SAN DIEGO – Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced that the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International have partnered with Verve, joining the family of over 140 local media properties including eight of the largest media properties in the U.S. Verve’s local mobile network now covers the top 200 designated market areas across America. Additionally, Verve launched a new mobile couponing application for publishers that utilizes location based technologies, LBS.

Verve is a wireless technology developer that provides applications and services to local media companies and publishers. Using Verve’s proprietary publishing and mobile advertising system, these local content partners can extend their communities and readership onto mobile phones as well as utilize their local ad sales teams’ knowledge and existing relationships with local businesses to offer mobile ad solutions. National brand advertisers can leverage Verve’s ad platform to target mobile consumers based on a variety of targeting parameters ranging from regional down to a hyper-local neighborhood level.

The new mobile couponing application enables local publishers to offer their advertisers another way to reach customers. The application is based off the success of Verve’s SMS push alerts, but incorporates new functionality as well as advance targeting features that use location based technologies. Advertisers can send out coupons based on a variety of options, including time of day, neighborhood radius, user’s present location, and context, among others. And just like a print coupon, users will be able to redeem the coupon at the place of business.

“We have community businesses that have been advertising with us for years, and they are always looking for ways to drive customers into their place of business. They are embracing mobile advertising because it compliments their other advertising efforts, it can be measured and it is comparable to other marketing methods that they are familiar with,” said Tim Repsher, managing director of mobile product & business development for Media General. “They see how a mobile coupon campaign delivered at a precise time, to a specific area and audience generates real store traffic.”

Unlike other mediums, such as print and desktop online access, mobile can leverage a person’s location and the “always-with-you” nature of a mobile phone to provide frequent, consistent and immediate access to news and information. New data from Verve shows users are accessing news from the network consistently throughout the day beginning at 7 a.m. and growing steadily until 10 p.m. Users are accessing news just as much, if not slightly more, during the weekend than any given day of the week.

“Each day people look to any one of the tens of thousands of local media organizations for news, updates and guidance in local affairs,” said Art Howe, chief executive officer of Verve Wireless. “For these local publishers the mobile medium offers an insurmountable opportunity for brand expansion coupled with a new lucrative advertising revenue stream.”

Other Verve Wireless milestones:

* To date, traffic on over 1,000 local mobile sites managed by Verve Wireless is growing at a rate of more than 375% per month.
* Verve Wireless’ network has 1 million average daily page views
* Verve has served over 1.5 million local mobile ads

About Verve Wireless

Based in Encinitas, CA; Verve Wireless, Inc., and their proprietary Verve Local Content Gateway(TM) allow local media companies and advertisers to seamlessly extend their reach into mobile devices across all the major carriers. Verve Wireless currently works with leading media companies from across the country including dailies, radio, and local broadcast stations. For more information visit http://www.vervewireless.com.

SAN FRANCISCO – VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers.

The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party applications, with almost 9,000 developed for the 10 million iPhones predicted to be sold this year. Consumers are now enjoying a new breed of web-based social, gaming and media experiences using their mobile devices, representing a major shift in activity and creating opportunities for brand marketers. VideoEgg’s expansion of AdFrames into mobile devices allows advertisers to seamlessly extend rich brand experiences across the mobile channel, bringing even more reach to the company’s network of more than 80 million consumers.

“The key to creating value for advertisers is offering an invitation-based ad solution that engages consumers and rewards them for spending time with a brand,” explained Troy Young, CMO of VideoEgg. “By applying our deep understanding of video and rich media advertising and extending our AdFrames platform to mobile devices, we’re opening up a new channel to reach consumers with a proven opt-in approach. Advertisers get innovation without risk.”

Starting today, VideoEgg will offer mobile distribution across both applications and Web pages on the iPhone, and over time extend to other mobile platforms and devices. The mobile distribution channel is offered as part of VideoEgg’s comprehensive ad platform and will be included as a standard option on all large campaigns. The pricing model is based on cost per engagement (CPE), which delivers accountability and unmatched insight into ad effectiveness. Rich media ads are served for free and advertisers pay only when a user engages, providing a risk-free method to distributing highly targeted brand content.

Nikon is leveraging the VideoEgg mobile platform to promote their CoolPix and D90 cameras.

“The full screen ad experience and cost per engagement model from VideoEgg has helped us significantly in our advertising efforts,” said Lisa Baxt, senior communications manager of Nikon Inc. “Bringing the same model and thinking to mobile environments is a natural and compelling extension of their offering.”

With AdFrames for mobile, publishers can now partner with VideoEgg to effectively monetize content across this medium. Launch partners from top application developers and platforms including SGN, Jirbo, FlipSide5, Optime Software and Mobclix will deliver advertisers wide reach across 35 percent of the top 20 most popular free iPhone applications such as GasBag, Hangman, Scribble, iGolf, TouchHockey, Tic Tac Free and MarbleMash.

“By leveraging VideoEgg’s brand advertisers across all their applications, developers in our network experience the best performing rich media creatives on the iPhone today,” said Vishal Gurbuxani, co-founder of Mobclix.

To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com/iphone

To see AdFrames for mobile in action, check out the video at: http://www.vimeo.com/2271428

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 80 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, today launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and control over advertising efforts. The platform’s new features give marketers complete control over their ad buy and help make the most efficient use of their advertising budgets.

“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”

Marketers now have access to a fully-featured campaign planner complete with transparent site lists, real-time inventory availability, and an ad creative upload tool. Marketers also have the flexibility to buy on a site-specific basis, across categories, or based on the desired audience demographic. And, marketers can choose to purchase on either a CPM basis or on a flat rate basis.

“As the editor of Small Business Trends, a go-to resource for the entrepreneurial crowd, I’m proud that FM is reaching out to the SMB market with their new ad platform,” said Anita Campbell. “There is no question that FM has some of the best content, and therefore some of the most valuable readers, on the Web. Now small business marketers have the ability to target FM’s premium content and the audience that goes along with it.”

FM has also unveiled the Online Marketing Idea Exchange, an online community where advertisers, developers, and the wider marketing community can get or contribute advice, solicit or offer professional help, or simply share ideas on how small to mid-sized businesses can more effectively engage customers online. During the first month, FM is offering an ad creative giveaway where entrants will be eligible to win an ad creative makeover. The Online Marketing Idea Exchange features sections including Community Engagement, Publisher Engagement, Brand Building, Ad Creative Studio, as well as a Resources section with everything from a Glossary to FAQs.

For more, or to try out the new platform, please visit: http://advertisers.federatedmedia.net.

About Federated Media

At FM, we believe great voices attract great audiences. We’re in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to http://www.federatedmedia.net.

NEW YORK – Yodle, Inc., a leader in local online advertising and lead generation, announced today the expansion of its technology platform to include support of franchise operations. The new offering, YodleFranchise, builds on the success of Yodle’s current online advertising solution for individual local businesses and is among the first services of its kind to specifically address the needs of both local franchise owners looking to promote their individual locations online as well as the franchise as a whole.

YodleFranchise is powered by Yodle’s robust online advertising solution, already proven to help individual local service-oriented businesses find new customers using the internet. YodleFranchise organizes all of a franchise’s advertising efforts into one large-scale, synchronized effort – all while carefully maintaining the local angle necessary to help drive results to individual locations. As a result, corporate offices can easily monitor and coordinate the campaigns of all their locations and/or franchisees without having to bring additional costly marketing personnel in house.

“We recognize that franchises have unique advertising needs that require a solution that is both large enough to handle a franchise’s entire network and local enough to drive results to their individual locations,” said Yodle CEO Court Cunningham. “YodleFranchise combines the local online advertising capabilities of our original offering with reporting and centralized control features that are powerful enough even for the largest of franchises.”

In the middle of an economic downturn, smart small business owners are demanding an advertising solution that gets them in front of their customers online. According to the Coleman Report, franchise loan failure rates are up by more than 55% since 2006. This shows more than ever that franchises need the kind of results-driven online marketing solution that Yodle delivers.

Yodle’s approach to simplifying online advertising for local businesses has driven 700%+ revenue growth in 2008 vs. 2007. To find out more information on Yodle’s new franchise offering, go to www.yodle.com/franchise.

About Yodle

Yodle provides local businesses with a simple and affordable way to get new customers and phone calls using online advertising. Yodle, a company funded by Bessemer Venture Partners and Draper Fisher Jurvetson, is transforming local online advertising by connecting local business owners with consumers in a simple, measurable and relevant way. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 18 major cities across the United States and has hundreds of employees helping thousands of customers. To find out more about Yodle, go to www.yodle.com.

RESTON, VA, September 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online performance of the campaigns for Senator Barack Obama and Senator John McCain in their quests for the U.S. presidency. The study, which evaluated site visitation, video viewing behavior, searches on the candidates’ names, and display advertising efforts across the Web, showed that Barack Obama’s campaign ran a more advanced online operation during the first six months of 2008. Obama leads McCain in site visitors, candidate searches, and display ads, while the McCain campaign leads only in video views.

Obama Campaign Turns Up Online Advertising Efforts

During the first half of 2008, the Obama campaign consistently displayed more online ads than the McCain campaign, averaging nearly 92 million exposures per month compared to approximately 7 million per month for McCain. In recent months, Obama’s online efforts have ramped up considerably with 150 million exposures in May and 244 million in June.

“Not only have the two campaigns placed a different level of emphasis on the importance of using online advertising as part of the media mix, but their execution also shows stark differences,” said Andrew Lipsman, senior analyst at comScore. “While Obama’s ads tend to be ‘brand-building’ ads encouraging people to join the movement, McCain’s ads are often issue-oriented. Additionally, while Obama ads have an almost universally positive message, McCain ads feature a mix of positive and negative messages.”

McCain Web Site Draws More Video Views than Obama Site

Although BarackObama.com has attracted nearly four times the average number of monthly visitors (2.2 million) as JohnMcCain.com (583,000), the McCain site has generated more than three times as many video views (2.1 million vs. 612,000).

“By featuring video content prominently on the front page of JohnMcCain.com, the campaign has been able to effectively leverage the Web to reach a larger audience with its video campaign messages,” added Mr. Lipsman.

Meanwhile, the number of searches including the term “Obama” was approximately four times that of “McCain” (5.4 million vs. 1.3 million). This disparity likely reflects both the public’s interest in Barack Obama’s historic candidacy as the first African-American presidential nominee from a major political party and the desire to find out more about the background and positions of this relative newcomer on the national political stage.

*Based on broad matches of the terms “Obama” and “McCain” on the 5 major U.S. search engines

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.