Technology Simplifies and Streamlines Video Production Process for Google’s TV Advertising Platform

DALLAS – DG FastChannel®, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising, entertainment and broadcast industries, announced that it has executed a media services agreement with Google. DG FastChannel will provide media ingestion, quality control and production services to enhance Google’s TV Advertising Platform.
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Digital Delivery Network Connects Advertising Community

LONDON – Adstream, the global leader in digital asset management and distribution solutions for the advertising industry, announced expansion in Latin America; allowing digital distribution for broadcasters and cable channel providers in Argentina, Bolivia, Brazil, Chile, Costa Rica, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.
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MIVA, Inc. Focuses on ALOT Search-Related Products; Streamlines Ongoing Operations; Defines 2009 Strategy

NEW YORK – MIVA, Inc. (NASDAQ:MIVA) announced the completion of the sale of assets relating to its MIVA Media operations to advertising network, Adknowledge, for cash consideration of approximately $11.6 million, plus assumption of certain balance sheet liabilities, and subject to certain retained assets and liabilities and post-closing adjustments.

The transaction further streamlines MIVA, Inc.’s operations and accelerates the company’s strategy of developing and expanding its high margin, consumer-oriented toolbar, homepage and desktop search-related products. As a result of the transaction, MIVA, Inc. has reduced total headcount from 129 on December 31 2008 to approximately 50, which includes the transfer of approximately 75 MIVA Media and certain corporate staff to Adknowledge. MIVA, Inc.’s remaining employees will work predominantly out of the company’s New York offices, with a small number remaining in Fort Myers, Florida.
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Agencies Awarded “Best of Awards” for Creative Excellence at the Philly Ad Club 2009 ADDY Awards.

PHILADELPHIA – Hundreds of entries were submitted, but only a select few earned the proverbial “Best Of” in the field of advertising, last night, at The Philadelphia Museum of Art. The Philly Ad Club played host to its annual ADDY Awards, celebrating the regions best advertisers.

During a star-studded presentation, top executives collected awards in more than 80 categories. A total of 166 honors were awarded. Six of those awards went out to a select group vying for the ADDY’s most-coveted “Best Of” honors. And they are:
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AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences
PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a compelling case for why virtual goods may be the most effective form of advertising on social networks to date.

As the advertising industry tries to tap the growing number of people using social networks such as Facebook and MySpace, the answer may lie in a little box of Godiva chocolates. This is no ordinary box of bonbons. Although it has aroused the appetites of millions of people, it can never be eaten. Its ingredients do not consist of cocoa or milk, but of bits of code. This box of Godiva chocolates exists only on the Internet and was recently promoted by the famous chocolatier as part of a recent campaign through AdNectar.
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Platform Gives Publishers Full Control of Advertising Inventory to Rapidly Monetize Their Mobile Ad Space; Aggregation Toolset Also Manages Ad Network Relationships

NEW YORK – Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva’s Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers of all sizes manage mobile ad campaigns, completely under their own brand. Mobile publishers looking to tap into the mobile advertising market projected to hit $15 billion by 2011 can now use Mojiva’s Publisher White Label Solution, which provides all the tools required to take maximum advantage of mobile ad revenue opportunities.
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Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.
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CORAL GABLES, Fla. – kabookaboo Marketing was awarded twenty ADDYs by the Advertising Federation of Greater Miami, the local affiliate of the American Advertising Federation that represents 50,000 professionals in the advertising industry throughout the country.

The ADDYs are the industry’s most significant awards competition in the nation and honor the best and most innovative creative of the year. The winners in Greater Miami go on to compete at a regional and then national level.

Highlights of kabookaboo Marketing’s award-winning work include a Gold ADDY for Cobb Theatres/CineBistro print ads, Gold ADDYs for the AdFed of Greater Miami’s 2008 Book and Table Tents, Silver ADDY for E&J Gallo’s New Amsterdam Gin website, Silver ADDY for The Cereal Bowl’s website, Silver ADDY for Alan Morris Company’s Ponce de Leon Towers brochure, Silver ADDY for National Check Trust’s logo and eight Silver ADDYs for Cobb Theatres/CineBistro advertising campaign.
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