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AdDogs Goes Live
HOUSTON – AdDogs announces its website, AdDogs.com, is open for business. This revolutionary new advertising technology already has more than 9,000 newspapers, trade publications, magazines and web advertising opportunities available for the Advertiser to create and buy advertising. With an initial focus on 25 states, the media available through AdDogs cover an audience in excess [...]
Clear Channel Delivers Unique Opportunities for Advertisers During 2009 Presidential Inauguration
WHAT: Several million people will flock to the Washington, D.C. area next week for the 2009 Presidential Inauguration festivities, creating a perfect opportunity for the nation’s top advertisers. And who are they relying on to reach the masses? Clear Channel. With an audience reach that is unparalleled, targeting consumers out-of-home and luring them in with [...]
CARFAX Joins Autobytel’s Expanding AutoReachSM Ad Network
Vehicle History Information Industry Leader Continues AutoReach Growth IRVINE, Calif. – Autobytel Inc. (Nasdaq: ABTL), a leading automotive marketing services company, today announced the addition of Carfax to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from the AutoReach Ad Network to Carfax, which is used by millions of used car [...]
Overstock.com Joins Autobytel’s Expanding AutoReachSM Ad Network
Top 100 Web Property Receives Nearly Twenty Million Unique Visitors Every Month IRVINE, Calif. – Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from AutoReach to [...]
Double Fusion Adds Top-Tier PlayStation3 Game Publishers to Its Growing Network of Games For Everyone
Leading In-Game Advertising Company will Offer Premium Ad Opportunities with THQ, SEGA, Eidos and Midway Game Titles SAN FRANCISCO – December 1, 2008 – Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway. The announcement [...]
E! Gets “Embed” with MirriAd
NEW YORK – A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will [...]
RGB Networks and TANDBERG Television Enable Telecom Carriers to Seamlessly Insert Local Ads into High Definition MPEG-4 AVC Video Programs
Partner Companies Demonstrate Integrated Solution at TelcoTV 2008 TelcoTV 2008 ANAHEIM, Calif. – At the TelcoTV 2008 conference, RGB Networks, the leader in network video processing, and TANDBERG Television, part of the Ericsson Group (NASDAQ: ERIC), are demonstrating their advanced integrated ad insertion solution for telecom carriers, which enables them to earn additional advertising revenue [...]
Gannett acquires social media provider Ripple6
MCLEAN, Va. – Gannett Co., Inc. (NYSE:GCI) has acquired Ripple6, Inc., a leading provider of social media services. Ripple6 will become a wholly owned subsidiary of Gannett and will continue to offer its best of breed social media technology and analytics not only to Gannett but also to an array of top tier marketers and [...]
MySpace and Auditude Partner With MTV Networks to Enable New Advertising Opportunities for User Uploaded Video
Patented Indexing and Ad Targeting Combine to Transform Audience-Posted Videos Into Advertising Revenue Opportunities for Content Owners LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) [...]
Quattro Wireless is Chosen as Exclusive Partner by Gawker Media to Handle Ad Sales and Mobilize Sites
Quattro Will Act as Worldwide Sales Agent for All Ad-Based Gawker Sites Including Lifehacker and Gizmodo WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, continues to grow its premium ad network by announcing today that is has been chosen to be the exclusive global sales agent for Gawker Media. Quattro [...]
YuMe Launches Behavioral Targeting for Online Video Ads to High Quality Intent-Based Audiences
Redwood City, CA — YuMe, the largest dedicated video ad network on the Web, announced the launch of a new behavioral targeting system that will allow advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. YuMe will leverage data about viewers’ video consumption habits, online [...]
Use of “Ad Networks” Surges Six-Fold as Media Companies Step Up Monetization of Unsold Online Advertising Inventory
The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell off excess inventories. The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the [...]
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