SAN MATEO, Calif. – Brand.net, the first online advertising network focused exclusively on Brand advertising, has launched the Brand.net Quality Certification Platform, the industry’s first comprehensive solution to address advertisers’ need to place their Brands in controlled, high-quality ad environments. Through extensive work with leading Brand advertisers and their agencies, Brand.net’s founders identified this as the number one issue holding Brands back from making Online a core component of their Brand advertising programs.

The Brand.net Quality Certification Platform combines an innovative fixed grading system with its proprietary Page-Level Content Filtering technology to give Brand advertisers unprecedented control over and confidence in the content environments where their ads are shown. IBM Proventia® Web Filter Technology from IBM Internet Security Systems was selected by Brand.net to enhance its technology and will be an integral component of Brand.net’s Page-Level Content Filtering solution. By analyzing both text and image content, the IBM Proventia® Web Filter is designed to block more unwanted Web content than any other filtering solution available, enhancing Brand.net’s ability to analyze web content quickly and accurately.

“Our Quality Certification Platform, which includes IBM Proventia® Web Filter, provides the most advanced content filtering solution available in online advertising. It is a key component of our evolving portfolio of technology that ensures that our Brand advertiser and agency customers have access to the highest quality inventory available in the market today,” said Brand.net Cofounder Andy Atherton. “As with all aspects of our business, the Brand.net Quality Certification Platform was developed in collaboration with our clients. Since our launch, we have worked with dozens of online Brand advertisers on over 50 campaigns. The platform being introduced today leverages this experience and is custom built based on the specific requirements of our clients.”

Brand.net follows a three step process to ensure the highest quality online content environment for advertisers. First, Brand.net buys online from top quality publishers and evaluates each site on over a dozen attributes. Second, each site is assigned a control grade, which objectively describes the type of content, and how it is organized and moderated. This fixed grading system establishes a standardized way to communicate with advertisers and agencies about the degrees of risk associated with some content environments. Finally, during the ad serving process, Brand.net’s unique Page-Level Content Filtering technology screens the content on the individual pages within each site where ads will be placed. This industry leading combination of proprietary process and technology enables Brand.net to provide dramatically higher quality inventory than other ad networks.

To learn more about Brand.net’s Quality Certification Platform, visit: www.brand.net/quality

About Brand.net

Brand.net is the first online advertising network focused exclusively on Brand advertising. The Brand.net team has a combined 50+ years of online Brand advertising experience with leading online publishers. Our deep online display advertising expertise, supported by our innovative technology, guarantee that Brand advertisers and agencies will reach the right target in the right context, efficiently and measurably. Brand.net was founded in 2007 and has offices in New York, Chicago, and Silicon Valley. For more information, please visit: www.Brand.net.

ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise applications online, announced today that they delivered the first in-stream advertisements via Microsoft Silverlight for New York Magazine’s “Where’s Rogan?” interactive campaign.

The “Where’s Rogan?” series aired in eight weekly segments on New York Magazine’s Website at www.nymag.com/rogan/ and is a tongue-in-cheek expose of eco-conscious fashion designer Rogan Gregory, who goes missing during New York’s Fashion Week. During the Webisodes, viewers can control the advertising experience by interacting with product placement bugs and tickers from three advertisers involved with the project: Olay, TRESemme and Continental Airlines. During one episode, a ticker advertisement for Continental Airlines runs across the bottom of the screen. When a viewer clicks on it, a separate window opens to the airline’s main booking page, allowing users to book a flight while watching the video. Another episode features an Olay product placement bug which, when clicked, pauses the video to show the viewer a mini commercial. When the ad finishes, the video resumes playing.

“New York Magazine’s use of the Universal In-Stream Ad Framework (UIF) for this campaign highlights EyeWonder’s continued innovation in the video space,” said Chief Information Officer Ricky McClellen. “Viewers benefit because they decide which advertising they want to see and the length of time they want to see it without disrupting the video they’re watching. Advertisers benefit because their ads drive higher interaction rates, creating product awareness in consumers. Publishers are able to monetize their content and create new advertising space.”

EyeWonder integrated its UIF, an open standard platform that enables a “create once, play anywhere” ad solution to drive scale within the in-stream advertising industry, with Akamai’s open source code media player framework. This integration gives New York Magazine’s Silverlight-based video player the ability to deliver interactive in-stream advertising. The video player application impacts the way consumers experience video content and enables business models by controlling how and when ads are delivered. To support this movement, Akamai and industry leaders launched Openvideoplayer.com to facilitate open standards and best practices for video player applications that support a wide range of advertising technologies.

“New York Magazine’s project is a great inaugural example of the power of Akamai’s Media Framework, showcased through Microsoft Silverlight,” said Tim Napoleon, Chief Strategist for Digital Media at Akamai. “The Media Framework enabled EyeWonder to quickly and easily develop a dynamic and interactive advertising experience that lent itself to increasing brand awareness for the companies involved. The ability to deliver a high-quality experience for consumers and brands is the ultimate goal of Akamai’s open Media Framework. We look forward to watching how users interact with the ads interspersed throughout the video as well as giving advertisers a vehicle to monitor how their ads are received.”

“The ‘Where’s Rogan?’ project is another great example of how the robust technology behind Silverlight can create unique online media experiences that engage audiences in a very powerful way,” said Brian Goldfarb, Director of the Developer Platform Group at Microsoft Corp. “This project, in collaboration with Akamai and EyeWonder, opens up new doors for advertisers to present their brands in dynamic and interactive ways.”

Viewers must download the Silverlight player plug-in to watch “Where’s Rogan?” episodes. The first installment aired October 27, and the final aired November 20.

About Akamai
Akamai provides market-leading managed services for powering rich media, dynamic transactions and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact and collaborate. To experience The Akamai Difference, visit www.akamai.com.

About EyeWonder, Inc.
EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. EyeWonder’s Universal In-Stream Ad Framework supports Microsoft Silverlight and Adobe Flash. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Miami. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.

Silverlight is a trademark of Microsoft Corporation and is used for descriptive purposes only.

The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.’s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995, including those relating to future benefits arising from the Akamai Media Framework. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, failure of Akamai technologies to be or remain compatible with offerings of other companies and other factors that are discussed in the Company’s Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.

SAN FRANCISCO (Adobe MAX 2008 Conference) – November 17, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe® Media Player to its expanding list of distribution platforms. BlackArrow provides video content publishers using Adobe Media Player with a centralized system for defining ad avails and managing targeted campaigns against their programming. BlackArrow’s seamless advertising workflow enables content providers to broaden their syndication, while optimizing revenues from ad-supported video programming.

BlackArrow gives video networks a syndication edge by delivering advertising directly into Adobe Media Player programming, as well as other Web properties and even platforms such as dynamic video on demand (VOD). To simplify advertising operations, the BlackArrow system dynamically generates enhanced media RSS feeds that incorporate targeted ads formatted specifically for playback within Adobe Media Player. Leveraging Adobe Flash® technology, Adobe Media Player supports downloaded and streamed media that scales to full-screen HD resolution.

“When it comes to user experience, Adobe has set the standard with its ubiquitous Adobe Flash platform — and has done it again with the Adobe Media Player,” said Chris Hock, senior vice president, product management at BlackArrow. “As an Adobe advertising partner, we are committed to enabling a sophisticated, engaging advertising experience for viewers — whether they watch their favorite content inside the browser, or outside the browser with the Adobe Media Player — while introducing new revenue opportunities for content and media publishers.”

“From the outset, we’ve built Adobe Media Player to provide a rich, engaging consumer viewing experience, and help content providers build an advertising business around their valuable video assets,” said Sumner Paine, product manager for Adobe Media Player at Adobe. “As consumers increasingly control their own viewing experience, BlackArrow makes it easier for content providers to both manage ad campaigns and incorporate Adobe Media Player into their overall video syndication strategy.”

Built from the ground up for video, the BlackArrow multiplatform advertising system enables content providers to solve the challenges associated with reaching today’s fragmented audiences who increasingly view video programming outside of traditional linear airtimes. The BlackArrow system works across any combination of ad types, ad-sales models, affiliate and syndication strategies, enabling its customers to more effectively generate revenue from ad-supported video content.

About BlackArrow, Inc.
BlackArrow is the independent provider of multiplatform ad management for viewer-controlled video. The company’s ad-management system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (Nasdaq: CSCO), Comcast Interactive Capital, Intel Capital (Nasdaq: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. http://www.blackarrow.tv

SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads. The Super Banner ads allow users to click on the banner to receive an E-coupon on their mobile handsets to redeem at participating retail stores or be connected automatically with a company’s call center.

Analog Analytics’ proprietary technology allows companies to capture new registrations for lead generation with names, mobile numbers and location. In addition, the company’s technology tracks banner ad to retail conversions with its analytics engine and real time demographic profiling, offering advertisers unique insight into their customer base. The Super Banner ad to call center feature allows businesses to connect with a highly motivated customer and close a sale immediately.

The Super Banner Ads are delivered to the web by Analog Analytics’ Dynamic Coupon Ad Server (DCAS). This is a software platform for digital advertisers designed to deliver millions of “Super Banner Ads” and their associated coupons as a function of the conversion rate. The DCAS software modifies the frequency and the value of an advertiser’s coupon offering in real time. Depending on the conversion rate and the Return on Ad Spend (ROAS) requirements, the software will dynamically increase or decrease the value of the offering for each coupon.

Similar to paid search optimization tools, the software enables advertisers to set limits and goals for their coupon campaigns and enable the software platform to optimize the value within the online media spend for the specific goal within a defined time period.

For example, a flower company might decide to run 1 million banner impressions the day before Mother’s Day with a coupon offering free delivery. However, if conversions are running poorly or not hitting the desired ROAS goal, the software platform can automatically create a new associated coupon that might offer free shipping, and $10.00 off for all orders placed before midnight.

“We are combining the best of rich interactive and direct response marketing with E-coupons,” explains Analog Analytics CEO Ken Kalb. “Our Super Banner ads allow retailers and ad agencies to provide convenient and easy-to-redeem mobile e-coupons or a fast connection to a call center where businesses can make a sale instantly. The banner ad over time has lost much of its effectiveness, but the new Super Banner ad makes for a whole new advertising experience. This is a rich new source of quality leads.”

Recent marketing studies have confirmed that with the economic downturn, more companies are continuing their online campaigns as well as shifting dollars from offline programs to the interactive space. According to the 2008 Promo Interactive Marketing survey, even in a tough economy, interactive marketing remains a valuable way to reach out to customers in a measurable way. And online coupons are of increasing interest to consumers.

Consumers will find several benefits to clicking on the Super Banner ads:

* Instant connections to call centers allow for immediate redemption of E-coupons
* E-coupons on mobile handsets are fast, easy-to-use anytime and anywhere
* Mobile E-coupons enable multiple purchases and facilitate loyalty reward programs
* Shopping experience with on E-coupon is streamlined and efficient
* Mobile E-coupons “live” on the mobile handset, and don’t get lost or mangled and are inherently green.

About Analog Analytics

Analog Analytics is a digital advertising company specializing in integrating and optimizing interactive advertising and direct response marketing. The company, based in San Diego, California provides advertisers, agencies, publishers and advertising networks with its proprietary and patent pending technology to increase the performance and return on interactive advertising spend.

BOSTON–(BUSINESS WIRE)–Compete, Inc., a leading web analytics company and unit of TNS media, today announced it will host a webinar on August 21st to share an in-depth analysis of best practices for optimizing consumer behavior after they click through online advertisements. The webinar, “Where Have All the Click-throughs Gone?,” will showcase online landing pages from the ad campaigns of leading automotive, financial services, telecom and travel brands. Compete will discuss examples of optimized site experiences and performance metrics that marketers can immediately apply to achieve their click-through and conversion rate goals.

Marketers invest a significant amount of time and money in marketing campaigns aimed at delivering positive post-click experiences, ultimately hoping to convert these clicks into sales. On average, however, more than 95 percent of visitors that click on online ads never make a purchase. In addition, because post-click experiences vary widely, conversion rates can differ by as much as five times between the top and bottom quartiles in an industry, leaving significant opportunities for marketers to boost ROI.

Compete’s Landing Page EffectivenessSM is the first advertising measurement service to track campaign-specific performance of competitors’ advertisements and determine how well they worked beyond simple impressions and click-through metrics.

Stephen DiMarco, chief marketing officer at Compete and Miro Kazakoff, managing director, will lead the webinar in which participants can expect to gain valuable insight into:

* Landing page optimization from the advertising experience through conversion
* Increasing returns on marketing and development investments
* Industry-specific performance metrics for the best landing page experiences of 2007

The webinar, “Where Have All the Click-throughs Gone?,” will be held on August 21st, 2008 at 2:00 PM ET. To register, please visit the highlights section on Compete’s home page: www.compete.com or register directly at http://tinyurl.com/6qq3y8.

For more information about Compete’s new Landing Page Effectiveness product, email LPE@compete.com.

About Compete, Inc.

Compete, a unit of TNS media, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database – the largest in the industry – makes the web as ingrained in marketing as it is in people’s lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

About TNS media

Established in more than 30 countries, TNS media explores all the media – print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world.

TNS is the sixth sense of business™.

For more information about TNS, please visit www.tnsglobal.com.