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Internet Ad Revenues Break Records, Climb to More Than $12 Billion for First Half of ’10
Search Remains Strong, Digital Video Soars as Display Gains Momentum—Double-Digit Growth in Online Advertising Is Back NEW YORK – The Interactive Advertising Bureau (IAB) and PwC US released the IAB Internet Advertising Revenue Report for the first half of 2010. Internet advertising revenues in the U.S. were at $12.1 billion in that period, setting a [...]
Research and Markets: UK Online Ad Spending Report Projects That Online Advertising Spending Growth Will Drop to Just 7.2% in 2009
DUBLIN, Ireland – Research and Markets has announced the addition of eMarketer’s new report “UK Online Ad Spending” to their offering. The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But [...]
Clickable Integrates Emerging Google Ad Formats into Newest Version of its Search-Advertising Management Solution
Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine NEW YORK – To be successful in search advertising, one must be bionic – able to achieve better results in less time, despite growing complexity, tedious analysis and fierce competition. To make advertisers bionic, Clickable introduced the [...]
Break Media and Panache Research Findings Show IAB Standard Video Ad Formats Effectively Engage Consumers
Industry-First Research Provides Valuable Step for Supporting Online Video Advertising LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in [...]
Online Advertising Effectiveness Gets Significant Boost From Branded Content
Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks New York, NY – July 30, 2008 – Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to [...]
ad:tech London 2008: Interview with Jordan Ferguson
Although I closely missed this year’s ad:tech event, I stumbled upon an interview with Jordan Ferguson, VideoEgg’s Managing Director for Europe. VideoEgg is one of the very few experts in monetizing sites with rich media and video ads and have pioneered a great video ad network for online communities. Arguably, they are also the ones [...]
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