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Yahoo! Launches Transformative Digital Ad Platform

Otilia Otlacan | September 25, 2008 | 0 Comments

San Francisco Chronicle and San Jose Mercury News First Customers to Go Live NEW YORK – Emmy Award nominee and Golden Globe Award winner Jon Hamm of AMC’s original drama series Mad Men, today joined Yahoo!’s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the [...]

Platform-A’s ADTECH Provides Ad-Serving for React2Media

Otilia Otlacan | September 22, 2008 | 0 Comments

AOL’s ad-serving division continues to build momentum in the United States NEW YORK – AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an [...]

Broadband Enterprises Continues Push to Automate Delivery of Online Video Advertising With Addition of IP Intelligence Technology

Otilia Otlacan | August 22, 2008 | 1 Comment

ATLANTA–(BUSINESS WIRE)–Digital Element, the leading provider of IP Intelligence solutions, today announced that Broadband Enterprises (BBE), the premier online video network with more than 2000 affiliates and 150 premium brand advertisers, has selected Digital Element to enhance the contextual and behavioral ad targeting capabilities within the company’s VINDICO™ technology platform. BBE’s proprietary VINDICO technology provides [...]

LookSmart AdCenter Named “Best Search Engine Ad Platform” by Search Engine Strategies

Otilia Otlacan | August 21, 2008 | 2 Comments

SAN FRANCISCO–(BUSINESS WIRE)–LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, was named “Best Search Engine Ad Platform” today by Search Engine Strategies (SES) in its inaugural SES awards program. SES is the leading global conference and expo series dedicated to search advertising. SES presented the award at a keynote address [...]

New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns

Otilia Otlacan | August 19, 2008 | 2 Comments

New Super Banner Ads Increase Sales at Retail Stores and Call Centers SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and [...]

comScore Enhances Reporting of Ad Networks Audiences – YuMe Concerns Addressed

Otilia Otlacan | August 13, 2008 | 0 Comments

Leading digital measurement firm has quickly responded (even if only indirectly) to the can of worms opened by the YuMe story. You may still have it fresh in your memory what the problem was: YuMe claimed inconsistent measurement for ad networks, sometimes considering only the traffic actually monetized, and sometimes considering the whole traffic. comScore [...]

LookSmart AdCenter Named Finalist for “Best Search Engine Ad Platform” by Search Engine Strategies

Otilia Otlacan | August 11, 2008 | 0 Comments

PPC Advertising Veteran to Present as Part of SES’s Search Ad Network Panel SAN FRANCISCO, Aug 11, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, announced today that LookSmart’s AdCenter has been named a finalist for the first annual SES Awards in the category of “Best Search Engine [...]

Massive Inc. Is First Dynamic In-Game Advertising Network Validated Through Third-Party Auditing Process

Otilia Otlacan | July 9, 2008 | 0 Comments

I have neglected the in-game advertising topic for a while and am clearly behind with the news… some 1 month behind. I’ve just come across an announcement from Massive Inc. – Microsoft owned ad network for in-game advertising – that I thought it’s too interesting to pass even if it’s 1 month old. Check out [...]

Industry Leader PointRoll to Serve Ads on the Google Content Network

Otilia Otlacan | May 19, 2008 | 0 Comments

CONSHOHOCKEN, Pa., May 19 – PointRoll, the leading provider of rich media technology solutions, announced today that the company has joined with Google to enable PointRoll’s advertisers to run rich media ad campaigns across the Google content network, one of the world’s largest advertising networks. PointRoll clients can now take advantage of the company’s full-service [...]

Mindset Media Establishes Membership in the Network Advertising Initiative

Otilia Otlacan | March 5, 2008 | 0 Comments

NEW YORK, March 5, 2008 – Mindset Media (www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the personality traits that fit their brands, announced today that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and advertising networks committed to addressing important privacy and [...]