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Intertainment Media Inc. Closes Investment in Award Winning Advertising Technology – Shiny Ads
Canada’s technology incubator, Intertainment Media, takes stake in Toronto advertising technology start up NEW YORK / LOS ANGELES / SAN MATEO / TORONTO – Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT / OTCQX: ITMTF / FRA: I4T) announced that it has finalized its early stage investment in Shiny Ads, an award winning advertising technology [...]
MySpace and Fox Audience Network Announce Organizational Integration Plan
MySpace to Leverage FAN’s Team and Leading Advertising Platform; FAN President Adam Bain to Depart LOS ANGELES – News Corporation’s MySpace (http://www.MySpace.com) and Fox Audience Network (FAN) announced a plan to integrate the FAN business directly with MySpace. The move will enable MySpace to leverage FAN’s team and its leading technology platform. In addition, FAN [...]
PubMatic Announces 2nd Annual Ad Revenue Conference Focused on Improving Revenue for Large Online Media Companies
AdRevenue 09 Brings Hundreds of Industry Thought Leaders Together to Discuss the Changing Economics of Online Display Advertising PubMatic (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, announced AdRevenue 09 (www.AdRevenue09.com) — a conference that will focus squarely on the changing economics that [...]
the Rubicon Project ‘Finds Money’ for Majority of Top U.S. Newspaper Publishers
Revenue in Premium News Segment up 80% Q1 ‘09 vs. Q4 ‘08 LOS ANGELES, NAA MediaXchange – the Rubicon Project, an advertising technology company focused on global ad network optimization, reveals specific insights into the huge revenue opportunity for Premium News publishers online with ad networks. This knowledge comes from optimizing more than 150 billion [...]
AdDogs Goes Live
HOUSTON – AdDogs announces its website, AdDogs.com, is open for business. This revolutionary new advertising technology already has more than 9,000 newspapers, trade publications, magazines and web advertising opportunities available for the Advertiser to create and buy advertising. With an initial focus on 25 states, the media available through AdDogs cover an audience in excess [...]
the Rubicon Project’s Q4 Market Report Finds Opportunity Amidst Recession Woes
Bucking the Trend: CPMsStay Flat While Revenue Rises IAB Summit LOS ANGELES – the Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q4 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website [...]
DialPlus announced as Smaato Winner of Mobile Advertising Award 2008
Cool mobile application for ad enabled calls convinced international jury Mobile World Congress 2009 SAN FRANCISCO, Calif. – Smaato Inc., a pioneering provider for mobile advertising solutions announced the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus won over the jury with its application that is showing visual information from the [...]
the Rubicon Project Celebrates Its Web Publisher Customers’ Massive Growth in 2008
November 2008 Publisher Revenue Grew 11x Over January 2008 LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, extends a thank you to its customers and partners for making 2008 a record-breaking year. the Rubicon Project’s approach to ad network optimization is generating millions of dollars each month [...]
Slow Ads Costing Your Website Millions in Ad Revenue?
the Rubicon Project’s Ad Speed Monitoring Technology Proactively Protects Publishers from Slow Ads from Ad Networks LOS ANGELES – Ask a Web publisher about the major challenges of working with ad networks and you’ll undoubtedly hear about “slow ad serving speeds.” the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, created [...]
The Rubicon Project’s Q3 Market Report Refutes Industry Chicken Littles: The Sky is Not Falling on Online Ad Industry
News & Reference Sites’ 36% Revenue Gain Leads Quarter ad:tech New York NEW YORK – The Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q3 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks [...]
eHarmony Vice-President and Experian Interactive Media Vice-President Join the Rubicon Project
Top Internet Execs Bring Smart-Matching and Smart Growth Experience to Further Extend the Rubicon Project’s Reach LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, proudly welcomes two new and noteworthy executive appointments to the company: Mark Douglas as vice president of engineering and Seizo Welch as vice [...]
the Rubicon Project Celebrates Major Wins in First Year Serving Customers
Highlights include optimizing 55 billion ad impressions for 1,300 publishers across 280 top ad networks LOS ANGELES – the Rubicon Project, an advertising technology company, celebrates a momentous first year pioneering the category of Ad Network Optimization. The company optimizes website publishers’ unsold ad space across ad networks to ensure they make the most money [...]
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