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Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Platform-A Expands Strategic Partnership with Scottrade
Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]
AOL’s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com
New Multi-Faceted Deal Expands to Include Multiple Digital Solutions NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of [...]
Mobile Posse Pledges Double-Digit Response to Your Mobile Ads, or Your Money Back
New Sales Promotion Lets Agencies and Brands Trial Idle Screen Mobile Advertising Risk-Free MCLEAN, Va. – Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, today announced the launch of an innovative sales promotion for agencies and brands looking to extend their advertising campaigns to mobile. Mobile Posse’s “Double-Digits Pledge” [...]
AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers
Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK – AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and [...]
AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide
Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 NEW YORK – AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with [...]
EyeWonder and Akamai Team on First In-Stream Ads Over Microsoft Silverlight for New York Magazine Interactive Campaign
In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise [...]
AOL’s Platform-A to Deliver Two-Day, Billion Impression Ad Campaign for T-Mobile
First-of-Its-Kind Ad Buy Leverages Platform-A’s Unmatched Reach NEW YORK – AOL’s Platform-A announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% [...]
Ringleader Digital Redefines Mobile Advertising with Groundbreaking Tracking of Individual User Activity Across the Mobile Ecosystem
Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI while Enhancing the Mobile User Experience NEW YORK – Ringleader Digital, the only mobile third-party ad serving network, introduced Media Stamp, the industry’s first persistent device identification technology. The server-side Media [...]
BlackArrow Integrates Ad Management System with the Akamai Media Framework
Streamlines Deployments of Dynamic, Targeted Advertising Technology for Content Providers Using the Akamai Open Video Player Platform SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development [...]
interCLICK Joins the Network Advertising Initiative
Commitment to Consumer Transparency Is Recognized with interCLICK’s Election to the NAI NEW YORK – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US1, announced it has joined the Network Advertising Initiative (NAI), a coalition of industry-leading online advertising companies. interCLICK is one of a select group of vendors that have met [...]
Platform-A Launching Next-Generation Advertiser Marketplace Exchange
New “BidPlace” Will Provide Advertisers Unprecedented Transparency, Real-Time Bidding to Maximize Campaign Results NEW YORK – Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s [...]
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