Mobile World Congress 2009

BARCELONA, Spain – Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason, the global telecoms adviser during Mobile World Congress in Barcelona.

The current economic downturn is placing significant pressure on the global advertising market. Consumers will be spending more time at home, and looking for free and inexpensive entertainment and information. Advertisers require high-impact media that are highly engaging and highly personal in order to deliver the best value for money. Mobile advertising has the potential to address both of these needs effectively.

“For mobile, the downturn creates a conflicting set of pressures. On the positive side, mobile advertising will benefit indirectly from the accelerating shift of advertising spend from traditional to digital media, particularly as consumer take-up of mobile entertainment services grows in line with greater take-up of 3G,” explains Alexandra Rehak, Principal Analyst at Analysys Mason.
Read the full story

Former Vice President and General Manager at Acxiom Brings Over 16 Years of Experience Leading High-Performance Organizations in Marketing, Software & Technology

CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands, including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced the appointment of industry veteran Darin Hicks to the role of Chief Operating Officer (COO). Hicks joins ChoiceStream from Acxiom Corporation, a global interactive marketing services company, where he served as Vice President and General Manager. Hicks will play an integral role in leading ChoiceStream into performance-based, online advertising, helping the company bring the power of its personalization technology to the advertising market.
Read the full story

Online advertising platform serves over 100 brands in 2008; expands to five locations

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences using social data, announced it achieved significant company growth and momentum in 2008. Closing the year with its highest quarterly revenues to date, more than a 450 percent increase as compared to the first quarter of the year, the company expanded its staff to over 50 employees and added locations in Boston, San Francisco and Chicago along with a new data center in Virginia. Lotame’s innovative technology enables brands to more effectively target and message to consumers based on their behavior on social media sites.

Company Growth Amidst Down Economy

In an industry marked by contraction and gloomy forecasts, Lotame experienced overall company growth by all metrics, including revenue, customers, ads placed, and a staff increase of 20 percent in the fourth quarter alone. The company also expanded its executive team with the addition of COO Adam Lehman.
Read the full story

DUBLIN, Ireland – Research and Markets has announced the addition of the “Media in Canada” report to their offering.

The Media in Canada industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Read the full story

Interactive advertising event features all new content and online marketing certifications
2009 OMS Summit

SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent by 2012 (source: The Kelsey Group). Encouraging further growth, ClickZ presents the Online Marketing Summit (OMS) San Diego, the only purely educational event of its kind – built around content that drives action and delivers insight that online marketers can build into their marketing plans immediately. The ClickZ Network is the world’s largest online resource of interactive marketing news, information, commentary, advice, opinion, research, and reference.
Read the full story

NEW YORK – MirriAd Limited, the embedded advertising specialist, today announces the appointment of Denny Wilkinson as Chief Operating Officer. He joins MirriAd as the company moves rapidly to exploit its patented technology in markets around the world. MirriAd’s solutions have now been adopted in both Hollywood and Bollywood where it is delivering a new advertising service that embeds advertising imagery into the content that is contextual and drives positive emotions from audiences.

Wilkinson has held senior executive positions in some of the leading advertising and media companies in the U.S. including PVI Virtual Media Services, video ad management company BlackArrow Inc. and Time Warner subsidiary HBO. Prior to joining MirriAd, Wilkinson was CEO at etc.tv, the Canadian advertising on-demand network which has delivered campaigns for major brands including General Motors, Ford Motors of Canada, Unilever, and Procter and Gamble.
Read the full story

DUBLIN, Ireland – Research and Markets (http://www.researchandmarkets.com/research/a1a192/snapshots_uk_adver) has announced the addition of the “Snapshots UK Advertising 2008” report to their offering.

Snapdatas Snapshots UK Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the UK advertising market and covers press, television, direct mail, internet, outdoor & transport, radio and cinema advertising. Market value is based on advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots UK Advertising 2008 forms part of Snapdatas Media industry coverage.

Snapshots Report Overview:
Read the full story

Limbo’s Quarterly Study Reveals that Mobile Advertising Industry Passes Landmark Threshold, Largely Driven by Text-based Ads

BURLINGAME, Calif. – Limbo, one of the largest mobile social networks in the US, and GfK Technology, a leading market research agency, released their latest joint Mobile Advertising Report (MAR). The third quarter report reveals that mobile advertising awareness grew 33 percent in nine months against a backdrop of six percent growth in cell phone usage. This suggests an increased allocation of advertising dollars to mobile formats through the first nine months of the year.

“In economic slowdowns, advertisers typically divert budgets from branding media to direct marketing channels and it appears that mobile media is benefiting from this in 2008,” says Limbo CEO Jonathon Linner. “Mobile offers advertisers a way to reach their core audience in an interactive and cost-effective medium. We anticipate these numbers will continue to grow as more and more advertisers experience firsthand the benefits of mobile advertising.”
Read the full story