Nearly 50% of Respondents use Internet to Check Sports Scores

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focusing on the Internet’s impact on sports content. Administered earlier this month to over 2,200 adults 18 years and older, the survey compared the demand for sports content online versus TV. Although people turn the TV on to watch the actual game, the Internet tops the charts for both men and women (36.1% and 32.7% respectively) as their primary source to get sports news and information. The Internet is trailed by local TV programming (23.7%), national TV networks (15.1%), local newspaper (6.7%), national newspaper (3.6%), and sports radio (2.9%).
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Deal Reinforces Burst’s Position as a Champion of Vertical Content Online

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced that the company has completed the acquisition of the business and assets of New York-based Giant Realm, Inc. (www.giantrealm.com).
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85.3% of Respondents Will Shop Online This Holiday Season

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focused on consumer’s 2009 holiday spending outlook. Administered last month to over 2,300 adults 18 years and older, the survey found that 62.8% of consumers plan to spend the same or cut back on their holiday purchases compared to 2008. Although consumers plan to hold tight with their spending this holiday season, 85.3% of respondents will shop online.
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Customized Ad Network Provides Marketers with Targeted Opportunity to Reach Health Information Seekers

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on public concern about the H1N1 virus. The online survey, conducted September 1–September 3, 2009 was administered to more than 1,200 adults 18 years and older. The survey found that three out of five (61%) respondents are concerned about someone in their family contracting the H1N1 virus.
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Advertisers and Publishers Benefit from Enhanced Protection against Click Fraud

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced a partnership with Anchor Intelligence, the foremost provider of traffic quality solutions that assess search and publisher ad inventory. The partnership enhances Burst’s existing inventory auditing systems with additional visibility into site traffic quality, and gives advertisers an enhanced level of protection from click fraud – ultimately improving ROI through better performance.

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Customized Ad Network Provides Cost-Effective, Hyper-Targeted Platform for Media Buyers to Reach Back-to-School Shoppers

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on back-to-school shopping habits.
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76% of Respondents Still Planning to Travel this Summer

BURLINGTON, Mass. – Burst Media, (http://www.burstmedia.com/research/research.asp), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on summer travel. The survey, administered last month to nearly 2,000 adults 18 years and older, revealed that three-quarters (76.3%) of respondents will take a personal trip or vacation this summer that will entail travel at least 100 miles from home.
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Nearly 70% of Women Would Print & Redeem a Relevant Internet Coupon

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey administered to more than 4,500 women 18 years or older. The survey was designed to better understand consumers’ use of the Internet for household purchases, including the use of coupons. In addition to finding that 34% of respondents are using coupons more frequently today than they were six months ago, the survey also uncovered that nearly 70% (69.4%) of respondents would print and redeem an Internet coupon for a product they would be interested in purchasing.
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