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The Rubicon Project Optimizes Web Infrastructure With Crescendo Networks

Otilia Otlacan | October 8, 2008 | 0 Comments

Crescendo’s AppBeat™ DC Optimizes Ad Server Connections at Rubicon; Helps Cut Projected Infrastructure Costs by One Third TEL AVIV, Israel & MENLO PARK, Calif. – Crescendo Networks, Ltd., the recognized performance leader in accelerating and optimizing Web applications, today announced that the Rubicon Project is using AppBeat™ DC to ensure the performance, efficiency and availability [...]

Q2 2008 Advertising Report Highlights Evidence of Continued Growth for Online Ad Networks; Makes Predictions for International Ad Market

Otilia Otlacan | October 6, 2008 | 0 Comments

The Rubicon Project Provides Analysis Based on Data from 15 Billion Impressions in Q2 across More Than 130 Ad Networks LOS ANGELES – The Rubicon Project, an advertising technology company focused on global ad network optimization, unveils the latest edition of the 2008 Online Advertising Market Report, the Q2: Ad Network Landscape, Trends and Outlook, [...]

No Channel Conflict: Rubicon Project Takes the Conflict out of Ad Networks Selling Ad Space for Big Publishers

Otilia Otlacan | September 24, 2008 | 0 Comments

Rubicon Ad Space Certification Program Helps Websites Monetize Unsold Ad Space Through Ad Networks While Protecting Direct Sales Pricing LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, offers solutions for publishers concerned about channel conflict between ad sales conducted by in-house sales teams and those sales made [...]

Google Certifies DirectServe from TruEffect to Serve Ads

Otilia Otlacan | September 4, 2008 | 0 Comments

DirectServe Puts Advertisers in a Direct Relationship with Their Customers across the Google AdSense Content Network BROOMFIELD, Colorado – TruEffect, a provider of next-generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across Google’s AdSense content network. DirectServe™ is currently the only solution certified by Google to deliver display advertisements from [...]

Pinch Media & JumpTap Offer In-application iPhone Advertising

Otilia Otlacan | July 25, 2008 | 0 Comments

MOBILEBEAT 2008 – Sunnyvale, CA– Pinch Media, the first analytics and advertising company for iPhone applications, and JumpTap, the leading mobile search and advertising company, today announced the creation of the most significant iPhone application advertising network at MobileBeat 2008. The partnership combines Pinch Media’s analytics and advertising technology for iPhone App Store applications with [...]

The Rubicon Project Partners with AdJug to Deliver Efficiency to the International Online Advertising Market

Otilia Otlacan | July 10, 2008 | 0 Comments

LOS ANGELES – July 1, 2008 – the Rubicon Project (www.rubiconproject.com)an advertising technology company focused on Ad Network Optimization and AdJug Ltd (www.adjug.com), the online advertising marketplace where advertisers and publishers can buy and sell ads directly, announces an international partnership to help publishers and advertisers achieve optimal monetization on ad inventory across multiple geographies. [...]

Google Announces Non-Exclusive Advertising Services Agreement with Yahoo! in U.S. and Canada

Otilia Otlacan | June 12, 2008 | 0 Comments

Companies will also Enable Interoperability Between Their Instant Messaging Services MOUNTAIN VIEW, Calif. (June 12, 2008) – Google (Nasdaq: GOOG) today announced that it has reached an agreement that gives Yahoo! the ability to use Google’s search and contextual advertising technology through its AdSense™ for Search and AdSense for Content advertising programs. Under the agreement, [...]

National Public Media to Partner with Operative, Inc. for Online Sponsorship Workflow Automation

Otilia Otlacan | June 2, 2008 | 0 Comments

NEW YORK CITY, June 2, 2008 –National Public Media, LLC (NPM), the premier sponsorship company for public broadcasting – representing NPR, PBS and all public radio and television stations around the country – has reached an agreement with Operative, Inc. to implement a sponsorship and underwriting workflow automation solution to support NPM’s broad array of [...]

The Rubicon Project Unveils Industry First: Free Ad Network Ad Server

Otilia Otlacan | April 15, 2008 | 0 Comments

Ad:Tech, San Francisco, Calif. – April 14, 2007 – the Rubicon Project, a company with a mission to automate the large, yet highly inefficient advertising industry unveils an industry first: a free ad server for website publishers, specifically designed to manage multiple ad networks. Also released today is a new enhanced version of its ad [...]