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Posts Tagged With: advertising experience

New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns

» by Otilia Otlacan August 19th, 2008 at 9:55 am » Comments (2)

New Super Banner Ads Increase Sales at Retail Stores and Call Centers SAN DIEGO, Calif.--(BUSINESS WIRE)--Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads. The Super Banner ads allow users to click on the banner to receive an E-coupon on their mobile handsets to redeem at participating retail stores or be connected automatically with a company’s call center. more »

Where Have All the Click-Throughs Gone?

» by Otilia Otlacan August 14th, 2008 at 10:39 am » Comments (0)

Compete Webinar to Reveal Best Practices in Landing Page Effectiveness BOSTON--(BUSINESS WIRE)--Compete, Inc., a leading web analytics company and unit of TNS media, today announced it will host a webinar on August 21st to share an in-depth analysis of best practices for optimizing consumer behavior after they click through online advertisements. The webinar, “Where Have All the Click-throughs Gone?,” will showcase online landing pages from the ad campaigns of leading automotive, financial services, telecom and travel brands. Compete will discuss examples of optimized site experiences and performance metrics that marketers can immediately apply to achieve their click-through and conversion rate goals. Marketers ...more »