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PubMatic Launches Data Firewall for Publishers to Prevent Audience Data Leakage
First Product of Its Kind Will Combat Billion-Dollar Problem PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, launched its Data Firewall product for publishers. For the first time, publishers [...]
PubMatic’s Ad Revenue 2010 Conference to Explore if Online Advertising Is On Brink Of Becoming A Seller’s Market
Randall Rothenberg, Terence Kawaja, Jeff Jarvis to speak at PubMatic’s 3rd Annual Premium Publisher Conference in New York City on October 7th PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising [...]
PubMatic Announces Agreement with United Online to Provide Inventory Management and Revenue Optimization
NEW YORK – PubMatic (http://www.PubMatic.com), the company that provides online publishers the tools and service needed to significantly increase revenue and better manage their advertising inventory, announced that United Online, Inc. (Nasdaq: UNTD) has implemented PubMatic’s solution to help manage non-guaranteed ad inventory and revenue. United Online is a leading provider of consumer products and [...]
AdMarvel Joins the Acision Innovation Network to Deliver a Joint Mobile Advertising Solution for Mobile Operators Globally
Managed Service Delivers Turnkey Advertising Platform for Text and Display Advertising CTIA Wireless 2009 LAS VEGAS – AdMarvel, a leading provider of mobile advertising mediation services, announced that it has joined the Acision Innovation Network, and both companies will deliver a joint solution for SMS, MMS, WAP, mobile web and active idle screen modalities. This [...]
Technological Partnership Between Smart AdServer and Alenty
Paris, 5 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announced the interfacing of its solution for the management and delivery of advertising banners with Alenty’s advertising visibility measurement tool. There is a dual objective: optimising the advertising inventory by refreshing adverts only once they have been seen, [...]
Media Commerce Systems Introduces StandBuyMedia for Radio, a Unique Platform for Buying and Selling Remnant Advertising
Hundreds of radio stations in major markets across the country are already registered and agency offers are beginning to flow through the platform ATLANTA – Media Commerce Systems launched StandBuyMedia for Radio last month and is adding more stations and agencies daily. The web-based platform streamlines the entire remnant advertising process making it possible for [...]
LucidMedia Launches Verified Inventory Technology, Bringing Online Advertisers and Agencies Access to More Than 14,000 Targeted Categories to Enhance Safety, Engagement, and Accuracy
RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced the launch of Verified Inventory (www.verifiedinventory.com), a new contextualization offering that combines the company’s patented natural language processing technology with an industry leading base of more than 14,000 content categories to ensure that online advertisers and agencies deploy their advertising [...]
BlackArrow Unveils New Tools to Manage Ad Placement Opportunities in and around on-Demand Video
Standards-Based AdMap Tools Define and Manage Ad Avails; Integrate New Ad Types Easily Without Changes to Media Player Code SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps™, a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in [...]
BlackArrow Integrates Ad Management System with the Akamai Media Framework
Streamlines Deployments of Dynamic, Targeted Advertising Technology for Content Providers Using the Akamai Open Video Player Platform SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development [...]
Kabillion to Implement Innovative BlackArrow Video Advertising System Across Multiple Platforms
Kids Network Will Enable Advertisers to Benefit from New Creative Options, More Effectively Reach Audiences Across Multiple Viewing Environments Los Angeles and San Mateo, Calif. – October 7, 2008– BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced it has signed a deal with Kabillion, the Emmy® Award-winning multi-platform kids’ entertainment [...]
24/7 Real Media Launches Open AdStream 7.0 for Comprehensive Ad Management
Award-Winning Platform Upgrades with Intuitive New Interface and Additional Applications for Every Type of Publisher NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open [...]
KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales
New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & [...]
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