NEW YORK – The issue of celebrity endorsements is something a number of companies grapple with as they are planning their advertising campaigns. Do they go with an endorsement or let the product or service speak for itself? If they decide to move forward with an endorsement, what type of celebrity should be the one facing the camera? Some types of celebrities can help and persuade someone to buy the product while others may be less persuasive in their pitch. The age groups being targeted are a factor as well; certain celebrities can be seen as more persuasive with different age ranges.

When it comes to helping sell, almost two in five U.S. adults (37%) find business leaders to be most persuasive when they endorse a product in an ad. On the other side of the situation, two in five Americans (39%) say they find former political figures to be least persuasive when they endorse a product in an advertisement.

These are some of the findings of a new Adweek Media/ Harris Poll®, survey of 2,186 U.S. adults surveyed online between September 25 and 29, 2009 by Harris Interactive®.

Looking at other types of celebrities and their persuasiveness, one in five Americans (21%) say they find athletes to be most persuasive when they endorse a product, followed by 18% who say television or movie stars are most persuasive, 14% who say singers or musicians and 10% who say former political figures are most persuasive.

When it comes to how other celebrities rank in the category of least persuasive, almost one-quarter (23%) say television or movie stars are least persuasive, while 14% say business leaders are least persuasive. Just over one in ten Americans (13%) say when athletes endorse a product they find them least persuasive and 11% say singers or musicians are least persuasive.

Age differences in celebrity endorsements

Certain celebrities are seen as more persuasive from the eyes of different age groups. Almost half of those who are aged 55 and older (46%) say business leaders are most persuasive compared to only 28% of those who are 18-34 years old. One quarter of those aged 18-34 (23%) say television or movie stars are most persuasive while only 15% of those aged 55 and older feel the same way.

There is also a difference among those who are seen as least persuasive. Almost half of those aged 35-44 (45%) say they feel former political figures are least persuasive when they endorse a product compared to one-third of those aged 18-34 years old (33%).

TABLE 1
CELEBRITY ENDORSEMENTS THAT ARE MOST PERSUASIVE
“When they endorse a product in an ad, which type of celebrity do you find most persuasive?”

Base: All U.S. adults

Note: Percentages may not add up to 100% due to rounding;

TABLE 2
CELEBRITY ENDORSEMENTS THAT ARE LEAST PERSUASIVE
“When they endorse a product in an ad, which type of celebrity do you find least persuasive?”

Base: All U.S. adults

Note: Percentages may not add up to 100% due to rounding;

The Harris Poll® #125, November 4, 2009
By Regina A. Corso, Director, The Harris Poll

Methodology

This Adweek Media/Harris Poll was conducted online within the United States September 25 and 29, 2009 among 2,186 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

About Harris Interactive

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com

About AdweekMedia

AdweekMedia encompasses the publications, websites, digital products and events produced by Adweek, Brandweek and Mediaweek. Through this dynamic media network, each brand keeps the agency, marketing and media communities competitive and connected by delivering the latest news and expert analysis most relevant to their specific needs.

AdweekMedia is part of Nielsen Business Media, which is a unit of The Nielsen Company. Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently. For more see www.adweek.com.

DMA09 Conference & Exhibition
SANTA MONICA, Calif. – Donat Wald CEO Lucas Donat believes most companies are missing an opportunity to connect with their consumers because their advertising campaigns fail to take into account the fact that the computer screen has surpassed the TV screen as the place where consumers are emotionally engaged.

Donat shares his views in a chapter of a new book, Reinventing Interactive and Direct Marketing, edited by Stan Rapp and published by McGraw-Hill with the Direct Marketing Association (DMA). The book is available immediately for media reviews, and will be available to the public in early November. Donat is available immediately for comment.

“People spend time involved in intense social networking, blogging about subjects dear to their hearts and clicking into a 24-hour news and opinion cycle,” says Donat. “All advertising, no matter the form or function, must embrace emotion to connect with today’s always-on consumer. Rather than rising to the occasion, Madison Avenue is moving in the opposite direction. In reviewing a bunch of directors’ reels recently, I found that few commercials offer a moment of real emotion that drives true interaction between the brand and the viewer.”

WHO:
Lucas Donat is founding partner and CEO of Donat Wald. Donat has been helping companies successfully build their brands for two decades – in many cases boosting fledgling start-ups to industry leader status, past entrenched competition. Donat Wald has helped move more than a billion dollars through the economy while building nationally known brands, with campaigns for eHarmony.com, LegalZoom.com, Register.com, Hotwire.com, Mattel Toys, Columbia, MGM/UA and more.

WHY:
About the book: “[Editor Stan] Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.”

―Chris Anderson, Editor-in-Chief, Wired; Author, The Long Tail and Free

WHAT:
In his chapter, Lucas Donat makes the case that “Advertising’s most important task is to make an emotional connection that takes the consumer by the hand and leads her or him to a relevant, interactive online experience. Whether it’s a TV commercial or a print ad, if it fails to present clear motivation to visit the advertiser’s web address, at least half of the budgeted expense has been wasted.

“All advertising, no matter the form or function, must embrace emotion to connect with today’s always-on consumer. By ‘connect with’ I mean lead directly to actions that generate increased sales. Because all ads–whether they make consumers laugh or cry or something in between–are designed to do one thing: sell stuff.”

WHEN:
Lucas Donat is available now for media interviews. He can address:

• How his agency has been able to create campaigns that consistently achieve positive ROI on every media dollar spent

• How to choose metrics that allow a company to measure results – yes, even for TV advertising, to the point where results are trackable and quantifiable, dollar for dollar

• How to make an emotional connection with consumers

• How to identify that core human need that a company meets for its customers

HOW:
To speak with Lucas Donat, contact:
Ken Greenberg
Edge Communications, Inc.
ken@edgecommunicationsinc.com

(818) 990-5001

“The Network by ian will serve as a secret weapon for marketing executives and managers who require big name talent, but can’t justify big agency costs,” said Integrated Advertising Network’s President and co-owner, Ian Moquist. “In today’s difficult economy it’s all about being agile, smart and delivering the kinds of creative solutions that directly impact our clients’ bottom line.”

Integrated Advertising Network plans to utilize The Network by ian in addition to their in-house creative resources to target new clients who may have experienced reduced creative and marketing budgets or are unable to afford large agency creative fees, and need world-class creative strategy and execution. An added advantage is that members of The Network by Ian have been collaborating together for more than a decade.

“We’re bridging the gap between big agency inefficiencies and award-winning result-driven work. The Network by ian will give clients access to a creative group with truly unparalleled experience in the industry, and still keep costs low and returns on investment high,” said Jenny Moquist, co-owner and Vice President at Integrated Advertising Network. “Creative electricity and strong chemistry are incredibly important when you want to hit the ground running and be efficient as well as explosive. The Network by ian will tap into that synergy to provide our clients with unbelievable creative fire power.”

To see Network by ian member bios and view The Network by ian portfolio visit www.thenetworkbyian.com

About Integrated Advertising Network, Inc. – ian is a true integrated advertising network based in Edina, Minnesota. The firm was founded in 1997 and provides account and creative strategy, media planning and buying, design, production, interactive, writing and public relations. ian gives new meaning to the words full-service.

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.

Contract management provides publishers with financial workflow including automated proposals, approvals, booking and invoicing order processes. It completely integrates and synchronizes with CRM, inventory management and accounting systems, and reduces inefficiencies by enabling publishers to fully manage their ad campaigns in one, easy-to-use interface. Publishers also benefit from comprehensive reporting such as extensive revenue-based reports, reducing inaccuracies and expediting business processes.

“Our contract management software enables publishers to manage sales, inventory, trafficking, billing and revenues based on ads served,” said Cyril Moynot, Managing Director of FIVIA. “The addition of FIVIA’s contract management functionality to Open AdStream delivers greater efficiency and eases the complications of billing and revenue management.”

“To increase efficiency and accuracy, publishers require a full suite solution to replace the multiple technology tools needed to manage each component of their advertising campaigns,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “After an extensive review of the market, we have chosen to partner with FIVIA to further enhance Open AdStream’s capabilities, providing clients with an industry leading comprehensive ad management solution.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

FIVIA is an established premier provider of automated inventory, order and billing management software for the media and advertising industry. The company offers a full range of outsourced ad operations solutions, providing world-class brands with technology services to efficiently manage their businesses and improve their bottom line.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

Alenty has developed a tool enabling it to measure the visibility of advertising banners online, a visibility which varies according to the format used, the location but above all the sites. In analysing the structure of the page, Alenty scripts make it possible to find out where a campaign banner is, and which part of the web page is displayed on the user’s screen. The presence of the user in front of the screen is measured by computer activity. Put another way, the tool measures whether the banner has been seen, how long it will be see for, what proportion of it, etc.

The scheduling of Alenty campaigns is now much easier, and partly automated in Smart AdServer. Advertisers can measure the impact of their campaigns in terms of visibility, and plan their investments, using the same indicators as those for television, purchasing a display period. For their part, ad networks offer advertisers guaranteed visibility, and can thus be sure of selling their space according to real exposure to campaigns.

“We feel that this collaboration with Alenty, a leader in the market of measuring advertising visibility, is essential”, says Cyrille Geffray, Managing Director of Smart AdServer. “This interface will allow our joint clients such as Canal+Régie to guarantee that their advertisers receive optimum visibility from their campaigns, and thus make better use of their advertising inventory.”

“The system of refreshing only when there has been a guaranteed view could be a way of getting better returns from sites having extremely long display times (game sites, video, ajax, flash, etc), and which generate less pages viewed than others”, says Laurent Nicolas, founder of Alenty. “In fact, it has been found that when adverts are refreshed after a fixed time (every minute, for example), this leads to advertising displays not being seen as there is nobody in front of the screen. With the system of refreshing only when  there is a guarantee that the advert has been seen, Alenty and Smart AdServer guarantee that advertising will not be refreshed until it has been viewed for enough time”.

Canal+Régie, a client of both Smart AdServer and Alenty, now benefits from this interface.

“We feel that to be fully used as a “branding” advertising media, the Internet must allow the objective measurement of the quality of its advertising contacts.”, says Roger Coste, Managing Director of Canal+Régie. “As with other audiovisual media, the measurement of the display time of the advert is the most relevant indicator for reporting both the reality and quality of engagement of advertising contacts. By allowing extremely precise measurement and control of the duration of advertising displays distributed on canalplus.fr, the interfacing of Smart AdServer and Alenty allows us to offer the market an extremely innovative and strong solution. Also, since the beginning of February, the visibility and display period of all campaigns delivered on canalplus.fr have been managed and guaranteed, in both video and classic display format (leaderboards and MPU banners).”

About Smart AdServer (www.smartadserver.com)

Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 150 customers for 1200 sites spanning four continents.

Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, Brilliant Media … as well as a large number of sites and companies, including PIXmania, Reed Business, Axel Springer Hungary & Poland, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Canal+, Curse Gaming, Amiado…

About Alenty (www.alenty.com)

Alenty’s founders have been experts in online statistics since 1998. Notably they are behind the NetValue and NetRatings statistic systems. Alenty’s unique technology makes it possible to analyse the visibility of each element of a website (text bloc, image, advertising), and to detect the presence of users thanks to mouse and key activity. Alenty technology thus allows sites to improve their ergonomics or reduce their quit rate (shopping baskets or registration forms). For community sites, Alenty provides unique information on the interest of contributions and influence of visitors. Advertisers can find out the duration for which each banner was effectively viewed during their campaigns. Media sites can also install these sites to check the visibility period of advertising banners on their pages, and thus make better use of advertising space.

About Canal+Régie

Canal+Régie sell TV and Web advertising spaces for channels from the Canal+ Group.

Online, Canal+Régie sells space for www.canalplus.fr, www.cuisine.tv, www.infosport.fr, www.teletoon.fr and www.piwi.fr

As with television, for this media Canal+Régie has developed an innovative strategy to assist with the qualitative differentiation of its offer (targeting, emergence and visibility, exposure, guaranteed of media performance.)

By allowing publishers to aggregate their ad space together into thematic verticals – Environmental/Green Community, Social Enterprise Community, Youth Media & Community – Mission AdWorks gives advertisers a way to reach audiences that are difficult to identify and reach in a highly targeted manner on the open marketplace.

The national marketplace model benefits all parties involved, while doing meaningful good in the world and reaching the highly motivated, action oriented, influential, yet difficult to reach, socially-responsible audience, using behavioral social values to get as close to this target consumer as possible.

Mission AdWorks has partnered with CPM Advisors (www.cpmadvisors.com), a technology company that manages, optimizes and enhances advertising campaigns for online advertisers, and Chapter Three (www.chapterthree.com), an open-source web design and development firm with an interest in social change, to harness their expertise to create a robust value proposition for both advertisers and publishers alike.

“We’ve gotten a great initial reception from partners, advertisers and publishers,” said Michael Clauss, partner in Mission Adworks. “They recognize that Mission AdWorks is differentiated by its mission of doing good, and brings significant advantages by creating highly targeted thematic verticals without sacrificing scale. Most advertisers and publishers want to be associated with doing good, while still making money.”

About Mission AdWorks:

Mission AdWorks is a social advertising marketplace that connects logical groupings of website publishers with marketers that are socially conscious and responsible. The company enables brands and advertisers to simply and efficiently reach the highly motivated, action-oriented, influential, yet difficult to reach, socially-responsible audiences, using behavioral social values to get as close to this target consumer as possible. The company’s management system offers: media delivered from its state of the art ad-serving platform; primary focus on CPM, but capacity for CPC, CPL & CPA campaigns; multiple ad formats including basic image, animation & full rich media; comprehensive reporting and technical support to help maximize campaign performance; multiple channels of niche communities. www.missionadworks.com.

PHILADELPHIA – The Philly Ad Club will pay tribute to the region’s best and brightest advertising minds on March 5, from 6:30-10 p.m. as the Philadelphia Museum of Art plays host to this years ADDY Awards ceremony. Once again, this Philly Ad Club annual competition drew hundreds of entries for the organization’s highest honor. Guests at the event will also enjoy a private showing of the Paul Cezanne exhibit.

Aptly situated this year at the Philadelphia Museum of Art, surrounded by the efforts of the world’s greatest and best known artists, the ADDY Awards ceremony is annually attended by a who’s who of the Philadelphia advertising community, to recognize the finest advertising campaigns and creative thinkers in the city. ADDY Awards winners are chosen by judges from leading agencies across the country, including this year from DraftFCB, Ogilvy & Mather, Vigilante Advertising, DDB, Burrell, and Smashing Ideas.

This three-tiered competition begins at a local level with 210 AAF member clubs competing nationwide to be rewarded for creative excellence in the art of advertising. Winners are forwarded to the District 2 competition, one of 14 regional competitions, and lastly battle to be named the best in the industry at the AAF National Competition.

The Philly Ad Club proudly boasts more than 60 years as the voice of the greater Philadelphia area communications industry and would like to thank all of this years sponsors, including Inquirer/Daily News/philly.com – title sponsor of the 2009 Philadelphia ADDY awards; corporate sponsors – MY PHL 17 and Razorfish; gold ADDY awards sponsors – Blue Design, NFL Films, and Shooters; silver ADDY awards sponsors – Baker Sound and Business Wire; and bronze ADDY awards sponsors – SJ Miller Group, Serif Design, and Cubist Media Group.

The Philly Ad Club, a non-profit organization, serves the industry’s professionals with distinction. As one of the region’s largest and most active trade associations, more than 1,200 advertising, marketing and media professionals work to improve and promote high standards in the advertising industry.

Headquartered in Washington, D.C., the AAF represents 50,000 professionals who guide the nation’s leading brands and corporations to advertising excellence. The 210 ad clubs across the nation connect the industry with an academic base of hundreds of collegiate chapters to promote the well-being of advertising, educate peers, and present the industry with its future leaders.

NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads live, without the need for complex change procedures.

With Smart Versioning, any aspect of new or existing ads can be easily modified, including images, text, video assets, sounds, fonts and languages. Advertisers and agencies can positively impact ROI of direct response campaigns by creating ad versions that improve performance with better optimization.

“We are always looking for ways to boost the relevancy of our campaigns, and Smart Versioning makes that possible,” said Chris Kerrigan, vice president of marketing at ReelzChannel. “The ability to quickly produce multiple creative versions and make changes on the fly drives better results and saves us time and money, improving our ROI.”

Smart Versioning is an effective solution for any campaign that benefits from multiple variations, including global, pan-regional and seasonal campaigns, as well as behavioral, contextual and geo-targeted campaigns.

“Now more then ever, advertisers are focused on squeezing every ounce of performance out of their ad spends,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Smart Versioning offers the means to maximize budgets and obtain the absolute best performance through improved relevancy, without incurring costs or delays.”

Currently in beta, Smart Versioning joins Eyeblaster’s set of advertising tools designed to increase effectiveness and provide seamless campaign management across digital channels.

For more information, visit www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system and Amplify’s computational linguistic technology, Lotame can provide third party data on the success of advertising campaigns based on impact on the audience’s intentions and how they talk about the brand following the campaign.

“Our customers have come to expect the rich campaign reporting we do, and analysis provided by both Amplify and Vizu add another layer of insight that complements our own insight into unique social data,” said Scott Hoffman, CMO for Lotame. “When looking into third party measurement providers, we were intent on finding innovators, who could add unique value to our advertising clients. These partners help us demonstrate value in ways that can’t be determined by a click on the ad.”

Amplify’s patented computational linguistic technology mimics the process of human understanding to automatically extract the meaning of text in digital content. By automatically scanning for the significant topics, attitudes and pending decisions within any text, Amplify enables Lotame to assess the tone of conversations about brands before, during and following campaigns. Lotame also uses Amplify to determine user interests and provide brand safety to enhance its targeting of ads to receptive audiences.

“In an environment where advertisers are looking to maximize the value of every banner view and social media publishers are looking for ways to improve the value of their ad inventory, this partnership is helping to define what is possible in social media-powered advertising,” said Mark Redgrave, CEO of Amplify. ”By focusing on the social media user, his or her demonstrated interest and what they go on to say about the brand, Lotame has connected advertising value to the real engine of social media – the people.”

Vizu’s Ad CatalystSM is designed to increase brand marketers’ confidence in online advertising. Ad Catalyst provides a service that measures ad campaign effectiveness, allowing brands and advertisers to easily improve the return-on-investment for their online branding campaigns. Ad Catalyst goes beyond counting click-through rates to measure how online ads impact viewer perceptions of key brand attributes. Brand lift, as measured by the Ad Catalyst service, offers a more relevant metric than CTR for brand building campaigns.

“Lotame is redefining the value proposition of online advertising, and particularly social media,” said Dan Beltramo, CEO of Vizu. “Part of the education process in getting brands to expect more from their online campaigns is showing the increase in real world metrics like purchase intent and brand attitudes. Our integration with Lotame represents an excellent use of our technology that is proving very satisfying to savvy advertisers.”

About Lotame

Lotame provides a platform for easily building and addressing customizable consumer audiences based on social media activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social activity, using participation and user generated content as a foundation for improved campaign performance. Lotame is a member of the Interactive Advertising Bureau (IAB). Please visit www.lotame.com for more information.

About Amplify

Amplify (www.openamplify.com) is a web service that brings human understanding to content. Using patented Natural Language Processing technology, Amplify identifies the significant topics, brands, people, perspectives, emotions, intentions, actions and timescales contained in text – delivering real-time XML data that enables advertisers, publishers, ad networks to take the guesswork out of brand safety and targeting decisions.

About Vizu

Vizu is the leading online brand advertising measurement system. Our Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, our clients gain actionable Brand Lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: www.vizu.com – Advertise With confidence.

LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking, released that 60% of all advertising spending it tracked around the world in 2008 failed to deliver the results expected by their marketers and can therefore be considered wasted.

Specialised in tracking, measuring and auditing the real-time performance of marketing and advertising campaigns deployed in both traditional and online media, Fournaise used its proprietary marketing effectiveness tracking solutions to measure the ability of the advertising campaigns to generate both direct and indirect engagement with their target audience, and therefore their ability to boost the advertisers’ Profit & Loss (“P&L”) through:

- increase in retail traffic;
- increase in sales;
- increase in leads/prospects captured; and/or
- increase in positive target audience conditioning.

Through the campaigns it tracked across offline and online media, Fournaise revealed that while the average Marketing Wastage Rate (“MWR”) in the business-to-consumer (B2C) industry is 65%, it falls to 47% in the business-to-business (B2B) industry.

“We noticed that the majority of B2B marketers are very focused on making their campaigns deliver hard, tangible results, i.e. leads or prospects that they can convert afterwards. On the other hand, the majority of B2C marketers tend to rely heavily on the old and traditional model of brand building: by mainly going after awareness and recall through expensive and impact-driven media buys, they hope to deliver more sales and/or in-store traffic down the line – a fundamental mistake nowadays given the high level of advertising clutter, which leads to high levels of wastage” says Jerome Fontaine, CEO & Chief Tracker of Fournaise.

“The good news is that with our solutions, marketers are able to pinpoint real time what worked and what did not, all the way down to media, insertions and even formats. From there they can put in place strategies to reduce this wastage and increase effectiveness, real time” Fontaine added.

Fournaise identified that the 3 most effective media for the campaigns it tracked in 2008 (i.e. the media with the lowest MWRs) were:
1. Text emails and eDMs (online category)
2. Direct mailers (direct marketing category)
3. Newspapers (print category)

While the 3 least effective media tracked (i.e. the media with the highest MWRs) were:
1. Sponsoring (sponsorship/endorsement category)
2. Posters/billboards (outdoor/out-of-home category)
3. Banner/display ads (online category)

To help their company successfully ride this recession storm, Fontaine believes marketers around the world must overcome 4 challenges:

1. They must first pull their head out of the sand, get out of their comfort zone and accept their reality once and for all: their job as a marketer is to grow their company’s P&L, nothing else;

2. They must change their approach by starting to be much more bottom-line-focused and embrace P&L-related key performance indicators: every single advertising spend must be tracked and must deliver tangible results;

3. They must be prepared to handle the truth, to take the necessary action to adjust their plans and to move their budgets to where the results are coming from in order to achieve the highest yields, real time – even if it means to cut or reduce the areas that they spend on out of tradition; and

4. They must start thinking like business owners and treat their budgets as if it was their own money. Would you agree to give away 60% of your own money every month without getting anything back in return?

About The Fournaise Marketing Group – The Tracker of Marketing Effectiveness™
The Fournaise Marketing Group (“Fournaise”) is one of the world’s leading Marketing Effectiveness Tracking Companies. Using its proprietary and revolutionary Marketing Effectiveness Tracking solutions (called wTAMs™ – pronounced weetams), Fournaise has the unique ability to help brands, advertisers and advertising agencies track, measure, analyse and maximise the actual performance of all their marketing campaigns – deployed offline and online – on a real-time basis for better results and incremental growth. Its portfolio of clients includes MNCs from the FORTUNE 500 group of companies, leading International Advertising Agencies and Small & Medium Enterprises (SMEs) seeking to grow locally and/or internationally. Its wTAMs™ are used and/or accessed by more than 50,000 organisations and individuals in more than 14 countries worldwide. www.fournaisegroup.com

MCLEAN, Va. – Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, today announced the launch of an innovative sales promotion for agencies and brands looking to extend their advertising campaigns to mobile. Mobile Posse’s “Double-Digits Pledge” allows advertisers to trial idle screen advertising risk-free. Participating advertisers are guaranteed a minimum 10% click-through-rate (CTR) on campaigns delivered via the Mobile Posse platform. Advertising fees for ads that do not generate the promised consumer response will be fully refunded to the advertiser, no strings attached.

“In a tough economy, marketers need to make every marketing dollar count,” said Bill Jennings, Chief Revenue Officer of Mobile Posse. “We are pleased to be able to offer agencies and brands an economical and risk-free means to pilot idle screen mobile advertising campaigns.”

Mobile Posse is the leading provider of idle screen advertising solutions in the U.S. Commercially deployed with both national and regional carriers, Mobile Posse’s advertising platform proactively delivers content and programming to the home screen of the mobile device. Users opt-in to the service and receive free content like weather, trivia, and celebrity gossip, in addition to valued offers including coupons and discounts. This value exchange creates a positive user experience for the consumer and enables Mobile Posse to deliver industry-leading metrics that surpass those of other advertising media – print, television, or online, as well as other competing alternatives in mobile.

Advertisers can leverage the platform to quickly and easily deploy graphical and interactive mobile advertising campaigns to consumers. Sophisticated targeting capabilities allow advertisers to effectively reach their desired target market, to maximize consumer response. For example, a coupon promoting 10% off a lunch special at a local restaurant can be delivered at 11AM on weekdays. Consumers can also easily re-engage with the offer at any time during the promotional period through the application’s Recent Offers Menu. The flexibility of the platform makes it an ideal mobile complement to existing campaigns, capable of supporting virtually any product or service.

“Idle screen advertising is the cutting-edge of mobile advertising technologies,” said Jon Jackson, CEO of Mobile Posse. “Our platform proves that mobile advertising – done right – provides unmatched value per advertising dollar spent. We invite advertisers to experience the performance of our solution first-hand, risk-free. If your mobile ad doesn’t perform – you don’t pay.”

Users of the Mobile Posse solution receive informational and entertainment content in exchange for viewing occasional promotional offers. The platform delivers mobile content directly to the idle screen of the mobile device when not in use. Phone calls, text messages, and mobile web browsing are never interrupted, ensuring a superior user experience. Deployed in conjunction with carriers, the free service is available even to those users that do not have a data plan. In a survey of Mobile Posse users, over 65% were highly satisfied with the mix the content and offers delivered, and over 75% would recommend the service to a friend.

Mobile Posse’s Double-Digits Pledge is available to customers placing advertising insertion orders between January 15, 2009 and March 1, 2009. The offer is open to new customers only, and additional restrictions may apply. For more information about the Double-Digits Pledge, or to schedule a free consultation, contact Mobile Posse at 703-348-4084 or email sales@mobileposse.com.

About Mobile Posse

Mobile Posse, Inc., a privately-held company based in McLean, VA, is the leading provider of idle screen delivery solutions for mobile content and advertising in North America. Using proprietary patent-pending technology, Mobile Posse allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers. Mobile Posse is the first company to rollout and deliver permission-based content and advertising messages to the idle screens of mobile phones in partnership with mobile operators. For more information about Mobile Posse, please visit www.mobileposse.com.

NEW YORK – ReplaceAds announced that it debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. According to comScore/Arbitron, nearly 1.8 million different people (1,770,500) age twelve and older listened for five or more minutes to stations affiliated with the ReplaceAds Advertising Network Monday-Sunday 6A-Midnight during an average week in October. The ReplaceAds Network includes more than 3,500 broadcasting stations, and includes music, sports, news, talk and special Interest broadcasts. ReplaceAds works with advertisers to develop Internet advertising campaigns that deliver premium and measurable results while delivering revenue to ReplaceAds’ broadcast partners.

The comScore/Arbitron Online Radio Ratings service is the leading source of audience estimates for the online radio network industry. The service provides ratings that can be compared on “like to like” basis with Arbitron’s audience estimates for terrestrial stations. It is based on continuous and passive measurement from more than 200,000 U.S. participants within the comScore global consumer panel.

“ReplaceAds has a large and demographically appealing online radio audience for advertisers,” said Bill Rose senior vice president of marketing, Arbitron, Inc. “We are pleased to welcome ReplaceAds as a customer because we can now provide a more complete picture of online radio consumption.”

“Now advertisers can compare the size and impact of the ReplaceAds audience to other online and traditional radio vehicles,” said Jeff Pescatello Co-Founder of ReplaceAds. “We selected comScore/Arbitron to provide third party verification of our internal metrics because we believe they are the gold standard for online radio ratings”.

About ReplaceAds™

ReplaceAds provides local, regional and national advertisers the highest return on their brand advertising investment. ReplaceAds has aggregated the majority of people watching or listening to broadcasts on the Internet on a daily basis. Because of the enormity of our daily audience, the premium nature of our broadcasts, and the long periods of time our listeners and viewers spend with us each day which typically exceeds two hours per session we can offer brand advertisers a new unique and highly effective way to reach those consumers with their message on brand safe stations.

The ReplaceAds™ Network team is comprised of veterans from the film, music, radio, advertising, and Internet broadcasting industries who all share a passion for building value for our customers and partners. www.ReplaceAds.com

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies in the United States. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron’s executive offices are located in New York City.

New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers.

Channel Connect for Mobile, a new offering from Eyeblaster, allows agencies and advertisers to seamlessly integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside other channels.

The solution adds simplicity, accountability and reliability to mobile advertising, and removes barriers to adoption for agencies by providing them with tools widely used already in online channels. With the new solution, MediaCom is able to serve ads to multiple mobile publishers while receiving third-party delivery data, unified cross channel reports and real-time optimization.

“The lack of integrated analytics and ad serving for agencies has been a looming concern for scaling mobile advertising,” said Stefan Bardega, Director of Digital at MediaCom. “Third-party ad serving was really what drove the growth of web advertising, and the emergence of Eyeblaster ACM and Channel Connect for Mobile represents a similar milestone in mobile advertising.”

“Mobile technology is the optimal medium to keep up with today’s digital consumers and, for the industry to move on to the next level, agencies have to embrace more efficient ways of buying mobile media,” said Tom Henriksson, head of Nokia Interactive Advertising. “We’re excited that the Nokia Media Network is the first network to be part of this ground breaking project.”

According to Sam Taylor Head of Advertising and Sponsorship at T-Mobile, “As a mobile brand it is only natural that we harness mobile advertising for our marketing needs. It’s great to see MediaCom using the highest level of technology available in the sector to make it happen for us.”

Channel Connect for Mobile, currently in beta testing, joins Channel Connect for Search and Channel Connect for In-stream in Eyeblaster’s growing arsenal of agency focused tools to integrate digital channels.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

About MediaCom

MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US$17 billion and 111 offices in 86 countries around the globe. Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: Beyond Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, one of the world’s largest marketing communications companies, and is a part of Group M, WPP’s media agency group which is the largest worldwide. For further information, visit www.mediacom.com

2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers.

Eyeblaster’s new online ad offering will encourage advertisers who are traditionally confined to television to spread their TV ad budgets towards online video. This will increase the reach and lifespan of TVCs, without necessitating a costly reformatting process for advertisers to transfer them into a workable online video ad format.

Eyeblaster Director of Operations APAC, Mick O’Brien says, “Eyeblaster TV allows the advertiser to better amortise the cost of building the TVC by allowing the commercial to translate easily into an online format. This positively impacts the advertiser’s bottom line and engages with consumers through a type of advertising that they are already familiar with. Eyeblaster TV extends the reach of an advertisers’ TVC to connect with consumers who are online and provides advertisers with metrics about their target market and the effectiveness of the ad campaigns in reaching that market.

“We have seen a surge of interest in this product since it went to market 6 weeks ago. Traditional TVC advertisers such as Coca-Cola, Mercedes and ING have embraced Eyeblaster TV because it simply makes sense to take an ad already running on TV and run it online as well. It’s a cost effective seamless process that gets their product out to more consumers.”

The Eyeblaster TV video unit will appear at the top right of a user’s monitor running 30 or 60-second TV commercials. Eyeblaster TV is particularly attractive for ad campaigns that consumers are accustomed to viewing on television in longer time frames, such as movie trailers. The online format can take this interaction one step further by engaging the consumer using interactive features such as clicking on the ad to view in full screen High Definition, collecting data capture, or pulling in dynamic content from the advertiser’s website allowing the user to immediately receive more information about the product and indicate purchase intent.

For businesses wanting to tap into the burgeoning online ad market, Eyeblaster TV allows them to increase the usability of their TVC’s, which are costly to generate, through a literally ‘cut and paste’ process. This seamless transition means that there is no longer a need to shoot video specifically for online ads because Eyeblaster TV extends the reach of an advertisers existing creative – translating into savings along the bottom line.

Advertisers using Eyeblaster TV include Visa Entertainment for the James Bond Quantum of Solace trailer through Sensis, MCN and Fairfax.

Managing Director of Fairfax Digital – Media, Pippa Leary says, “FDTV, which uses Eyeblaster’s new TV ad format, allows our advertisers to access the 14 million-strong monthly unique browsers on the Fairfax Digital network by targeted demographic.

“Encouraged by technology innovations like FDTV and the growing consumption rates of online video in Australia, we are seeing more categories, including FMCG, move their brand advertising online. Marketers are harnessing the incremental reach garnered through a predominantly light commercial TV viewing audience on our network.

FDTV allows advertisers to develop new creative video advertising formats for online audiences, combining the strength of video commercials with a rich media ad unit to a focused demographic, as well as extending the life and reach of their TVCs using existing creative.”

To see all Eyeblaster TV previews visit http://tinyurl.com/6zj4ox

About Eyeblaster Australia
Eyeblaster is the global leader in integrated digital marketing services and was the first company to bring third party video advertising technology to the Australian and New Zealand markets. Eyeblaster Australia services a range of marketing and online advertising agencies on behalf of numerous blue chip clients including Optimedia for 20th Century Fox, The Media Store for Toyota-Lexus, Initiative Media for Revlon, and Carat for Adidas. Eyeblaster’s impressive client list is a reflection of the personalised easy to use service as well as its innovative and ground breaking approach to digital technology.

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

SAN FRANCISCO – December 1, 2008 – Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.

The announcement comes during a record breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programs available nowhere else.

“One only has to look at the recent videogame sales figures to realize that games are the one form of entertainment consumers don’t want to live without,” states Jonathan Epstein, president and CEO, Double Fusion. “We are pleased to partner with and provide incremental revenue opportunities to game publishers by offering advertisers a variety of hand-selected cross-genre games we know will be a hit with gamers and the marketers looking to reach them.”

The partnerships underscore Double Fusion’s commitment to offer advertisers and agency partners the broadest possible range of advertising opportunities across all demographics. Double Fusion’s full-service solution, including sales, marketing, integration consulting, and enabling technology provides game publishers increased opportunities for revenue while strengthening their core business of game titles appealing to 18-34 male consumers.

Developers and publishers interested in learning more about increasing per-title revenues through integrated and dynamic ad placement opportunities on PLAYSTATION®3 should contact business@doublefusion.com

About Double Fusion

Double Fusion reaches more consumers across the broadest range of demographics than any other game advertising network. Utilizing their award-winning fusion.sdk™ and fusion.runtime™ dynamic in-game ad serving technologies originally developed for AAA hard core graphic intense 32 bit video games, the company has successfully expanded the idea that any game type, genre, or platform can harness the power of advertising. Double Fusion currently boasts over 30 top-tier game publishers in a portfolio reaching gamers from 12 to 49 years old. The network’s acclaimed integrated marketing solutions continue to inspire Fortune 500 companies to get in the game with groundbreaking advertising campaigns. Privately held and headquartered in San Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London and Tokyo. More information about Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities within the Double Fusion Network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.AdvertisingInPlay.com.

New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North American full page High Definition video takeover to promote the new video game, TombRaider: Underworld. Leveraging Eyeblaster’s independent position to push product innovation and IGN’s massive online audience, JVST unleashed ‘first-of-its-kind’ takeover ads across IGN’s leading network of gaming sites.

The Tomb Raider: Underworld takeover uses an ad unit to re-skin web pages within IGN’s network by combining full page high-definition video with interactivity. Creative features include Lara Croft rappelling across homepages, sending content crashing and bringing the “Underworld” experience directly to online users with full page HD video.

“JVST developed an innovative and strategic campaign for the next generation of the Tomb Raider franchise, and needed partners with both creative sensibilities and the technical expertise to help us deliver,” said James Song, Executive Creative Director and Partner at JVST. “We selected Eyeblaster and IGN based on their understanding of our objectives and ability to think outside the box. Metrics for this campaign have already exceeded industry standards.”

“We are proud to work closely with JVST and Eyeblaster to create this unique execution and expose our millions of users to the Lara Croft brand in a new way,” said Charlie Barrett, SVP of Sales for IGN. “As the Web’s leading entertainment and videogame destination, IGN is always striving to not only deliver leading content to gamers, but also to create the Web’s most engaging marketing solutions for brand advertisers.”

JVST is using Eyeblaster’s Ad Campaign Manager (ACM) to serve and measure the campaign throughout its lifetime, and to carefully monitor the campaign as it rolls out additional ads with the IGN Network.

“Collaboration, partnership and change continue to be the driving forces within digital marketing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “As breakthrough creative emerges, better products and enhanced technology will raise the bar online, affecting all players within digital advertising.”

The Tomb Raider: Underworldtm campaign kicked off the HD video takeovers this week on IGN.com and will run until the end of December. To view the campaign visit, http://xbox360.ign.com/?special=tombraider or http://creativezone.eyeblaster.com for other homepage takeovers.

About Eyeblaster: In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

About IGN Entertainment: IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 30 million unique users worldwide in the month of July 2008, according to Internet audience measurement firm comScore Media Metrix. IGN’s network of videogame-related properties (IGN.com, GreenPixels, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is one of the Web’s leading videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

About JVST: JVST Inc. is a full–service advertising and design agency based in San Francisco specializing in innovation and high-impact creative work tailored to inject brands into the cultural currents. JVST prides itself on being media and technologically ambidextrous, culturally edified and out to shape what’s next.

Google content network, one of two Google network components, is made up of many hundreds of thousands of Internet sites, web pages and blogs which have joined the AdSense Google network in order to be able to display contextual advertising. Now certified by Google, Smart AdServer is among the first European Adservers to meet the technical requirements implemented by Google.

By offering the possibility of advertising on YouTube and on the Google network, Smart AdServer enables advertisers and agencies to extend the marketing outreach of their advertising campaigns by reaching a larger targeted audience, and using innovative formats such as overlay. “This is an important stage in Smart AdServer’s development and we are delighted to enable our clients to advertise and track advertising campaigns on this network and site” explains Cyrille Geffray, Smart AdServer’ General Manager.

Smart AdServer develops and promotes an advertisement campaign management tool for agencies, advertisers, advertising companies and editors. A new generation Adserver created in 2001, Smart AdServer has rapidly progressed to the point where today it is a leader on the French and European markets, with more than 130 clients and 1,200 sites.

About Smart AdServer

Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 130 customers for 1200 sites spanning four continents.

Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, Brilliant Media … as well as a large number of sites and companies, including PIXmania, Reed Business, Axel Springer Hungary, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Medioonet, Curse Gaming, Amiado…

www.smartadserver.com

New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation.

Agencies and campaigns receiving this year’s top honors include:

North America People’s Choice
HP TouchSmart by Goodby Silverstein & Partners

International People’s Choice
Springfield by OnTwice Interactive (Spain)

North America Judge’s Choice
San Diego Zoo by M&C Saatchi LA

International Judge’s Choice:
Non-stop Fernando by Lean Mean Fighting Machine (UK)

North America Cross Channel Effectiveness Award:
The CW Network, by OMD LA

Using search vs. display, CW’s online campaign used cross channel integration to drive awareness and increase viewership for both Beverly Hills 90210 and America’s Next Top Model. Results from both search and display were analyzed together, showing that the cross channel impact for CW’s campaigns achieved the highest amount of conversions.

International Cross Channel Effectiveness Award:
Nike Football, by AKQA (London)

As part of a multi-faceted and global campaign, AKQA delivered one of the largest video widget campaigns ever attempted, which ran across more than ten countries to raise the profile of the Nike Football web site. Leveraging the European Soccer Championship, AKQA designed the Nike widget to showcase video of well known sporting and media celebrities to deliver Nike branded content directly from a video banner ad to social networks, homepages, blogs, etc.

“We’re thrilled to have HP TouchSmart’s campaign recognized,” said Mike Geiger, Chief Digital Officer at Goodby Silverstein & Partners. “It’s an example of technology, creativity and strategy coming together in a campaign to leverage a brand online and positively effect conversion in multiple channels.”

For more information on Eyeblaster, visit: http://eyeblaster.com

About the Eyeblaster Awards

Committed to evolving the art and science of digital advertising, the Eyeblaster Awards raise awareness of the best online advertising, celebrating interactive agencies, advertisers and publishers that understand the full potential of digital campaigns. Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. It’s how breakthrough ideas break through. For more information on this year’s Eyeblaster awards, visit:

http://beta.eyeblaster.com/awards/2008/

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

- Independent Videogame Site Crispy Gamer Launches with 1 Million Monthly Unique Visitors and $8.25 Million in Funding
Crispy Gamer (crispygamer.com), a new independent destination dedicated to offering a voice for serious gamers, has formally opened its site with more than 1 million unique visitors. The new media company has secured $8.25 million in backing from Constellation Ventures and the company’s founders. Crispy Gamer is the brainchild of Chris Heldman, former head of media entertainment at Google, who recruited John Keefer, former editorial director at GameSpy, and Chris Hoerenz, former chief marketing officer at eMusic, to co-found the venture.

- care2 Chooses Pontiflex for CPL Lead Generation
Pontiflex, the industry’s first open and transparent CPL market, announced today that it has been selected by care2 for transparent Cost-per-Lead (CPL) lead generation advertising. In CPL advertising campaigns, online marketers can buy display and direct response advertising and pay only for qualified sign-ups from interested consumers.
The world’s largest community site for people that care about progressive causes, care2 is leveraging Pontiflex as a single point of connection to manage its online campaigns with more than 50 non-profit organizations.

San Mateo, Calif., October 27, 2008 – Caring.com, a comprehensive online resource for people caring for aging loved ones, has launched the Caring Alliance, the first vertical ad network to reach baby boomers that are caring for an aging parent. Through the Caring Alliance network, powered by Adify, businesses with productsand services for seniors and their loved ones can reach the largest concentration of family caregivers in the U.S.

“While there are a number of health oriented vertical ad networks, none focus exclusively on the hard to reach family caregiver,” said Andy Cohen, Caring.com CEO. “Adult children spend hundreds of billions of dollars helping their aging parents, and influence spending on drugs, OTC products and services.”

Caring.com launched the network after seeing demand from its own advertisers. Partnering with Adify, the premier vertical ad network management company, the Caring Alliance built a network of contextual sites for family caregivers. Reaching over one million caregivers between the ages of 40 and 60, the ad network maximizes revenue for publishers through higher CPMs. Current publishers include Gilbert Guide, Happy Neuron, Medgle, SmartNow, Lotsa Helping Hands, and Caregiving.com.

“We didn’t have the reach and infrastructure to attract and service major advertisers on our own,” said Jason Gilbert, COO of The Gilbert Guide. “By joining the Caring Alliance we’re able to attract top-tier advertisers. Their presence on our site not only promotes our business, it also gives our audience access to advertisements that are targeted to them.”

“When launching the Ask Medicare initiative, we wanted to reach as many family caregivers as possible,” said Will Fleiss of the 360° Digital Influence practice of Ogilvy PR. “With the Caring Alliance, we were able to reach a large and very fragmented market with just one buy.”

Adify is providing the Caring Alliance with the key network management services and ad technology required to execute successful advertising campaigns, includingAdify’s syndicated ad server, tracking, reporting, billing, payment and technical support functions. This infrastructure can deliver content sponsorships, video, image and rich media advertising for Caring.com’s various partners. Working with Adify, the Caring Alliance has been able to ramp up quickly.

To advertise on the Caring Alliance network please visit www.caring.com.

About Caring.com
Caring.com is a community and content web site that provides people who are caring for aging parents with timesaving information to help them make better decisions. Founded in 2007 by a team of people who have taken care of their own aging parents, Caring.com is a free resource to users and is supported by advertisers. Caring.com is backed by leading venture investors DCM and Split Rock Partners. Caring.com is headquartered in San Mateo, California, and can be reached at http://www.caring.com.

About Adify
Adify Corporation is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

NEW YORK – MediaAnalyzer (www.mediaanalyzer.com), an advertising metrics and testing company, has globally launched EmotionTracking™, a new technology that allows advertisers to measure consumers’ emotional responses to TV advertisements. MediaAnalyzer initial EmotionTracking clients include Vodafone, Johnson & Johnson and Stage Entertainment.

Based on traditional lab based emotion technology for testing TV commercials, research participants using MediaAnalyzer’s EmotionTracking technology have access to an online slider that enables them to give feedback based on how they are feeling while watching the ads on their computers.

What makes EmotionTracking different from other testing technologies is that, prior to this technology, online sliders forced respondents to avert their attention away from the ad so that they could properly use the slider to input their feedback, plus post-hoc research measured over-all emotional impression and not the emotional process. Compared to traditional lab based slider methods, the problem is that geographical diversity in sample testing is limited, while the laboratory environment is time consuming to test takers and costly for advertisers. MediaAnalyzer addressed these shortcomings by implementing an online slider that only needs to be moved back and forth to measure emotion, thereby allowing respondents around the country to test commercials on their PCs.

“Optimizing the emotional impact of a commercial is critical to marketing success and with EmotionTracking, MediaAnalyzer has designed an effective way for advertisers to measure this impact,” said Charles Boyar, vice president, U.S. operations for MediaAnalyzer. “Emotion Tracking uses slider technology so that when someone is viewing an ad; they can simply slide their mouse left or right to give either a negative or positive response, all without taking their eyes off the commercial. By doing this testing online and integrating it into a survey, we are able to generate cost efficient data for advertisers that is more accurate, can be processed faster, and can be customized for their needs.”

MediaAnalyzer also uses its Web-based AttentionTracking™ technology to measure advertising consumer engagement in print, outdoor, and online advertisements by tracking the path of eye movement while an ad is viewed. Through this scientific analysis, combined with a survey questionnaire, MediaAnalyzer quantifies the sections of advertisements that leave lasting impressions with consumers; the parts that they will most likely recall and remember. AttentionTracking technology can also be used to test retail point-of-sale merchandising, direct mail, and interactive Web sites.

About MediaAnalyzer

Founded in 2004 in Germany, MediaAnalyzer’s technology is used by global Fortune 1000 companies such as Condé Nast and Colgate, Proctor and Gamble, Barclays, Unilever, JCDecaux, to test and optimize their advertising campaigns. The company supports global clients from offices in Germany, the United Kingdom, Canada, and now the U.S.
MediaAnalyzer™, EmotionTracking™, and AttentionTracking™ are trademarks of MediaAnalyzer, Inc. All other trademarks and registered trademarks are the property of their respective owners.

Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across a variety of vertical markets including the automotive, retail and travel sectors. Specific Media’s proprietary Offline Sales Impact reports reveal the direct correlation between online advertising campaigns and consumers’ offline purchase behavior.

Utilizing test and control group data provided by leading third-party industry research firms including comScore and Nielsen Online, Specific Media is the only interactive media company that can track consumer purchases resulting directly from online advertising campaigns it runs on behalf of its advertisers. Specific Media provides these advertisers with the ability to understand the true impact of their campaigns and accurately measure ROI. Offline Sales Impact reports provide clients a deep view into campaign-generated unit sales, consumer purchase behavior, price sensitivity, lifestyle segmentation, and more.

“To effectively measure their spend, advertisers need to understand the direct sales impact their online campaigns are delivering in the offline marketplace,” said Chris Vanderhook, co-founder and COO, Specific Media. “This need is magnified in a volatile economy, where every ad dollar spent needs to be quantified. We developed Offline Sales Impact to provide the most highly accurate, scientifically sound offline reporting capabilities in the industry, made possible through our partnerships with the most respected third-party data sources in the online advertising world.”

Vanderhook adds that offline impact reporting is a unique benefit to online advertising. “TV and radio just can’t provide this clear understanding of consumer purchase behavior as it relates to their advertising campaigns. As advertisers continue to take a hard look at their advertising spend in traditional channels, we’re confident they will see a real benefit in the ability to better quantify their interactive advertising.”

The third-party partnerships Specific Media maintains with leading research firms ensures consumer anonymity is maintained, and that online advertising privacy standards are fully upheld. Offline Sales Impact reports are customized for clients by industry, and are currently benefitting Specific Media customers in the retail, automotive, consumer packaged goods, entertainment and travel categories.

About Specific Media
Specific Media, the advertising industry’s largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 companies including seven of the top 10 brands. The company’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com.

New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4.

“Eyeblaster Workshop v2.0 shares CS4’s timesaving collaborative workflow, making it easy to pass production projects to freelancers or outside resources for approvals and editing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “With Eyeblaster Workshop, Adobe’s CS4 enables designers and developers enhanced communications and more collaboration, allowing them to unleash their creative potential and change the rules of engagement.”

“Improved collaboration and production capabilities are essential to giving agencies the ability to work seamlessly with each counterpart and focus on what matters most,” said Alison Hamon, Vice President and Creative Director for Liquid Advertising, Inc. “The integration of Eyeblaster tools and Adobe’s new CS4 truly empower the creative process, and will make it easier to execute robust digital campaigns.”

As today’s digital landscape evolves, products like Creative Suite 4 and Eyeblaster’s suite of tools and services enable creative professionals to dream big and harness every aspect of their digital campaigns for seamless integration across platforms, maximum reach and enhanced interactivity.

For more information about Eyeblaster or their products visit the official website at www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Epiar is Introducing the Service at the New York Search Marketing Expo Conference Oct. 6-8

EDMONTON, Alberta – Epiar, a global leader in Internet market research, has introduced a new pay-per-click (PPC) advertising service, Epiar negative keywords®, to complement its search engine optimization (SEO) and marketing (SEM) services. The new PPC negative keywords service is now available to the general public after several noteworthy and successful trials with various clients and companies during the past six months of a pilot project.

Epiar negative keywords® – which can save companies up to 40 percent of their paid search marketing budget – is being formally launched at SMX East, the Search Marketing Expo in New York, held October 6-8.

Negative keyword targeting is becoming increasingly popular to weed out worthless impressions and clicks in pay-per-click campaigns. This reduction of wasted traffic can decrease costs by avoiding unwanted clicks and by increasing the campaign’s average Quality Score, a measure Google AdWords uses to determine ad placement and costs.

Epiar has spent years developing advanced keyword research and analysis software allowing them the ability to create lists of negative keywords for any topic or industry. Using unique technology not currently available on the marketplace, Epiar negative keywords® offers custom lists of up to 10,000 negative keywords (the maximum number currently permitted by Google) to companies for their PPC campaigns.

Many online advertisers already use a handful of negative keywords to increase the efficiency of their advertising campaigns. Epiar offers an extension of this principle, and clients have found the results extraordinary.

Allan Dick, Chief Marketing Officer of Vintage Tub & Bath (a top 500 Online Retailer), said: “Epiar saved us 20% of our PPC ad spend while maintaining the same sales volume. We love their aggressive and comprehensive methodology and customer service!”

Consult Sales, Inc. saw similar outstanding results. In the six weeks prior to using Epiar Consult Sales saw its cost-per-sale go down, while pageviews and average time on site went up.

Jeff Hughes, president of Consult Sales, Inc., said: “The bottom line is that in the first seven weeks we paid for the Epiar investment, and increased our profits by over 40%. You can’t argue with that!”

But Terry Orsten, owner of Clear Haven Center, may have said it best: “This is a no-brainer.”

For more information about negative keywords and how they work, visit www.epiar.com or call 888-428-5545.

About Epiar

Founded in 2001 by partners Ken Jurina and Bob Vaasjo, Epiar is a strategic Internet marketing firm specializing in keyword research services for search engine marketing and optimization (SEM & SEO), web site usability, inbound link building, SEO copywriting, and online marketing consultancy.

NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand LG Electronics are among those already using Channel Connect for Search, to get an in-depth look at the consumer’s path to conversion across search, standard banners and rich media.

“Using Channel Connect for Search and Display, Mindshare was able to pinpoint crucial campaign data and draw important insights about the interaction of our search and display ads,” says Harry Case, Director of Media Analytics and Technology at Mindshare. “In the end, it provided us with a more comprehensive overview of user behavior.”

In extensive beta testing with leading brands worldwide, Channel Connect for Search demonstrated a substantial lift in search keyword performance by display advertising. It also showed the contribution of different publishers to cross channel conversions. Channel Connect for Search offers advertisers the flexibility to integrate any search marketing tool, revealing important information about the user’s path to conversion and the consumer experience.

“Last click, single channel methodologies are a misrepresentation of the consumer experience,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “The need for better touch points between various digital elements makes Channel Connect for Search a vital solution for marketers.”

About Channel Connect for Search

Channel Connect for Search produces a clear picture for advertisers, agencies and brands that show how one channel affects another. The path to conversion analysis takes into account all publishers in the user’s path, looking way beyond the last click and allowing marketers to diagnose how different digital channels influence each other. Channel Connect for Search supports the existing SEM tools and native search engines, proving to be easily adoptable for customers using different vendors and quick and simple to use.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

New York, New York (October 7, 2008) – Roll out the orange carpet, the 7th Annual Eyeblaster Awards are back. Cast your vote for this year’s People’s Choice Award for the Best Digital Advertising Campaign. Winners will be announced in New York City on Wednesday, November 5th at the Eyeblaster Awards bash, the most prestigious and longest running celebration of digital excellence in advertising. New to this year’s roster will be the first award given for the best cross-channel campaign – the campaign that exemplifies excellence across multiple digital channels.

Drumroll, please…this year’s line-up for People’s Choice Awards includes:

North American Nominees:

HP Touchsmart, Goodby Silverstein & Partners
Buckleys, Saatchi
British Columbia Dairy, Tribal DDB, Vancouver
San Diego Zoo, M&C Saatchi LA
Sheraton, AvenueA Razorfish

International Nominees:

Non-Stop Fernando, Lean Mean Fighting Machine
Mini R55 Launch, Glue London
Springfield, OnTwice Interactive
Texas Poker, Ogilvy & Mather
Cacique, Doubleyou ES

All members of the advertising and digital industry are invited to cast their vote at: http://beta.eyeblaster.com/awards/2008/index.asp?id=nominees. Voting ends October 17.

“Interactive has become a necessary component of overall advertising strategy across categories,” said Vice President, Creative Director Miguel Gonzalez, of Draftfcb (Chicago). “Digital work is more compelling and more original than ever, and this year’s Eyeblaster Award nominees reflect that new dynamic.”

This year’s panel of judges includes Miguel Gonzalez along with Ashley Ringrose, Soap Creative, Co-founder, Patou Nuytemans, EAME Digital Director, Ogilvy Group UK, John Morton, Creative Director, Principal, jmx2, Daniele Fiandaca, CEO (Europe), Profero & Founder Creative Social and Steve Rappaport, Director of Knowledge Solutions at the ARF and author of the Online Advertising Playbook.

About the Eyeblaster Awards
Committed to evolving the art and science of digital advertising, the Eyeblaster Awards raise awareness of the best online advertising, celebrating interactive agencies, advertisers and publishers that understand the full potential of digital campaigns. Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. It’s how breakthrough ideas break through. The Eyeblaster Awards bash will kick off on Wednesday, November 5 at Arena in New York City and feature guest comedian Andrew Kennedy from Comedy Central.

Fore more information on this year’s Eyeblaster Awards, visit: http://beta.eyeblaster.com/awards/2008/

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Media Contact:

Jamie Fishler
Mortar
T: 415.772.9907 ext. 117
C: 727.492.5548
jamie@mortarpr.com

New York, New York (September 17, 2008) – “It’s 10PM. Do You Know Where Your Search Ads Are?” Eyeblaster’s new interactive campaign urges marketers to take advantage of their hands-on approach to digital media performance. The campaign, focused on cross-channel marketing, mimics the style of well-known PSA campaigns, warning advertisers of the “dangers of unsupervised media.” The campaign promises to give marketers the tools to get more deeply involved with their digital campaigns, “change the rules of engagement“ and make their media dollars work harder.

“Responsible cross-channel marketing begins with people who understand its true potential,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “Eyeblaster’s newly launched ad campaign is designed to encourage marketers to think beyond the click and inspire the online industry to take control and get more involved in their campaign’s life-cycle.”

With so many ways to express a brand’s attributes online, from static banners to full-motion video to mash-ups, search and widgets, today’s campaigns are “not necessarily bad, just misunderstood.” Eyeblaster’s “PSA” campaign asks a series of pointed questions designed to help marketers identity a troubled media mix:

- Is your media running with the wrong crowd?
- When was the last time you and your digital campaign truly connected?
- Search and display not getting along?

Supporting copy warns readers of “…keywords hanging around search engines waiting for some action” and offers to “help digital media be so much more.”

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,500 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.

Learn more at http://www.eyeblaster.com.

New analysis from Frost & Sullivan (http://www.wireless.frost.com), U.S. Mobile Advertising and Search Markets, finds that the market revenues are expected to reach $1,893.5 million in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the U.S. mobile advertising and search markets, then send an e-mail to Mireya Castilla, Corporate Communications, at mireya.castilla@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.

Mobile operators are developing ambitious new campaigns for both on-deck and off-deck advertising, as they are rapidly realizing the services’ ability to subsidize the cost of content production and lower the cost of service usage. Industry participants are closely observing the run of play within the in-application mobile advertising in the off-deck model.

Adoption by market majors will go a long way in further enhancing the use of mobile advertising across on-deck and off-deck environments.

“Adoption of mobile advertising by the nation’s largest mobile operators and innovative mobile virtual network operators (MVNOs) is a testament to the perceived potential of the market,” says Frost & Sullivan Industry Analyst Vikrant Gandhi. “Mobile advertising efficiently serves the expectations of advertisers, mobile operators, and even subscribers when offered in a highly targeted, non-intrusive manner.”

Mobile operators should be prudent while sharing the personal information of their subscribers to ensure that their subscribers do not suffer overzealous marketing efforts. Although advertisers will want to delineate their target audience by demographics, location, handset, and other parameters, mobile operators should be cautious while providing information to preserve their subscribers’ privacy.

Mobile advertisements are mainly broadcast through messaging, wireless application protocol (WAP), mobile video, in-application, and performance-based advertising within search, WAP, and other environments. Each of these channels is suited to a particular situation and type of subscriber, since ad types, pricing models, ad sourcing approaches, and distribution vary among channels.

The channel assumes great importance when it comes to mobile advertising because mobile phones are inherently personal devices and unlike the PC, only one person is likely to access the device and the content delivered to it. This single-user benefit increases the efficiency of advertising campaigns.

Ideally, mobile advertisers would like their messages to appear as informational content and present an immersive experience. They can offer ads that fulfill users’ informational and entertainment needs by delivering relevant messages within the applications and services used by subscribers and tracking their usage history, preferences, location, and device types.

Once subscribers are more accepting of mobile advertising, advertisers could resort to communication services such as peer-to-peer messaging.

“Around 15 percent of U.S. mobile subscribers use mobile Internet regularly to access information through their mobile devices, thus, opening up new avenues for advertising,” observes Gandhi. “Mobile operators are also reporting considerable uptake in the usage of mobile video services that can include advertising messages.”

U.S. Mobile Advertising and Search Markets is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following markets: mobile DRM markets, mobile social networking markets, mobile multiplayer gaming markets, North American mobile communications outlook, premium mobile content and applications markets, off-deck mobile content markets, mobile video services, strategic insight into mobile content adaptation-porting with transcoding and rendering, mobile handheld devices, mobile office, enterprise mobile and wireless applications, and MVNO markets. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company’s TEAM Research, Growth Consulting, and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates, and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit http://www.frost.com.

The lead packages, which will be fulfilled by Marchex through online advertising campaigns on leading search, vertical and local Web sites, will be sold by Barrington’s advertising sales reps in addition to its traditional broadcast media inventory. Barrington advertisers can also purchase custom, branded Business Profile Pages, created by Marchex, that increase their online lead generation opportunities and are optimized to drive click- and call-based local leads from both paid and organic search results. The Business Profile Pages also include call tracking, which enables the advertiser to measure calls to their business that are generated through online channels, and provides comprehensive analytics to measure results from their advertising campaigns (see a demo Business Profile Page here).

“Our advertisers run the gamut from small business owners to large advertisers, and through Marchex we are able to provide them all with custom, best-in-class, online advertising solutions that deliver targeted local leads,” said David Buonfiglio, Senior Vice President of Barrington Interactive. “Marchex not only delivers the scalable platform and fast implementation we required, but also the strategic consulting and sales training to help us hit the ground running and maximize the revenue opportunity.”
How it Works:

Barrington’s sales representatives will sell local online lead packages to their direct advertising customers under the product name BTV Search. Marchex will then leverage its award-winning local advertising platform, Marchex Connect, to create, target and manage the online advertising campaigns to fulfill the lead packages. Barrington advertisers can also purchase dedicated Business Profile Pages – either in addition to their existing Web site or in lieu of one.

The online lead packages will be fulfilled on a budget basis, meaning Marchex will manage each Barrington advertiser’s budget across major search engines, including Google and Yahoo!, and vertical and local sources, including Marchex Adhere, which includes Marchex’s local search network, OpenList®, and more than 200 premium vertical publishers including BusinessWeek Online, RealtyTrac and Banks.com.

Additionally, through its Digital Platform Group, Marchex is providing Barrington with strategic consulting on product packaging and pricing as well as comprehensive training for its sales representatives, giving them the expertise and tools needed to effectively sell online lead packages to local advertisers.

“We believe that in the next two to three years, we will see a large number of traditional offline and online media companies – including directory, cable, TV, radio and mobile companies, and online vertical publishers – begin to sell online lead packages to their local advertisers,” said Chad Schott, Marchex Vice President of Business Development. “Local advertisers want to advertise online, but often don’t have the expertise, time or resources needed to manage a diversified online marketing campaign. By packaging their online and offline advertising, Barrington is delivering a unique online advertising solution that provides tremendous value and drives qualified customers to their advertisers.”

For more information on the Marchex Digital Platform Group and Marchex Connect platform, visit www.marchex.com.
About Barrington

Barrington (www.barringtontv.com) was formed in 2003 to acquire and operate television stations in smaller markets across the United States. Barrington currently owns, operates, or supports the operations of twenty three network affiliated television stations. Barrington is owned and controlled by Pilot Group, with management as its partner. Pilot Group is a non-traditional private investment firm founded in 2003 by a group of operating executives who actively help its management partners achieve their goals.
About Marchex, Inc.

Marchex (www.marchex.com) is a local search and advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.
Forward Looking Statements

This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, acquisitions, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex’s actual results to differ materially from those indicated by such forward-looking statements which are described in the “Risk Factors” section of our most recent periodic report and registration statement filed with the SEC. All of the information provided in this release is as of September 10, 2008 and Marchex undertakes no duty to update the information provided herein.

For further information, contact:

Marchex Press:
P. Kevin Horn
Telephone: 206.331.3474
Email: khorn(at)marchex.com

Marchex Investor Relations:
Trevor Caldwell
Telephone: 206.331.3600
Email: ir(at)marchex.com

Under the new network, media organizations selected by POLITICO’s editors will have access to POLITICO’s top stories for use both online and in their print newspapers. The POLITICO Network also brings a new revenue model to these media partners: POLITICO will sell national advertising to be placed on partners’ websites, and revenue from those ads will be shared between POLITICO and the media outlets.

“As more and more news outlets close or scale back their Washington, D.C. bureaus, organizations will now have access to POLITICO’s unique, up-to-the minute political coverage,” said Jim VandeHei, executive editor of POLITICO. “Rather than having to pay for a wire service to get political news, these papers get the benefit of using POLITICO’s content while making money on ads they don’t have to sell.”

This is the first vertical network that enables major brand advertisers to reach political and government enthusiasts who are wealthy, well-educated and engaged consumers — a group that is one of the most valued audiences on the Web. In fact, according to the most recent Nielson ratings, POLITICO attracts more male readers ages 18 to 49, more readers with an annual household income greater than $150,000 and more readers with post-graduate degrees than do top business-focused websites like Forbes.com, WSJ.com and CNNMoney.com.

“Advertisers want to reach this demographic, but until now, they did so primarily through sports or business websites. The POLITICO Network provides an efficient way to engage these consumer influencers through the content that matters to them,” said Roy Schwartz, vice president of business development for POLITICO. “Furthermore, we can help monetize the political pages of online publishers in ways that others cannot.”

Initial members include The Atlanta Journal-Constitution (ajc.com), The Philadelphia Inquirer (Philly.com), The Denver Post (DenverPost.com), the Cleveland Plain Dealer (Cleveland.com), Breitbart.com and more than 30 other major news outlets.

POLITICO.com has one of the largest politically oriented audiences on the Internet, reaching more than 7 million unique visitors a month, with an average time spent per visit of more than 10 minutes. Now POLITICO is leveraging its expertise to deliver content and brand marketing campaigns to its partners while substantially expanding its reach of this influential audience. The POLITICO Network has more than 10 million unique visitors and is growing, with new members joining each week.

Adify powers the network with key technology and services required to execute successful advertising campaigns, including ad management, trafficking, optimizing, reporting, and payment and technical support functions. Adify’s platform is capable of delivering standard banner advertising, content sponsorships, and video, image and super-rich media advertising for its various network partners.

“In addition to building a leading online source of political news and content, POLITICO has developed a unique expertise in monetizing political content online. With the launch of the network, they will be helping other sites maximize the value of their political content,” said Russ Fradin, president of Adify. “The political pages of these sites are becoming the destination of choice for many valuable and influential politically minded individuals. The POLITICO Network is the solution for reaching them.”

About Adify

Adify Corp. (http://www.adify.com) is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

About Politico

POLITICO is a Washington, D.C.-based political journalism organization that distributes its content via the Internet, newspaper, television and radio. Its coverage includes Congress, Washington lobbying and the 2008 presidential election. POLITICO and POLITICO.com launched in January 2007 with the mission of covering politics with enterprise, style and impact. POLITICO is a publication of Capitol News Company LLC.

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are three year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Key Topics Covered:

* Definition
* Key Statistics
* Market Characteristics
* Industry Segmentation
* Industry Conditions
* Performance
* Industry Participants
* Key Factors
* Industry Outlook

For more information visit http://www.researchandmarkets.com/research/54a858/advertising_agenci

SAN BRUNO, CA–(Marketwire – August 24, 2008) – Australian Chef Benjamin Christie today launched Gourmet Ads (www.gourmetads.com), the first Australian vertical advertising network focused on delivering major brand advertising to food, wine and beer enthusiasts. Gourmet Ads is powered by Adify (www.adify.com), the premier vertical ad network management company, to harness culinary enthusiasts and enable marketers to reach this engaged audience. The network encompasses food, wine, and beer blogs and Web sites in Australia, with plans for expansion to the United States early next year.

With a lack of options in Australia to monetize Web sites, Christie saw a need for a gourmet vertical ad network to help advertisers fight growing fragmentation and reach the long-tail food, beer and wine sites, while helping those sites generate revenue from brand advertising. A highly sought after audience for marketers, food enthusiasts are typically high-income females 27 to 45 years of age. With most Australian marketers still focusing on this audience through traditional print and television media, opportunities in the online space remain untapped. Adify’s ad serving technology coupled with Christie’s expertise and relationships with publishers helps marketers reach an audience that generates over three million page views per month for Gourmet Ads.

“The market in Australia is much different than that in the U.S. and brand marketers continuously gravitate to traditional media outlets, forgetting how successful the Internet can be in targeting highly engaged audiences such as food enthusiasts,” said Benjamin Christie of Gourmet Ads. “Advertisers that work with Gourmet Ads can target consumers that value high quality food, beer and wine. This audience relies on long-tail culinary sites for recipes, ideas and other resources that satisfy their interests. Marketers need to reach them on the sites that they visit, while they are in the right frame of mind and are thinking about food.”

Adify is providing the Gourmet Ads network with the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions. This infrastructure is capable of delivering content sponsorships, video, image and rich media advertising for its various network partners. Gourmet Ads editorial board hand-selects publishing partners for the ad network and is currently representing a cross section of popular Australian food blogs and recipe websites.

“Benjamin’s expertise as a television presenter, cookbook author and culinary educator has led to the creation of one of the most unique ad networks to date,” said Russ Fradin, president of Adify. “Today, long-tail culinary sites are being sought due to the growing interest in cooking and food in general, which has not only hit the United States but other countries as well. With more individuals gravitating towards the kitchen table, an effective way of reaching them is through vertical ad networks that cater to the need of the culinarily engaged.”
About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly-owned subsidiary of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns.

Nielsen Norman Group recognizes Eyeblaster’s dedication to agency professionals, designing an application that puts users in control and in a position to maximize advertising campaigns quickly and easily. Campaign Monitor takes the art of campaign management to a new level, giving users complete awareness of a digital campaign’s performance, helping them to make decisions and communicate insights when it counts.

“The company’s focus is empowering media buyers including media agencies, creative agencies and advertisers to plan, create, serve, manage and measure online campaigns,” said Nielsen Norman Group. “Eyeblaster aims to provide advanced management tools, and Campaign Monitor does just that.”

Eyeblaster’s Campaign Monitor includes a visual dashboard with graphical gauges that display real-time data for key performance indicators such as setup and approval status, under-delivery and over-delivery and performance metrics including Interaction Rate, CTR and ROI.

“To be recognized by Nielsen Norman Group as one of the top user interfaces of 2008 exemplifies our commitment to our agency customers and our goal to provide solutions for holistic campaign management that delivers true transparency, relevance and ROI,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “We understand the importance of connecting with our clients and we’re thrilled to receive this honor.”

By providing a consolidated, bird’s-eye view of all campaign activity, users can manage every aspect of their digital campaigns, helping the user and industry as a whole achieve optimal results to keep clients coming back and encourage online industry growth.

For more information on Campaign Monitor, visit http://www.eyeblaster.com/products/campaign_monitor.asp

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

SAN FRANCISCO, Aug 11, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, announced today that LookSmart’s AdCenter has been named a finalist for the first annual SES Awards in the category of “Best Search Engine Ad Platform”.

“We are honored that Search Engine Strategies has recognized the work of our talented employees who have built a proven search advertising platform that advertisers trust to extend their PPC campaigns beyond major search engines,” said Ted West, chief executive officer and president of LookSmart. “We congratulate all the finalists and look forward to connecting with them throughout the conference.”

The award winners will be announced at the beginning of each Keynote and Orion Panels over the course of the conference, scheduled for August 18 – 21 in San Jose, CA. The mission of the SES Awards is to inspire innovation and encourage new ideas. The awards will be judged by a panel of industry experts and the SES Awards editorial staff.

LookSmart will sponsor the keynote panel taking place on August 19 at 1:30 p.m. titled, “Technical & Information Giants”. In addition, Jonathan Ewert, general manager of advertising networks at LookSmart, will be a speaker on the “Everything but Google: Alternative Search Advertising Options” panel on the first day of the conference, August 18, 2008 at 2:45 p.m. During the panel, Ewert will discuss topics including the evolution of Search Advertising Networks, redefining best business practices in search advertising and the benefits to search engine marketers of leveraging Search Advertising Networks to extend their campaign reach at competitive prices.

“We believe text-based advertising is certainly going to remain a significant media segment for some time to come,” said Ewert. “Google has shown advertisers how effective it can be, and for that reason, advertisers are looking for ways to extend their buys beyond the major search engines. SES 2008 will arm attendees with ideas that will help marketers see what else is available as they enhance and extend their advertising campaigns.”

The 10th annual Search Engine Strategies conference is the largest learning and networking opportunity of the year, with more than 70 sessions related to search. Attendees will gain knowledge of maximizing their business’ search engine marketing opportunities such as search engine optimization and paid search advertising. LookSmart will be showcased at booth # 609 in the exhibition hall. For more information about SES 2008 San Jose, please visit: http://www.searchenginestrategies.com/sanjose/

For more information about LookSmart at SES 2008 or to schedule a press briefing, please contact James David at 415-694-6712 or LookSmart@racepointgroup.com.

Attendance – over 300 professionals
Location – the Roosevelt Hotel, New York City
When – July 21, 2008.

Panels:
- Mobile Marketing Success Stories;
- Unique Marketing Platform for Traditional Media;
- Meet the Publishers;
- Carriers and the Mobile Marketing Ecosystem: Accelerating Access;
- Fireside Chat, Research and the Future, Truth or Dare.

Topics and ideas:
- time has finally come to look closely into mobile advertising and answer the ‘now what?’ question (Randall Rothenberg);
- mobile advertising could potentially be an excellent channel because people are so attached to their mobile devices such as their cell phones, Blackberrys, PDAs (Maria Mandel);
- success comes from where it was least expected (Maria Mandel);
- the cell phone can be seen as a clickable device that connects consumers to advertising campaigns, much like a computer mouse (Gary Schwartz);
- currently, there’s more supply than demand for mobile advertising;
- still, very few ad metrics can be monitored, causing potential advertisers to be cautious;
- thanks to mobile marketing, telephone carriers can now make the transition from immovable organizations to innovative ones, leading the cultural and commercial changes (Randy Zandra).

For a more detailed report on how the day went, check out IAB’s entry here.

Founded in 1998, Portfolio provides complete digital services including website development, website maintenance and marketing, online advertising campaigns, search, database marketing, data tracking, analysis and optimization. Portfolio’s client roster includes a number of prominent Korean and international brands such as Microsoft Korea, Prudential, Marriott International, Nissan Korea, Estée Lauder, Woonjgin Group, Epson, Choongwae Pharmaceutical Corp, Yuhan Kimberly and Nongsim Kellogg. Heewoon Park, founder and CEO of Portfolio, will remain at the head of the agency.

The acquisition of Portfolio is in line with Publicis Groupe’s strategy of targeted acquisitions aimed at expanding its leadership in digital communications and high growth markets. Digital advertising in Korea is a thriving market. According to ZenithOptimedia, internet adspend grew nearly 40% in 2007 to take a 13.7% share of total adspend of nearly USD 10 billion. By the end of 2007, there were 14.8 million broadband subscribers – representing 78% of Korean households. Publicis Groupe is already present in Korea through its major brands Publicis (Publicis Welcomm and Publicis Dialog), Leo Burnett, Publicis Events Worldwide (Emotion), Saatchi & Saatchi and Starcom MediaVest Group (SC Seoul).

Martin Reidy, CEO of Publicis Modem, stated, “Asia is a critical market for Publicis Modem and a key part of our global expansion. We were committed to finding a group with the passion, creative innovation and technical acumen synonymous with the Publicis Modem brand.

The team at Portfolio fit the bill exactly. With the explosive growth in the region, this acquisition is an incredible opportunity for everyone involved.” Arlene Ang, Regional Managing Director of Publicis Modem, added, “The acquisition of Portfolio gives Publicis Modem access to the Korean market, one of the world’s fastestgrowing markets in digital advertising and communications. It also complements our successful start up of network offices in Hong Kong, Beijing, Taiwan, New Delhi, Kuala Lumpur and Singapore.

Portfolio is arguably Korea’s best agency specialized in webPage based communication, and we are thrilled to bring Heewon Park and his talented teams on board.”

Heewoon Park, CEO of Portfolio, commented, “Joining Publicis Groupe gives us the international scale we’ve been looking for in order to best meet our clients’ needs in this increasingly globalized world. Right from the beginning, we felt a very powerful fit with Publicis Modem. This is exciting news for everyone at Portfolio, and we look forward to benefiting from the added expertise, further scale, and global reach associated with this digital powerhouse.”

About Publicis Groupe
Publicis Groupe [Euronext Paris: FR0000130577] is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.
The Groupe offers local and international clients a complete range of communication services, from advertising through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.
Web Site: www.publicisgroupe.com

About Publicis Modem
Publicis Modem is a global digital agency network that works with world-class companies in more than 40 countries and has over 1,000 digital employees. Publicis Modem offers a range of integrated marketing services, including strategy and planning; award winning creative design and execution; media research, planning and buying; search marketing; online and offline direct marketing; and technology enablement. Publicis Modem is part of the Publicis Worldwide network and a member of the Paris-based Publicis Groupe.
Web Site : www.publicismodem.com

About Portfolio
Founded in 1998, Portfolio employs 70 professionals and the agency is known as one of the leading integrated web communications agencies in South Korea. Portfolio is specialized in website building, website maintenance and marketing, online advertising campaigns, search, database marketing, data tracking, analysis and optimization. Clients include Microsoft Korea, Prudential, Marriott International, Nissan Korea, Estée Lauder, Woonjgin Group, Epson, Phoongwae Pharmaceutical Corp, Yuhan Kimberly and Nongsim Kellogg. Headquartered in Seoul, Portfolio is led by Heewon Park, who is also the president of Korea Digital Agency Industrial Association.
Web Site : www.portfolioad.com

As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblaster’s digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet.

“We’re excited to launch one of the largest global video widget campaigns ever,” said Mike Cookson, content and media director at Nike EMEA. “AKQA’s creative ability, MindShare’s leading distribution strategy and Eyeblaster’s targeting technology is enabling Nike to distribute content in ever-smarter ways.”
NIKE’s new campaign uses ad-unit content distribution (ACD) to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. AKQA designed the NIKE widget to showcase video using well known sporting and media celebrities to deliver NIKE branded content directly from a video banner ad to social networks, homepages, blogs, etc.

“NIKE’s new campaign breaks the traditional online advertising model,” said Chris Hancock of AKQA. “We wanted to invent a way to push content out to users. Using Eyeblaster, we designed a campaign that uses advertising space on websites as a channel to distribute video from a site in conjunction with the added ability for consumers to ‘grab’ the content.”

“The widget represents fresh thinking that adds value to consumers’ experiences of the brand. It allows us to sustain a 3-way dialogue between Nike and consumers and amongst themselves, throughout the campaign and beyond, by continually refreshing our messaging and the functionality of the widget,” added Hani Mahdi, account director at MindShare WorldWide.
To maximize ad spend and add a viral aspect to the campaign, AKQA integrated seeding technology with the video widget. The seeding technology is powered by Gigya in cooperation with Eyeblaster. Users can “grab” the widget from the website they are looking at and install it on their social networking page. This opens a direct, permanent communication channel with users where NIKE can update video content at anytime.

“NIKEFootball’s new widget campaign revolutionizes the way any brand has ever used ad serving technology,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Eyeblaster makes it possible to fully execute MindShare’s and AKQA’s creative strategy and we are confident that the campaign will generate great results.”

The campaign is being served and measured using Eyeblaster’s Ad Campaign Manager (ACM) platform. With ACM, AKQA and Nike can access data consolidation and manage geo targeting, dynamic content and global distribution from one platform.

You can get the widget at: http://demo.eyeblaster.com/AKQA/NIKE/NIKEFOOTBALL_Widget.html

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Media Contact:
Jamie Fishler
Mortar
T: 415.772.9907 ext. 117
C: 727.492.5548
jamie@mortarpr.com

SAN BRUNO, CA, June 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced the 120th premium vertical ad network on its platform. With the launch of SOAPNet and the Forbes Business and Financial Blog Network recently, Adify is the leading and preferred partner for network builders extending their reach online. These networks have become the online destination of choice for brand marketers looking to leverage deep relationships media organizations have with various target audiences.

Since its launch in late 2006, Adify has been engaged with leading network builders who utilize its technology to create, manage and commercialize their networks, enabling them to focus less on building an advertising infrastructure and more on finding quality publishers and build a rich stream of editorial and content of interest to their specific audiences. In addition to ABC and Forbes, other media organizations launching Adify’s solutions in the past two months include:
Advanced Student Marketing

Break Men’s Ad Network

Clearspring Widget Ad Network

Cyberhomes Media Group

Destination Travel Network

Gamers Media

Peerflix Media Network

Reuters UK

SHE Network (in Sweden)

“Our partners have achieved growth and success as curators for engaging content with high-level editorial quality. As a result, they’ve built the audiences that brand marketers covet for advertising campaigns,” said Russ Fradin, president of Adify. “From small niche sites to global media organizations, network builders are choosing to partner with Adify because of our technology platform, integrated services and unmatched expertise.”

Adify provides publishers with the backend infrastructure to create, manage and commercialize vertical advertising solutions. This infrastructure is capable of delivering content sponsorships, video, image and rich media advertising. In addition, Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly-owned subsidiary of Cox TMI, Inc., part of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

Irvine, Calif. — June 10, 2008 — As the nation’s retailers reported the weakest sales for the month of March since 1995 and sales in April declined another 0.2 percent, many retail brands are turning to Specific Media, the largest independent online advertising network for brand advertisers, to reach and engage with their target online audiences. Connecting with more than 145 million U.S. consumers online across hundreds of name brand publishers in its Premium Network, Specific Media helps leading retailers target online audiences and build their brands in the long-term, while converting shoppers’ online interests into actual purchasing decisions in the short-term.

“As a pioneer in leveraging the online ad network space for retailers, NetPlus expects only the highest level of performance from its media partners in terms of ROI, targeting capabilities and customer service,” said Denise Zimmerman, President, NetPlus Marketing. “Specific Media consistently delivers on all levels. As our clients face increasing economic pressure, we will continue to turn to Specific Media to help our clients meet their aggressive goals and expectations.”

In addition to offering retail brand advertisers demographic, behavioral, contextual and geographic targeting solutions, Specific Media provides other innovative high-impact advertising options, which enable advertisers to take over its Premium Network inventory or a demographic, behavioral, contextual or geographic segment for an allotted time. These solutions provide scalable inventory and extensive reach, which are particularly effective for seasonal or regional sales events or openings.

Specific Media also enables retail brands to measure their advertising campaigns with offline impact reports which quantify consumers’ offline purchase behavior to reveal the offline impact of online advertising campaigns. The reports include metrics such as purchases, revenue, dollars per buyer, share of purchases and share of dollars. Overall, these reports offer retail brands valuable best practices data for use in future media planning.
Power of Retargeting

In spite of the Internet’s rising popularity, as many as 65 percent of online shoppers abandon their shopping carts before completing a purchase. Specific Media’s site-level retargeting technology is regarded as the single most powerful method which can effectively find those consumers who have previously browsed an e-commerce site or abandoned their shopping carts and bring them back to complete their purchases. Studies reveal that returning customers – such as those brought back by Specific Media – spend the most time and money on e-commerce sites. Moreover, the company’s clients utilize its impression-level retargeting to extend the frequency of category buys outside Specific Media’s network.

“Retail customers can be very hard for advertisers to reach. By combining demographic targeting with behavioral, contextual and geographic components, Specific Media is the only advertising network able to reach specific consumer segments online with scale and accuracy,” said Tim Vanderhook, CEO and co-founder of Specific Media. “The success clients – such as Net Plus Marketing – have had using Specific Media proves that it remains the advertising network of choice for top retail brands.”
About Specific Media

Specific Media, the advertising industry’s largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. The company’s Premium Network reaches more than 220 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com

Not to badmouth the very industry I’m in, but online media is known to be the black sheep when it comes to buying discrepancies. This whitepaper, developed by an authority, comes as a very welcome first step towards setting regulations and guidelines to limit processing errors.

Online Media Buying Facts: the vast majority of operations in regard to online media buys are still manual, in spite of the existance of several 3rd party data processing systems that can be used to manage these buys electronically (Mediaplex, for example). This is causing endless issues, the high discrepancy rate for agencies and advertisers being the most disturbing one.

I’m glad to see that IAB’s new whitepaper was created following input from several major ad agencies (Avenue A/Razorfish, Digitas, MediaVest, and Horizon Interactive) and is structured quite well:
- steps to creating and scheduling an online advertising campaign, broken down to advertiser and publisher level;
- workflow recommendations;
- managing data for insertion orders (IO’s) and invoicing.

Highlights of recommendations:

- using a clear, simple language that both agency and publishers understand and can input into an ad server;
- establish clear billing methods between the agencies and publishers;
- raise awareness of the rich media fees among media buyers.

You can download the full whitepaper here.

New York, NY – May 8, 2008. ADTECH, a leading provider of ad server technology, has today announced a significant and global deal with .Fox Networks, one of the largest international ad networks and the online division of Fox International Channels (FIC), a wholly owned subsidiary of News Corporation. ADTECH is part of AOL’s Platform-A advertising business.

ADTECH will replace the incumbent online advertising platform with Helios IQ for delivery of all premium inventory across multiple platforms. Set up will take place across 20 countries over the next six weeks, migrating more than 100 sites onto ADTECH.

“With ADTECH’s growing presence worldwide, we can now leverage their expertise to support .Fox Networks in Latin America – something we were unable to do previously,” said Phil Nott, Director of Operations, .Fox Networks. “Delivering advertising campaigns through multiple channels is key to our growth, and ADTECH is providing us with the reach, flexibility and security that will enable us to continue our market leadership.”

The .Fox Network currently delivers in excess of 10 billion page impressions to over 50 million unique users each month.

“The Helios ‘Dashboard’ facility not only ensures the highest levels of security to protect our data privacy and integrity, but it also delivers advertisers with clear reports on campaign success,” added Nott.

“This is an extremely important global win for ADTECH,” said Dirk Freytag, CEO of ADTECH. “.Fox Networks is world renowned for its success and popularity, and the delivery of its ads through multiple channels and platforms will take its growth to the next level. We have a big migration and roll out task ahead and we’re very excited to be involved.”

Helios IQ is a highly advanced, customizable ad-server solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state-of-the-art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.

(San Mateo, CA) – April 30, 2008 – The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.

AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

“AdMob has invested heavily in user, device and carrier detection to fuel our statistical modeling and optimization efforts. We’ve been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.” said Omar Hamoui, Founder and CEO of AdMob.

AdMob Mobile Analytics will help mobile site owners understand their audience, optimize their content and improve usability. The AdMob Analytics suite allows mobile site owners to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. This information will help mobile site owners tune their sites to the specific consumers visiting their mobile Web presence. Mobile Websites can use the insights they gain from AdMob Mobile Analytics to offer more of what consumers want and make it easier to find and interact with content.

“The mobile Web has grown significantly in the past year thanks to device, network and billing catalysts,” said Linda Barrabee, Program Manager Wireless at Yankee Group. “Analytics tools are critical for Web publishers and the availability of these solutions will assist in driving a better user experience on the mobile Web.”

AdMob Mobile Analytics will also provide visibility into a site’s sources of traffic including search engines, direct traffic and advertising. Combined with the ability to track conversion of the specific events and actions that the campaign seeks to drive, this enables measurement of campaign performance. With AdMob Mobile Analytics, advertisers can track the success of campaigns run on any mobile ad network.

AdMob has leveraged its existing user identification technology and global infrastructure in building its analytics offering. AdMob Analytics is a free service that works for any size business and is not limited by visitors or page views.
AdMob Analytics is accepting limited private beta sign ups starting today at the following link: http://analytics.admob.com.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 4000 mobile web sites including CBS, Weather Underground, Maxim and Peperonity.
To learn more about AdMob, visit www.admob.com

Founded in 2003, and with turnover of €160M in 2007, the Smart&Co Group specialises in the organisation and design of trips, leisure activities and original gifts. It has introduced to France a concept already familiar to Belgium and the Netherlands – themed gift packages, which it markets to companies, but also individuals, through on line sales or its distribution network. With the creation of this new generation of gift vouchers and the diversity of its offers, the company is now a leader in the gift package market, under the Smartbox® trademark, and online trips, under the Weekendesk trademark.

It is with a view to continuing its expansion in Europe that Smart&Co sought to equip itself with a reliable and innovative technological solution managed by a team of experts, enabling it to easily manage its advertising online on its websites, to analyse performance, to rapidly measure return on investment, with the aim of optimising sales. After having examined all leading technologies in the adservers market, Smart&Co finally chose the Smart AdServer solution.

Smart AdServer develops and markets a tool for the management of advertising campaigns for agencies, advertising departments and publishers. A new generation Adserver created in 2001, Smart AdServer has grown rapidly to become a key player in the French market, and one of the main European players with more than 100 clients and 1000 sites across 4 continents.
“We are delighted to include Smart&Co among the increasing number of advertising companies and publishers we rely on”, says Cyrille Geffray, Managing Director of Smart AdServer. “This new international contract, with a highly regarded company, has strengthened our position in Europe.”

About Smart AdServer
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has more than 100 customers for 1000 sites spanning four continents.
Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Magna … as well as a large number of sites and companies, including Boursorama, Allociné, 01Net, Reed Business, Groupe Express-Expansion, NRJ Global, MSD, Wolters Kluwer…

“LookSmart’s AdCenter platform allows us to create custom distribution channels for our customers, and our expanding global network provides the scale that our customers need,” said Jonathan Ewert, General Manager of LookSmart’s Advertising Networks. “Our expansion beyond North America allows us to provide even more value to our advertisers and network partners.”

LookSmart offers advertisers the ability to reach Internet users in the United States and Canada as well as Australia and the United Kingdom through the enhanced geo-targeting features built into its AdCenter technology platform.

Advertisers can manage their own campaigns through LookSmart’s easy-to-use, intuitive self-service ad serving interface or work directly with hands-on campaign managers skilled at optimizing campaign performance and maximizing ROI. Geo-targeting features have also been added to LookSmart’s widely-adopted open API, enabling bid management companies and advertising agencies to connect with more buyers in a highly targeted way.

The same technology and tools that create custom distribution channels on LookSmart’s advertising network are available to publishers who license the white label AdCenter platform. “Publishers make significant investments in building qualified audiences that are attractive to advertisers. LookSmart helps publishers segment their audiences to attract advertising campaigns that are highly relevant and will accelerate revenue,” Ewert added.

Working with LookSmart and other leading search providers, Excite Corporation connects advertisers to over 20 million monthly searches in the Australian and New Zealand market.

“Excite is thrilled with the success of our network’s expansion into the US and UK markets with LookSmart and we welcome their presence in Australia.” said Evan Balafas, Managing Director of Excite Corporation. “Revenue has been driven by the exceptional account management and customer service and we look forward to being one of their largest partners in the coming weeks.”

About LookSmart

LookSmart provides premium and performance advertising solutions for advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers, search engines, media companies, social networking sites, retail sites, directories, ISPs and portals to manage advertiser relationships and third-party feeds within an auction platform. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.

The new features include:

The new design: modern, clean interface, allowing for more fluid navigation through menus The multi-lingual interface: it is now available in English, French, German and Spanish The reporting module: with one click it is now possible to obtain balance sheets for multiple campaigns, including reports and 3 dimensional interactive graphs.
The design optimisation module: advertising campaigns are optimised according to click rates or effective sales carried out following the campaign.
The advertising campaign targeting module: powerful and ergonomic, it can target Internet users with just one click, and thus improve campaign performances.

“This new version is symbolic on various levels: of the one hand, it has been designed around the needs of our customer; on the other, its modernity and effectiveness reflect the ever greater demands of emarketing players”, states Cyrille Geffray, Managing Director of Smart AdServer. “Its cutting edge design, both in functional and ergonomic and visual terms, reaffirms our international ambitions.”

About Smart AdServer
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has more than 100 customers for 1000 sites spanning four continents.
Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Magna … as well as a large number of sites and companies, including Boursorama, Allociné, 01Net, Reed Business, Groupe Express-Expansion, NRJ Global, MSD, Wolters Kluwer…

SAN BRUNO, CA, March 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced Adify Widget Share. The content syndication platform enables media creators to elevate the brand quality of in-network sites by securely syndicating exclusive content of any type (RSS, video, Flash games, etc.) via widgets within an editorially selected community of publishers. Through a new, highly configurable widget distribution and tracking platform, Adify Network Builders will be able to increase the quantity and quality of content viewed across sister sites, thereby visually branding their network to increase reader loyalty and engagement.

Adify Widget Share transforms online networks from simple advertising vehicles into communities with captive audiences. By providing access to exclusive content and publicizing the most recent updates across the entire network, widgets drive more traffic across all network sites. As a result, media owners can generate higher advertising rates through increased page views and traffic, and better targeting based on valuable information about their sites’ readership interests. Different from viral widgets, only publishers whose content is on-target and reviewed by the editorial team of Adify’s Network Builders can access and showcase these widgets.
“The challenge with widgets has always been simplifying distribution and reporting, tracking how readers use them, and translating the data to increase the value of your sites for advertisers. In addition to being the secure syndication platform to distribute content exclusively within an editorially selected community of sites, Adify Widget Share also measures how widget content is boosting impressions.” said Russ Fradin, CEO of Adify. “Advertisers are constantly looking for new ways to engage audiences with their brand. Widgets with exclusive content can drive this engagement on high quality, premium niche sites, where Adify enables advertisers to track how publisher quality delivers engaged audiences who support the marketer’s brand.”

Adify Widget Share is a new product available on Adify’s vertical ad network platform for creating, managing and commercializing vertical advertising communities. It delivers a comprehensive, secure framework to create or drop-in widgets exclusively for distribution on Adify customer’s networks. Adify Widget Share can distribute image, HTML/Javascript, RSS, iFrames, Video and Flash widgets. The configurable reporting features show performance by widget, by site hosting the widget and by individual content feed within the widget.

“IDG TechNetwork uses Adify Widget Share to distribute unique widgets which help drive qualified traffic among the premium technology publishers in our media network,” said Kevin Normandeau, vice president, sales and business development, IDG Tech Network. “IDG TechNetwork and our publishers now have unmatched flexibility in content syndication along with visibility through easy to use, drill down reporting.”

Adify enables media owners to deliver brand advertising solutions to targeted premium niche audiences across their portfolio of editorially selected Web sites. Adify’s infrastructure delivers content sponsorships, video, image and rich media advertising as well as behavioral targeting and now widget distribution. Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

About Adify

Adify is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify’s Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as adChakra, Comcast Corp., The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner, The Washington Post Co. and Yardbarker use Adify’s solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications — the first successful direct-response online advertising solution — and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.

NEW YORK – Next-generation mobile advertising company Ringleader Digital, today announced the mounting success of its creative, mobile click-to-call campaign designed to promote Magnolia Pictures’ latest horror movie, “The Signal.” By using the one feature every phone has, the ability to make and receive phone calls, Ringleader’s viral campaign has yielded a 16 percent response rate within its target demographic, meaning that thousands of people to date have clicked to hear “The Signal.”

Approached by Magnolia Pictures’ media agency, Media Storm, Ringleader seized the opportunity to use the hottest new marketing medium, mobile, to spread the word–or in this case, the sound. Seeking an innovative campaign that would grab the attention of movie goers, the agencies toyed with the idea of a click-to-video campaign. However, to maximize reach, Ringleader advised a click-to-call campaign–offering a creative solution that soon had mobile phone users interacting to create movie buzz.

“The mobile medium is undoubtedly one of the most useful and, simultaneously, underutilized channels available to marketers today,” said Craig Woerz, Managing Partner of Media Storm. “Much like TVs are in nearly every home, most people now carry a mobile device. With the right partner, like Ringleader, you can reach those people and engage them on the spot. The success and high response rate we’ve experienced through Ringleader’s campaign has encouraged us to recommend mobile advertising elements as part of future projects.”

The campaign initially relies upon a mobile banner that invites fans to click the ad, an action that sends them to the movie’s mobile Web site. Created by Ringleader, this site offers people a chance to hear the signal, send the sound to a friend or read a film synopsis. Moments after clicking on the “Listen to the Signal” option, a call comes through the user’s handset. When answered, the call plays the same noise responsible for chillingly transforming the movie’s characters into mass murderers.

Also through the ad site, users can read a film synopsis or send the mesmerizing signal noise to their friends. The independent film tells the story of innocent people transformed into sociopathic killers after listening to sounds and viewing images transmitted through their television sets.

“‘The Signal’ project exemplifies how innovative advertising campaigns can and should cross from one screen to the other,” said Bob Walczak, CEO of Ringleader. “And, the beauty of it is how easily that capability grows your opportunities to capture minds. The mobile element complemented other online components–it didn’t mirror them. The click-to-call program gave Media Storm the next medium through which to reach tech savvy people with a catchy, viral campaign.”

In addition to managing the click-to-call element, Ringleader Digital sourced ad inventory on mobile Web pages frequented by Media Storm’s target demographic as well as created the WAP site. The click-to-call program hit the third screen on February 19 just in time for the February 22 movie release.

About Media Storm LLC

Founded in 2001 by cable and entertainment media veterans Craig Woerz and Tim Williams, Media Storm LLC South Norwalk, Conn., is one of most well respected and fastest growing agencies in entertainment media sector. The independently owned strategic media agency is known for multi-media campaigns that achieve high levels of audience tune-in for several entertainment properties, including Magnolia Pictures, Food Network, HGTV, TruTV, The Weather Channel, FX Networks, SPEED, NFL Network, Fox Broadcasting, Fox Pay Per View, Video in Demand, WE tv, DIY Network and Fine Living TV Network. Media Storm recently announced the formation of the creative agency MAUDE. Media Storm’s knowledge and usage of emerging media like Video On Demand and Broadband Video partnerships has re-defined the digital media space. The agency was named 106 on Inc. 500 list of most successful companies in America with a three-year growth of 869.7%. Media Storm was ranked No. 13 on Entrepreneur Magazine’s Hot 500 Fastest-growing Businesses in America, and Advertising Age named Woerz one of its “Media Mavens – The Year’s Ad Industry Media Stars.”

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.