Tag: advertising industry
Ai Media Group Acquires Top Marketing and Advertising Veteran as Incoming CEO
Ai Media Group is delighted to acquire talented marketing and advertising veteran as new, incoming CEO NEW YORK – Ai Media Group, the innovative search marketing firm based in New York, announces the addition of its new CEO, Andy Fenster. Mr. Fenster’s experience in the marketing and advertising industry includes his previous employment as Vice [...]
Research and Markets: Advertising in the Netherlands Report is Available Now
DUBLIN, Ireland – Research and Markets has announced the addition of the “Advertising in the Netherlands” report to their offering. The Advertising in the Netherlands industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of [...]
Ad Quality: the Multi-Million Dollar “Hidden Risk” for Publishers and Ad Networks
the Rubicon Project’s Ad Quality Protection Program Stops Bad Ads in Their Tracks, Blocking 40 Million Undesirable Ads on Behalf of Website Publishers ad:tech New York NEW YORK – Amidst overall economic mayhem, the advertising industry is undergoing a massive shake-up. Shrinking traditional media budgets appear to be making way for an increase in online [...]
SES Chicago: Interview with Cindy Krum, Director of New Media Strategies for Blue Moon Works
The Search Engine Strategies event returns to Chicago in a month (December 8-12) and features a really impressive lineup of speakers and sessions. We’ve interviewed Cindy Krum, Director of New Media Strategies for Blue Moon Works, who was very kind to talk us through the latest developments in the mobile search and advertising industry.
American Association of Advertising Agencies to Sponsor “Diversity in Advertising Career Day” on April 22, 2009, in NYC in an Ongoing Effort to Change the Face of Advertising
Diversity in Advertising Career Day is Back by Popular Demand. Advertising, Marketing and Communications Firms Will Once Again Meet Thousands of Experienced, Diverse, Mid-Career Professionals NEW YORK – The American Association of Advertising Agencies (4A’s) has joined forces with 25-year veteran career fair producer Shomex Productions to present Diversity in Advertising Career Day (www.diacareerday.com), a [...]
Specific Media Launches Industry’s First Comprehensive Offline Sales Impact™ Reporting Product for Online Advertisers
Offline Sales Impact Reports Reveal How an Advertiser’s Online Campaign Directly Correlates to Consumers’ Offline Purchase Behavior Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across [...]
IAB Internet Advertising Revenue Report Shows First Half of ’08 Up 15.2% From Same Period ’07
Second Quarter ’08 Increases 12.8% from Same Period in ’07 NEW YORK, October 7, 2008 – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 [...]
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