Posts Tagged With: advertising integrity assurance

Epic Advertising Announces Strong Gains, Plans for ad:tech New York

» by Otilia Otlacan November 4th, 2008 at 9:00 am » Comments (0)

Stellar performance marked by growth in revenue, profit, advertiser and publisher bases; new iPhone application & international expansion geared to keep up momentum NEW YORK - Epic Advertising (www.EpicAdvertising.com), the privately held, New York-based online marketing leader, today announced strong September results, posting seven percent and 14 percent gains, respectively, in revenue and profit over last September. In an environment marked by tightening budgets and consolidation, the performance marketing company’s publisher and advertiser bases experienced robust growth. Epic also announced its participation in ad:tech New York, from November 3-4, at the Hilton New York. The annual gathering is the industry’s premiere digital ...more »

Epic Advertising Names Don Mathis as CEO

» by Otilia Otlacan September 24th, 2008 at 9:58 am » Comments (0)

Formerly President and COO, Mathis earns the company’s top leadership post NEW YORK - Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Board of Directors has appointed Don Mathis to be Chief Executive Officer. Mathis is based at the company’s headquarters in New York, NY. As CEO, he is responsible for the strategic vision and overall management of the enterprise. “We are pleased and extremely excited to name Don Mathis as CEO,” said Brian Conway, a director of the company and a Managing Director with TA Associates, a global private equity firm with a significant investment in ...more »

Epic Advertising Appoints Keith Duncan

» by Otilia Otlacan September 5th, 2008 at 11:00 am » Comments (0)

Former Yahoo! Sales veteran hired as Senior Director of Agency Sales NEW YORK - Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, has appointed Keith Duncan to the position of Senior Director of Agency Sales. Duncan will be based at the company’s headquarters in New York, NY. In his position at Epic Advertising, Duncan is responsible for overseeing agency sales efforts and forging key strategic partnerships with agencies of all sizes. He will manage current relationships with key agency contacts, as well as the development of new agency business partnerships. more »

Epic Advertising Emerges as Online Marketing Leader: Azoogle Well-Ranked for a Niche Ad Network

» by Otilia Otlacan August 20th, 2008 at 9:00 am » Comments (1)

Latest results by comScore, Inc. show the company’s expanding internet reach NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, ...more »

Epic Advertising Emerges as Online Marketing Leader

» by Otilia Otlacan August 18th, 2008 at 12:00 pm » Comments (0)

Latest results by comScore, Inc. show the company's expanding internet reach. New York, NY - August 18, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the "Ad Focus" report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only ...more »

Epic Advertising Announces pCPM: A New Patent-Pending Online Metric

» by Otilia Otlacan May 27th, 2008 at 12:11 pm » Comments (0)

Successful Beta Program Completed; Results Show 60% Increase in Campaign Value. New York, NY – Epic Advertising, the New York-based online performance marketing company, today announced the official launch of Performance CPM (pCPM), a patent-pending metric that allows advertisers to track performance-marketing campaigns by measuring "induced visits." Advertisers can now determine campaign effectiveness utilizing a new, more comprehensive approach. The premise of pCPM is rooted in induced visits, or visits to an advertiser's site tracked beyond direct clicks. A visit to an advertiser's site is "induced" if it results in any way from an ad, even if there is no immediate response ...more »

Epic Advertising Expands Internet Marketing Compliance Group

» by Otilia Otlacan April 29th, 2008 at 11:43 am » Comments (0)

Names Jonathan Gillman as Manager, Regulatory Affairs and Anwesa Paul as Privacy Officer and Associate General Counsel. New York, NY – April 29, 2008 – Epic Advertising, Inc. (www.EpicAdvertising.com), the New York online performance-based marketing company, announced today that they have hired two new Cyber industry experts, adding to the Company's already robust internal Internet Compliance Group. Jonathan Gillman has been named Manager, Regulatory Affairs and Anwesa Paul has been named Privacy Officer and Associate General Counsel. The two positions will report to David Graff, the company's General Counsel, and they will be based at the company's New York City headquarters. Previously, ...more »

AzoogleAds Re-Brands as Epic Advertising

» by Otilia Otlacan April 8th, 2008 at 11:45 am » Comments (0)

New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services. New York; April 8, 2008 – Azoogle.com, Inc., the New York online performance-based advertising network, announced today that the company will change its corporate name to Epic Advertising, creating a single brand for its now fully integrated performance marketing businesses and services. The company will retain the AzoogleAds name as a unit of Epic Advertising, maintaining continuity as an industry-leading, performance-based ad network. The re-branding will unify the company's services under one name, strategy and vision for its performance marketing business, both in North America and globally. It also signals the ...more »