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Philadelphia Advertising Firms Compete for Prestigious Awards
Philly Ad Club Announces Winners of 2009 Annual ADDY® Awards at the Philadelphia Museum of Art PHILADELPHIA – The Philly Ad Club will pay tribute to the region’s best and brightest advertising minds on March 5, from 6:30-10 p.m. as the Philadelphia Museum of Art plays host to this years ADDY Awards ceremony. Once again, [...]
Optimus Launches Winning “Done” TV Ad Based on Contest Seeking Young Chicago Creative Talent
Smart, original spot airs in 11 Chicago regions CHICAGO – Leading production and post production house, Optimus, announced that it has completed and aired “Done,” the TV commercial based on the winning script from the Optimus “One Shot” contest. The contest was staged last August in partnership with the firm’s brand marketing agency, Scott & [...]
The New York Times to Offer Front Page Ads
CBS is First Advertiser to Appear in the Ads That Debuted Last Week NEW YORK – The New York Times announced that it has begun offering ad placements on its front page below the fold. CBS was the first to appear. “This high impact placement represents an exciting new opportunity for our advertisers to reach [...]
New Research Shows Advertising Effectiveness is up on Original Content Sites Despite Economic Downturn
Analysis of Independent Data Also Shows Advertising on Content Sites Performing Better Among Young, Affluent Audiences New York, NY – January 8, 2008 – A new report released today by the Online Publishing Association, OPA, found that after analyzing independent Dynamic Logic MarketNorms data, advertising effectiveness scores on quality, original content sites, as represented by [...]
Time Spent with Online Content Reaches New High in October, According to Online Publishers Association
Data from Internet Activity Index Shows Content on the Rise with Elections, Economic Crisis; Online Commerce at All-Time Low New York, NY – December 3, 2008 – The Online Publishers Association (OPA) today announced that time spent with online content reached a 2008 high in October, according to the group’s Internet Activity Index (IAI). And [...]
Online Publishers Association Extends Its Public Policy Efforts with Addition of Vice President of Government Affairs
Hires Executive with Capitol Hill Experience Complemented with Private Sector Work as Director of Government Affairs for IAC New York, NY – November 21, 2008 – As part of its continuing effort to engage in public policy related to digital media, the Online Publishers Association (OPA) today announced it has added the position of Vice [...]
New “Ad Battle” Social Media App To Rank the World’s Best Advertisements
Buddy Media Application Enables Facebook Users to View, Test and Judge Print and Television Ads of the Past and Present NEW YORK – Buddy Media, in conjunction with Atmosphere BBDO Senior Art Director Jason Culbertson, officially unveiled the new Ad Battle Facebook application, which allows people to view two different print and television ads submitted [...]
Online Publishers Association Announces Ten New Member Companies
OPA Sites Now Engage 79% of U.S. Internet Audience New York, NY – October 21, 2008 – Nearly eight out of ten Americans who use the Internet visit an Online Publishers Association (OPA) site, according to new comScore data for August. The OPA also announced today it has recently added ten new Members and six [...]
Local Online Media Hold Significant Advertising Advantage
Online Publishers Association Report Finds Ads on Local Media Sites Excel at Delivering Results New York, NY – August 19, 2008 – Local media sites hold a distinct advantage when it comes to delivering results for advertisers, according to a new report by the Online Publishers Association (OPA). The study finds that consumers trust advertising [...]
EyeWonder’s New AdWonder 9.3 Flash Component Adds Next Generation Functionality for the Creation and Production of In-Stream Ads
Latest Version of Company’s Ad Authoring Tool Streamlines Creation of Today’s Cross-Platform Interactive Digital Advertising Campaigns August 6, 2008 – ATLANTA — EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced the launch of its AdWonder 9.3 Flash Component, the latest version of its video and rich media advertising authoring [...]
Online Advertising Effectiveness Gets Significant Boost From Branded Content
Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks New York, NY – July 30, 2008 – Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to [...]
In-Game Advertising Research Proves Effectiveness for Brands Across Categories and Game Titles
NEW YORK — June 3, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Interpret LLC, a leading new media research firm, today released research results that provide further insight into the significant brand impact of dynamic in-game advertising. The study demonstrates that the [...]
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