Ad Network Releases Industry’s First Comprehensive Content Filtering Solution; Incorporates IBM Proventia® Web Filter as Key Component of Evolving Technology Portfolio Designed To Meet the Needs of Brand Advertisers and Their Agencies

SAN MATEO, Calif. – Brand.net, the first online advertising network focused exclusively on Brand advertising, has launched the Brand.net Quality Certification Platform, the industry’s first comprehensive solution to address advertisers’ need to place their Brands in controlled, high-quality ad environments. Through extensive work with leading Brand advertisers and their agencies, Brand.net’s founders identified this as the number one issue holding Brands back from making Online a core component of their Brand advertising programs.

The Brand.net Quality Certification Platform combines an innovative fixed grading system with its proprietary Page-Level Content Filtering technology to give Brand advertisers unprecedented control over and confidence in the content environments where their ads are shown. IBM Proventia® Web Filter Technology from IBM Internet Security Systems was selected by Brand.net to enhance its technology and will be an integral component of Brand.net’s Page-Level Content Filtering solution. By analyzing both text and image content, the IBM Proventia® Web Filter is designed to block more unwanted Web content than any other filtering solution available, enhancing Brand.net’s ability to analyze web content quickly and accurately.
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In-stream video ads from Olay, TRESemme and Continental Airlines give viewers control over the advertising experience by featuring interactive product placements

ATLANTA/CAMBRIDGE, MA – November 24, 2008 – EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, and Akamai Technologies, Inc., the global leader in powering rich media, dynamic transactions and enterprise applications online, announced today that they delivered the first in-stream advertisements via Microsoft Silverlight for New York Magazine’s “Where’s Rogan?” interactive campaign.

The “Where’s Rogan?” series aired in eight weekly segments on New York Magazine’s Website at www.nymag.com/rogan/ and is a tongue-in-cheek expose of eco-conscious fashion designer Rogan Gregory, who goes missing during New York’s Fashion Week. During the Webisodes, viewers can control the advertising experience by interacting with product placement bugs and tickers from three advertisers involved with the project: Olay, TRESemme and Continental Airlines. During one episode, a ticker advertisement for Continental Airlines runs across the bottom of the screen. When a viewer clicks on it, a separate window opens to the airline’s main booking page, allowing users to book a flight while watching the video. Another episode features an Olay product placement bug which, when clicked, pauses the video to show the viewer a mini commercial. When the ad finishes, the video resumes playing.
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Allows Content Providers to Efficiently Manage and Deliver Ad Campaigns for Video Syndicated through Adobe’s Innovative Desktop Player

SAN FRANCISCO (Adobe MAX 2008 Conference) – November 17, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe® Media Player to its expanding list of distribution platforms. BlackArrow provides video content publishers using Adobe Media Player with a centralized system for defining ad avails and managing targeted campaigns against their programming. BlackArrow’s seamless advertising workflow enables content providers to broaden their syndication, while optimizing revenues from ad-supported video programming.
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New Super Banner Ads Increase Sales at Retail Stores and Call Centers

SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads. The Super Banner ads allow users to click on the banner to receive an E-coupon on their mobile handsets to redeem at participating retail stores or be connected automatically with a company’s call center.
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Compete Webinar to Reveal Best Practices in Landing Page Effectiveness

BOSTON–(BUSINESS WIRE)–Compete, Inc., a leading web analytics company and unit of TNS media, today announced it will host a webinar on August 21st to share an in-depth analysis of best practices for optimizing consumer behavior after they click through online advertisements. The webinar, “Where Have All the Click-throughs Gone?,” will showcase online landing pages from the ad campaigns of leading automotive, financial services, telecom and travel brands. Compete will discuss examples of optimized site experiences and performance metrics that marketers can immediately apply to achieve their click-through and conversion rate goals.

Marketers invest a significant amount of time and money in marketing campaigns aimed at delivering positive post-click experiences, ultimately hoping to convert these clicks into sales. On average, however, more than 95 percent of visitors that click on online ads never make a purchase. In addition, because post-click experiences vary widely, conversion rates can differ by as much as five times between the top and bottom quartiles in an industry, leaving significant opportunities for marketers to boost ROI.
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