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Google Introduces Behavioral Targeting Through Google Ads
Yesterday’s post in the Google AdSense global blog* confirms what we all thought it would happen: that Google will finally make a business decision to leverage their unrivaled wealth of information coming from their search capabilities and attempt to implement a form of BT (Behavioral Targeting) to unsuspecting users. Claiming to “driving monetization with ads [...]
Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Ad Ops Daily Bits: March 11 2009
- Latino Advertising Pioneer, Victor Ornelas, Allies with Matador Marketing Group Victor Ornelas, founder of Ornelas & Associates and a pioneer in Hispanic advertising, has joined forces with Matador Marketing Group, a Latino marketing and advertising firm located in Fort Worth, Texas, it was announced today by Luis Caballero, president of Matador. The alliance reunites [...]
Platform-A Expands Strategic Partnership with Scottrade
Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]
Oridian Clarifies Its Position in the Vizi – Oridian Bad Ads Issue
You may still remember our earlier post about the “bad ads” issue between Vizi and Oridian, where Vizi announced their publishers that they may consider taking legal actions against Oridian for having pushed adult ads into their network, via Right Media. While Vizi has not updated their publishers after their previous email stating they have [...]
IAB Announces Annual Sales and Service Excellence Award Winners
Recognizes Outstanding Performance and Achievements in Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service Excellence Awards during its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. [...]
MIVA Direct Adds Live Community Features to ALOT Following Signing of Meebo Agreement
NEW YORK – MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the roll out of live community features across its ALOT Toolbar and Homepage products following the signing of a new agreement with Meebo, one of the Web’s fastest growing social media companies. Under [...]
AOL’s MediaGlow Sites Start 2009 with Record Traffic
AOL.com Up 12% in Unique Visitors; More Than 25 MediaGlow Sites Rank in Top Five 25 Sites Rank in Technorati Top 100 NEW YORK – AOL’s MediaGlow publishing division announced its sites saw record growth1 in January, with page views climbing 47% year-over-year to reach 7 billion and total minutes increasing 39% to 4.9 million. [...]
Marchex to Participate in the 5th Annual Jefferies Internet and Media Conference
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading local search and advertising company, today announced that Russell C. Horowitz, Marchex Chairman and CEO, will present at the following investor conference: * 5th Annual Jefferies Internet and Media Conference Wednesday, February 25, 2009 Time: 10:40 a.m. Pacific Time The Mandarin Oriental, New York, NY
ChoiceStream’s Drive into Online Advertising Attracts Industry Veterans to Executive Team
Former Yahoo! Chief Data Officer, Yahoo! VP of Advertiser Products, and WPP Executive to Help Guide ChoiceStream’s Expansion into Online Performance Advertising CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the addition of former Yahoo! Chief [...]
Budweiser’s “Fetch” Commercial Captures Top Spot in 7th Annual AOL Super Sunday Ad Poll on FanHouse.com
Heroes “Football” and Budweiser “Horse Love” Rank Second and Third NEW YORK – AOL announced Budweiser “Fetch” is the top-ranked Super Bowl XLIII ad in the 7th Annual AOL Super Sunday Ad Poll. The poll lets viewers watch and vote on their favorite ads at FanHouse.com, http://www.fanhouse.com, AOL’s premier sports site. The poll began shortly [...]
Video Interview : Publicis Groupe CEO Maurice Lévy Comments on 2008 Full-Year Results and 2009 Outlook
PARIS – Publicis Groupe (Paris:PUB), the world’s fourth largest advertising company, reports 2008 full-year results. Publicis Groupe CEO Maurice Lévy comments on earnings and outlook. Use these links to watch the video interview in the format of your choice: Windows Media Player: http://www.eurobusinessmedia.com/interviewWmp.php?id_article=407 Flash Player: http://www.eurobusinessmedia.com/interviewFlash.php?id_article=407 Use this link to read the interview transcript: http://www.eurobusinessmedia.com/transcript.php?id_article=407 [...]
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