Over the past six months, ReplaceAds has consistently ranked #2 for monthly unique users in comScore’s™ Entertainment Radio category. According to the report, ReplaceAds reached 19.5 million North America uniques in January 2010, an increase from 17.7 million in December 2009.

”We look forward to working with AdPlayerz and their nationwide sales team. We feel AdPlayerz will effectively sell and market the ReplaceAds brand. AdPlayerz will replace Triton Media for premium ad buys and placement on all ReplaceAds stations. Agencies and advertisers can now access advertising and sponsorship opportunities through an AdPlayerz sales person in their region,” says John Williams, CEO of Jetcast, Inc., the company behind ReplaceAds.

About ReplaceAds™

The ReplaceAds™ (www.ReplaceAds.com) network is made up of thousands of professional online radio and television broadcasts that are consumed by millions of people each day. ReplaceAds is the premier Internet solution for Advertisers because it provides an unmatched audience that can be targeted, measured, and optimized, ensuring the best campaign performance via Internet radio and television broadcasts. ReplaceAds is a product of Jetcast, Inc. (www.Jetcast.com).

About AdPlayerz®

AdPlayerz, Inc. (www.Adplayerz.com). is an advertising sales company founded to address the need for quality sales and marketing representation within high-growth vertical markets. Built around a national team with experience in advertising, sponsorships, custom publishing, and event marketing, AdPlayerz delivers relevant and integrated media to the advertising world. AdPlayerz offers advanced reach, segmented audience targeting, rich media, ad serving, and reporting tools for advertisers across multiple distribution platforms including online radio, print, web, mobile, and digital magazines. AdPlayerz provides publishers with effective monetization through exclusive and non-exclusive direct branded sales and network representation.

“I would like to thank Boomerang for having been the media sales agent for ClubCom in the UK in these past three years. Although we enjoy working with Boomerang, we believe that time has come for us to handle the sales for our products in-house,” said François de Gaspé Beaubien, Chairman and CEO of Zoom Media Corp.

“We are thrilled to have Jill Lee join our team and lead our sales and client solutions initiatives in the UK,” added Dennis Roche, President of Zoom Media Corp. “Jill’s extensive background in selling our digital health and fitness network makes her the ideal champion to implement our growth strategy. Her knowledge of the UK market will be key to providing the most innovative programs for our advertisers.”

“The growing importance of health and wellness as a lifestyle coupled with the erosion of traditional media’s effectiveness creates an incredible opportunity for Zoom Media, with its unparalleled digital health and fitness network,” said Lee. “Marketers who are not tapping into the consumer’s interest in fitness as a way of life, are missing an opportunity to connect with audiences in meaningful ways.”

About Zoom Media

Zoom Media Corp. operates a digital media network on 1,800 screens in over 460 leading health clubs across the UK. Zoom provides a highly effective and targeted opportunity to deliver over 10 million monthly impacts and reaches health conscious, active ABC1 consumers. Relevant content is designed to entertain and engage the audience, with music videos, branded content which features in-gym promotions relevant to each health club and targeted advertising messages from national and local advertisers. Zoom Media Corp. operates indoor networks in over 10,000 venues globally, principally in the UK, US and Canada, with over 25,000 digital screens and over 55,000 billboards. Zoom reaches over 100 million monthly viewers. www.zoommedia.com

About ClubCom:

Established in 1998, ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany, Japan and Australia. Operating in over 2,500 establishments, ClubCom manages privately branded media networks for many of the world’s leading health club organisations. www.clubcom.com

About Boomerang:

Boomerang Media remains one of the UK’s leading lifestyle-destination out-of-home media companies in the UK – reaching audiences in over 2,000 venues including private health clubs, cinemas, playhouses, schools, universities and five-a-side soccer centres through poster, experiential/ambient, postcard and digital/web media. Boomerang continues to offer a variety of effective advertising opportunities throughout the UK health & fitness market, including the UK’s leading chains; Fitness First, David Lloyd & Virgin Active. www.boomerangmedia.co.uk

- Vontoo Voice Marketing Secures $2 Million in Funding Led by EDF Ventures
Vontoo, Inc., a world-class voice marketing provider, announced it received $2 million in funding; a half million dollars more than subscribed. Venture capital firm EDF Ventures led the round of funding, more than doubling their original investment.
The company’s impressive growth comes at what might seem like an unlikely time, during an economic downturn. But Vontoo is proving that when voice marketing is done properly, it can take 80-90% off a company’s traditional marketing expenditure and improve marketing results.

LOS ANGELES – Channel M, the industry’s leading producer of customized in-store TV networks, announced that through its Money Mart branded stores, Dollar Financial Group, Inc, a subsidiary of Dollar Financial Corporation, the leading international financial services company serving under-banked consumers, has launched a custom Channel M in-store TV network. Uniquely developed to reach Money Mart’s core customer base, the network is available to external advertisers seeking to reach the same consumer demographic as Money Mart’s.

Channel M develops custom content and advertisements specifically targeted toward each in-store TV network’s target shopper demographic and maintains an infrastructure capable of handling all aspects of any in-store TV network, including but not limited to technology, content production, network installation, and advertising sales.

“We have partnered with Channel M to enhance the Money Mart customer experience, decrease perceived wait times, and drive sales and awareness of available products and offerings,” said Paul Koulogeorge, vice president of marketing for the Dollar Financial Group. “We are excited about the potential that in-store TV presents to extend beyond sales generation to the creation of additional revenue streams by opening up our customer base for advertisers.”

Dollar Financial Group is rolling out its in-store TV network to 30 Money Mart stores in the first phase, half of which will be in Canada and half in the United States with plans to expand it to all 1,000 of its store locations across the U.S. and Canada. The programming will be divided into three display areas, which include: music videos and custom entertainment feature programming; a scrolling news feed; and space for flash billboards and advertisements. Advertisements can also be cycled through within the main display area programming in :15, :30, or :60 second spots.

“Advertising opportunities on Channel M in-store TV networks provide advertisers with access to a captive audience while they are actively shopping or waiting in line ready to make a purchase decision,” said Dennis Quinn, President of Sales and Marketing of Channel M. “Advertisers can further engage this audience through capitalizing on the flexibility of digital delivery to specifically target advertisements geographically, by time of day, or by display location in each individual store.”

The Money Mart TV network is open to advertisers from across the following industries:
* Money Wire Services * Snacks
* Mobile Phone Companies * Beer and Liquor
* Automotive Parts * Video Games
* Automotive Retail * Movie Studios
* Quick Serve Restaurants * Local Transit Authorities
* Convenience Stores

At September 30, 2008, Dollar Financial Corp consisted of 1,377 stores, including 1,064 company-operated financial services stores and 313 franchised and agent locations in 30 states, Canada, Republic of Ireland and the United Kingdom. The financial services store network is the largest network of its kind in each of Canada and the United Kingdom and the second-largest network of its kind in the United States. The Company’s customers, many of whom receive income on an irregular basis or from multiple employers, are drawn to the convenient neighborhood locations, extended operating hours and high-quality customer service.

About Dollar Financial Corp

Dollar Financial Corp is a leading international financial services company serving under-banked consumers. Its customers are typically service sector individuals who require basic financial services but, for reasons of convenience and accessibility, purchase some or all of their financial services from the Company rather than from banks and other financial institutions. To meet the needs of these customers, the Company provides a range of consumer financial products and services primarily consisting of check cashing, short-term consumer loans, Western Union money order and money transfer products, currency exchange, reloadable VISA(R) and MasterCard(R)branded debit cards, electronic tax filing, bill payment services, and legal document processing services. The Company’s financial products and services, principally check cashing and short-term consumer loan programs, provide immediate access to cash for living expenses or other needs. For more information, please visit the Company’s website at www.dfg.com

About Channel M

Channel M develops customized in-store television networks to drive sales in retail and lifestyle environments. By evaluating each retailer’s goals, consumer dwell times and buyer behaviors, Channel M’s in-house programming team creates content for in-store networks that enhances shopping experiences, increases store sales and generates revenue with entertainment, targeted advertising and sponsored features. The Company’s digital delivery platform offers on-demand updates, as well as localized programming and ad targeting features. Through its 27 retail networks, Channel M offers advertisers access to millions of highly targeted consumers each month while they are actively shopping. Headquartered in Los Angeles, Channel M clients include Macy’s, ecko, Steve Madden, Blockbuster and My Gym children’s fitness facilities. Company investors include Ascend Venture Group, Benedek Investment Group, Intel Capital and Vintage Fund Management. For more information, visit www.channelm.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, announced a strategic and exclusive partnership with Panasonic to catapult its home-based Link-To-Cell product over mobile devices for their holiday campaign. The campaign, with both publishing services and advertising sales and operations handled by Quattro, is to promote the new Bluetooth-enabled device.

Leading Panasonic into its first mobile opportunity, the consumer electronics company engaged Quattro Wireless to position and market this product over the mobile space as an important component in their online advertising campaign strategy. Panasonic is putting a portion of its Link-to-Cell advertising budget towards mobile marketing, realizing that consumers will be relying heavily on their mobile devices this holiday season while they are comparison shopping on the go.

Panasonic will allow consumers to link directly from their Quattro-built brand destination into mobile commerce powered by Amazon.com. The mobile budget will be invested entirely with Quattro’s unparalleled network of premier publishers and directly with retailers for the promotion.

“Panasonic’s mobile advertising investment for Link-To-Cell is an unprecedented leadership move and Quattro is thrilled to help them realize their vision with publishing services, sophisticated ad-targeting and full-scale ad operations,” said Steven Rosenblatt, VP of Ad Sales of Quattro Wireless. “The launch of this product is perfectly suited for the Quattro Network, with aggregated network traffic almost fifty percent comprised of Bluetooth-enabled smartphones, and is perfectly timed when consumers are using their mobile phones to shop for holiday gifts.”

By leveraging Quattro’s dynamic platform, Panasonic will not only serve the brand-preserved destination built for Link-To-Cell but will launch targeted ad serving of this product to mobile users.

Link-To-Cell, by Panasonic, allows consumers to enjoy a more consistent signal in their homes. You can leave your cell charging where your signal is strongest, link it to the base unit, and make and receive cell phone calls around the house using a more comfortable, great-sounding Panasonic cordless handset.

Quattro Wireless is working with other major consumer electronics companies and retailers during this holiday season to leverage the unique capability of mobile to drive conversion.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognizes that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.

“Successful content production and broadcast today demands fresh thinking to address a rapidly changing environment. In this new digital age, in which the viewer is increasingly in control, we need to investigate fresh ways to deliver the advertising opportunities that underpin the industry,” said Dave Cassaro, President of advertising sales at Comcast Networks. “Traditional advertising still has its place but MirriAd’s innovative embedded advertising solutions enable us to realize new revenues from brand owners, without compromising the viewing experience.”

MirriAd CEO, Mark Popkiewicz, commented, “Product placement has traditionally been implemented pre-production and that approach is complex, expensive and uncertain. Nevertheless it is an advertising model that has always had the potential to produce significant returns for brands, content owners and broadcasters. MirriAd removes the complexity, expense and uncertainty by allowing for the identification, preview and assessment of opportunities prior to the relevant brand references being inserted. It is a sophisticated approach for what is an increasingly sophisticated broadcast and advertising environment.”

About MirriAd Limited

MirriAd seamlessly embeds advertising into any video content, as if it was always there. The company’s solutions allow content owners to effectively monetize their assets and deliver a means by which brands can capitalize on the worldwide shift from the analog broadcast model to multi-platform, on-demand digital video delivery.

London based MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and to a high quality on any platform using its proprietary ZoneSense™ technology.

MirriAd is funded by venture capital funds including London Seed Capital, Oxford Technology Management and South East Growth Fund and by private investors led by Seraphim Capital.

For more information: www.mirriad.com

MirriAd was recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

About Comcast Networks

Comcast Networks is comprised of distinct channels that appeal to the passionate viewer looking for the best in entertainment, sports, lifestyle and children’s programming. Its core networks include E!, VERSUS, GOLF CHANNEL, Style, G4, and Select On demand for Video On demand and HD programming through VERSUS / GOLF CHANNEL HD.

For more information: www.comcastnetworks.com

OMAHA, Neb. – Sojern, Inc., the first company to bring customized, destination-oriented content to travelers on their online boarding passes, announced the company has served more than sixty-five million ad impressions since launching the service. In addition to its strong growth, the company announced it has hired Neil Strow as its East Coast sales director.

“We have witnessed consistent growth since launch and are seeing excellent results with our advertising partners. As more airlines implement, our ability to offer further reach and targeting to our advertising partners continues to be well accepted. We are pleased to have companies like Disney, Crocs and Ruth’s Chris Steakhouses (among others) embrace our offering,” said Gordon Whitten, founder and CEO of Sojern. “With the addition of new talent like Neil and as more of our airline partners go live, the benefits that we deliver to travelers, advertisers and the airline industry will increase.” Sojern’s advertisers have included several companies promoting Broadway shows, airport parking, restaurants, travel products and a large number doing brand promotions.

Based in New York, Strow will be responsible for driving sales and growing the Sojern advertising network. Previously Strow was vice president of advertising sales with the Travel Ad Network (TAN), the largest online vertical advertising network in the travel industry. Prior to working at TAN, he opened and ran the New York sales office for TiVo and was in network sales with The Weather Channel and helped launch advertising sales on Weather.Com. Strow graduated from Bucknell University and received his MBA from Boston University.

Launched in July 2008, Sojern is the first and only company to bring together the nation’s six-leading airlines with local and national advertisers to provide customized, destination-specific information right on the online and printed boarding pass. Leveraging the popularity of online check-in and print-at-home functionality, Sojern enables airlines to provide additional value to their passengers while also giving advertisers the opportunity to reach an important demographic.

About Sojern, Inc.

Sojern, Inc. is an Omaha-based organization that is partnering with the airline and advertising industries to enhance the travel experience by providing destination specific information and offers via the boarding passes that travelers obtain through the airline’s web check-in process. Since its founding in September 2007, Sojern has secured partnerships with leading U.S. airlines including American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines, United Airlines and US Airways. The company is funded by Norwest Venture Partners and Trident Capital. Sojern’s patents are currently pending. For more information please visit www.sojern.com.

- DT Research Advances Digital Signage System With Proximity Advertising
DT Research, Inc., an industry leader in the development of information appliances for vertical markets, today announced the immediate availability of the WebDT Event Trigger Digital Signage System. This innovative system extends current interactive digital signage capabilities from touch screens to events that occur in close proximity. The system detects when a customer picks up a product, walks up to a product display or enters into a demo zone. This motion triggers a multimedia advertisement or product information to begin playing on a nearby digital sign. One of the leading U.S. mobile operators is currently piloting the system in nearly 100 stores across the country.

NEW YORK – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1), today announced it has moved its headquarters to accommodate aggressive business expansion. Remaining in the Union Square area of New York City, interCLICK has moved to a larger space at 257 Park Avenue South, Suite 602, New York, NY 10010.

interCLICK has also hired three new senior executives for its recently-opened offices in San Francisco and Chicago, exemplifying the company’s national breadth and presence. Chris Yorro and Troy Nelson will be sales directors in the San Francisco office, and Laura Driscoll will serve as director of advertising sales in Chicago.

Laura Driscoll was formerly Midwest sales manager at Monster Worldwide, where she was responsible for display advertising sales for Monster properties such as Monster.com, Tickle.com, Bebo.com and Hi5.com. Prior to joining interCLICK, Yorro and Nelson were both strategic account managers for IAC Advertising, and also served as major/key account executives at Yahoo.

“We are thrilled to be able to attract three sales executives of this caliber around the country,” said Michael Katz, president, interCLICK, Inc. “All three executives have a proven track record and their industry experience provides each of them with valuable insight into providing clients with the right solutions. We have aggressive growth goals in 2009 and are confident that Laura, Chris, and Troy will help us reach those goals.”

(1)According to comScore Media Metrix, June 2008

About interCLICK

interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.

- Break Media Adds ScreenJunkies to Its Network of Websites for Men
Break Media, the Internet’s leading entertainment community for men, today announced the launch of a new online property, ScreenJunkies, adding to its expansive network of media properties that operate and syndicate content to young men. With breaking news, previews, reviews, and recaps, ScreenJunkies aims to be the go-to source of amusing and authoritative advice on what TV shows and movies men should watch and which ones they should avoid at all costs.

- Bally and Zoom Media & Marketing Extend Long-Term Media Agreement
Bally Total Fitness, one of the world’s largest fitness organizations, and Zoom Media & Marketing, a leading provider of place-based digital media and advertising programming, announced today a long-term agreement designating Zoom Media as Bally’s exclusive provider of customized digital media solutions as well as Bally’s exclusive advertising sales & promotional partner.

NEW YORK & MOUNTAIN VIEW, Calif. – Continuing efforts to make television advertising more relevant, accountable and measurable, Google (NASDAQ:GOOG) announced today that the BLOOMBERG TELEVISION® network will make national cable advertising time in the U.S. available through the Google TV Ads™ platform. By offering self-service buying opportunities through Google TV Ads, the BLOOMBERG TELEVISION network will expand its reach to a wider range of advertisers, including those that are new to the medium.

With the addition of BLOOMBERG TELEVISION inventory, advertisers using the Google TV Ads platform can not only reach the high-net-worth BLOOMBERG TELEVISION U.S. audience but can also gain access to viewership data at an unprecedented scale. Google’s TV Ads platform can report second-by-second data from millions of anonymized set-top-boxes, allowing advertisers to measure viewership of their ads more precisely than ever before. With this data, advertisers can better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize the return on their TV ad investments. Google’s digital platform also makes it easier for advertisers to find relevant programming through its keyword search functionality.

“We’re pleased to be partnering with BLOOMBERG TELEVISION to continue to make TV advertising more relevant and measurable,” said Mike Steib, director of Google TV Ads. “We will now be able to give advertisers, many of whom have never tried TV advertising before, access to the desirable BLOOMBERG TELEVISION demographic.”

“The BLOOMBERG TELEVISION audience is the wealthiest and most powerful in cable television,” said Trevor Fellows, head of advertising sales at Bloomberg. “As high net worth viewers are extremely difficult to quantify using traditional methods, we believe that involvement with Google TV Ads from an early stage will help us and our advertisers learn more about our audience.”

Google TV Ads offers greater accountability in advertising. With Google’s auction-based pricing system, advertisers only pay for impressions delivered to their ads, and they can receive integrated digital reporting within 24 hours. The BLOOMBERG TELEVISION network joins Google TV Ads’ growing list of inventory, which also includes NBC Universal and DISH Network.

“We’re very happy with the progress of Google TV Ads,” said Michael Kelly, executive vice president for DISH Network, Google TV Ads’ current inventory partner. “Google TV Ads has brought more accurate, accessible, and up-to-date viewer measurement to the industry, enhancing value to our advertisers.”

The BLOOMBERG TELEVISION service is the only 24/7 business and financial news television network. BLOOMBERG TELEVISION content is created exclusively by the global BLOOMBERG NEWS® service, with 143 bureaus in 69 countries. BLOOMBERG TELEVISION programming offers viewers a snapshot of the markets with fast, accurate reporting of world indexes, currencies, U.S. Treasuries, commodities futures, agricultural futures, and exchange traded funds, as well as special features, insight and analysis, and proprietary coverage of leading stocks and industry sectors. The worldwide service broadcasts in seven languages.

About Google, Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

It’s only been two weeks since Gannett made public their partnership with Platform-A’s ADTECH and have their content network monetized through Helios IQ. At the time, the move went almost unnoticed because, well, companies do tend to switch ad serving providers every now and then.

However, what was really cooking behind the scenes was the funding of Mogulus, a company who’s got what Gannett is currently after: video inventory, with a marginal CPM profit significantly higher than traditional display ads. In this light, it seems that Gannett may have jumped over to ADTECH in exchange for a sweet deal on ad serving fees, although, of course, this is mere supposition.

Read the press release in full below.

McLEAN, VA – Gannett said today it has made a minority investment in Mogulus, a New York- based Internet video platform. The investment extends and expands on Gannett’s three-month-old commercial agreement with Mogulus to provide broadcasting services on the company’s Web sites.

That agreement, signed in April, has enabled Gannett newspapers and television stations to perform live, groundbreaking broadcasts, including:

* The Indianapolis Star’s (www.indystar.com) live editorial interview of Democratic presidential candidate, Sen. Barak Obama, which attracted more than 40,000 concurrent viewers.
* The Webcast by www.azcentral.com of the press conference when the NFL announced the city that will be hosting the 2012 Super Bowl. Azcentral.com is the combined Web site of The Arizona Republic and KPNX-TV in Phoenix, AZ.
* A live Webcast of the interview with Sen. Hillary Clinton by the Argus Leader (www.argusleader.com) in Sioux Falls, SD.

Terms of the agreement and the investment were not disclosed.

“Mogulus adds a new and exciting dimension to Gannett’s already broad-based multimedia journalism efforts. Our reporters and photographers in the field are equipped with video cameras, laptops and broadband wireless connections to enable timely and relevant news delivery to the Web. Now, with Mogulus, all our journalists – including print and Web reporters – can deliver live, multi-camera broadcasts of news events to our customers,” said Craig A. Dubow, chairman, president and chief executive officer of Gannett Co., Inc. (NYSE: GCI) “Live internet broadcasting tools are essential in this new media age. We believe in the space and in the ability of Mogulus to deliver.”

Mogulus gives users everything they need to launch their own live 24/7 television station online, including multiple camera and editing capability. So far, more than 100,000 producers have launched their own Mogulus channels, which can be viewed at www.mogulus.com and throughout the Web via the Mogulus players. The viewing audience has doubled every 60 days for the past 10 months, mounting up to more than 200,000,000 unique viewer minutes monthly.

Mogulus will complement Gannett’s already robust multimedia infrastructure by adding the capabilities of its broadcast studio “in a box” to journalists’ information gathering tool kits. Using the Mogulus studio, professionals and amateurs can easily mix multiple live cameras, video clips and overlay graphics.

Mogulus offers an ad-supported free service as well as an upcoming white label Pro version; the service is live and on-demand. Mogulus producers range from video bloggers and independent producers to large media companies such as Fox and Gannett.

“This investment from Gannett is a terrific partnership which will not only give us the financial resources to secure Mogulus as the leading live broadcasting service but also gives us our first major Mogulus Pro customer,” said Max Haot, co-founder and CEO at Mogulus. “Our immediate priority is now to accelerate our product development to launch Mogulus Pro, recruit senior executives in the areas of service sales and advertising sales and deploy the Mogulus Pro service deeper within Gannett properties and those of other customers.”

About Mogulus

Mogulus is the most powerful live broadcast platform on the Internet. Producers can use the Mogulus browser-based Studio application to create LIVE, scheduled and on-demand Internet television to broadcast anywhere on the Web through a single player widget. The service comes in two flavors: Free (ad-supported) and Pro (white-label, no-ads, pay for usage). Unique features include the ability to mix multiple live cameras, imported videos clips, and overlay graphics. With Mogulus, producers can broadcast live from a mobile phone; use a customizable flash player with integrated chat; and develop a branded channel page on Mogulus.com that incorporates interactive chat.

About Gannett

Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

The IAB is the trade association for the interactive media industry in the United States. It represents hundreds of small interactive publishers and provides a voice for them in Washington, D.C. on important legislative and regulatory issues.

“Small business Web sites are the Mom & Pop grocery stores of the World Wide Web. Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations,” stated Rothenberg. “They do this with their content and they finance their content through advertising.”

Interactive advertising revenues totaled more than $21 billion in 2007 and were estimated at $5.8 billion in the first quarter of 2008, up 18.2 % over the same period in 2007. Small companies’ share of online ad spending in search engines is more than double the share of medium or large companies, according to the research firm Outsell, Inc. Research done by the consulting firm Booz & Co. for the IAB, the Association of National Advertisers, and the American Association of Advertising Agencies shows that 40% of IAB members’ revenues comes from local businesses.

According to the Pew Internet & American Life Project, more than 32 million American adults have used online classified ads for selling or buying. eBay, the best known auction site, says 768,000 small businesses across the U.S. use this online marketplace as their primary or secondary marketing channel. There are more than 112 million blogs worldwide; in the U.S., as of July 2006, some 12 million American adults, about 8% of the American population, were publishing their own blogs, which were being read by 57 million others, according to Pew.

“Millions of people are making their livings creating and operating Web venues that house well-targeted advertisements, but these entrepreneurs are being threatened by the specter of unnecessary government regulation that would destroy or severely limit their ability to advertise their wares and services online,” said Rothenberg.

Proposals are currently before the United States Congress and several state legislatures that would constrain online advertising. “The IAB believes that the proposed regulations would have a disproportionately negative impact on small publishers whose advertising sales are largely or entirely managed by ad networks, and that government must be prudent in ensuring that no regulation is drawn that would curtail interactive advertising’s potential to continue to support small business owners,” Rothenberg said.

Recently, the IAB opened a new class of membership for small interactive publishers that offers small publishers special pricing for IAB events, training programs, access to networking events around the country, business insurance and protection programs, and membership to IAB’s new Small Publisher Committee.

Read Randall Rothenberg’s testimony before the House Small Business Committee.

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.

Palo Alto, CA – April 24, 2007 – Metacafe, one of the world’s largest video Web sites with more than 24 million monthly unique viewers, today announced that is has expanded its U.S. advertising sales and sponsorship team by hiring two seasoned sales executives. The new regional vice presidents, based in New York and the San Francisco Bay Area, will help Metacafe continue to provide the best service levels to its rapidly expanding advertiser and sponsor base.

“Metacafe combines expertise in video advertising strategies with access to an audience of more than 24 million users,” said Mort Greenberg, vice president of sales at Metacafe. “I am very pleased to welcome Brent Fraser and Melissa Marra as our new regional vice presidents. They bring a wealth of experience in new advertising models from such companies as @Home, CNET, IAC Interactive, and Maven Video Networks to help our advertisers and sponsors succeed on Metacafe.”
Brent Fraser, Regional Vice President, Western Sales, joins Metacafe from Internet TV enabler Maven Networks. As Director of Sales & Alliances at Maven, he was responsible for bringing to market the company’s first customer deployments including Disney, Sony TV, Nike, the Hallmark Channel, and General Motors. Prior to Maven, Mr. Fraser was the founding VP of Sales for mobile marketing firm ipsh!, later acquired by Omnicom. Previously, he was an executive at Excite@Home, where he led the company’s international sales efforts in Europe and Asia. He started his career in media sales with CBS and Cablevision. Mr. Fraser will be based in Metacafe’s Palo Alto office.

Melissa Marra, Regional Vice President, Eastern and Central sales, previously was vice president for eastern sales at CNET Networks’ entertainment division (GameSpot, TV.com, MP3.com, and FilmSpot). Prior to CNET, Ms. Marra held senior sales and sales management roles at IAC/InterActiveCorp (IACI), Excite@Home, IGN, and Future Game Networks. Ms. Marra previously worked for Goldman Sachs’ Investment Banking High Tech group and CitiCorp’s Private Banking unit. Ms. Marra will be based in Metacafe’s New York City office. Both Ms. Marra and Mr. Fraser will report to Mr. Greenberg.

Advertisers interested in learning more about Metacafe, its unique advantages in the online video space, and available sponsorship programs please visit http://www.metacafe.com/advertise/ or call Metacafe’s corporate office at (650) 289-9753.

About Metacafe
Metacafe is one of the world’s largest video Web sites based on global traffic and total page views. Metacafe is the only video site that combines a large audience, significant rewards for producers, and a community panel to ensure that the best videos get noticed. For more information, please visit www.metacafe.com.

As the exclusive advertising representative for Habbo.com, Double Fusion will handle advertising sales, sponsorships and promotional opportunities with brands seeking to reach Habbo.com’s growing base of 2.4 million unique visitors per month (source: Comscore). Utilizing their extensive sales experience in 2D and 3D environments for in-game advertising and marketing campaigns, Double Fusion will work with advertisers from the entertainment industry, retail, fashion and sports arenas to create relevant and interactive brand campaigns. By integrating branding elements into its virtual world, Habbo builds exposure and increases awareness without the use of intrusive ads. The partnership aims to build campaigns that support the Habbo experience, and that organically grow due to the community support.

“Habbo teens are savvy and insist on interacting with brands in a way that is both fun and enhances the online experience, and Double Fusion is unique in its ability to blend traditional media with immersive online campaigns which our users will enjoy,” said Teemu Huuhtanen, Executive VP, Marketing, Ad Sales and Business Development, Sulake Corporation and President, North America, Sulake Inc. “Over 200 advertisers have used Habbo globally and the trend is growing. The average Habbo user spends nearly 40 minutes on the site per visit, which provides a rich foundation for a company seeking to build an identity in a virtual world environment.”

Leveraging Habbo’s virtual world for real world branding, advertisers can execute a variety of marketing initiatives, including in-game billboards, contests, interstitials and instant-console messaging, customized brand rooms, sponsored quests, – all of which create a natural integration that adds value and appeals to teens.

“Double Fusion understands the power of Habbo, and the richness and depth of the audience and environment,” said Jonathan Epstein, president and CEO, Double Fusion. “The virtual world environment is a natural extension of our vast experience building both sponsorship and media programs in the gaming landscape.”

There are currently Habbo communities in 32 countries on six continents. To date, more than 92 million Habbo characters have been created globally and 8.6 million unique users worldwide visit Habbo each month (source: Google Analytics).

About Habbo:
Habbo is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 32 countries on six continents. To date, over 94 million Habbo characters have been created and 9.5 million unique users worldwide visit Habbo each month (source: Google Analytics).

About Double Fusion:
Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo. More information on Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.