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AdDogs Goes Live


HOUSTON – AdDogs announces its website, AdDogs.com, is open for business. This revolutionary new advertising technology already has more than 9,000 newspapers, trade publications, magazines and web advertising opportunities available for the Advertiser to create and buy advertising. With an initial focus on 25 states, the media available through AdDogs cover an audience in excess of 180,000,000.

This commercial release marks the culmination of almost three years of technology development and data accumulation. AdDogs is now available to advertisers as a resource to create and place advertising in a streamlined process, eliminating the need to create an ad multiple times for multiple media.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Internet StrategyComments (3)

Clear Channel Delivers Unique Opportunities for Advertisers During 2009 Presidential Inauguration


WHAT:
Several million people will flock to the Washington, D.C. area next week for the 2009 Presidential Inauguration festivities, creating a perfect opportunity for the nation’s top advertisers. And who are they relying on to reach the masses? Clear Channel. With an audience reach that is unparalleled, targeting consumers out-of-home and luring them in with exclusive radio content, Clear Channel Radio and Clear Channel Outdoor are offering advertising packages that no other company can deliver.

Clear Channel Outdoor

* Opportunity to reach local residents and out-of-state visitors as they travel to and around the city to different events and locations
* Transit package utilizes the city’s transportation system and use prime properties such as buses, taxi media, and bus and transit shelters around the greater metro area
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Posted in Marketing StrategyComments (3)

CARFAX Joins Autobytel’s Expanding AutoReachSM Ad Network


Vehicle History Information Industry Leader Continues AutoReach Growth

IRVINE, Calif. – Autobytel Inc. (Nasdaq: ABTL), a leading automotive marketing services company, today announced the addition of Carfax to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from the AutoReach Ad Network to Carfax, which is used by millions of used car buyers and sellers every year. Carfax is one of several automotive Web sites recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, AutoMall.com, and Overstock.com, as it extends its reach across the automotive vertical.
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Posted in Ad Networks and Platforms, Digital Marketing, Internet Marketing ServicesComments (0)

Overstock.com Joins Autobytel’s Expanding AutoReachSM Ad Network


Top 100 Web Property Receives Nearly Twenty Million Unique Visitors Every Month

IRVINE, Calif. – Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from AutoReach to the Overstock.com Cars section.

Overstock.com is one of several publishers recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, Womensforum.com and AutoMall.com.

“We are very pleased to add yet another high quality publisher to our AutoReach Ad Network. The addition of Overstock.com further extends our mission of providing automotive advertisers with new, more efficient opportunities to reach millions of qualified in-market shoppers, while providing member publishers with new revenue opportunities through high-value, on-target advertising campaigns,” said Autobytel President and CEO Jim Riesenbach.
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Posted in Ad Networks and Platforms, Internet Strategy, Marketing StrategyComments (0)

Double Fusion Adds Top-Tier PlayStation3 Game Publishers to Its Growing Network of Games For Everyone


Leading In-Game Advertising Company will Offer Premium Ad Opportunities with THQ, SEGA, Eidos and Midway Game Titles

SAN FRANCISCO – December 1, 2008 – Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.

The announcement comes during a record breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programs available nowhere else.
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Posted in Ad Networks and Platforms, Ads by Display, Double Fusion, In-Game AdsComments (0)

E! Gets “Embed” with MirriAd


NEW YORK – A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will see product placement and promotional messages digitally inserted into existing video content as if they were included in the original production.

In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognizes that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.
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Posted in Ad Networks and Platforms, Ad Operations, Advertising Industry DealsComments (0)

RGB Networks and TANDBERG Television Enable Telecom Carriers to Seamlessly Insert Local Ads into High Definition MPEG-4 AVC Video Programs


Partner Companies Demonstrate Integrated Solution at TelcoTV 2008
TelcoTV 2008

ANAHEIM, Calif. – At the TelcoTV 2008 conference, RGB Networks, the leader in network video processing, and TANDBERG Television, part of the Ericsson Group (NASDAQ: ERIC), are demonstrating their advanced integrated ad insertion solution for telecom carriers, which enables them to earn additional advertising revenue by inserting local ads into MPEG-4 AVC High Definition (HD) programming. The demonstration in the RGB booth (565) shows RGB’s carrier-class Modular Video Processor (MVP) performing frame-accurate ad splicing into MPEG-4 AVC streams encoded by the market-leading TANDBERG EN8090 Series MPEG-4 AVC HD encoder.
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Posted in Ad Operations, Ad Serving, Ads by Creative, Video AdsComments (0)

Gannett acquires social media provider Ripple6


MCLEAN, Va. – Gannett Co., Inc. (NYSE:GCI) has acquired Ripple6, Inc., a leading provider of social media services. Ripple6 will become a wholly owned subsidiary of Gannett and will continue to offer its best of breed social media technology and analytics not only to Gannett but also to an array of top tier marketers and Web publishers. Terms were not disclosed.

“From the moment we began working with Ripple6, we realized we had found a company that is richly innovative and can change the way social media is offered and monetized online,” said Craig Dubow, chairman, president and CEO of Gannett. “Ripple6 will join our other enterprises in fueling the rapid growth of our digital business, which seeks to apply innovative technology and content solutions to the needs of all our customers. With the Ripple6 platform, we can help users create communities and connect with their friends and family in highly pleasing ways, while providing marketers with innovative advertising opportunities and measurable results.”
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Posted in Ad Groups & Agencies, Advertising Industry Deals, Gannett, Online Advertising Challenges, Online Media, Social Networks, User PrivacyComments (0)

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