Posts Tagged With: advertising network

Alloy Media + Marketing Wins PointRoll’s “Beanie Award” for Top Interactive Campaign with the Pentel “Hyper-G Smoothest Line” Contest

» by Otilia Otlacan December 12th, 2008 at 9:00 am » Comments (0)

Social video ad ranks as PointRoll’s best performing rich media unit of the year NEW YORK - Alloy Media + Marketing, one of the country’s largest providers of media and marketing programs reaching targeted consumer segments, has been awarded a PointRoll “Beanie Award” for the Pentel “Hyper-G Smoothest Line” campaign. The rich media campaign was a top performer for the month of October and garnered the highest interaction rate for any dynamic ad served through PointRoll’s innovative technology this year. Pentel partnered with Alloy Media + Marketing for a comprehensive back to school campaign, utilizing Alloy’s leading youth targeted online advertising ...more »

Panasonic ‘Links’ with Quattro Wireless for Mobile Venture

» by Otilia Otlacan December 11th, 2008 at 9:00 am » Comments (0)

Panasonic Connecting Consumers to “Link-To-Cell” with Mobile Campaign; Mobile Use to Fuel Season’s Shopping WALTHAM, Mass. - Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, announced a strategic and exclusive partnership with Panasonic to catapult its home-based Link-To-Cell product over mobile devices for their holiday campaign. The campaign, with both publishing services and advertising sales and operations handled by Quattro, is to promote the new Bluetooth-enabled device. Leading Panasonic into its first mobile opportunity, the consumer electronics company engaged Quattro Wireless to position and market this product over the mobile space as an important component in their online advertising campaign ...more »

Specific Media Launches First Annual Benchmark Study Proving Display Ads Drive Consumers to Search

» by Otilia Otlacan December 4th, 2008 at 11:15 am » Comments (0)

Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns To Provide Brand Advertisers with Measurable Impact Irvine, Calif. – December 3, 2008 – Specific Media, the world’s largest independent media platform, today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness data backed by comScore, tracking more than 60+ Specific Media campaigns to draw averages demonstrating the direct correlation between display advertising and search. The benchmark study provides brand advertisers with unique, measurable insights into the effectiveness of their display advertising campaigns. more »

Chitika Lets Online Advertisers Tap the Power of Consumer Search

» by Otilia Otlacan November 24th, 2008 at 9:45 am » Comments (0)

Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. - Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to engage prospects after they’ve moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser’s current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user’s search activity across Chitika’s network. "After ...more »

interCLICK Announced Third Quarter Results

» by Otilia Otlacan November 14th, 2008 at 10:45 am » Comments (0)

Pro Forma Revenue Increases 65% Year-Over-Year, 23% Sequentially NEW YORK - interCLICK, Inc. (the “Company”) (OTCBB: ICLK), the fastest growing advertising network in the US according to comScore*, announced today results for the third quarter ended September 30, 2008. Third quarter revenue of $5.76 million increased 65% compared to pro forma revenue for the third quarter ended September 30, 2007 of $3.49 million. Revenue exceeded the Company’s previously announced guidance. interCLICK’s 2008 third quarter revenue increased 23.2% sequentially compared to 2008 second quarter revenue of $4.67 million. Gross profit for the 2008 third quarter was $1.79 million, a 31.1% gross margin representing ...more »

Sojern Surpasses Sixty-Five Million Ad Impressions Served

» by Otilia Otlacan November 11th, 2008 at 9:45 am » Comments (0)

Company Continues Rapid Momentum and Growth, Hires New East Coast Sales Director, Neil Strow OMAHA, Neb. - Sojern, Inc., the first company to bring customized, destination-oriented content to travelers on their online boarding passes, announced the company has served more than sixty-five million ad impressions since launching the service. In addition to its strong growth, the company announced it has hired Neil Strow as its East Coast sales director. “We have witnessed consistent growth since launch and are seeing excellent results with our advertising partners. As more airlines implement, our ability to offer further reach and targeting to our advertising partners continues ...more »

PV Media Group Forms Premium Access Media to Target Vertical Ad Channels Covering Entertainment News, Gaming and Health

» by Otilia Otlacan November 6th, 2008 at 9:45 am » Comments (0)

AdOn Networks President Steve Armstrong Named CEO of Vertical Network Encompassing 2,000-Plus Publishers; Bhaskar Ballapragada New AdOn G.M. PHOENIX - PV Media Group (PVMediaGroup.com) has launched Premium Access Media (PremiumAccess.com), a new premium ad network representing more than 2,000 quality brand name publishers across a number of tightly focused vertical channels including entertainment news, gaming and health. Popular publishers under the Premium Access umbrella include entertainment news sites LAWeekly.com (including the widely read industry blog deadlinehollywooddaily.com), Salon.com and Mentalfloss.com; gaming stalwarts such as RuneScape.com, NinjaKiwi.com and StrategyInformer.com; and health sector staples like BabyCenter.com and Diet.com. more »

Tag1 Consulting Selects BlackMesh to Host Its Flagship Web Site and Emerging Advertising Network

» by Otilia Otlacan October 22nd, 2008 at 9:30 am » Comments (0)

BlackMesh to Provide Managed Hosting and Managed Services for AdBard.net as Network Increases Presence Nearly Ten Fold HERNDON, Va. - BlackMesh, Inc., a provider of information technology solutions for small and mid-sized businesses, announced that Tag1 Consulting, a professional consulting provider specializing in performance and scalability, chose the company to host and support its corporate and advertising Web sites. In addition to hosting Tag1's flagship Web site, Tag1Consulting.com, BlackMesh is hosting the company's advertising network, AdBard.net, which has grown from 10 sites and 40,000 monthly ad impressions to over 100 sites with more than 25 million monthly ad impressions since its ...more »

LookSmart Elevates Award-Winning Ad Platform with Refined Targeting, Pricing Management, and Traffic Management Tools

» by Otilia Otlacan October 20th, 2008 at 9:00 am » Comments (1)

New Functionality Delivers Improved ROI for Search Advertisers SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality. Enhancements to the LookSmart AdCenter platform include: - Day Parting – advertisers can target the right message at the right time by scheduling campaigns to run at specific times of day and days of the week - Easy Price Adjustments – advertisers can save time and effort by adjusting ...more »

Ad Ops Daily News: October 13 2008

» by Otilia Otlacan October 13th, 2008 at 11:22 pm » Comments (0)

- Slate Breaks Traffic Record in September Slate, the daily online magazine, broke its traffic records in September with over 87 million page views, a 41% increase over September of last year. The best performing area of the site was news and politics, up 67% over last year. Business and technology also saw a significant increase, up 53% over last year, due in large part to the addition of technology columnist Farhad Manjoo and commentary from Daniel Gross, Moneybox columnist who also contributes to The Big Money, Slate’s new business site that launched mid-September. - Inwindow Outdoor Vaults into Shopping Malls, Will ...more »