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Undertone’s Social Activation Provides Engagement and Scale with Brand Protection
Ad Network Enables Companies to Leverage Social Media Without Compromising Brand Integrity NEW YORK – With the rise in social media use, user-generated content, and mass-messaging through Twitter and smart phones, the way many advertisers are looking to reach and engage with consumers has shifted. Social activation – the convergence of social and rich or [...]
Clickable Integrates Emerging Google Ad Formats into Newest Version of its Search-Advertising Management Solution
Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine NEW YORK – To be successful in search advertising, one must be bionic – able to achieve better results in less time, despite growing complexity, tedious analysis and fierce competition. To make advertisers bionic, Clickable introduced the [...]
interCLICK, Inc. to Announce 2008 Fourth Quarter and Year-End Financial Results on Wednesday, February 11th
Company to Hold Conference Call at 4:30 pm. Eastern time that day NEW YORK – interCLICK, Inc. (OTCBB: ICLK), one of the largest advertising networks in the U.S., announced today that it will release its 2008 fourth quarter and year-end financial results for the period ended December 31, 2008 on Wednesday, February 11th after the [...]
interCLICK Raises 4Q08 Revenue and Gross Margin Guidance
Company to Report 4Q08 Positive Adjusted EBITDA NEW YORK – interCLICK, Inc. (the “Company”) (OTCBB: ICLK), one of the largest advertising networks in the U.S., provided an update on its business outlook for its fourth quarter ending December 31, 2008. The Company now expects revenue for the fourth quarter to exceed $7 million, compared to [...]
LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location
Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding [...]
dBase Media Boosts Brand and Direct Marketing Campaigns with LookSmart
Leading Search Advertising Agencies Leverage LookSmart’s Professional Services and Quality Search Advertising Network to Save Time and Drive Results SAN FRANCISCO – Advertising agencies and search engine marketers (SEMs) continue to achieve positive results for their clients with LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company. dBase Media (www.dbasemedia.com), a leading SEM [...]
LookSmart Promotes Advertising Networks and Platforms Executives
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today announced the promotion of Jonathan Ewert to Senior Vice President and General Manager, Advertising Networks with additional responsibility for developing new businesses in vertical managed networks. Ewert had served as the company’s General Manager, Advertising Networks since September 2007. The company [...]
TRAFFIQ to Preview Next-Gen Platform & Co-Host Panel on Value of Ad Exchanges, at ad:tech New York
NEW YORK – ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first, a preview of the next-generation platform soon to be forthcoming from TRAFFIQ® – The Premium Advertising Marketplace; and second, a myth-busting panel discussion on the real-world value of online exchanges, to [...]
LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008
Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company’s delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year’s second [...]
LookSmart Presents Thought Leadership Series for Online Advertisers
John Battelle, Danny Sullivan and Other Industry Experts Contribute to Network’s Blog SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the launch of its Thought Leadership Series, a blog featuring online advertising industry visionaries such as John Battelle, Danny Sullivan, Charles Knight and Anita Campbell. [...]
LookSmart Strengthens Network Quality with Click Forensics
FACTr Service to Give Greater Insight into Network, Improve Advertiser Value SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced it is partnering with Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, to receive third party PPC quality [...]
LookSmart Elevates Award-Winning Ad Platform with Refined Targeting, Pricing Management, and Traffic Management Tools
New Functionality Delivers Improved ROI for Search Advertisers SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality. [...]
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