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Platform-A’s ADTECH Provides Ad-Serving for React2Media

Otilia Otlacan | September 22, 2008 | 0 Comments

AOL’s ad-serving division continues to build momentum in the United States NEW YORK – AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an [...]

PointRoll and USA TODAY Debut First Mobile Rich Media Advertising Campaigns for Apple iPhone at CTIA I.T. and Entertainment

Otilia Otlacan | September 12, 2008 | 2 Comments

New Ford Flex and Focus Features’ “Burn After Reading” Interactive Advertising Campaigns to be Shown in PointRoll’s “Demo Limo” SAN FRANCISCO – PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, and USA TODAY premiered the first expandable, rich media ad units specifically created for the Apple [...]

AOL’s Platform-A Debuts iPhone Ad Optimization Solution

Otilia Otlacan | September 5, 2008 | 0 Comments

Users to Be Served iPhone Optimized Advertising Banners While Browsing Websites NEW YORK – AOL announced the launch of the mobile industry’s most robust and far-reaching solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A’s mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the [...]

AOL’s Platform-A Integrates buy.at Affiliate Network and Goowy Media

Otilia Otlacan | August 13, 2008 | 1 Comment

NEW YORK–(BUSINESS WIRE)–Platform-A announced the launch of an affiliate marketing solution that links the buy.at affiliate network to the widget-based marketing tools of Goowy Media, Inc. The new offering lets publishers generate revenue by merging the power of affiliate, widget and viral marketing. buy.at is the affiliate network of Platform-A, and Goowy Media forms part [...]

Publicis Groupe Creates First Open-Source Audience On Demand Network

Otilia Otlacan | July 28, 2008 | 0 Comments

The folks at Publicis and Vivaki seem unstoppable when it comes of creating new revenue streams in the online advertising world. They’re equal opportunity money-makers and work with all of the big 3: Microsoft, Google and Yahoo to build what they call an Audience on Demand Network, through the newly launched Vivaki Nerve Center. What’s [...]

Platform-A’s Advertising.com Continues 50-Month Reign as Largest Online Advertising Network

Otilia Otlacan | July 28, 2008 | 0 Comments

New York, NY – July 24, 2008 – AOL announced that Advertising.com, http://www.advertising.com, was ranked as the No. 1 third party display ad network for the 50th consecutive month based on audience reach, according to comScore Media Metrix. Advertising.com is part of Platform-A, http://www.platform-a.com, AOL’s digital advertising business. In June 2008, the Advertising.com display network [...]

Exponential Interactive Inc. Joins Network Advertising Initiative

Otilia Otlacan | July 10, 2008 | 0 Comments

EMERYVILLE, CA – July 9, 2008 –Exponential Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, announced today that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing companies that are committed to ensuring consumer protection and privacy online. [...]

AOL’s Platform-A Study Finds Online Advertisers Influence Back-to-School Purchases

Otilia Otlacan | July 9, 2008 | 0 Comments

New York, NY – July 9, 2008 – Most consumers will purchase back-to-school items in August and plan to spend between $100 to $500, according to survey findings released by Platform-A’s ADlytics Strategic Insights Group. Platform-A, www.platform-a.com, is AOL’s digital advertising business. While back-to-school buying remains primarily an in-store activity, there’s plenty of opportunity for [...]

AOL’s Platform-A Offers Guaranteed CPM for Bebo and Facebook Application Developers

Otilia Otlacan | June 30, 2008 | 0 Comments

By offering one of the industry’s highest CPM rates for Bebo and Facebook applications, Platform-A signals its commitment to social network advertising New York, NY – June 30, 2008 – AOL’s Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one [...]

AOL Expands Platform-A to Europe

Otilia Otlacan | June 6, 2008 | 0 Comments

Advertising Group Aligns AOL’s Existing Ad Operations, Offering Full Suite of Branding and Performance Solutions, Reaching 125 Million Online Consumers Across Europe London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of [...]

Mindset Media Establishes Membership in the Network Advertising Initiative

Otilia Otlacan | March 5, 2008 | 0 Comments

NEW YORK, March 5, 2008 – Mindset Media (www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the personality traits that fit their brands, announced today that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and advertising networks committed to addressing important privacy and [...]