NEW YORK – ReplaceAds™, the largest source of audio, video, and display ad inventory in the Internet radio business announced that it has appointed AdPlayerz as its new advertising sales and sponsorship representative.
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LONDON – Zoom Media Corp. and its subsidiary, ClubCom International Limited, have struck an agreement with Boomerang Media Limited to repatriate all advertising sales for ClubCom digital networks in the UK in-house . Zoom Media and ClubCom are pleased to announce that Jill Lee has joined their team as UK Ad Sales Director. Jill Lee will direct all UK sales efforts and the development of strategic alliances with agencies and advertisers to create solutions addressing client digital needs. She will work from the firm’s London offices effective immediately.
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- Former Yahoo Executive to Spearhead Ad Sales for ChaCha
ChaCha, the fastest growing SMS mobile search service, today announced advertising veteran, Rob Wilk, will assume the role of Vice President of Advertising Sales, reporting directly to CEO Scott Jones. Rob will oversee national advertising sales from ChaCha’s new Manhattan office.
Specializing in search engine marketing and digital media, Rob Wilk has over 14 years of media experience. He joins ChaCha from Yahoo, where he most recently served as the company’s director of agency sales. In that role, Wilk managed and developed an agency sales team from its infancy, providing exceptional service to Yahoo’s strategic digital agencies and encompassing Yahoo’s entire product and service line. He came to Yahoo from Overture in 2002, which was acquired by Yahoo in 2004. Wilk also led the development of the East Coast Search Engine Marketing team at Razorfish.
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New Network Enables Advertisers to Target Male Demographic Ages 18-35 at Point of Purchase

LOS ANGELES – Channel M, the industry’s leading producer of customized in-store TV networks, announced that through its Money Mart branded stores, Dollar Financial Group, Inc, a subsidiary of Dollar Financial Corporation, the leading international financial services company serving under-banked consumers, has launched a custom Channel M in-store TV network. Uniquely developed to reach Money Mart’s core customer base, the network is available to external advertisers seeking to reach the same consumer demographic as Money Mart’s.

Channel M develops custom content and advertisements specifically targeted toward each in-store TV network’s target shopper demographic and maintains an infrastructure capable of handling all aspects of any in-store TV network, including but not limited to technology, content production, network installation, and advertising sales.
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Panasonic Connecting Consumers to “Link-To-Cell” with Mobile Campaign; Mobile Use to Fuel Season’s Shopping

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, announced a strategic and exclusive partnership with Panasonic to catapult its home-based Link-To-Cell product over mobile devices for their holiday campaign. The campaign, with both publishing services and advertising sales and operations handled by Quattro, is to promote the new Bluetooth-enabled device.

Leading Panasonic into its first mobile opportunity, the consumer electronics company engaged Quattro Wireless to position and market this product over the mobile space as an important component in their online advertising campaign strategy. Panasonic is putting a portion of its Link-to-Cell advertising budget towards mobile marketing, realizing that consumers will be relying heavily on their mobile devices this holiday season while they are comparison shopping on the go.
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NEW YORK – A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will see product placement and promotional messages digitally inserted into existing video content as if they were included in the original production.

In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognizes that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.
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Company Continues Rapid Momentum and Growth, Hires New East Coast Sales Director, Neil Strow

OMAHA, Neb. – Sojern, Inc., the first company to bring customized, destination-oriented content to travelers on their online boarding passes, announced the company has served more than sixty-five million ad impressions since launching the service. In addition to its strong growth, the company announced it has hired Neil Strow as its East Coast sales director.

“We have witnessed consistent growth since launch and are seeing excellent results with our advertising partners. As more airlines implement, our ability to offer further reach and targeting to our advertising partners continues to be well accepted. We are pleased to have companies like Disney, Crocs and Ruth’s Chris Steakhouses (among others) embrace our offering,” said Gordon Whitten, founder and CEO of Sojern. “With the addition of new talent like Neil and as more of our airline partners go live, the benefits that we deliver to travelers, advertisers and the airline industry will increase.” Sojern’s advertisers have included several companies promoting Broadway shows, airport parking, restaurants, travel products and a large number doing brand promotions.
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- Demand Media Appoints Digital Media Veteran, George Stewart, Executive Vice President, Advertising Sales
Demand Media, a leading social media company with one of the largest wholly-owned networks of vertical websites, today announced that it has appointed George Stewart, executive vice president, Advertising Sales. As part of its sustained vision of leading the social media landscape, Demand Media tapped the 19 year industry veteran to oversee advertising sales for all of the company’s business channels. He will report to CEO and co-founder, Richard Rosenblatt.
Stewart’s immediate priority will be to build a world class direct sales team while immediately increasing branded sales revenue through Demand Media’s impressive audience size and extensive set of category-leading media assets, including eHow, Trails.com, and Cracked as well as the recently launched LIVESTRONG.COM

- DT Research Advances Digital Signage System With Proximity Advertising
DT Research, Inc., an industry leader in the development of information appliances for vertical markets, today announced the immediate availability of the WebDT Event Trigger Digital Signage System. This innovative system extends current interactive digital signage capabilities from touch screens to events that occur in close proximity. The system detects when a customer picks up a product, walks up to a product display or enters into a demo zone. This motion triggers a multimedia advertisement or product information to begin playing on a nearby digital sign. One of the leading U.S. mobile operators is currently piloting the system in nearly 100 stores across the country.