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Kantar Media Reports U.S. Advertising Expenditures Increased 5.7% in the First Half of 2010
NEW YORK – Total advertising expenditures in the first six months of 2010 rose 5.7 percent from a year ago and finished the period at $63.57 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2010 was up 5.4 percent [...]
Infutor Launches YPDD to Better Serve Advertisers
YPDD service enables yellow page publishers and CMRs to target new advertising sales leads. PLAINFIELD, Ill. – Infutor Data Solutions, Inc., the market leader in providing high quality database products, announced the general availability of the Yellow Pages Data Delivery (YPDD) service. The new service will enable yellow page publishers and certified marketing representatives to [...]
Kantar Media Reports US Advertising Expenditures Increased 5.1% in the First Quarter of 2010
NEW YORK – Total advertising expenditures in the first quarter of 2010 rose 5.1 percent from a year ago and finished the period at $31.3 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. This marks the first increase in quarterly ad spending since Q1 2008 and [...]
Kantar Media Reports U.S. Advertising Expenditures Declined 12.3 Percent in 2009
NEW YORK – Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Fourth quarter 2009 ad spending was off 6.0 percent against the year ago period, with nearly all media improving upon their [...]
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.7 Percent in First 9 Months of 2009
NEW YORK – Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2009 was down 15.3 percent [...]
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.2% in First Quarter 2009
NEW YORK – Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in [...]
Spending by Local Advertisers – Which Has Grown at a Frenetic 47 Percent This Year – Is Expected to Diminish to a Paltry 7.8 Percent in 2009
DUBLIN, Ireland – Research and Markets (http://www.researchandmarkets.com/research/dac4c3/2009_outlook_big) has announced the addition of Borrell Associates Inc.’s new report “2009 Outlook: Big Slowdown Begins for Local Interactive Advertising” to their offering. Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. The changes [...]
Google Certifies DirectServe from TruEffect to Serve Ads
DirectServe Puts Advertisers in a Direct Relationship with Their Customers across the Google AdSense Content Network BROOMFIELD, Colorado – TruEffect, a provider of next-generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across Google’s AdSense content network. DirectServe™ is currently the only solution certified by Google to deliver display advertisements from [...]
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