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Online Advertising: Better Targeted, but Not Always Profitable, Says MIT Sloan Professor


As technology improves, competition increases for niche market ad revenues

CAMBRIDGE, Mass. – An MIT Sloan School of Management professor offers a cautionary note to merchants and others who think they can get better results at a lower cost by advertising on the Internet instead of through more traditional media: Be careful what you click for.
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Posted in Ad Metrics, Ad Operations, Ad Targeting, Digital Marketing, Facebook, Internet Marketing Services, Internet Strategy, Online Advertising Challenges, Online Media, ROI Measurement, Reports and Studies, Social NetworksComments (1)

American Advertising Federation Honors Virtual PBX and The Oya Group for Web Site Design Work


Companies Team to Win Two ADDY Awards Recognizing Enhanced Experience for Users of Virtual PBX Web Site

SAN JOSE, Calif. – Virtual PBX® and The Oya Group announced that the Virtual PBX Web site has been honored with two prestigious ADDY® awards, in recognition of its high-quality design, unique approach and ease of use. The awards were given in the business-to-business category at the regional Northern California and local Silicon Valley competitions.
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Posted in Ad Creatives Showcase, Ad Groups & Agencies, Digital Marketing, Events, Internet Marketing Services, Internet Strategy, Marketing StrategyComments (0)

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