Paris, 5 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announced the interfacing of its solution for the management and delivery of advertising banners with Alenty’s advertising visibility measurement tool. There is a dual objective:  optimising the advertising inventory by refreshing adverts only once they have been seen, and also offering advertisers, media agencies, media brokers and publishing sites to purchase or sell advertising using purchase methods close to those used for television, that is to say based on the visibility time. Canal+Régie can now guarantee the exposure of advertising campaigns broadcast on canalplus.fr by using these two technologies.

Alenty has developed a tool enabling it to measure the visibility of advertising banners online, a visibility which varies according to the format used, the location but above all the sites. In analysing the structure of the page, Alenty scripts make it possible to find out where a campaign banner is, and which part of the web page is displayed on the user’s screen. The presence of the user in front of the screen is measured by computer activity. Put another way, the tool measures whether the banner has been seen, how long it will be see for, what proportion of it, etc.
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Hundreds of radio stations in major markets across the country are already registered and agency offers are beginning to flow through the platform

ATLANTA – Media Commerce Systems launched StandBuyMedia for Radio last month and is adding more stations and agencies daily. The web-based platform streamlines the entire remnant advertising process making it possible for agencies to handle a larger volume of business and enabling radio stations to sell more of their unsold inventory without disrupting or compromising their current business practices.

StandBuyMedia is a turn-key platform that will enable radio stations to increase revenue as they market and sell more of their advertising inventory with greater efficiency. Stations simply register, enter their rate card information and begin receiving e-mail notifications when offers to buy their inventory have been posted. Once offers are accepted, StandBuyMedia automatically delivers them to the stations’ traffic and billing systems.
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Movers Yellow Pages helps national companies with Pay-Per Call Program

TUCSON, Ariz. – YP Publishing, home of the Movers Yellow Pages, announced the launch of a pay-per call advertising program for national accounts in an attempt to help top national brands remain in the public eye.

Historically large companies with a nationwide footprint have purchased Advertising Space from Yellow Page Publishers with payment up-front in exchange for a discounted rate. The new Pay-Per Call program does not have an up-front fee. Advertisers only pay when they receive a call.

“Due to the poor economy, many companies have been forced to cut back on advertising. National Companies that bought full-page ads in the past are forced to buy smaller ads. As a result, they are hurting the brands that many have spent decades building. We know that offering premium ad space on a pay-per call basis will help these companies with; cash flow today, plenty of customers tomorrow, and a solid brand to build on for the future,” said Gary Sadowski, Pay-Per Call Director, Movers Yellow Pages.
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Cool mobile application for ad enabled calls convinced international jury
Mobile World Congress 2009

SAN FRANCISCO, Calif. – Smaato Inc., a pioneering provider for mobile advertising solutions announced the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus won over the jury with its application that is showing visual information from the web for a phone number before, during and after a call.

“Congratulations to DialPlus for their outstanding product and thanks for the jury to select the winning companies. With more than 100 entrants in its first year we could not ask for more positive feedback. We think this is a clear indicator that there is a lot of creativity and positive energy in the mobile ecosystem. The best is yet to come!” stated Harald Neidhardt, CMO & Co-Founder of Smaato Inc.
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Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.

The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.
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In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements

ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise applications online, announced today that they delivered the first in-stream advertisements via Microsoft Silverlight for New York Magazine’s “Where’s Rogan?” interactive campaign.

The “Where’s Rogan?” series aired in eight weekly segments on New York Magazine’s Website at www.nymag.com/rogan/ and is a tongue-in-cheek expose of eco-conscious fashion designer Rogan Gregory, who goes missing during New York’s Fashion Week. During the Webisodes, viewers can control the advertising experience by interacting with product placement bugs and tickers from three advertisers involved with the project: Olay, TRESemme and Continental Airlines. During one episode, a ticker advertisement for Continental Airlines runs across the bottom of the screen. When a viewer clicks on it, a separate window opens to the airline’s main booking page, allowing users to book a flight while watching the video. Another episode features an Olay product placement bug which, when clicked, pauses the video to show the viewer a mini commercial. When the ad finishes, the video resumes playing.
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Trial Uses On-Demand and Advertising Specialist SeaChange International’s AdPulse System

ACTON, Mass. & LONDON – Virgin Media (Nasdaq: VMED) announced the first ever dynamic advertising trial on its on-demand TV platform. Leading brands including Kellogg’s, John Lewis and Royal Mail, will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three month trial will take place across north London from this week.

The ad insertion technology, SeaChange’s AdPulse On Demand system (Nasdaq: SEAC), inserts ads before and after on-demand content in real time, allowing campaigns to be kept up-to-date and specific to time of day or region. Virgin Media’s trial will match ads to program genres, test a range of ad lengths, including single 30 second pre-rolls, consecutive pre-rolls and end rolls, and update campaigns weekly. The number of ads will be capped and there will be a limit on the volume of programs that will have ads placed around them.
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The Rubicon Project Provides Analysis Based on Data from 15 Billion Impressions in Q2 across More Than 130 Ad Networks

LOS ANGELES – The Rubicon Project, an advertising technology company focused on global ad network optimization, unveils the latest edition of the 2008 Online Advertising Market Report, the Q2: Ad Network Landscape, Trends and Outlook, detailing the state of the market in the second quarter of 2008 and beyond. Drawing on its unique third-party position between ad networks and website publishers, the Rubicon Project provides an insider perspective of the changing Internet advertising landscape based on a wealth of market data to provide a deeper understanding of the current industry climate and future trends. This market intelligence is based on analysis of 15 billion impressions served during Q2 alone across more than 130 ad networks.
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