Posts Tagged With: advertising networks

interCLICK Raises 4Q08 Revenue and Gross Margin Guidance

» by Otilia Otlacan December 29th, 2008 at 10:30 am » Comments (0)

Company to Report 4Q08 Positive Adjusted EBITDA NEW YORK - interCLICK, Inc. (the “Company”) (OTCBB: ICLK), one of the largest advertising networks in the U.S., provided an update on its business outlook for its fourth quarter ending December 31, 2008. The Company now expects revenue for the fourth quarter to exceed $7 million, compared to its previous forecast for revenue to exceed $6.5 million. The Company also anticipates that 4Q08 gross margin will exceed 35%. Previously, interCLICK estimated that gross margin would exceed 31%. In addition, interCLICK announced that it expects for the fourth quarter to report its first quarter of positive ...more »

LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location

» by Otilia Otlacan December 9th, 2008 at 10:20 am » Comments (0)

Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign. Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In ...more »

dBase Media Boosts Brand and Direct Marketing Campaigns with LookSmart

» by Otilia Otlacan December 1st, 2008 at 10:00 am » Comments (0)

Leading Search Advertising Agencies Leverage LookSmart’s Professional Services and Quality Search Advertising Network to Save Time and Drive Results SAN FRANCISCO - Advertising agencies and search engine marketers (SEMs) continue to achieve positive results for their clients with LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company. dBase Media (www.dbasemedia.com), a leading SEM firm specializing in managing brand and direct marketing campaigns for leading advertisers, leverages LookSmart to generate quality clicks for its clients in the travel and tourism, political issue and advocacy, entertainment, and non-profit industries. more »

LookSmart Promotes Advertising Networks and Platforms Executives

» by Otilia Otlacan November 12th, 2008 at 9:45 am » Comments (0)

SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today announced the promotion of Jonathan Ewert to Senior Vice President and General Manager, Advertising Networks with additional responsibility for developing new businesses in vertical managed networks. Ewert had served as the company’s General Manager, Advertising Networks since September 2007. The company also announced the promotion of responsibility for its AdCenter platform license business to Michael Schoen, Vice President and General Manager, Advertising Platforms. Schoen had served as LookSmart’s Vice President, Product since September 2007. more »

TRAFFIQ to Preview Next-Gen Platform & Co-Host Panel on Value of Ad Exchanges, at ad:tech New York

» by Otilia Otlacan November 5th, 2008 at 9:45 am » Comments (0)

NEW YORK - ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first, a preview of the next-generation platform soon to be forthcoming from TRAFFIQ® – The Premium Advertising Marketplace; and second, a myth-busting panel discussion on the real-world value of online exchanges, to be co-hosted by TRAFFIQ. TRAFFIQ to Preview Next-Generation Platform of Advertising Marketplace A live demo of the next advance in TRAFFIQ’s top-rated media management platform will be provided to agencies, advertisers, publishers and media companies at TRAFFIQ’s booth No. 926 on the ad:tech exhibition floor. The preview ...more »

LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008

» by Otilia Otlacan October 29th, 2008 at 9:45 am » Comments (0)

Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company's delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year's second fiscal quarter, LookSmart’s network averaged nearly 500 million queries per day, providing search advertisers with a quality complement to their campaigns on the major search engines. According to a research paper from search engine marketing solutions provider Efficient Frontier, "Search Engine Performance Report Q2 2008,” Google, Microsoft ...more »

LookSmart Presents Thought Leadership Series for Online Advertisers

» by Otilia Otlacan October 23rd, 2008 at 9:00 am » Comments (3)

John Battelle, Danny Sullivan and Other Industry Experts Contribute to Network’s Blog SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the launch of its Thought Leadership Series, a blog featuring online advertising industry visionaries such as John Battelle, Danny Sullivan, Charles Knight and Anita Campbell. “We are proud to sponsor this educational series in the hopes that the insights provided will help advertisers make smarter choices in online advertising,” said Ted West, chief executive officer and president of LookSmart. “Providing value to advertisers is our top priority and doing that through great ...more »

LookSmart Strengthens Network Quality with Click Forensics

» by Otilia Otlacan October 22nd, 2008 at 9:00 am » Comments (1)

FACTr Service to Give Greater Insight into Network, Improve Advertiser Value SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced it is partnering with Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, to receive third party PPC quality reports. LookSmart is leveraging Click Forensics' FACTr reports to improve the speed and flow of feedback from advertisers on the value delivered through the LookSmart network. “LookSmart is focused on maintaining and enhancing our network quality assurance processes, which are key to delivering the highest return on ...more »

LookSmart Elevates Award-Winning Ad Platform with Refined Targeting, Pricing Management, and Traffic Management Tools

» by Otilia Otlacan October 20th, 2008 at 9:00 am » Comments (1)

New Functionality Delivers Improved ROI for Search Advertisers SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality. Enhancements to the LookSmart AdCenter platform include: - Day Parting – advertisers can target the right message at the right time by scheduling campaigns to run at specific times of day and days of the week - Easy Price Adjustments – advertisers can save time and effort by adjusting ...more »

Yahoo! Launches Transformative Digital Ad Platform

» by Otilia Otlacan September 25th, 2008 at 1:46 pm » Comments (0)

San Francisco Chronicle and San Jose Mercury News First Customers to Go Live NEW YORK - Emmy Award nominee and Golden Globe Award winner Jon Hamm of AMC’s original drama series Mad Men, today joined Yahoo!’s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the 5th annual Advertising Week conference in New York to announce the launch of APT from Yahoo!. Formerly known as AMP!, APT from Yahoo! is an intelligent innovation in online media, a digital advertising solution that streamlines the process of planning, buying and optimizing display advertising. APT ...more »