This commercial release marks the culmination of almost three years of technology development and data accumulation. AdDogs is now available to advertisers as a resource to create and place advertising in a streamlined process, eliminating the need to create an ad multiple times for multiple media.

AdDogs is a new patent-pending, on-line service and is the first advertising technology platform designed to use the internet to make the process of finding target markets, choosing media serving those markets, ad creation and ad placement into a seamless integrated process. Rod Proto, CEO said, “The feedback we are getting based on the many ads already placed through the system is that not only is AdDogs a real time saver in terms of building advertisements, placing them, and storing them for future use, but the benefits of using our media search tools have shown AdDogs to be a real aid in spending advertising dollars wisely.”

AdDogs allows an advertiser to create or upload an ad, search geographically and demographically for target audiences, and choose media for placement using flexible search criteria. With the target market defined, the system either guides the advertiser through an ad building process using the experience of seasoned ad agency talent designed into AdDogs, or allows the advertiser to upload a custom advertisement, created specifically to fit a media product for placement through AdDogs. Advertisements created in AdDogs will be automatically resized by the AdDogs technology for insertion in multiple media, each time adjusting the ad to show the advertiser exactly how it will appear in the target media. All ads created and placed through AdDogs will be stored and available to the advertiser for future use.

AdDogs will appeal to both the small Advertiser and to the Corporate Marketing department where AdDogs will be “private labeled” to serve as the internal media creation and placement vehicle. In addition, AdDogs expects the private label platform to be attractive to the Print Industry where incorporation into an existing publication website will allow for the quick adoption of a Build-Your-Own-Ad capability without the normal associated up-front costs.

“The development efforts for this system will be ongoing,” added Mike Patton, Chief Operating Officer, “We have a backlog of concepts to expand system capabilities that will be rolled out continuously. In addition, expansion of our media offerings is a continuous process and we expect to have about 12,000 newspapers, magazines, trade publications, and web products active in AdDogs by the end of the year.”

For further information contact Rod Proto of AdDogs at 832-485-7102 or Dana Kingshill at 832-485-7123. Check out AdDogs at www.addogs.com.

AdDogs® is a registered trademark.

Clear Channel Outdoor

* Opportunity to reach local residents and out-of-state visitors as they travel to and around the city to different events and locations
* Transit package utilizes the city’s transportation system and use prime properties such as buses, taxi media, and bus and transit shelters around the greater metro area

Clear Channel Radio

* Washington, D.C. radio stations will be a key source of information with exclusive Inauguration-related content
* Radio personality Steve Harvey will be broadcasting from Washington, D.C. next week from the Gaylord Hotel on Monday and Tuesday, and from local radio station WHUR’s studios, discussing the events and paying tribute to the significance of Obama’s election
* Other Clear Channel Radio stations around the country will also broadcast live from the nation’s capital
* Online, Clear Channel’s network of over 800 radio station websites will feature extensive inauguration coverage, including photos, latest news, podcasts and news videos, all available on demand
* National inauguration coverage will also include an exclusive radio stream called Inauguration Radio that will be available via hundreds of radio station websites, on HD, and on iheartradio, Clear Channel’s iPhone application, beginning on Monday, January 19th at 7:00 am ET
* Hosted by national correspondent Paul Westcott, Inauguration Radio will take a look back at this year’s historic election with insight and analysis from Shane D’Aprile of Politics Magazine, replay some of the most famous Inaugural addresses of all time, and broadcast live coverage of the swearing in ceremony and the Texas Black Tie and Boots ball
* Clear Channel Radio is offering special advertising packages on all of its local radio stations as well as a complete online advertising package for advertisers to reach Inauguration Radio’s national audience

WHO:
Executives from Clear Channel Outdoor and Clear Channel Radio are available to discuss how advertisers are taking advantage of these exceptional advertising opportunities.

WHY:
No other event compares to this kind of reach, and already industries across the board are taking advantage of the opportunity, including beverage and consumer goods companies, unions, banks and brokerages, local museums, and realtors.

IRVINE, Calif. – Autobytel Inc. (Nasdaq: ABTL), a leading automotive marketing services company, today announced the addition of Carfax to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from the AutoReach Ad Network to Carfax, which is used by millions of used car buyers and sellers every year. Carfax is one of several automotive Web sites recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, AutoMall.com, and Overstock.com, as it extends its reach across the automotive vertical.

“We are very pleased to add Carfax to our AutoReach Ad Network, which now has grown to over 14 publishers. We anticipate that as the demand for more cost-effective and efficient ways to reach consumers grows, AutoReach’s expansion – in both advertisers and publishers – will continue in 2009,” said Autobytel President and CEO Jim Riesenbach. “The Internet is well on its way to becoming the second largest medium for automotive advertisers – and with more and more consumers shopping for used vehicles in the current economic climate – we are pleased that AutoReach can offer publishers like Carfax increased opportunities to leverage this growth.”

According to Riesenbach, AutoReach’s mission is to provide in-market automotive publishers with on-target, high-value advertising campaigns in the growing online automotive market, while also providing automaker and automotive-related advertisers with added inventory to target more in-market automotive consumers more efficiently.

“Carfax.com is one of the most popular automotive Web sites available today,” said Larry Gamache, communications director at Carfax. “AutoReach advertisers can easily inform millions of consumers about products and services that meet the needs of our everyday lives.”

Carfax provides vehicle history information for buyers and sellers of used cars. Millions of in-market shoppers visit Carfax.com each month for information that adds peace of mind to their car buying decision. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck.

The AutoReach Ad Network is an automotive ad network of third party Web publishers visited by millions of in-market automotive consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0 age of automotive consumers and exemplifies Autobytel’s focus of providing leading-edge automotive solutions for today’s evolving web-savvy customers. Current publishers include such targeted sites as The Enthusiast Network, TheTruthAboutCars.com, ClassicCars.com, Automobile.com, RightAutos.com, Vast.com, AutoMall.com, Tenmagazines.com, Overstock.com, and now Carfax.com. Among the advertisers taking advantage of the network’s reach are many of the major automotive manufacturers, automotive parts and accessories manufacturers, and top insurance companies.

About Autobytel Inc.

Autobytel Inc. (Nasdaq:ABTL) is an Internet automotive marketing services company that helps dealers and manufacturers sell cars and related products and services. The company owns and operates consumer-facing automotive websites, including its flagship site, MyRide.com®, which is designed to help consumers find, see, buy and learn anything related to automobiles. The company’s other websites are: Autobytel.com®, Autoweb.com®, Car.comsm, CarSmart.com®, AutoSite.com®, and CarTV.com®. By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel seeks to provide dealerships with opportunities to connect with a steady, diverse stream of motivated, serious shoppers, while providing manufacturers with precision-targeted brand and product advertising opportunities. In addition to its websites, the company generates leads and advertising opportunities for dealers and automakers through its marketing network, which includes the AutoReach ad network, co-brands, such as ESPN.com, and marketing affiliates such as AOL, Edmunds and Kelly Blue Book.

IRVINE, Calif. – Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from AutoReach to the Overstock.com Cars section.

Overstock.com is one of several publishers recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, Womensforum.com and AutoMall.com.

“We are very pleased to add yet another high quality publisher to our AutoReach Ad Network. The addition of Overstock.com further extends our mission of providing automotive advertisers with new, more efficient opportunities to reach millions of qualified in-market shoppers, while providing member publishers with new revenue opportunities through high-value, on-target advertising campaigns,” said Autobytel President and CEO Jim Riesenbach.

Founded in 1999, Overstock.com brought the outlet mall to the consumer via the Internet, providing the same brand-name products found in traditional retail stores at deep discounts. Overstock is one of the Internet’s most popular retailers receiving nearly twenty million unique visitors monthly.1 Earlier this year, Overstock.com Cars launched an enhanced website targeted at providing the same Overstock.com user experience and shopping value to in-market new and used car buyers.

“Through AutoReach, we are pleased to be able to work effectively with a variety of high quality advertisers in the largest advertising vertical in the US,2” said Tyler Anderson, Overstock.com director. “Overstock is consistently looking for new opportunities to connect our automotive visitors with quality advertisers more cost-effectively. Not only does the AutoReach Ad Network provide us with access to new revenue opportunities, but it allows us to do so without the strain of developing additional resources.”

The AutoReach Ad Network is an automotive ad network of third party Web publishers visited by millions of in-market consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0 age of automotive consumers and exemplifies Autobytel’s focus of providing leading-edge automotive solutions for today’s evolving web-savvy customers.

“In these challenging times, we continue to believe that the Internet provides the most efficient way for the auto industry to reach in-market consumers,” said Riesenbach. “In fact, online ad spending by automakers is expected to nearly double by 2012 to $5.61 billion, up from $2.98 billion in 2008,2 presenting significant prospects for AutoReach publishers.”

About Autobytel Inc.

Autobytel Inc. (Nasdaq:ABTL) is an Internet automotive marketing services company that helps dealers and manufacturers sell cars and related products and services. The company owns and operates consumer-facing automotive websites, including its flagship site, MyRide.com®, which is designed to help consumers find, see, buy and learn anything related to automobiles. The company’s other websites are: Autobytel.com®, Autoweb.com®, Car.comsm, CarSmart.com®, AutoSite.com®, and CarTV.com®. By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel seeks to provide dealerships with opportunities to connect with a steady, diverse stream of motivated, serious shoppers, while providing manufacturers with precision-targeted brand and product advertising opportunities. In addition to its websites, the company generates leads and advertising opportunities for dealers and automakers through its marketing network, which includes the AutoReach ad network, co-brands, such as ESPN.com, and marketing affiliates such as AOL, Edmunds and Kelly Blue Book.

1 comScore Media Metrix, 10/2008

2 Pitching Cars Online in Tough Times, eMarketer 11/2008

SAN FRANCISCO – December 1, 2008 – Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.

The announcement comes during a record breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programs available nowhere else.

“One only has to look at the recent videogame sales figures to realize that games are the one form of entertainment consumers don’t want to live without,” states Jonathan Epstein, president and CEO, Double Fusion. “We are pleased to partner with and provide incremental revenue opportunities to game publishers by offering advertisers a variety of hand-selected cross-genre games we know will be a hit with gamers and the marketers looking to reach them.”

The partnerships underscore Double Fusion’s commitment to offer advertisers and agency partners the broadest possible range of advertising opportunities across all demographics. Double Fusion’s full-service solution, including sales, marketing, integration consulting, and enabling technology provides game publishers increased opportunities for revenue while strengthening their core business of game titles appealing to 18-34 male consumers.

Developers and publishers interested in learning more about increasing per-title revenues through integrated and dynamic ad placement opportunities on PLAYSTATION®3 should contact business@doublefusion.com

About Double Fusion

Double Fusion reaches more consumers across the broadest range of demographics than any other game advertising network. Utilizing their award-winning fusion.sdk™ and fusion.runtime™ dynamic in-game ad serving technologies originally developed for AAA hard core graphic intense 32 bit video games, the company has successfully expanded the idea that any game type, genre, or platform can harness the power of advertising. Double Fusion currently boasts over 30 top-tier game publishers in a portfolio reaching gamers from 12 to 49 years old. The network’s acclaimed integrated marketing solutions continue to inspire Fortune 500 companies to get in the game with groundbreaking advertising campaigns. Privately held and headquartered in San Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London and Tokyo. More information about Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities within the Double Fusion Network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.AdvertisingInPlay.com.

In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognizes that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.

“Successful content production and broadcast today demands fresh thinking to address a rapidly changing environment. In this new digital age, in which the viewer is increasingly in control, we need to investigate fresh ways to deliver the advertising opportunities that underpin the industry,” said Dave Cassaro, President of advertising sales at Comcast Networks. “Traditional advertising still has its place but MirriAd’s innovative embedded advertising solutions enable us to realize new revenues from brand owners, without compromising the viewing experience.”

MirriAd CEO, Mark Popkiewicz, commented, “Product placement has traditionally been implemented pre-production and that approach is complex, expensive and uncertain. Nevertheless it is an advertising model that has always had the potential to produce significant returns for brands, content owners and broadcasters. MirriAd removes the complexity, expense and uncertainty by allowing for the identification, preview and assessment of opportunities prior to the relevant brand references being inserted. It is a sophisticated approach for what is an increasingly sophisticated broadcast and advertising environment.”

About MirriAd Limited

MirriAd seamlessly embeds advertising into any video content, as if it was always there. The company’s solutions allow content owners to effectively monetize their assets and deliver a means by which brands can capitalize on the worldwide shift from the analog broadcast model to multi-platform, on-demand digital video delivery.

London based MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and to a high quality on any platform using its proprietary ZoneSense™ technology.

MirriAd is funded by venture capital funds including London Seed Capital, Oxford Technology Management and South East Growth Fund and by private investors led by Seraphim Capital.

For more information: www.mirriad.com

MirriAd was recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

About Comcast Networks

Comcast Networks is comprised of distinct channels that appeal to the passionate viewer looking for the best in entertainment, sports, lifestyle and children’s programming. Its core networks include E!, VERSUS, GOLF CHANNEL, Style, G4, and Select On demand for Video On demand and HD programming through VERSUS / GOLF CHANNEL HD.

For more information: www.comcastnetworks.com

ANAHEIM, Calif. – At the TelcoTV 2008 conference, RGB Networks, the leader in network video processing, and TANDBERG Television, part of the Ericsson Group (NASDAQ: ERIC), are demonstrating their advanced integrated ad insertion solution for telecom carriers, which enables them to earn additional advertising revenue by inserting local ads into MPEG-4 AVC High Definition (HD) programming. The demonstration in the RGB booth (565) shows RGB’s carrier-class Modular Video Processor (MVP) performing frame-accurate ad splicing into MPEG-4 AVC streams encoded by the market-leading TANDBERG EN8090 Series MPEG-4 AVC HD encoder.

Television programming and broadcast movies are increasingly being delivered in the popular MPEG-4 AVC format which offers tremendous bandwidth advantages compared to MPEG-2, particularly for HD programming. Splicing MPEG-4 AVC encoded transport streams is not the same as splicing MPEG-2 streams due to the more complex MPEG-4 AVC encoding structure. This requires intelligent video processing by the encoder and the splicer to support seamless frame-accurate ad insertion at the splicer. Working as an integrated solution, the TANDBERG EN8090 encoder adds the SCTE-35 cue tones to the MPEG-4 AVC programs which are then detected by the MVP and used to seamlessly and accurately insert local ads into the programs. Seamless and accurate splicing is a critical aspect of the ad insertion process, without which ad spots can run short or overlap the broadcast content, causing serious consequences, such as picture freezes from buffering problems at the set-top box level.

“Local and zoned advertising is a proven source of additional advertising revenue that earned cable television operators more than $4.7 billion in 2007, and working with TANDBERG Television we are enabling telecom carriers to take advantage of this lucrative opportunity,” said Ramin Farassat, RGB Networks’ Vice President of Product Marketing. “RGB is committed to helping our customers make the most from their networks. Whether it’s delivering more programming without increasing bandwidth or inserting local ads, RGB – and our partners – will help our customers achieve their most strategic business goals.”

Carl Furgusson, Vice President of Product Management at TANDBERG Television said: “Delivering localized and targeted advertising creates new revenue generating opportunities for operators and drives the next generation of personalized television. With the growth of MPEG-4 AVC HDTV services it is important that we enable our customers to take advantage of advanced advertising business models, whilst at the same time ensuring the high quality of their HD pictures.”

About RGB’s Modular Video Processor

The Modular Video Processor (MVP) is a complete IPTV solution that enables telecom carriers to deliver high quality, IP-based video services to their subscribers. The MVP is specifically designed for mid-to-large size carriers and fully supports the MPEG-4 AVC and MPEG-2 encoding standards. The MVP utilizes all of RGB’s proven video processing capabilities, enabling carriers to aggregate content, groom channel line-ups from multiple sources, transrate programs to enable the delivery of more programming without impacting picture quality and deliver advanced advertising solutions. By combining all these capabilities within a single, carrier-grade chassis, the MVP dramatically reduces the start-up costs for carriers to begin delivering video services.

About TANDBERG Television

TANDBERG Television, part of the Ericsson Group, delivers the multimedia technology and expertise that is moving digital video forward. Whether it’s advanced compression systems, on-demand or content distribution, the company’s award-winning solutions are used by the world’s leading broadcasters, operators and programmers to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality solutions for Digital TV, HDTV, VOD, and IPTV. For more information, please visit www.tandbergtv.com

About RGB Networks

RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture™ (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.

For more information about RGB Networks and its advanced video processing solutions, please visit www.rgbnetworks.com.

“From the moment we began working with Ripple6, we realized we had found a company that is richly innovative and can change the way social media is offered and monetized online,” said Craig Dubow, chairman, president and CEO of Gannett. “Ripple6 will join our other enterprises in fueling the rapid growth of our digital business, which seeks to apply innovative technology and content solutions to the needs of all our customers. With the Ripple6 platform, we can help users create communities and connect with their friends and family in highly pleasing ways, while providing marketers with innovative advertising opportunities and measurable results.”

Ripple6 currently powers Gannett’s MomsLikeMe.com sites, which recently rolled out in 80 local markets across the country and have more than one million moms visiting each month. The company also powers social media properties for Procter & Gamble and the soon to be launched MixingBowl.com, Meredith Corporation’s social network around meals and meal planning.

“We’re excited, because we get the best of both worlds here,” said Sang Kim, CEO of Ripple6. “We’ll take advantage of the synergy and resources of our new parent, yet we’ll maintain the independence that helps generate innovative solutions for marketers and publishers.”

Using the Ripple6 platform, publishers can offer their users advanced social networking capabilities, while generating incremental revenue through Ripple6’s proprietary social marketing innovations. Ripple Analytics will also help publishers better understand how their users interact within social networks by offering a true word of mouth measurement and mapping capability.

Ripple6 also offers unique opportunities to advertisers and marketers. Among the innovations are offerings that make it possible for marketers to effectively engage in online social networks. Cloud Communities™ enable marketers to participate in their customers’ existing social networks by creating and syndicating communities across the web. With Social Insights™, marketers can conduct ongoing research within the private spaces of social networks. Both solutions include Ripple Analytics for access to metrics and insights beyond page views and visitors, while still protecting the privacy of the individuals interacting with the platform.

“We’ve had a highly productive two-year relationship with Ripple6 to create new communities for our brands, and we look forward to continuing it in their new structure,” said Pat Gentile, head of Procter & Gamble Productions, Inc. “We’ve been impressed by their innovations in social marketing and the insights that they can deliver for marketers.”

As part of the transaction, the 10 percent share of Ripple6 owned by Chris Saridakis, senior vice president and chief digital officer of Gannett, was bought out completely by Gannett. He did not participate in the sale negotiations.

About Gannett

Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes 17 daily paid-for titles, approximately 300 weekly newspapers, magazines and trade publications, and a network of award-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

About Ripple6, Inc.

Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enable social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand’s look and feel for integration into an existing web site or to create an entirely new site. Ripple6 is based in New York and its list of clients and partners includes Procter & Gamble, Gannett Co., Meredith Corporation, and General Mills. For more information, visit www.ripple6.com.

LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B), to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement enables all parties – publishers, content owners, advertisers, and fans – to benefit from the organic distribution of premium video on the Web.

“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace President of Marketing and Sales. “In one fell swoop, Auditude and its partners are empowering consumers and building a better business model. That’s a good deal all around.”

MySpace is leveraging a patented technology developed by Auditude that pairs automatic identification of virtually any professional video uploaded across the Internet with an ad platform that enables content owners to serve targeted ads within that content. With more than a billion minutes of professional content already indexed — including more than 250 million videos, and 4 years worth of 100 channels of television — Auditude is creating the opportunity for content owners to harness the power of audience-uploaded content and distributed video to activate an otherwise untapped revenue stream.

“Auditude’s mission is to grow the market for premium online video by unifying all aspects of distribution and advertising. We embrace the fact that online video is fundamentally social and created the identification technology and advertising platform to include the power of audience syndication – fans uploading content to the Web – as a form of content distribution. Our partnership with MySpace allows us to help content owners, like MTV Networks, reach their fans where they are most active,” said Adam Cahan, CEO of Auditude. “We hope to grow the market for monetizing online video by simplifying ad targeting and providing scale through audience participation.”

“As one of the leading providers of online video in the world, we give our fans the power not only to consume our content, but also to share and interact with it across the Web,” said Mika Salmi, President of Global Digital Media, MTV Networks. “With Auditude’s solution, we can continue to give users the freedom to take our content wherever they go online, while ensuring that we can monetize it as well.”

As part of the solution, Auditude announces the launch of the ‘Attribution Overlay’ which automatically identifies content informing viewers about details of shows being viewed online. The attribution also enables the content owner to integrate information about the video clip being played and provides an opportunity for the viewer to watch additional relevant content or have access to commerce links – for instance “buy show” – or merchandise related to that content. Video advertisers now have a usable channel to target audiences of premium content across the Web.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(1)Among the top 2000 domains comScore Media Metrix, September 2008. For more information on comScore Networks, please go to www.comscore.com.

About Auditude

Auditude enables content owners, publishers and advertisers to harness the power of online audiences and organic distribution of content for targeted video advertising opportunities. Auditude Connect™ helps content owners scale their premium assets and simplifies video monetization allowing publishers to benefit from significant incremental revenue with little to no effort—regardless of whether the video is syndicated by partners or audiences. Auditude’s technology has been widely validated as highly accurate with no false positives and no false negatives with fingerprint generation speeds of greater than 300x real time. Auditude’s database today reflects the largest index of professional content with over one billion minutes, including more than 250MM user videos, 4 years of 100 channels of television, 10,000’s of films and more than 1.5MM minutes added daily.

Auditude is funded by Greylock Partners is based in Palo Alto with offices in Los Angeles and New York City. For more information, please visit us at: www.auditude.com.

WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, continues to grow its premium ad network by announcing today that is has been chosen to be the exclusive global sales agent for Gawker Media. Quattro continues to add quality inventory across a number of verticals with this addition of 10 Gawker Media sites, including five made exclusively for the iPhone, like Gizmodo and Lifehacker.

“We chose Quattro as our exclusive global wireless advertising and publishing partner because we trust them to deliver a first rate experience for readers, to represent our brands reputably and provide our clients with creative solutions and outstanding service,” said Christopher Batty, Vice President of Sales for Gawker Media.

Known primarily as the most visible and successful blog oriented media sites on the Internet, Gawker enthusiasts can now access these most popular destinations via the mobile web. Through Quattro’s sophisticated platform, Gawker Media’s wired site content can be rapidly and dynamically configured for mobile with the layout and intuitive navigation specifically adapted for all types of mobile handsets thereby creating sophisticated new opportunities for advertisers to reach this engaged and targeted audience.

“Our ad sales team continues to lead the industry in attracting quality branded CPM campaigns for our premier publisher partners,” said Steven Rosenblatt, vice president of Ad Sales for Quattro Wireless. “With the various verticals that Gawker sites provide, we are able to target a broad audience of users ranging from the tech savvy with Gizmodo to those interested in personal tips from with Lifehacker.”

“Gawker has established premier brands with highly engaged and sophisticated audiences and Quattro is thrilled to power their mobile destinations with interactivity and strong functionality,” said Lars Albright, vice president of business development with Quattro Wireless. “With Quattro’s dynamic platform, we can create targeted and rich campaigns perfectly fit for the specific Gawker audience.”

Quattro Wireless will soon launch three additional Gawker Media mobile sites including Gawker, Kotaku and Deadspin.

Quattro is North America’s largest premier mobile publisher with hundreds of brand-preserved WAP and iPhone destinations and best performing mobile ad network with unmatched advertising opportunities and technology, like video and location-based services.

About Gawker Media

Gawker Media is the publisher of 12 of some of the web’s best loved publications including the eponymous Gawker — as well as Defamer, Jezebel, Gizmodo, Lifehacker, Jalopnik, & Kotaku. With a readership in excess of 20 million monthly uniques, Gawker Media marries a traditional publishing model and an all-star editorial masthead with the audience engagement borne out of the candor, frequency and hyper-linking of the blog format. advertising.gawker.com

About Quattro Wireless

Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

“YuMe’s behavioral targeting allows advertisers to reach highly qualified audiences while they are engaged with premium video content, and to show those audiences ads that are more likely to interest than annoy them” said Jayant Kadambi, YuMe’s Co–founder and President. “We are offering advertisers access to highly qualified intent–based audiences, which will deliver greater performance than less stringent interest-based targeting.”

Beginning today, YuMe will offer advertisers the ability to target ads against intent–based audiences in the auto, travel and retail verticals. For example, auto manufacturers will now have the opportunity to target video ads only to viewers who have recently compared car prices online. Additional audience groups will be added in the coming months. By reaching highly qualified audiences in an engaging video environment, marketers using YuMe’s behavioral targeting system will be able to achieve unprecedented ROI and levels of engagement with their online video ad campaigns.

YuMe’s behavioral targeting system also benefits the 400+ publishers in its ad network by increasing the overall value of their video inventory. YuMe will now be better able to leverage the full breadth of video content represented across its network. For example, if an advertiser wants to reach frequent air travelers, YuMe can deliver those consumers both when they are watching travel–related programs and when they are watching different categories of videos on other sites that are part of the YuMe network.

YuMe’s network reaches an audience of over 136 million unique visitors—or 72% of the U.S. online population—offering ad placement opportunities in more than 500 million video streams of premium content every month. For more information about YuMe or to inquire about advertising opportunities, visit http://www.yume.com/advertisers.html.

About YuMe
YuMe is the largest dedicated online video ad network and ad management system. With 400+ websites, more than 500 million video streams, and over 130 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess of inventory which they are selling through ad networks at up to 90% discounts versus direct sales rates. The study finds the trend particularly foreboding for branded online publishers who traditionally earn between $10-20 CPM (the industry term for the cost per 1,000 ad impressions advertisers pay) and therefore risk severe price erosion.

“Online publishers are producing more inventory than the market demands, and risk devaluing the premium nature of their brands, particularly in light of ad networks growth and their dramatically lower pricing,” said John Frelinghuysen, a partner in Bain’s Global Media Practice and study author. “Building more effective relationships between publishers and ad networks is critical. In the longer-term, both parties will benefit from gains in ad network CPMs.”

The reason for the rapid growth in the use of ad networks is two-fold:

• Interviews with online publishers, conducted as part of the study, indicate that the lack of adequate pricing tools and inventory management discipline contributed to the growth in available ad space. This is causing publishers to seek out ways to sell large inventories of unsold ads. Publishers often lack basic information on realized prices and inventory sold by client and channel, limiting management’s ability to make effective decisions.

• Large marketers continue to shift significant portions of their advertising budgets online and view ad networks as an effective way to achieve greater buying scale and drive down CPMs.

“What this benchmark study tells the industry is that there is a need for more sophisticated yield management on the part of premium publishers, for stronger partnerships between publishers and ad networks, for development of best practices, and more focus on the value of interactive advertising.” said Sherrill Mane, senior vice president, Industry Services of the IAB. “Our industry is at an important juncture and now is the time for publishers to adopt strategic approaches to the use of ad networks who themselves have become critical players in the digital ecosystem.”

Another important finding of the study is that publishers who actively manage and use multiple ad networks can achieve higher revenues on display ads sold via networks. The benchmarking study finds publishers vary in their adoption of ad networks, the approaches used and the results attained but overall finds that the keys for success for online publishers are having dedicated staff, better tools and metrics that allow constant vigilance in managing ad pricing, reported sell rates and channel conflicts.

The authors of the benchmarking study offer recommendations to both publishers and ad networks to pursue steps toward higher realized pricing and enhancing mutual benefits of collaboration. These include:

• Publishers must become more disciplined in managing ad inventory and deploy improved methods and tools to enhance yield management

• Ad networks should partner more closely with publishers to enhance the value of the relationship for both parties.

Other key findings from the benchmarking study include:

• Overall, online publisher revenues grew by a healthy 32% in 2007 versus 2006, yet ad network revenues grew more rapidly (in excess of 50%), as marketers boosted online spending.

• High demand for premium video inventory resulted in CPMs 2-3 times greater than display ads on average.

• Most publishers in the study lack information to closely measure the impact of cross-platform sales, though most indicate focus on using cross-platform to drive volume, not price.

The Digital Pricing Study was developed as a benchmark to explore the impact of online ad intermediaries on ad rates, profitability and ad inventory management for media companies (publishers). The study methodology included executive interviews and in-depth analysis of proprietary company data, including direct, ad network and cross-platform sales, pricing (CPMs) and impressions volume for seven leading online media publishers. The selection criteria included having leading brands, publishing premium content, and selling advertising on a national basis. To view the complete study, please go to www.iab.net/digital_pricing_research.

Realogy is now able to serve targeted ads and online displays to valuable home buying and selling audiences, and enable each participating site to view measurable analytics around the success of campaigns. The advanced targeting capabilities of 24/7 Real Media will enable advertising agencies and advertisers to reach specific targets among Realogy’s over 5 million monthly unique users for the first time.

“We chose 24/7 to deliver this new advertising capability for our Web sites because of its proven experience and targeting capabilities,” said Cathy Hoag, Realogy vice president of marketing. “This partnership combines our leading online real estate destination sites, with 24/7’s reach and digital marketing expertise, to provide advertisers and agencies with a powerful marketing vehicle.”

Realogy will utilize the full extent of 24/7’s advertising operations, including ad serving, data analysis and ad representation, to form relationships with top-tier brands seeking engagement with its extensive audience of home buyers and sellers. Customization based on content, geography, demographics, psychographics and consumer interaction will enable advertisers to maximize reach to focused audiences. In addition, co-branded and integrated relationships, content sponsorships, video and other custom solutions will also provide advertisers with a variety of advertising opportunities and flexibility for simple implementation of any digital format.

“Our new relationship with Realogy strengthens our media network and vertical market offering, and gives advertisers exclusive access to exceptional residential real estate brands with extraordinary reach,” said Ari Bluman, Senior Vice President of North American Sales and Operations for 24/7 Real Media. “We look forward to delivering significant cost efficiencies and measurability for advertisers through these real estate properties, and will demonstrate the benefit of 24/7’s unique targeting and technology capabilities.”

For more information on 24/7’s media network, visit www.247realmedia.com.

About Realogy Corporation
Realogy Corporation, a global provider of real estate and relocation services, has a diversified business model that also includes real estate franchising, brokerage, relocation and title services. Realogy’s world-renowned brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby’s International Realty®, NRT LLC, Cartus and Title Resource Group. Headquartered in Parsippany, N.J., Realogy (www.realogy.com) has approximately 13,000 employees.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

We’ll be having a press conference at our Dublin offices later today (noon GMT) that may or may not be followed by a party – keep your ears open if you’re around, cause we do know how to party!

If you’re an artist or a music fan, here’s what MUZU.TV has for you: an extensive library of music related video content, as MUZU has signed a deal with major record label Sony BMG and also over 200 international labels which include Defected Records, Cherry Red Records, and Eagle Rock to name a few. MUZU TV protects the rights of music on the site and generates income by a shared advertising revenue with the music content owners including unsigned artists.

MUZU TV Features:

FAN TV – With a profile on MUZU.TV, a fan has the ability to upload videos onto the artists page. These videos can be from live performances, TV footage, or personal footage with the band or of songs from the band / artist.

CHANNELS – You can create channels in your personal profile of your favorite songs and videos and add them to your player. You can create as many channels as you want to be featured on your profile.

EMBED PLAYER – The player that is featured on each profile can be embedded into an artist or a fans personal website by using the embedding code from the player. Any changes that a person makes to the player within their MUZU.TV player – those changes will update on the player where it has been embedded.

I know, you’re on a blog about online advertising, so chances are you’d want to know how MUZU.TV is monetized: we’re mostly relying on direct sales and employing Google AdSense to cover the remnant inventory. In parallel, we’re working at the moment on a number of deals with video and rich media ad networks in order to make the most of our rapidly expanding video inventory.

The ad serving platform we’re using is DoubleClick DFP, and we’re also employing Fivia’s excellent AdFront solution for smooth integration of the ad operations with Sales and Finance.

Advertising opportunities on MUZU.TV

- TV Player and Channel: to showcase brand-owned music video content and a selection of artist’s content from within the MUZU TV site
- Embed your Music TV player into brand’s site with a selection of content from MUZU TV and brand’s own content
- Interactive Video Product Placement: Interactively authored objects within video, with clickable product that pauses content, and allows the user to get info & / or purchase. Agreement with Artist / label required
- In Stream Video ad formats: Interstitial sting, Rich media Ticker, Expandable Ticker, post roll video / clickable sting
- Standard Rich Media formats: Button, MPU, Skyscraper, Leaderboard, Supersizes, Expandable, Overlay, Roadblock, Advanced video, Transitional
- Integrated Co-branded competitions for User / Artist Generated Content: incentives to specific users to contribute to a brand’s Channel
- Branded Live Streams: from branded events or the MUZU TV studio
- Sponsored Content: (On a select basis)
- Campaign targeting to specific User’s demographics, Genres, Artists, Festivals, Venues and more…

If you are a member of the press and would like to get in touch with us, please email Debra Johnson at Taylor Herring PR: debra.johnson@taylorherring.com

If you would like to discuss about advertising opportunities, please contact advertising@muzu.tv or call us at + 353 1 487 7740.

For any other enquiries, shoot us an email at info@muzu.tv and one of us will get back to you right away!

P.S. I’ve just noticed this is my 100th blog post! One more reason to celebrate today

The move plans to allow VivaKi and Yahoo’s mobile platform to broaden their reach and find new advertising solutions. VivaKi and Yahoo are also announcing the integration of Publicis Groupe’s current media buying systems with Yahoo!’s Right Media Exchange, and with AMP! from Yahoo! when it is introduced.

“Our goal in working together with advertisers and agencies is to help them build brands, reach consumers and increase sales in new ways,” said Sue Decker, President, Yahoo! Inc. “Through this relationship, Yahoo! and Publicis will empower the next generation of innovative advertising solutions.”
“This partnership with Yahoo! takes the biggest challenge facing marketers today–the need for hyper-personalization on a massive scale–and turns it into a scalable, direct opportunity for Publicis Groupe clients,” said David Kenny, Managing Partner of Publicis Groupe VivaKi. “By creating an evolved business structure built specifically to capitalize on this medium, we’ll advance the larger industry and in the process set new standards for online advertising innovation.”

In a nutshell:

- Phonevalley, mobile marketing agency owned by Publicis, will integrate Blueprint (Yahoo’s’ mobile developer platform language);
- Yahoo will lauch a mobile version of their Smart Ads technology;
- Publicis will then develop microsites relevant to the ads created through the mobile Smart Ads technology.

Additionally, Publicis will integrate their own media buying systems with the Yahoo Right Media Exchange platform and will leverage the capabilities of Yahoo’s ad management platform, AMP.

While mobile advertising is still new to most ad platforms and agencies, Yahoo getting a partner as huge as Publicis Groupe is a clear sign that mobile is becoming a very hot territory. It will be worth watching what reactions other players may have: Google, for example, has been quite laxed in growing their mobile advertising business but this may change now that competition intensifies and major deals are closed.

The full press release can be read here.