Home » Archives for advertising market
Tag: advertising market
Ad Ops Daily Briefs: August 20 2008
- J&L Interactive Acquires PaidInclusionExpert.com “This is an exciting step for J&L Interactive,” said John Vachna, J&L Interactive Chief Media Strategist. “Adding PaidInclusionExpert.com to our program will further strengthen our position as an industry leader. This acquisition enables us to meet the growing demands of our SEO clientele looking to jump start with page 1 [...]
The Rubicon Project Partners with AdJug to Deliver Efficiency to the International Online Advertising Market
LOS ANGELES – July 1, 2008 – the Rubicon Project (www.rubiconproject.com)an advertising technology company focused on Ad Network Optimization and AdJug Ltd (www.adjug.com), the online advertising marketplace where advertisers and publishers can buy and sell ads directly, announces an international partnership to help publishers and advertisers achieve optimal monetization on ad inventory across multiple geographies. [...]
EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms
Agreement enables integration of in-game advertising and premium video game content into long-term campaign planning and media buying processes. REDWOOD CITY, Calif., and NEW YORK — March 18, 2008 — Electronic Arts Inc. (NASDAQ: ERTS) and Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced [...]
Specific Media Acquires European Ad Network Adviva
New Entity Offers UK Brand Advertisers Opportunity to Deliver Targeted Ads with Scale and Accuracy Irvine, Calif. and London — March 12, 2008 — Specific Media, the largest independent online advertising network, today announced a definitive agreement to acquire all the assets of Adviva, a leading display advertising network in the United Kingdom. The combination [...]
4,143 Fans Like
13,171 Followers Follow
2,114 Subscribers Subscribe
