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Technological Partnership Between Smart AdServer and Alenty
Paris, 5 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announced the interfacing of its solution for the management and delivery of advertising banners with Alenty’s advertising visibility measurement tool. There is a dual objective: optimising the advertising inventory by refreshing adverts only once they have been seen, [...]
Media Commerce Systems Introduces StandBuyMedia for Radio, a Unique Platform for Buying and Selling Remnant Advertising
Hundreds of radio stations in major markets across the country are already registered and agency offers are beginning to flow through the platform ATLANTA – Media Commerce Systems launched StandBuyMedia for Radio last month and is adding more stations and agencies daily. The web-based platform streamlines the entire remnant advertising process making it possible for [...]
Movers Yellow Pages to offer Pay-Per Call for National Advertisers
Movers Yellow Pages helps national companies with Pay-Per Call Program TUCSON, Ariz. – YP Publishing, home of the Movers Yellow Pages, announced the launch of a pay-per call advertising program for national accounts in an attempt to help top national brands remain in the public eye. Historically large companies with a nationwide footprint have purchased [...]
DialPlus announced as Smaato Winner of Mobile Advertising Award 2008
Cool mobile application for ad enabled calls convinced international jury Mobile World Congress 2009 SAN FRANCISCO, Calif. – Smaato Inc., a pioneering provider for mobile advertising solutions announced the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus won over the jury with its application that is showing visual information from the [...]
The Arts Ad Network Selects adConductor to Power New Vertical Ad Network
Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has [...]
EyeWonder and Akamai Team on First In-Stream Ads Over Microsoft Silverlight for New York Magazine Interactive Campaign
In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise [...]
First Advertising Trial Launches on Virgin Media’s On Demand TV Platform
Trial Uses On-Demand and Advertising Specialist SeaChange International’s AdPulse System ACTON, Mass. & LONDON – Virgin Media (Nasdaq: VMED) announced the first ever dynamic advertising trial on its on-demand TV platform. Leading brands including Kellogg’s, John Lewis and Royal Mail, will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 [...]
Q2 2008 Advertising Report Highlights Evidence of Continued Growth for Online Ad Networks; Makes Predictions for International Ad Market
The Rubicon Project Provides Analysis Based on Data from 15 Billion Impressions in Q2 across More Than 130 Ad Networks LOS ANGELES – The Rubicon Project, an advertising technology company focused on global ad network optimization, unveils the latest edition of the 2008 Online Advertising Market Report, the Q2: Ad Network Landscape, Trends and Outlook, [...]
No Channel Conflict: Rubicon Project Takes the Conflict out of Ad Networks Selling Ad Space for Big Publishers
Rubicon Ad Space Certification Program Helps Websites Monetize Unsold Ad Space Through Ad Networks While Protecting Direct Sales Pricing LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, offers solutions for publishers concerned about channel conflict between ad sales conducted by in-house sales teams and those sales made [...]
Burst Media’s AdConductor Platform to Power MTV Networks’ “Tribes”
Technology and Services Provide Backbone for MTVN’s Vertical Ad Network Initiative BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division [...]
DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media
I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media. The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base [...]
New Strict Alcohol Advertising Code in Ireland as of Today Confuses Publishers
A post by RTE earlier today (http://www.rte.ie/news/2008/0701/alcohol.html) announces drastic restrictions to alcohol advertising across Ireland, valid as of today. The highlights: – limit on alcohol advertising to 25% of advertising space in any media at any time; – advertising drinks on media where more than 25% of the audience is under 18 is banned; – [...]
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