NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive news for the company, including the opening of its London office and strong 2008 revenue growth and business expansion.

The first appointment is the naming of Charles Nowaczek to the position of Chief Operating Officer. In this role, Mr. Nowaczek is responsible for Epic Advertising’s global business operations, including product development, program management, Sales support, facilities and administration, and oversight of the organization’s strategic and tactical initiatives. Additionally, he has successfully led the company’s first-ever Management Training Program, which has resulted in other key employee promotions internally. Previously, Mr. Nowaczek was the Senior Vice President of Operations for the company, and has been with Epic since March 2006. He is based in the New York City headquarters.

The second appointment was the naming of Young Kim to the position of Senior Vice President of Finance. In this role, Mr. Kim is responsible for all aspects of the company’s accounting and finances. Under his direction, he has overseen the group’s improvements in operational, budget and process efficiencies, the implementation of new projects and the support of the company’s international expansion. Previously, Mr. Kim was the Vice President of Finance for the company, and has been with Epic since 2005. He is based in the Toronto, Canada office.

The two appointments further solidify Epic’s senior executive team following a successful 2008, and will provide further momentum to its prospects for further growth in 2009. The company sees the appointment of Mr. Nowaczek and Mr. Kim as crucial in its ability to maintain flawless organizational execution and commitment to its product growth and corporate strategy roadmap.

“We are extremely proud of both Charlie and Young for their dedication, commitment, and achievement,” said Don Mathis, CEO of Epic Advertising. “They have each earned deep goodwill and respect from their peers, and solidifying these two well-deserved appointments was important overall for our company, covering its most important functions. We wish Charlie and Young well in their roles and have the utmost confidence in their contributions going forward.”

About Epic Advertising

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network AzoogleAds, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in London, San Francisco, and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

BARCELONA, Spain – Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason, the global telecoms adviser during Mobile World Congress in Barcelona.

The current economic downturn is placing significant pressure on the global advertising market. Consumers will be spending more time at home, and looking for free and inexpensive entertainment and information. Advertisers require high-impact media that are highly engaging and highly personal in order to deliver the best value for money. Mobile advertising has the potential to address both of these needs effectively.

“For mobile, the downturn creates a conflicting set of pressures. On the positive side, mobile advertising will benefit indirectly from the accelerating shift of advertising spend from traditional to digital media, particularly as consumer take-up of mobile entertainment services grows in line with greater take-up of 3G,” explains Alexandra Rehak, Principal Analyst at Analysys Mason.

Analysys Mason forecasts that, by 2012, mobile advertising will account for over 4% of total advertising spend in European countries that have relatively high mobile penetration and 3G network coverage, and for as much as 2% of advertising spend in emerging Central and Eastern European economies.

“However, for most players in mobile content markets, it is unrealistic to expect significant amounts of revenue from mobile advertising in the short-to-medium term,” explains Rehak. “The current economic environment will restrict investment in new technologies and services, and limit advertisers’ appetites for untested propositions, as well as potentially constraining consumer spend on new mobile content services that could support advertising, and on higher-spec mobile devices that support richer mobile entertainment applications.”

In order to survive the difficult economic conditions, mobile operators and their advertising partners should bear in mind the following trends.

* Search advertising will become a key platform on mobile. Major online search players, such as Google and Yahoo!, are better placed to attract mobile advertising spend than new entrants or mobile-only players, at least in the short term.
* Producers of highly popular branded content will look to capitalise on brand by selling mobile advertising directly. For example, UK pay-TV provider BSkyB began offering mobile display advertisements in November 2008, served on its mobile sports and news syndicated services.
* Developing markets and 16–25 year-old users will be particularly responsive to mobile advertising. Attention has centred on targeting advertisements by subscriber interests or behaviour, but simpler targeting (by consumer age or level of market development) can be very effective as a lower-cost starting point.
* Ad-funded services and applications will be a significant growth area. As consumers tighten their budgets, ad-funded or ad-subsidised games, music, video and even messaging services on the mobile present excellent opportunities for advertisers to reach targeted audiences.

“The market will experience something of a breathing period now, as advertising buyers reconfigure advertising budgets to suit the new economic conditions, and mobile operators focus on keeping subscribers on board and happy. To the extent that mobile advertising can help facilitate this, in a manner that is both attractive and highly cost effective from the advertiser’s perspective, all parties will benefit from its growth,” explains Rehak.

For more information and analysis of the mobile advertising and mobile content markets, please visit our website at www.analysysmason.com. Relevant work includes:

* Service Provide Strategies for Mobile Advertising: Case Studies – Analysys Mason Research Report
* Consumer Content and Applications Research Programme – Analysys Mason Research Programme

LONDON – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced the official opening of its London office. The announcement follows recent news of the company’s successful 2008 performance, impressive revenue growth, and the hiring of Rob Wilson in October 2008 as the SVP and General Manager of the company’s European business.

“The global trend that we are seeing in performance marketing, not just in North America but in Europe, puts us in a very good position to execute in 2009,” said Mr. Wilson. “It was very important for Epic to establish roots here in London, and to be able to hire talented employees to form the foundation of the company’s worldwide growth. To now have our London office fully opened, staffed and operational is critical in our ability to execute right away in the 1st quarter.”

Other key staffers in place in the London office include: Heidi Kinsey (Network Director), Jason Kilby (Director of Gaming Operations) and Anna Mazziotti (Office Manager).

The company said that the expansion into London was an opportunity created out of intense demand, as the UK market is currently the company’s second largest revenue-producing territory, holding a lot of opportunity for advertisers and publishers alike.

“We have seen, even in the early stages of focusing our efforts in Europe, that the opportunity to expand our footprint in the global performance marketing industry in the UK is there,” said Don Mathis, CEO of Epic Advertising. “The important first step of hiring a talented GM like Rob, and then putting key team members in place in a new office is now complete. We look forward to growing our presence in Europe even further under this team’s leadership.”

The address for Epic Advertising’s London office is:
Amadeus House
Floral Street, Covent Garden
London, England WC2E 9DP
Telephone: 0207 812 7012

General Email: epicUK@epicadvertising.com

About Epic Advertising

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network AzoogleAds, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in London, San Francisco, and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced a relationship with Quantcast that will enable the company to provide detailed audience-based demographic insights to its advertising clients and prospects. Specifically, Break Media will be implementing Quantcast Publisher across their video distribution network, a move which will allow marketers and agencies to analyze online video packages in similar fashion to how they evaluate TV ratings data.

“As younger audiences continue the rapid migration from television to online video consumption, advertisers are seeking data that allows them to confidently shift media budgets online at the same pace,” said Keith Richman, CEO of Break Media. “Our partnership with Quantcast will allow us to provide the information marketers need to ensure that their dollars are effectively spent reaching their target audience.”

Break will include Quantcast tags in its proprietary video player, allowing census-level viewership data to be reported. Quantcast’s innovative audience service solves many of the challenges posed by today’s dynamic digital distribution environment by allowing audience profiles to be generated at the individual video, channel, or distribution point level. This granularity of reporting will allow Break Media to deliver enhanced targeting, improved package development, and post-campaign validation for their advertising partners.

“Online video is no different from other forms of advertising – marketers and their agencies want to understand who they have the potential to reach,” said Adam Gerber, CMO of Quantcast. “But ultimately, they want to address advertising to those who have the highest probability of engaging with their brand. Break Media recognizes the opportunity of delivering audience-based solutions to their advertising partners, and we’re thrilled to be working with them to deliver solutions.”

About Break Media:

Break Media is the Internet’s premier entertainment community for men. Break Media consists of wholly owned branded properties such as Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter and Screen Junkies as well as a publisher network, the Break Media Network, that counts over 100 member sites. Between these two channels, Break Media reaches over 60 million men worldwide on a monthly basis. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.

NEW YORK- AOL’s programming sites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report. The announcement culminates a year of aggressive expansion and investment in AOL’s programming group, which included the launch in 2008 of more than 20 new sites in key areas such as finance, entertainment, women’s lifestyle and men’s interests.

Unique visitors to AOL’s programming content sites grew 3% year-over-year to 54 million in November. In addition, page views climbed 66% year-over-year to 3.8 billion and engagement (total minutes) grew 33% year-over-year in November, showing AOL consumers are actively engaging with the sites. Advertising revenues on AOL’s programming sites have had double-digit growth year-over-year in Q3 2008.

In addition, the recently completely redesigned AOL.com, which opened the site to third-party content, e-mail, social networks and more, grew 14% in page views, 13% in unique visitors and 29% in total minutes, year-over-year.

“2008 has been a truly successful and historic year for AOL Programming,” said Bill Wilson, Executive Vice President, AOL Programming. “Our programming strategy is working, as evidenced by both our strong and consistent comScore results and the double-digit revenue growth we’ve experienced on our content sites. We’re providing unique value to our users and advertising partners, and we’re in one of the top positions in nearly every important programming category. In addition, we reinvented the portal with the successful launch of the new aol.com. We are well positioned for the coming year and look forward to continuing our momentum with additional sites aimed at consumers’ passions, major enhancements to AOL.com and creating premium and relevant solutions for advertisers.”

To lean into the audience fragmentation on the Web and focus on consumer passion points, AOL has over the past two years launched a total of more than 30 sites targeted at specific interests, and several of these sites already rank number one in their categories, according to the November 2008 comScore Media Metrix report* including:

* #1 Country Music Site: TheBoot, http://theboot.com, 5.9 million UVs in November
* #1 Hip-Hop Music: The BoomBox, http://theboombox.com , 2.3 million UVs in November
* #1 Men: Asylum, http://asylum.com, 3.3 million UVs in November
* #1 Style: StyleList, http://stylelist.com, 4.5 million UVs in November
* #1 Women’s Blogs: Lemondrop, http://www.lemondrop.com, 3.3 million UVs in November

In addition to the strong traffic to new sites, many of AOL’s channels continue to appear in the top five of their categories for unique visitors, according to the November 2008 comScore Media Metrix report:

* #1 African American: BlackVoices, http://blackvoices.com,
* #1 Maps: MapQuest, http://mapquest.com
* #1 Music: Music, http://music.aol.com
* #1 Retail- Tickets: Moviefone.com, http://moviefone.com
* #1 Television: Television, http://television.aol.com
* #1 IM: AIM, http://www.aim.com
* #2 Horoscopes: Horoscopes, http://horoscopes.aol.com
* #2 Latino: Latino, http://latino.aol.com
* #2 Business- News/Research: Money & Finance, http://money.aol.com
* #2 Entertainment-News: TMZ, http://tmz.com
* #2 Email: AOL Email, http://webmail.aol.com
* #3 Real Estate: Real Estate, http://realestate.aol.com
* #3 Health: Health, http://aolhealth.com
* #4 News: News, http://news.aol.com
* #4 Technology: AOL Tech, http://switched.com
* #4 Yellow Pages: AOL Yellow Pages, http://yellowpages.aol.com
* #4 Women’s: AOL Living, http://living.aol.com
* #5 Search: Search Network, http://search.aol.com
* #5 Local: AOL Local, http://cityguide.aol.com
* #5 Weather: AOL Weather, http://weather.aol.com
* #5 Email: AIM Mail, http://webmail.aim.com
* #5 Home: AOL Home, http://home.aol.com

AOL’s also experienced growth in its product offerings. For example, AOL’s leading video search engine, Truveo, saw year-over-year increases of 264% in unique visitors and 289% in pages views according to the November 2008 comScore Media Metrix report.

AOL also recently featured several new integrated advertising campaigns on the content sites as well as on AOL.com:

* Chili’s on AOL Music’s Sessions: http://music.aol.com/sessions/latest
* Walmart on AOL Living’s Holidays: http://living.aol.com/holidays/
* Procter & Gamble on AOL Living’s Morning Rush: http://living.aol.com/morning-rush
* Campbell’s Soup on AOL Food: http://food.aol.com/dinner-tonight
* Target on the Holidash blog: http://www.holidash.com/
* GMC on AOL Living’s Trade Secrets http://living.aol.com/gmc-trade-secrets

As part of its transformation to an ad-supported Web business, AOL has redesigned its entire lineup of content vertical sites over the past two years, including those focused on finance, sports, news and lifestyle.

* Categories for Asylum, BlackVoices, Horoscopes, Latino, Lemondrop, TheBoomBox, TheBoot and StyleList have been custom built by AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

Epic Advertising continues to hold a strong presence in the Bay Area, with no staff reductions or changes to the current employee base associated with this announcement.

About Epic Advertising: Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and a targeted, worldwide online reaction.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent Display and Search consumer web traffic. Epic scales its solutions through enormous internet reach, proprietary and patent-pending technology and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

SAN FRANCISCO – VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers.

The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party applications, with almost 9,000 developed for the 10 million iPhones predicted to be sold this year. Consumers are now enjoying a new breed of web-based social, gaming and media experiences using their mobile devices, representing a major shift in activity and creating opportunities for brand marketers. VideoEgg’s expansion of AdFrames into mobile devices allows advertisers to seamlessly extend rich brand experiences across the mobile channel, bringing even more reach to the company’s network of more than 80 million consumers.

“The key to creating value for advertisers is offering an invitation-based ad solution that engages consumers and rewards them for spending time with a brand,” explained Troy Young, CMO of VideoEgg. “By applying our deep understanding of video and rich media advertising and extending our AdFrames platform to mobile devices, we’re opening up a new channel to reach consumers with a proven opt-in approach. Advertisers get innovation without risk.”

Starting today, VideoEgg will offer mobile distribution across both applications and Web pages on the iPhone, and over time extend to other mobile platforms and devices. The mobile distribution channel is offered as part of VideoEgg’s comprehensive ad platform and will be included as a standard option on all large campaigns. The pricing model is based on cost per engagement (CPE), which delivers accountability and unmatched insight into ad effectiveness. Rich media ads are served for free and advertisers pay only when a user engages, providing a risk-free method to distributing highly targeted brand content.

Nikon is leveraging the VideoEgg mobile platform to promote their CoolPix and D90 cameras.

“The full screen ad experience and cost per engagement model from VideoEgg has helped us significantly in our advertising efforts,” said Lisa Baxt, senior communications manager of Nikon Inc. “Bringing the same model and thinking to mobile environments is a natural and compelling extension of their offering.”

With AdFrames for mobile, publishers can now partner with VideoEgg to effectively monetize content across this medium. Launch partners from top application developers and platforms including SGN, Jirbo, FlipSide5, Optime Software and Mobclix will deliver advertisers wide reach across 35 percent of the top 20 most popular free iPhone applications such as GasBag, Hangman, Scribble, iGolf, TouchHockey, Tic Tac Free and MarbleMash.

“By leveraging VideoEgg’s brand advertisers across all their applications, developers in our network experience the best performing rich media creatives on the iPhone today,” said Vishal Gurbuxani, co-founder of Mobclix.

To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com/iphone

To see AdFrames for mobile in action, check out the video at: http://www.vimeo.com/2271428

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 80 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

Interactive Local Media: 2008, Santa Clara, California (PRWEB) November 20, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a strategic agreement with PixelFish, a leading provider of affordable and effective custom video ad solutions. As part of the agreement, Jivox will offer its advertisers professional video ad creation packages from PixelFish and PixelFish will offer its advertisers a co-branded version of the Jivox self-service Ad Platform and Publisher Network, the industry’s only locally focused network of premium online publishers.

PixelFish’s video ad platform allows local businesses to easily and quickly create effective custom video ads that include original footage captured by a global network of more than 2,500 professional videographers. And PixelFish’s award-winning creative team generates innovative concepts that drive measurably higher response rates at a fraction of the cost of traditional agencies. As a result of this agreement, Jivox will offer PixelFish professional video ad creation services to allow its advertisers to easily and cost-effectively create more sophisticated online video advertisements.

“Jivox ads appear in many of the same web sites as high-profile, expensively produced video ads from the world’s largest brands,” said Diaz Nesamoney, founder and CEO of Jivox. ”Our new relationship with PixelFish will help small businesses further increase their competitiveness against those bigger advertisers through professionally produced creative.”

“The PixelFish video ad platform helps level the playing field for small and medium-sized businesses by delivering affordable professional video ads while greatly reducing the effort required by the advertiser,” said John McIntyre, founder and CEO of PixelFish. “Jivox shares our vision for creating highly effective video ad campaigns, and we’re confident that our partnership will unlock exciting new opportunities for businesses by providing unparalleled access to high-quality placement of top quality video ads.”

Jivox will offer video ad creation packages designed to meet the needs of small and medium-sized businesses and starting under $1,000. The packages include:

* Video Advertisement: This option generates a 15-30 second publication-ready spot including pre-production planning, a professionally written script, onsite video shoot, professional voiceover, editing services, royalty free music and encoding of the video ad for internet streaming.
* ‘Footage Only’: This option consists of publication-ready video footage only. It will not have any titles or end slate and is intended to serve customers who want to add their own titles, music, voiceover and end slate.
* Business Profile: This package is a longer-form, more documentary-style video business profile intended for distribution on local search and directory services and company homepages. This option provides a publication-ready spot and includes the pre-, post-production and field services.

About Jivox

Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

About PixelFish
PixelFish, Inc. is a technology-driven provider of award-winning video advertising solutions for small and medium-sized businesses (SMBs) and their advertising partners. The company has developed an innovative platform for quickly and easily creating and optimizing the most affordable and effective custom video ads. Its intuitive online applications enable a range of video solutions that meet the varying needs and budgets of SMBs, supported by its global network of more than 2,500 professional videographers. PixelFish is the leading provider of video ads for Google, Yellowbook and many other search, directory and ad network providers. Founded in 2006, PixelFish is a privately-held corporation headquartered in Torrance, California, with additional locations in New York and Hyderabad, India. To learn more about PixelFish, please visit www.pixelfish.com.

OMAHA, Neb. – Sojern, Inc., the first company to bring customized, destination-oriented content to travelers on their online boarding passes, announced the company has served more than sixty-five million ad impressions since launching the service. In addition to its strong growth, the company announced it has hired Neil Strow as its East Coast sales director.

“We have witnessed consistent growth since launch and are seeing excellent results with our advertising partners. As more airlines implement, our ability to offer further reach and targeting to our advertising partners continues to be well accepted. We are pleased to have companies like Disney, Crocs and Ruth’s Chris Steakhouses (among others) embrace our offering,” said Gordon Whitten, founder and CEO of Sojern. “With the addition of new talent like Neil and as more of our airline partners go live, the benefits that we deliver to travelers, advertisers and the airline industry will increase.” Sojern’s advertisers have included several companies promoting Broadway shows, airport parking, restaurants, travel products and a large number doing brand promotions.

Based in New York, Strow will be responsible for driving sales and growing the Sojern advertising network. Previously Strow was vice president of advertising sales with the Travel Ad Network (TAN), the largest online vertical advertising network in the travel industry. Prior to working at TAN, he opened and ran the New York sales office for TiVo and was in network sales with The Weather Channel and helped launch advertising sales on Weather.Com. Strow graduated from Bucknell University and received his MBA from Boston University.

Launched in July 2008, Sojern is the first and only company to bring together the nation’s six-leading airlines with local and national advertisers to provide customized, destination-specific information right on the online and printed boarding pass. Leveraging the popularity of online check-in and print-at-home functionality, Sojern enables airlines to provide additional value to their passengers while also giving advertisers the opportunity to reach an important demographic.

About Sojern, Inc.

Sojern, Inc. is an Omaha-based organization that is partnering with the airline and advertising industries to enhance the travel experience by providing destination specific information and offers via the boarding passes that travelers obtain through the airline’s web check-in process. Since its founding in September 2007, Sojern has secured partnerships with leading U.S. airlines including American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines, United Airlines and US Airways. The company is funded by Norwest Venture Partners and Trident Capital. Sojern’s patents are currently pending. For more information please visit www.sojern.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, today announced that it has teamed with Island Def Jam Music Group (IDJ) to provide Quattro’s ad serving technology for IDJ’s mobile Internet site, IDJMobile.com. With Quattro as its exclusive WAP ad partner, Island Def Jam now can provide advertisers with unique opportunities to reach fans of today’s most popular artists – including Mariah Carey, Rihanna, Kanye West, The Killers, Fall Out Boy and Bon Jovi – anytime, anywhere.

IDJMobile.com provides exclusive news, photos, videos, blogs, and other content about Island Def Jam artists. Using Quattro Wireless’ ad platform, IDJ can extend its brand and broaden its audience while remaining focused on delivering an exceptional consumer experience. In addition, Quattro enables IDJ to pursue new and advanced opportunities for advertising partners on the new mobile website, including special banner placements and channel sponsorships.

“Island Def Jam artists are household names, particularly among younger demographics – a group that spends much of their day on the go,” said Christian Jorg, Senior VP of New Media and Commerce, Island Def Jam Music Group. “That lifestyle makes IDJMobile.com critical for reaching those fans when they’re away from their TVs, PCs or radios. With Quattro’s dynamic ad platform, advertisers now have powerful new options for reaching those fans and create interactive experiences for them.”

“The collaborative nature of the Quattro-IDJ relationship has enabled IDJ to provide advertisers the opportunity to reach a specific demographic while providing consumers with relevant information they seek,” said Andy Miller, CEO of Quattro Wireless. “We’re pleased to be working with IDJ to provide a targeted advertisement reach through the mobile phone.”

“IDJ artists constantly create media content 24-hours a day with news, blog postings, new photos, videos and more,” said Mark Lehmann, VP Web and Mobile Marketing, Island Def Jam Music Group. “Now fans know that IDJMobile.com is the mobile destination for this unique content and advertisers now know how to reach them.”

Mobile marketing is a trend that is continuing to grow globally, and is projected to become a major initiative for brands to reach targeted audiences. Quattro is working with multiple companies in the urban sector including Boost Mobile, Bossip and now IDJmobile.com. As the use of mobile marketing increases across all demographics, Quattro will continue to align itself with industry leaders.

About IDJmobile

The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers, The-Dream, Melissa Etheridge, Jay-Z, LL Cool J, NAS, Bon Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Sum 41, Rick Ross , Young Jeezy and Ne-Yo.

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over last September. In an environment marked by tightening budgets and consolidation, the performance marketing company’s publisher and advertiser bases experienced robust growth.

Epic also announced its participation in ad:tech New York, from November 3-4, at the Hilton New York. The annual gathering is the industry’s premiere digital marketing event, providing brand advertisers, agencies, portals, online publishers and technology providers a forum to exchange ideas. Epic (booth #804) will showcase its industry-leading performance ad network business, and demonstrate its new iMobilePublisher, the first iPhone application enabling publishers to monitor critical performance data like cost per click, total clicks and payment history, in real time, wherever they are.

CMO Michael Sprouse and other key Epic personnel will be on hand both days to discuss the new platform and the company’s recently announced London expansion, and to give their take on interactive marketing’s prospects in a tight-money environment.

“We are working hard to continue our growth with calculated, responsible investment that our clients have grown accustomed to from us during these tighter times,” Sprouse said. “In a tough economic environment, performance marketing should get a closer look by advertisers needing to make every dollar work harder and looking for true accountability and transparency. Our leading targeting and technical infrastructure, as well as our global scale and reach, help advertisers achieve precisely that.”

The company will thank its clients and partners at an ad-tech-timed party at Marquee Night Club. The November 3 event will benefit the Thomas Blake, Sr. Memorial Cancer Research Fund and is invitation-only until midnight.

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK – AzoogleAds (www.AzoogleAds.com), a division of the New York-based online marketing leader Epic Advertising, announced today the successful beta launch of its new iPhone Publisher Reporting Platform, iMobilePublisher. The beta launch represents the latest in a string of successes stemming from the company’s Product and Technology teams, and will initially include a small number of trusted publishers. The application demonstration is scheduled to make its public debut at the annual ad:tech New York show at booth # 804 in the Hilton New York hotel on November 3-4.

“We have found that our publishers increasingly use iPhones, and so this product was born out of marketplace opportunity,” said Greg Bayer, Senior Director of Product Management for Epic Advertising. “We wanted to build something that makes life even easier for the publishers that work with us, and we strive to deliver innovative tools to them which set us apart from other networks.”

iMobilePublisher provides publishers in the AzoogleAds performance ad network the ability to check all facets of marketing campaigns including payment history, leads, stats, clicks and effective CPCs. The easy-to-use interface also allows the publisher to sort by offers and a variety of date ranges, with a well-designed presentation and user-interface that can display data in graphical format. The platform also works on the iTouch with a wireless internet connection.

The platform is free to AzoogleAds publishers and will be downloadable at iTunes shortly. Rollout and expansion to AzoogleAds’ publisher base is expected in early 2009 with enhanced functionality. Additional product demos and promotional giveaways will take place at Affiliate Summit West (http://www.affiliatesummit.com/09w_conference.php) beginning January 11, 2009, where the Azoogle Ad Network is also the Platinum Sponsor.

“From a technology standpoint, our team is committed to supporting the ever-changing needs of our worldwide publisher base,” says Rick Okin, Chief Information Officer for Epic Advertising. “Our world-class technology team takes pride in staying a step ahead of our closest competitors in terms of product innovation and first-mover status, and we look forward to getting feedback from beta publishers prior to rollout and adding a whole new set of cool features.”

About AzoogleAds:

AzoogleAds (www.AzoogleAds.com) is a division of Epic Advertising, the global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network, AzoogleAds provides its advertising partners with performance and direct response marketing ROI and worldwide online reach via transparent display and search consumer traffic.

The parent company of AzoogleAds, Epic Advertising, has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.

AzoogleAds and Epic Advertising are headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Board of Directors has appointed Don Mathis to be Chief Executive Officer. Mathis is based at the company’s headquarters in New York, NY. As CEO, he is responsible for the strategic vision and overall management of the enterprise.

“We are pleased and extremely excited to name Don Mathis as CEO,” said Brian Conway, a director of the company and a Managing Director with TA Associates, a global private equity firm with a significant investment in Epic Advertising. “Based on his outstanding leadership and extensive industry knowledge, we believe Don is the ideal choice to continue to grow Epic Advertising well into the future.”

Prior to being elevated to the company’s top leadership role, Mathis was the President and Chief Operating Officer. During his tenure as President, Epic Advertising rapidly established an impressive trend of highly profitable business growth and expansion, evolving quickly into a recognized worldwide leader in online performance marketing. Mathis was originally hired in 2005 as the company’s Senior Vice President of Operations and Technology.

A seasoned executive, Mr. Mathis has a wide range of experience in online media and technology, as well as the offline sector. His prior experience includes having served as COO of the first online fantasy sports company, Small World Sports, helping build that company into one of the top destination sites on the Internet and ultimately selling it to Vulcan Ventures and merging it with The Sporting News. His experience also includes serving as an operational restructuring advisor for the turnaround firm AlixPartners and as a strategy consultant with McKinsey & Company. Mathis began his career as a programmer and technology consultant with Accenture, and graduated with honors from Harvard Business School and Vassar College.

In addition to his civilian experience, Mathis also served as a Naval Officer, most recently as a mobilized reservist following the 9/11 attacks, when he served as the Executive Officer of an anti-terrorism joint task force. He was later designated Deputy Group Commander for all Navy expeditionary logistics forces in Central Command (the Middle East). Mathis began his Navy career as a P-3 anti-submarine patrol aircraft Flight Communications Officer, and he served with the United Nations in Cambodia and Bosnia.

“I’m incredibly honored, and humbled, to have been appointed CEO,” said Mathis. “The company has come so far in such a short period of time in 2008, recording sizable growth and tangible results in the face of a broader economic slowdown. It is a real testament to our talented Executive Team and entire staff. From my perspective, it has been energizing to be a part of our transformation this year into a well-recognized, worldwide marketing powerhouse. I’m thrilled to be CEO, and look forward to our continuing achievements this year and beyond.”

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, has appointed Keith Duncan to the position of Senior Director of Agency Sales. Duncan will be based at the company’s headquarters in New York, NY.

In his position at Epic Advertising, Duncan is responsible for overseeing agency sales efforts and forging key strategic partnerships with agencies of all sizes. He will manage current relationships with key agency contacts, as well as the development of new agency business partnerships.

Prior to joining Epic Advertising, Mr. Duncan served as Account Director for the Consumer Products Category at Yahoo! During his tenure at Yahoo!, Mr. Duncan was responsible for maintaining a regional territory for Global Fortune 500 brands and strategizing with senior executives from digital agencies to drive more revenue and effectiveness to their online businesses. Under his direction, the business portfolio increased 50% year over year and included work on such prominent brands like Subway, Heineken and Pizza Hut. In 2007, he was named “MVP” at the Yahoo! National Sales Conference.

Prior to Yahoo!, Mr. Duncan was the Regional Sales Manager and Major Account Executive at HotJobs.com. He holds a Biology Degree from the University of Delaware.

“Attracting someone with Keith’s expertise from an online powerhouse such as Yahoo! and proven success with large accounts and agencies is a perfect strategic fit for us,” said Brett Lofgren, Senior Vice President of Global Advertising Sales. “Our largest growth opportunities have recently been, and will continue to be, through Fortune 500 brands. We can deliver our uniquely effective marketing solutions and broad range of competencies, which our competitors don’t have, to these types of partners. Keith will ensure agency partners are serviced even more efficiently, rapidly and effectively than today. We’re incredibly excited at our impressive growth trend in 2008 and are confident this trajectory will soar even higher with Keith handling the Agency business. “

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.

Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic’s traffic comes from its vast display “reach” – as counted in the comScore report — and through high-performing search marketing.

“These results are very positive for us and highlight an important piece of our compelling overall growth story in 2008,” said Michael Sprouse, Chief Marketing Officer of Epic Advertising. “Our reach via display advertising in the U.S., as these rankings indicate, coupled with the reach numbers we track internally through Search, show a position of strength in the global online marketing ecosystem to the tune of over 22 billion ad impressions served per month worldwide. We are becoming a growing force in providing advertisers and agencies with a wide range of effective marketing solutions, whether through display, search, social network monetization, text ads, video advertising, pCPM and more. We don’t just buy impressions; rather, we ensure our marketing and targeting efforts across all platforms are tailored to each client individually.”

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

New York, NY – August 18, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.

Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic’s traffic comes from its vast display “reach” – as counted in the comScore report — and through high-performing search marketing.

“These results are very positive for us and highlight an important piece of our compelling overall growth story in 2008,” said Michael Sprouse, Chief Marketing Officer of Epic Advertising. “Our reach via display advertising in the U.S., as these rankings indicate, coupled with the reach numbers we track internally through Search, show a position of strength in the global online marketing ecosystem to the tune of over 22 billion ad impressions served per month worldwide. We are becoming a growing force in providing advertisers and agencies with a wide range of effective marketing solutions, whether through display, search, social network monetization, text ads, video advertising, pCPM and more. We don’t just buy impressions; rather, we ensure our marketing and targeting efforts across all platforms are tailored to each client individually.”

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK–(BUSINESS WIRE)–Today marks the launch of a new media network designed to reach audiences with engaging advertising and entertainment content. Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corporation, the largest out-of-home interactive entertainment network, will augment its expansive system of digital jukeboxes with prominent screens in bars across the United States. Barfly will bring new content from some of the most influential brands in the world, adding to TouchTunes’ robust digital music, advertising and games offering.

As a leader in the out-of-home (OOH) digital media market, the TouchTunes digital jukebox network is in more than 35,000 bars, restaurants and retail locations throughout North America. TouchTunes acquired Barfly to complete its vision to provide an integrated network that goes beyond jukeboxes, creating a go-to entertainment and advertising center that provides music, games, advertising, interactivity and social networking.

“A targeted in-bar presence is not merely an addition to other media, it is an enhancement of our successful music and gaming network,” said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. “When we add Barfly to the mix, we create one of the largest, most robust new media networks around. The opportunities to target audiences and provide a new fresh mix of content are unlimited.”

The Barfly in-bar media platform, which has successfully operated in approximately 150 bars in select metropolitan markets for the past year, was built as a fully legal way to create a brand conversation at the point of sale with bar patrons between the ages of 21-34, a demographic that has become increasingly media sensitive and tech savvy. Its content is a balanced mix of interactive entertainment and marketing messages from its partners.

“Joining TouchTunes will help us leverage our combined creativity and capabilities to quickly expand with target audiences and in key growth markets,” said Bob Weinschenk, CEO and president of Barfly. “The acquisition brings great value to both companies. TouchTunes and Barfly are mutually interested in helping brands to interact with consumers inside of bars in unique and fun ways that deliver real business results.”

Barfly has signed exclusive advertising and content development deals with leaders in the beer, wine and spirits industry, including Anheuser-Bush, Diageo and Skyy. The company works closely with advertisers to develop relevant messages and content that promotes key consumer brands in a highly contextual and targeted manner, unlike traditional signage and in-bar promotional materials. The content is shown via wrap-around graphics on televisions in bars. Barfly augments its ad line-up with information about the host bars’ events and specials, trivia contests and other interactive entertainment.

TouchTunes’ new alignment will further advertising partners’ opportunity to rapidly increase their reach and connect with key audiences in new and entertaining ways. Now, marketers with the world’s leading brands will be able to reach consumers effectively at the point of purchase and within the right environment. Additionally, Barfly also will allow TouchTunes to work more closely with its operator and distributor partners – in a new and innovative way – and will bring TouchTunes fresh opportunities for growth.

Barfly Networks currently has about 30 employees and is headquartered in Austin, Texas. The company will continue to be run by its current management team and will retain the Barfly name. The complete terms of the deal, effective immediately, were not released.

About TouchTunes Corporation

TouchTunes Music Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 35,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing over 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels.

A privately held U.S. corporation, TouchTunes Corporation’s principal offices are in New York City, Montreal, Quebec, Canada, and Lake Zurich, IL.

About Barfly Interactive Networks

Barfly Networks is the leading “In-Bar Media” network – a new, disruptive technology that facilitates marketing of beer and spirits brands or products through the digital delivery of dynamic, interactive and customized content. Barfly is positioned to deliver top brand content with support from highly respected and known beer and spirits brands. Importantly, Barfly is 100 percent compliant with state liquor laws.

* LIVE: Use real-time RSS feeds to continually update the ad experience
* LOCAL: Deliver zip code-specific messaging
* RICH: Easily deploy and track a rich multi-video ad experience to increase user interactivity
* SHOP: Bring the browser to the user, merchandising multiple items in a single real-time ad experience
* SHARE: Viral capabilities help spread the message through virtually any communication or social channel

The new features also enable marketers to better target vertical sectors, beginning with the automotive, entertainment, retail and wireless industries. VideoEgg’s automotive solution, for example, allows an ad unit to display nearby dealerships in interactive maps, while the entertainment industry can target local consumers by adding nearby movie listings to theatrical previews.

Leading brands such as Sprint and Puma are using VideoEgg’s network to connect users with brand content and encourage sharing across many social environments, such as Facebook, MySpace and Digg.

“VideoEgg provides an extremely rich ad experience with viral tools that let consumers accelerate and perpetuate our media buys,” said Edward McLoughlin, Media Director at Mindshare Interaction. “The VideoEgg pricing model also provides accountability as it guarantees engagement with our target audiences.”

VideoEgg offers brands an unprecedented approach to advertising, with a pricing model based on cost per engagement (CPE) that delivers accountability and unmatched insight into ad effectiveness. Ads are served for free, and advertisers pay only when a user engages with their brand content, providing a risk-free method to distributing highly targeted rich media content. In just four months since launching its CPE engagement model , over 50 leading brands including Hershey’s, Fox, Adidas, Nike, Comcast, Disney, GM, Mazda and Microsoft have advertised across the VideoEgg network for guaranteed engagement.

“The ad experience is ripe for innovation,” said Troy Young, chief marketing officer, VideoEgg. “We need to replace the banner with portable media experiences that leverage the power of video, feeds, maps and localization. We can get consumers to engage—we just have to make online advertising more interesting.”

To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com/adlabs

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 50 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.

New York, NY – AzoogleAds (www.AzoogleAds.com), a division of Epic Advertising, announced today an expanded strategic relationship with TRUE.com, making it the online dating giant’s affiliate marketing Agency of Record. This announcement follows an already prosperous relationship between the two companies spanning several years from their work together via the AzoogleAds performance-based ad network.

Under the terms of the strategic relationship, AzoogleAds will now manage all new affiliate applications on behalf of TRUE.com, including hosting its affiliate link, and promoting TRUE.com’s quality services to users in a variety of online locations. Notably, by allowing AzoogleAds to manage affiliate applications and relationships on its behalf, TRUE.com now is able to receive targeted customers from a variety of websites and search portals by capitalizing on AzoogleAds’ proprietary tracking system, creative services team and network managers.

“We’ve had a long-standing and successful relationship with AzoogleAds’ performance-based ad network,” said Ruben Buell, president of TRUE.com. “The logical evolution was to further maximize the relationship and ultimately give AzoogleAds exclusive service rights with our affiliates to help scale our business even more.”

“An expanded strategic relationship with TRUE.com is very exciting for us,” said Don Mathis, President of AzoogleAds’ parent company, Epic Advertising. “We’ve had an outstanding, multi-year relationship with TRUE.com. With this agreement, we will drive their business to an even higher level, showcasing our broad range of capabilities and the full spectrum of value we bring to our advertising partners.”

About AzoogleAds:
AzoogleAds (www.azoogleads.com), founded in 2000, is the industry-leading performance-based ad network division of Epic Advertising, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.

The group is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee.

About TRUE.com:
TRUE is the leading scientifically based, online relationship service, whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientifically based compatibility test uniquely endorsed by Psychology Today and independently certified to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting criminal background screenings and single-verification screenings. With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, TRUE’s team of experts guides members step-by-step through all stages of the relationship-building process. To find out more about how TRUE helps people around the world Live.Love.Learn® please visit www.true.com.

SAN FRANCISCO – June 23, 2008 – VideoEgg, the rich media ad network for guaranteed brand engagement, today announced it has been honored with a Stevie Award for “Best New Company – All Other Industries” at The 2008 American Business Awards. VideoEgg joins distinguished companies such as Dow Jones, Eastman Kodak, HP and FedEx Kinko’s as a winner of the renowned award.

VideoEgg provides a performance-based ad solution that enables brand advertisers to better reach consumers in social media environments, offering unprecedented accountability and flexibility with its cost-per-engagement (CPE) pricing model. An advertising innovator, VideoEgg was also the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry.

“Since its inception, VideoEgg has consistently been at the forefront of advertising and we’re honored to have our efforts recognized on a national level,” said Matt Sanchez, CEO of VideoEgg. “We will continue to focus on enhancing the consumer advertising experience while providing brands guaranteed engagement.”

More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration and judged across more than 40 categories. Details about The American Business Awards and the list of Finalists and Stevie Award winners are available at www.stevieawards.com/aba.

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 50 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices in the United Kingdom and New York City, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com

New York, NY – Epic Advertising, the New York-based online performance marketing company, today announced the official launch of Performance CPM (pCPM), a patent-pending metric that allows advertisers to track performance-marketing campaigns by measuring “induced visits.” Advertisers can now determine campaign effectiveness utilizing a new, more comprehensive approach.

The premise of pCPM is rooted in induced visits, or visits to an advertiser’s site tracked beyond direct clicks. A visit to an advertiser’s site is “induced” if it results in any way from an ad, even if there is no immediate response or direct click path from ad to site. This metric goes beyond traditional campaign measurement tactics by employing scientific techniques to discern the broadest types of cause and effect, excluding things like “accidental clicks.”

Along with measuring induced visits, the metric encompasses elements from traditional tracking methods – CPC, CPM and CPA – as well as inherent branding impacts to offer a more holistic view of an online advertising campaign’s success. Because pCPM involves only statistics, it avoids any retention of Personally Identifiable Information (PII).

Prior to its release, Epic Advertising’s pCPM was refined internally over a 6-month period and tested in beta on a handful of selected advertising campaigns. Beta test results demonstrated induced visits accounted for a 60% increase on top of clicks. The results also showed that the measurement helped to ascribe value to branding ads seen but not actually clicked.

“pCPM alters the way online advertisers can gauge the true value of their campaigns by allowing them to now measure true effectiveness and influence,” says Don Mathis, President of Epic Advertising. “For instance, if you see an ad without clicking but remember the company’s URL, and then visit the site later, we would capture and realize that induced visit as part of pCPM.”

Added Mathis, “This method lets our advertisers do two new things: they can see the impact of an ad beyond direct clicks, and they can put a solid measure of user-impact on their traditional brand-oriented CPM campaigns. It encompasses the standard metrics used in the marketplace as well, so it is more comprehensive. We believe our method, marrying marketing and technology, is the next step in online marketing campaign tracking and will serve as a model for the industry.”

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com), founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Bazaar Advertising subsidiary, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.

Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology, and leverages a network of tens of thousands of publishers, to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

New York, NY – April 29, 2008 – Epic Advertising, Inc. (www.EpicAdvertising.com), the New York online performance-based marketing company, announced today that they have hired two new Cyber industry experts, adding to the Company’s already robust internal Internet Compliance Group. Jonathan Gillman has been named Manager, Regulatory Affairs and Anwesa Paul has been named Privacy Officer and Associate General Counsel. The two positions will report to David Graff, the company’s General Counsel, and they will be based at the company’s New York City headquarters.

Previously, Gillman was the lead investigator of the Cyber Fraud Task Force for the Florida Attorney General’s Economic Crimes Division. He was instrumental in drafting and implementing the division’s strategic plan for the task force and in leading investigations on companies involved in unfair and deceptive business practices including internet fraud, phishing scams, identity theft and other nefarious practices.

Paul previously held the position of Compliance Manager for the Entertainment Software Rating Board and a law clerk for the New York State Office of the Attorney General’s Internet Bureau, where she reviewed cases involving consumer fraud, piracy, spam and trademark infringement. In her most recent role, she advised Fortune 500 entertainment software companies on all facets of compliance including adherence to regulations, best practices and privacy program requirements.

“By adding these two very talented legal professionals to our team, we are sending a powerful message that Epic Advertising has the highest standards of compliance and the most robust integrity assurance programs in the online marketing industry,” said Don Mathis, President of Epic Advertising. “With Jonathan and Anwesa, we plan to take our robust integrity assurance programs and enforcement capability to the next level in ensuring our marketing compliance track record remains industry-leading and frankly, the best in the world.”

“I am very excited to join a team that I know from experience is committed to nothing but responsibility, internet marketing integrity and wide scale enforcement of consumers’ rights,” said Gillman.

Gillman is a graduate of Florida State University with a degree in Criminology. Paul is a graduate of Cornell University and Brooklyn Law School, where she was a Dean’s Merit Scholar.

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com), founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Bazaar Advertising subsidiary, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.

Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology, and leverages a network of tens of thousands of publishers, to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

NEW YORK – April 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced a partnership with four major publishers to create BBN, the nation’s largest B2B online advertising network. Cygnus Business Media, Nielsen Business Media, Reed Business and The McGraw-Hill Companies are coming together for the first time to offer unprecedented reach and more efficient media buys for online advertisers.

BBN offers the most highly concentrated and far-reaching collection of B2B targets ever created, including the Web sites of leading publications such as Construction Equipment, Adweek, AviationWeek & Space Technology and CPA Technology Advisor. The BBN network reaches nearly 10 million monthly unique users, with approximately 60% of their audience consisting of small business owners and decision makers. This powerful network includes more than 200 Web properties covering dozens of industries to ensure advertisers reach their specific B2B targets.

Former CBS executive and MarketWatch co-founder, Derek Reisfield, has been appointed Chairman of the new venture. “The BBN will fill a critical need by connecting B2B publishers with the advertisers and agencies trying to reach their high quality audiences in a way that provides greater reach,” said Reisfield. “The BBN is excited to launch with so many great B2B sites. At launch, we are the leading network for advertisers to reach high quality B2B audiences.” The BBN will also be inviting other B2B publishers to participate later this year.

The BBN properties are the latest addition to 24/7’s digital media offering, which consists of over 1,500 sites serving advertising impressions in countries around the world. 24/7 Real Media’s network reaches around 150 million unique viewers each month, with participants achieving optimal ROI through the industry’s most advanced targeting solutions including lifecycle management, search retargeting, geo-demographic, content, behavioral, retargeting and custom.

“BBN gives advertisers unparalleled access to reach decision makers across the entire B2B spectrum with one large-scale purchase, through four of the industry’s largest and most highly respected publishers,” said David J. Moore, CEO of 24/7 Real Media, Inc. “We continually innovate in order to deliver more effective targeting and broader reach for our advertising partners, and have developed the preeminent network in a number of verticals such as B2B.”

The BBN network will be utilizing Open AdStream®, 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

“This partnership will be a valuable opportunity for Cygnus to reach new advertisers and generate greater revenue for our online B2B properties,” said Carr Davis, CEO Cygnus Business Media. “24/7 Real Media has provided us with the tools and ad management expertise to ensure we are gaining the best value for our ad inventory across each of our publications.”
For more information on the BBN network, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company (Nasdaq: WPPGY), is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

New York; April 8, 2008 – Azoogle.com, Inc., the New York online performance-based advertising network, announced today that the company will change its corporate name to Epic Advertising, creating a single brand for its now fully integrated performance marketing businesses and services. The company will retain the AzoogleAds name as a unit of Epic Advertising, maintaining continuity as an industry-leading, performance-based ad network.

The re-branding will unify the company’s services under one name, strategy and vision for its performance marketing business, both in North America and globally. It also signals the completion of the integration of Bazaar Advertising, the search marketing firm acquired by the company and announced in October, 2007.

Epic Advertising encompasses two main units focused on online consumer traffic acquisition: AzoogleAds and Bazaar Advertising. AzoogleAds continues to provide broad-based traffic acquisition services leveraging the company’s leading performance-based ad network business. Bazaar Advertising continues to provide search engine management and marketing services, specializing in keyword discovery, purchase and optimization of online search campaigns. Epic Advertising will market both units as an integrated suite of services to its advertisers, with a focus on direct response customer acquisition and performance marketing.

The Epic Advertising brand will also include the Epic Ad Center (EAC), a do-it-yourself tool-kit for small- to medium-sized businesses that automatically creates display, search and coupon ads on a performance basis. Advertisers are able to target their campaigns geographically, demographically and behaviorally using the ads.

Recently, the company announced its international expansion throughout Europe, Latin America and Asia-Pacific, and it expects the name change to facilitate that drive. The company plans to continue this expansion throughout 2008.

“This symbolizes an exciting evolution for our company,” says Don Mathis, President of Epic Advertising. “Until now we were known primarily for our performance-based ad services in North America via our AzoogleAds brand. Our new corporate name will help to showcase all of our services as a seamless offering to advertisers, highlighting our multi-channel approach to performance marketing. As our company moves forward as a global enterprise, we’re working to take performance marketing to the next level.”

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com), founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Bazaar Advertising subsidiary, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.

Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology, and leverages a network of tens of thousands of publishers, to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

The partnership with AdsMarket allows AzoogleAds to significantly expand its international publisher base and distribution by leveraging AdsMarket’s reach and unrivaled expertise in the international marketplace. Notably, the AdsMarket partnership will provide significant distribution for AzoogleAds existing European advertisers as well as new advertisers, and will target several key emerging markets. Distribution will be garnered via publishers in a variety of key sectors as financial services, retail, media, and travel and leisure.

“AdsMarket is focused on the international markets and we see great value in partnering with a leading US-based company that can enrich our US and international offerings to our Publishers by introducing our services to their leading Advertisers,” said Ofer Druker, CEO of AdsMarket. “The cooperative agreement with AzoogleAds will also enable our International advertisers to reach significantly broader audiences in the International markets and in the US through AzoogleAds’s robust publisher base.”

“Partnering with AdsMarket shows our continued commitment and expansion plans towards our international business, as we recognize the importance of growing outside North America,” says Don Mathis, President of AzoogleAds, “Our goal is to provide quality, targeted distribution for our advertisers from all over the world and AdsMarket is the company to help us do just that.”

About AzoogleAds:
AzoogleAds (www.AzoogleAds.com), founded in 2000, is a leading Performance-based Ad Network, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

About AdsMarket:
AdsMarket ,founded in 2005, is a leading online global performance media company based in Israel, and working in strategic partnership with McCann Erickson since 2007. AdsMarket provides global performance solutions for a vast customer base throughout Europe, the US, Latin-America and Asia-Pacific, using its own proprietary technology. Its media reach and targeting capabilities enable AdsMarket to generate outstanding results based on CPA, CPL, and Revenue-Share business models – resulting in peak client satisfaction levels at all times. AdsMarket’s business advantages include an experienced team, sophisticated technological capabilities and exceptional service – qualities that are paramount to the creation of sustainable partnerships. Based on their preferred business models, AdsMarket Advertisers benefit from an array of media avenues that prominently display their offers across the globe. AdsMarket Publishers are continuously provided with new opportunities to smartly and automatically monetize all of their media assets across various platforms.

NEW YORK, NY, — Azoogle.com, Inc. (www.AzoogleAds.com), an online performance-based advertising network, announced its expansion into the European marketplace through a charter agreement with 77Agency, a leading independent New Media Marketing agency based in London.

The partnership allows AzoogleAds to significantly expand its reach into the European marketplace and increase the number of non-US advertisers in its current Network. By leveraging 77Agency’s advertiser relationships, AzoogleAds’ publishers will now have access to international advertising inventory in such key sectors as the financial services, retail, media, travel and leisure markets.

This partnership will enable AzoogleAds’ current publishers to opt-in to receive international Web advertising inventory that provides them with increased monetization abilities. In addition, AzoogleAds’ online tracking, analytics and fraud protection will continue to ensure strong results for new and current advertisers.

“AzoogleAds is uniquely capable of providing our advertisers with targeted distribution,” said Marco Corsaro of 77Agency. “They have a publisher base with breadth and depth, and a commitment to the highest possible industry standards. In addition, this agreement allows 77Agency to establish a presence in North America. For these reasons, we are very enthusiastic about this partnership.”

“Partnering with 77Agency represents a new phase in our expansion plans both in North America and abroad,” says Don Mathis, President of AzoogleAds. “As we look to grow the business, there will be a strong focus on providing publishers with additional monetization capabilities and advertisers with highly targeted, high-quality traffic.”

About AzoogleAds:
AzoogleAds (www.AzoogleAds.com), founded in 2000, is a leading Performance-based Ad Network, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

About 77Agency:
77Agency, established in 2003, with offices in London, Milan, Madrid, Riga and Kievis a leading and independent, pan-European New Media Marketing agency supplying specialist services to the on-line marketplace. 77Agency’s clients include American Express, Disney and Estee Lauder.