Tag: advertising experience

Brand.net Launches Quality Certification Platform; Provides Brand Advertisers with the Highest Quality Inventory Available Online

| February 9, 2009 | 0 Comments

Ad Network Releases Industry’s First Comprehensive Content Filtering Solution; Incorporates IBM Proventia® Web Filter as Key Component of Evolving Technology Portfolio Designed To Meet the Needs of Brand Advertisers and Their Agencies SAN MATEO, Calif. – Brand.net, the first online advertising network focused exclusively on Brand advertising, has launched the Brand.net Quality Certification Platform, the [...]

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EyeWonder and Akamai Team on First In-Stream Ads Over Microsoft Silverlight for New York Magazine Interactive Campaign

| November 24, 2008 | 0 Comments

In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise [...]

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BlackArrow to Enable Ad Revenue and Brand-Building Opportunities Within Adobe Media Player

| November 17, 2008 | 0 Comments

Allows Content Providers to Efficiently Manage and Deliver Ad Campaigns for Video Syndicated through Adobe’s Innovative Desktop Player SAN FRANCISCO (Adobe MAX 2008 Conference) – November 17, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe® Media Player to its expanding list of distribution platforms. [...]

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New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns

| August 19, 2008 | 2 Comments

New Super Banner Ads Increase Sales at Retail Stores and Call Centers SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and [...]

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Where Have All the Click-Throughs Gone?

| August 14, 2008 | 0 Comments

Compete Webinar to Reveal Best Practices in Landing Page Effectiveness BOSTON–(BUSINESS WIRE)–Compete, Inc., a leading web analytics company and unit of TNS media, today announced it will host a webinar on August 21st to share an in-depth analysis of best practices for optimizing consumer behavior after they click through online advertisements. The webinar, “Where Have [...]

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