisehart to its Board of Directors, effective November 17, 2008. Wisehart most recently served as the Chief Financial Officer of aQuantive, a leading global digital marketing company, which [...]