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DG FastChannel Announces Partnership with Google
Technology Simplifies and Streamlines Video Production Process for Google’s TV Advertising Platform DALLAS – DG FastChannel®, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising, entertainment and broadcast industries, announced that it has executed a media services agreement with Google. DG FastChannel will provide media ingestion, quality control and production services [...]
Adstream Enables Latin America
Digital Delivery Network Connects Advertising Community LONDON – Adstream, the global leader in digital asset management and distribution solutions for the advertising industry, announced expansion in Latin America; allowing digital distribution for broadcasters and cable channel providers in Argentina, Bolivia, Brazil, Chile, Costa Rica, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, [...]
MIVA, Inc. Completes All-Cash Asset Sale of MIVA Media Business to Adknowledge
MIVA, Inc. Focuses on ALOT Search-Related Products; Streamlines Ongoing Operations; Defines 2009 Strategy NEW YORK – MIVA, Inc. (NASDAQ:MIVA) announced the completion of the sale of assets relating to its MIVA Media operations to advertising network, Adknowledge, for cash consideration of approximately $11.6 million, plus assumption of certain balance sheet liabilities, and subject to certain [...]
Influential Advertisers Take Top Honors at City’s Largest Competition
Agencies Awarded “Best of Awards” for Creative Excellence at the Philly Ad Club 2009 ADDY Awards. PHILADELPHIA – Hundreds of entries were submitted, but only a select few earned the proverbial “Best Of” in the field of advertising, last night, at The Philadelphia Museum of Art. The Philly Ad Club played host to its annual [...]
Little Gift, Big Lift: Virtual Goods Prove to be a Highly-Effective Ad Medium
AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a [...]
Mojiva Launches White Label Solution for Publishers
Platform Gives Publishers Full Control of Advertising Inventory to Rapidly Monetize Their Mobile Ad Space; Aggregation Toolset Also Manages Ad Network Relationships NEW YORK – Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva’s Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers [...]
24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA
Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution. [...]
kabookaboo Marketing Lands 20 ADDY Awards from the Advertising Federation of Greater Miami
CORAL GABLES, Fla. – kabookaboo Marketing was awarded twenty ADDYs by the Advertising Federation of Greater Miami, the local affiliate of the American Advertising Federation that represents 50,000 professionals in the advertising industry throughout the country. The ADDYs are the industry’s most significant awards competition in the nation and honor the best and most innovative [...]
AdParlor Expands Virtual Currency Monetization Platform to Target Social Media Application Developers
Over 30 Top Facebook Applications Already Utilizing AdParlor’s Platform to Monetize Virtual Currency Including Kickmania, Pull Tabs, Yes or No, Egg Breaker, and Premier Football TORONTO – AdParlor, a social media agency, announced the expansion of its virtual currency monetization platform that now reaches the six leading social networking sites. The expanded platform provides social [...]
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers [...]
the Rubicon Project’s Q4 Market Report Finds Opportunity Amidst Recession Woes
Bucking the Trend: CPMsStay Flat While Revenue Rises IAB Summit LOS ANGELES – the Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q4 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website [...]
Philadelphia Advertising Firms Compete for Prestigious Awards
Philly Ad Club Announces Winners of 2009 Annual ADDY® Awards at the Philadelphia Museum of Art PHILADELPHIA – The Philly Ad Club will pay tribute to the region’s best and brightest advertising minds on March 5, from 6:30-10 p.m. as the Philadelphia Museum of Art plays host to this years ADDY Awards ceremony. Once again, [...]
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