Home » Archives for advertising market
Tag: advertising market
Economic Downturn Will Create Opportunities for Mobile Advertising, Says Analysys Mason
Mobile World Congress 2009 BARCELONA, Spain – Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason, the global telecoms adviser during Mobile World Congress in Barcelona. The current economic downturn is placing significant pressure on the global advertising market. Consumers will be spending more [...]
ChoiceStream Adds Chief Operating Officer Darin Hicks to Manage Growing and Evolving Business
Former Vice President and General Manager at Acxiom Brings Over 16 Years of Experience Leading High-Performance Organizations in Marketing, Software & Technology CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands, including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced the appointment of industry veteran Darin Hicks [...]
Lotame Closes 2008 with Record Quarterly Revenues
Online advertising platform serves over 100 brands in 2008; expands to five locations NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences using social data, announced it achieved significant company growth and momentum in 2008. Closing the year with its highest quarterly revenues to date, more than a 450 percent increase as [...]
Research and Markets: Media in Canada Includes Detailed Data on Market Size and Segmentation, plus Textual and Graphical Analysis
DUBLIN, Ireland – Research and Markets has announced the addition of the “Media in Canada” report to their offering. The Media in Canada industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key [...]
As Online Ad Spending, Revenues Grow, ClickZ Presents Online Marketing Summit (OMS)
Interactive advertising event features all new content and online marketing certifications 2009 OMS Summit SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent [...]
Denny Wilkinson Appointed Chief Operating Officer at MirriAd
NEW YORK – MirriAd Limited, the embedded advertising specialist, today announces the appointment of Denny Wilkinson as Chief Operating Officer. He joins MirriAd as the company moves rapidly to exploit its patented technology in markets around the world. MirriAd’s solutions have now been adopted in both Hollywood and Bollywood where it is delivering a new [...]
Research and Markets: This Essential 2008 Report on Advertising in the UK is Now Available
DUBLIN, Ireland – Research and Markets (http://www.researchandmarkets.com/research/a1a192/snapshots_uk_adver) has announced the addition of the “Snapshots UK Advertising 2008” report to their offering. Snapdatas Snapshots UK Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the UK advertising market [...]
More Than 100 Million Americans Viewed Mobile Ads in Q3 2008
Limbo’s Quarterly Study Reveals that Mobile Advertising Industry Passes Landmark Threshold, Largely Driven by Text-based Ads BURLINGAME, Calif. – Limbo, one of the largest mobile social networks in the US, and GfK Technology, a leading market research agency, released their latest joint Mobile Advertising Report (MAR). The third quarter report reveals that mobile advertising awareness [...]
Unique Overview of the Russian Advertising Industry for 2008
DUBLIN, Ireland – Research and Markets (http://www.researchandmarkets.com/research/469a05/snapshots_russia_a) has announced the addition of the “Snapshots Russia Advertising 2008″ report to their offering. Snapdata’s Snapshots Russia Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Russian advertising market [...]
Q2 2008 Advertising Report Highlights Evidence of Continued Growth for Online Ad Networks; Makes Predictions for International Ad Market
The Rubicon Project Provides Analysis Based on Data from 15 Billion Impressions in Q2 across More Than 130 Ad Networks LOS ANGELES – The Rubicon Project, an advertising technology company focused on global ad network optimization, unveils the latest edition of the 2008 Online Advertising Market Report, the Q2: Ad Network Landscape, Trends and Outlook, [...]
No Channel Conflict: Rubicon Project Takes the Conflict out of Ad Networks Selling Ad Space for Big Publishers
Rubicon Ad Space Certification Program Helps Websites Monetize Unsold Ad Space Through Ad Networks While Protecting Direct Sales Pricing LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, offers solutions for publishers concerned about channel conflict between ad sales conducted by in-house sales teams and those sales made [...]
Carat revises global ad spend growth forecasts for 2008 & 2009
August 27, 2008 – Carat, the leading independent media communications agency, today issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 is revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%.
Keep in touch!