Tag: advertising inventory

ADTECH: 100 Billion Impressions Delivered Each Month

ADTECH: 100 Billion Impressions Delivered Each Month

| September 15, 2008 | 0 Comments

Global ad serving provider posts record-breaking reach New York, NY – September 15, 2008. ADTECH, a leading provider of ad serving technology, today announced that it delivers more than 100 billion display ads each month on Web sites all over the globe. Since January 2008, more than 150 new ad networks, publishers and agencies worldwide [...]

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Kowabunga! Inc. Integrates Third Party XML Feeds into ValidClick AdExchange

| August 27, 2008 | 0 Comments

Initial Integration is Expected to Add Approximately 20,000 Diverse New Advertisers CLEARWATER, Fla.–(BUSINESS WIRE)–Kowabunga!® (www.kowabunga.com)(AMEX:THK), a leading provider of interactive performance-based advertising networks and technology platforms, today announced that its ValidClick AdExchange™ (www.validclick.com), an open, quality controlled PPC marketplace, now accepts third party advertising XML feeds. ValidClick AdExchange™ protects advertisers by first filtering out suspicious [...]

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DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media

DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media

| August 8, 2008 | 0 Comments

I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media. The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base [...]

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Platform-A’s ADTECH Signs Agreement with Gannett for Online Ad Serving

| July 15, 2008 | 0 Comments

New York, NY − July 14, 2008. AOL today announced that Gannett Co., Inc., has selected ADTECH to be its online ad serving provider. ADTECH is part of Platform-A, www.platform-a.com, AOL’s digital advertising business. By striking a relationship with one of the nation’s leading online media companies, ADTECH is significantly expanding in the U.S. market. [...]

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Smart AdServer Optimises Its Advertisement Campaign Management and Broadcasting Tool

Smart AdServer Optimises Its Advertisement Campaign Management and Broadcasting Tool

| June 27, 2008 | 0 Comments

Launch of Smart AdServer version 2.1 Paris, June 27, 2008 – Only two months after having launched a new version of its new advertisement campaign management interface, Smart AdServer, a major role player in adserving and digital marketing in Europe, announced the implementation of its new version, Smart 2.1. It is enriched by the addition [...]

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NAVTEQ Selects Operative for Online and Mobile Advertising Inventory Management

| April 7, 2008 | 0 Comments

NYC, NY – April 7, 2008 – Operative, a global advertising resource management (ARM) technology and services provider, today announced that NAVTEQ, a leading provider of comprehensive digital map information, turned to Operative to help manage online and mobile advertising inventory for solutions such as Traffic.com, a leading source of traffic information for consumers and [...]

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Brightcove Partners with Bebo to Provide New Online Video Distribution and Monetisation Opportunities for Media Companies

| April 7, 2008 | 0 Comments

LONDON, UK, April 7, 2008 – Brightcove, the leading Internet TV platform, today announced a partnership with global social media network, Bebo, enabling its media customers to distribute online video content to Bebo’s 40 plus million members, while retaining control over their advertising inventory and 100 percent of the related revenues. Brightcove customers already taking [...]

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AzoogleAds Announces European Expansion

| March 7, 2008 | 0 Comments

Names Pan-European New Media Marketing Firm, 77Agency, as Charter Partner NEW YORK, NY, — Azoogle.com, Inc. (www.AzoogleAds.com), an online performance-based advertising network, announced its expansion into the European marketplace through a charter agreement with 77Agency, a leading independent New Media Marketing agency based in London. The partnership allows AzoogleAds to significantly expand its reach into [...]

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Alliance of Major Media Companies to Deliver Premium Online Positions for National Advertisers

| February 15, 2008 | 0 Comments

CHICAGO, Feb. 15, 2008 ― Four of the country’s leading media companies today announced the creation of quadrantONE, a new online sales organization focused on premium advertisers seeking high-quality audiences and national reach. Investors in the new network include Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company. “By aggregating the [...]

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