Chicago Sun-Times, The San Diego Union-Tribune, Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International Join Verve’s List of Over 140 Local Media Partners

SAN DIEGO – Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced that the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International have partnered with Verve, joining the family of over 140 local media properties including eight of the largest media properties in the U.S. Verve’s local mobile network now covers the top 200 designated market areas across America. Additionally, Verve launched a new mobile couponing application for publishers that utilizes location based technologies, LBS.
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Nikon and Ubisoft Canada First to Leverage VideoEgg’s Cross Platform Solution for Guaranteed Engagement on the iPhone

SAN FRANCISCO – VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers.

The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party applications, with almost 9,000 developed for the 10 million iPhones predicted to be sold this year. Consumers are now enjoying a new breed of web-based social, gaming and media experiences using their mobile devices, representing a major shift in activity and creating opportunities for brand marketers. VideoEgg’s expansion of AdFrames into mobile devices allows advertisers to seamlessly extend rich brand experiences across the mobile channel, bringing even more reach to the company’s network of more than 80 million consumers.
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Platform Offers Total Access to Premium Content and Complete Control Over Marketing Efforts

SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, today launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and control over advertising efforts. The platform’s new features give marketers complete control over their ad buy and help make the most efficient use of their advertising budgets.

“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”
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Fast-Growth Local Online Advertising Start-Up Sees 700%+ Year-Over-Year Growth

NEW YORK – Yodle, Inc., a leader in local online advertising and lead generation, announced today the expansion of its technology platform to include support of franchise operations. The new offering, YodleFranchise, builds on the success of Yodle’s current online advertising solution for individual local businesses and is among the first services of its kind to specifically address the needs of both local franchise owners looking to promote their individual locations online as well as the franchise as a whole.

YodleFranchise is powered by Yodle’s robust online advertising solution, already proven to help individual local service-oriented businesses find new customers using the internet. YodleFranchise organizes all of a franchise’s advertising efforts into one large-scale, synchronized effort – all while carefully maintaining the local angle necessary to help drive results to individual locations. As a result, corporate offices can easily monitor and coordinate the campaigns of all their locations and/or franchisees without having to bring additional costly marketing personnel in house.
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RESTON, VA, September 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online performance of the campaigns for Senator Barack Obama and Senator John McCain in their quests for the U.S. presidency. The study, which evaluated site visitation, video viewing behavior, searches on the candidates’ names, and display advertising efforts across the Web, showed that Barack Obama’s campaign ran a more advanced online operation during the first six months of 2008. Obama leads McCain in site visitors, candidate searches, and display ads, while the McCain campaign leads only in video views.

Obama Campaign Turns Up Online Advertising Efforts

During the first half of 2008, the Obama campaign consistently displayed more online ads than the McCain campaign, averaging nearly 92 million exposures per month compared to approximately 7 million per month for McCain. In recent months, Obama’s online efforts have ramped up considerably with 150 million exposures in May and 244 million in June.

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