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Posts Tagged With: advertising landscape

AdGooroo Releases Special Mid-Quarter Search Advertising Report

» by Otilia Otlacan December 10th, 2008 at 10:00 am » Comments (0)

New Report Shows Huge Q4 Advertiser Gains for Google, Yahoo! Losing Advertiser Share CHICAGO - Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline, a new report released from AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, provides evidence to the contrary. “Google’s active advertiser count is a whopping 54.9 percent higher than it was in the fourth quarter of 2007, and this runs counter to what we hear in the marketplace today,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “Some of this growth can be attributed ...more »

The Rubicon Project’s Q3 Market Report Refutes Industry Chicken Littles: The Sky is Not Falling on Online Ad Industry

» by Otilia Otlacan November 11th, 2008 at 10:45 am » Comments (0)

News & Reference Sites’ 36% Revenue Gain Leads Quarter ad:tech New York NEW YORK - The Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q3 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website publishers, the Rubicon Project provides a unique and un-biased perspective of the changing Internet advertising landscape. The company, which is optimizing ads for publishing customers at the pace of 15 billion per month thus far in Q4, based its analysis for the Q3 Report on ...more »

Q2 2008 Advertising Report Highlights Evidence of Continued Growth for Online Ad Networks; Makes Predictions for International Ad Market

» by Otilia Otlacan October 6th, 2008 at 9:00 am » Comments (0)

The Rubicon Project Provides Analysis Based on Data from 15 Billion Impressions in Q2 across More Than 130 Ad Networks LOS ANGELES - The Rubicon Project, an advertising technology company focused on global ad network optimization, unveils the latest edition of the 2008 Online Advertising Market Report, the Q2: Ad Network Landscape, Trends and Outlook, detailing the state of the market in the second quarter of 2008 and beyond. Drawing on its unique third-party position between ad networks and website publishers, the Rubicon Project provides an insider perspective of the changing Internet advertising landscape based on a wealth of market data ...more »

Yahoo! Launches Transformative Digital Ad Platform

» by Otilia Otlacan September 25th, 2008 at 1:46 pm » Comments (0)

San Francisco Chronicle and San Jose Mercury News First Customers to Go Live NEW YORK - Emmy Award nominee and Golden Globe Award winner Jon Hamm of AMC’s original drama series Mad Men, today joined Yahoo!’s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the 5th annual Advertising Week conference in New York to announce the launch of APT from Yahoo!. Formerly known as AMP!, APT from Yahoo! is an intelligent innovation in online media, a digital advertising solution that streamlines the process of planning, buying and optimizing display advertising. APT ...more »

New Book from AdGooroo Founder Shares Secrets of Search Advertising

» by Otilia Otlacan August 21st, 2008 at 9:00 am » Comments (3)

Stokes argues three percent of search advertisers dominate Google AdWords SAN JOSE, Calif.--(BUSINESS WIRE)--Richard Stokes, AdGooroo founder and chief gooroo, reveals successful search marketing tactics known only by a small amount of search advertising’s elite in his new book, Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords. “Mastering Search Advertising conveys a ton of insights that go well beyond well-trodden AdWords knowledge. It puts hard numbers on a lot of things that I’ve believed but been unable to prove, about what makes the top 3 percent dominate the search engines,” says Perry Marshall, author of Ultimate ...more »

Yahoo!, Fiat and Chrysler LLC Win EU Vibrant Awards for In-Text and Contextual Video Advertising

» by Otilia Otlacan June 6th, 2008 at 12:54 pm » Comments (0)

LONDON, June 6, 2008 - Vibrant Media, the world leader in video and contextual advertising, presented its first Vibrant Awards last night in London, recognising the creative and strategic use of in-text and contextual video advertising. "These awards reflect the growing influence of in-text on the advertising landscape as a whole." Says Craig Gooding, CCO and Co-founder, Vibrant Media, "We have seen the industry embrace in-text advertising since our inception in 2000 and today Vibrant works with the world's leading brand advertisers who are reaching more than 120 million users worldwide. The Vibrant Awards is designed to inspire excellence and we ...more »

Adconion Media Group Continues North American Expansion with Acquisition of Frontline Direct for $20 M

» by Otilia Otlacan March 6th, 2008 at 12:21 am » Comments (0)

Proprietary Technology and Relationships Enables Ad Agencies and Marketers to Reach Consumers Across Platforms New York, N.Y. – March 6, 2008 – Adconion Media Group, the global independent online advertising network, today announced it has acquired Frontline Direct, a leading data management and direct marketing solutions provider for $20 million in cash and equity. Frontline has longstanding relationships with leading companies – including ConsumerInfo.com, Inc., an Experian® company and Reunion.com – as well as top interactive advertising agencies. “Beginning with my days as one of the first employees of Avenue A and through the founding of Adconion the vision has always been ...more »