Online performance marketing leader announces the promotion of Charles Nowaczek as Chief Operating Officer and Young Kim as SVP of Finance

NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive news for the company, including the opening of its London office and strong 2008 revenue growth and business expansion.

The first appointment is the naming of Charles Nowaczek to the position of Chief Operating Officer. In this role, Mr. Nowaczek is responsible for Epic Advertising’s global business operations, including product development, program management, Sales support, facilities and administration, and oversight of the organization’s strategic and tactical initiatives. Additionally, he has successfully led the company’s first-ever Management Training Program, which has resulted in other key employee promotions internally. Previously, Mr. Nowaczek was the Senior Vice President of Operations for the company, and has been with Epic since March 2006. He is based in the New York City headquarters.
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Mobile World Congress 2009

BARCELONA, Spain – Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason, the global telecoms adviser during Mobile World Congress in Barcelona.

The current economic downturn is placing significant pressure on the global advertising market. Consumers will be spending more time at home, and looking for free and inexpensive entertainment and information. Advertisers require high-impact media that are highly engaging and highly personal in order to deliver the best value for money. Mobile advertising has the potential to address both of these needs effectively.

“For mobile, the downturn creates a conflicting set of pressures. On the positive side, mobile advertising will benefit indirectly from the accelerating shift of advertising spend from traditional to digital media, particularly as consumer take-up of mobile entertainment services grows in line with greater take-up of 3G,” explains Alexandra Rehak, Principal Analyst at Analysys Mason.
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Online Performance Marketing Leader Also Announces the Hiring of Key Staffers Under SVP and GM, Rob Wilson, as Company Expands International Operations

LONDON – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced the official opening of its London office. The announcement follows recent news of the company’s successful 2008 performance, impressive revenue growth, and the hiring of Rob Wilson in October 2008 as the SVP and General Manager of the company’s European business.

“The global trend that we are seeing in performance marketing, not just in North America but in Europe, puts us in a very good position to execute in 2009,” said Mr. Wilson. “It was very important for Epic to establish roots here in London, and to be able to hire talented employees to form the foundation of the company’s worldwide growth. To now have our London office fully opened, staffed and operational is critical in our ability to execute right away in the 1st quarter.”
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New Partnership Provides Deep Insight into Video Viewing Audience

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced a relationship with Quantcast that will enable the company to provide detailed audience-based demographic insights to its advertising clients and prospects. Specifically, Break Media will be implementing Quantcast Publisher across their video distribution network, a move which will allow marketers and agencies to analyze online video packages in similar fashion to how they evaluate TV ratings data.

“As younger audiences continue the rapid migration from television to online video consumption, advertisers are seeking data that allows them to confidently shift media budgets online at the same pace,” said Keith Richman, CEO of Break Media. “Our partnership with Quantcast will allow us to provide the information marketers need to ensure that their dollars are effectively spent reaching their target audience.”
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Content Sites Saw Double-Digit Advertiser Growth; AOL Launched More Than 20 New Sites in 2008

NEW YORK- AOL’s programming sites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report. The announcement culminates a year of aggressive expansion and investment in AOL’s programming group, which included the launch in 2008 of more than 20 new sites in key areas such as finance, entertainment, women’s lifestyle and men’s interests.

Unique visitors to AOL’s programming content sites grew 3% year-over-year to 54 million in November. In addition, page views climbed 66% year-over-year to 3.8 billion and engagement (total minutes) grew 33% year-over-year in November, showing AOL consumers are actively engaging with the sites. Advertising revenues on AOL’s programming sites have had double-digit growth year-over-year in Q3 2008.
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NEW YORK, NY – December 12, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Bazaar Advertising name, business unit and assets have been formally retired. Bazaar Advertising, the former San Francisco-based business unit that offered agency-like Search Engine Marketing services, had a portfolio of a handful of international advertisers which were phased out several months ago.

Epic Advertising continues to hold a strong presence in the Bay Area, with no staff reductions or changes to the current employee base associated with this announcement.

About Epic Advertising: Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and a targeted, worldwide online reaction.
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Nikon and Ubisoft Canada First to Leverage VideoEgg’s Cross Platform Solution for Guaranteed Engagement on the iPhone

SAN FRANCISCO – VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers.

The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party applications, with almost 9,000 developed for the 10 million iPhones predicted to be sold this year. Consumers are now enjoying a new breed of web-based social, gaming and media experiences using their mobile devices, representing a major shift in activity and creating opportunities for brand marketers. VideoEgg’s expansion of AdFrames into mobile devices allows advertisers to seamlessly extend rich brand experiences across the mobile channel, bringing even more reach to the company’s network of more than 80 million consumers.
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Agreement pairs Jivox self-service video ad platform and publisher network with PixelFish professionally produced video ads to create the industry’s first full-service online video advertising offering for small businesses

Interactive Local Media: 2008, Santa Clara, California (PRWEB) November 20, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a strategic agreement with PixelFish, a leading provider of affordable and effective custom video ad solutions. As part of the agreement, Jivox will offer its advertisers professional video ad creation packages from PixelFish and PixelFish will offer its advertisers a co-branded version of the Jivox self-service Ad Platform and Publisher Network, the industry’s only locally focused network of premium online publishers.
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