Posts Tagged With: advertising campaigns

ReplaceAds debuts as the third largest Advertising Network in the October comScore/Arbitron Online Radio Ratings

» by Otilia Otlacan December 22nd, 2008 at 1:00 pm » Comments (0)

Nearly 1.8 million people listened to ReplaceAds Network during an average week in October NEW YORK - ReplaceAds announced that it debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. According to comScore/Arbitron, nearly 1.8 million different people (1,770,500) age twelve and older listened for five or more minutes to stations affiliated with the ReplaceAds Advertising Network Monday-Sunday 6A-Midnight during an average week in October. The ReplaceAds Network includes more than 3,500 broadcasting stations, and includes music, sports, news, talk and special Interest broadcasts. ReplaceAds works with advertisers to develop Internet advertising campaigns that ...more »

MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign

» by Otilia Otlacan December 11th, 2008 at 11:21 am » Comments (0)

Eyeblaster’s Ad Campaign Manager syncs online and mobile channels under one platform New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers. Channel Connect for Mobile, a new offering from Eyeblaster, allows agencies and advertisers to seamlessly integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside ...more »

Lara Croft Returns in First Full Page North American HD Video Takeover

» by Otilia Otlacan November 24th, 2008 at 10:00 am » Comments (0)

IGN, JVST and Eyeblaster mix innovation, creativity & functionality together to show how breakthrough creative breaks through New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North American full page High Definition video takeover to promote the new video game, TombRaider: Underworld. Leveraging Eyeblaster’s independent position to push product innovation and IGN’s massive online audience, JVST unleashed ‘first-of-its-kind’ takeover ads across IGN’s leading network of gaming sites. The Tomb Raider: Underworld takeover uses an ...more »

Circulating Campaigns on Google and YouTube is now Possible for Smart AdServer clients

» by Otilia Otlacan November 21st, 2008 at 10:45 am » Comments (0)

Paris, 20 November 2008 – Smart AdServer, a leader in Europe in the adserving and digital marketing fields, announced that it has obtained Google certification for the circulation of online advertising campaigns on the "Google Content Network" as well as on YouTube. Google content network, one of two Google network components, is made up of many hundreds of thousands of Internet sites, web pages and blogs which have joined the AdSense Google network in order to be able to display contextual advertising. Now certified by Google, Smart AdServer is among the first European Adservers to meet the technical requirements implemented by ...more »

Best of 2008’s Digital Campaigns Announced at Eyeblaster Awards

» by Otilia Otlacan November 7th, 2008 at 11:14 am » Comments (0)

Agencies and campaigns recognized for breakthrough creative and cross channel integration New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation. Agencies and campaigns receiving this year’s top honors include: North America People’s Choice HP TouchSmart by Goodby Silverstein & Partners International ...more »

Ad Ops Daily Briefs: October 30 2008

» by Otilia Otlacan October 30th, 2008 at 11:00 pm » Comments (0)

- Pluck Delivers New Groups Creation and Management Tools Pluck® Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, today announced the availability of Pluck SiteLife Groups. This new module is designed to enable site visitors to create, join, and engage in focused communities around specific areas of interest. A new part of Pluck’s SiteLife social media platform, SiteLife Groups gives digital leaders the tools to increase viral community and site engagement. Initial deployments of Pluck SiteLife Groups include Condé Nast's SELF.com and NPR's community initiatives. "Our goal is to give our readers the most compelling content ...more »

MediaAnalyzer Launches EmotionTracking Technology Worldwide

» by Otilia Otlacan October 27th, 2008 at 11:00 am » Comments (0)

Advertising Metrics Company Now Analyzing Emotional Response of TV Advertisements NEW YORK – MediaAnalyzer (www.mediaanalyzer.com), an advertising metrics and testing company, has globally launched EmotionTracking™, a new technology that allows advertisers to measure consumers’ emotional responses to TV advertisements. MediaAnalyzer initial EmotionTracking clients include Vodafone, Johnson & Johnson and Stage Entertainment. Based on traditional lab based emotion technology for testing TV commercials, research participants using MediaAnalyzer’s EmotionTracking technology have access to an online slider that enables them to give feedback based on how they are feeling while watching the ads on their computers. What makes EmotionTracking different from other testing technologies is ...more »

Specific Media Launches Industry’s First Comprehensive Offline Sales Impact™ Reporting Product for Online Advertisers

» by Otilia Otlacan October 23rd, 2008 at 11:15 am » Comments (0)

Offline Sales Impact Reports Reveal How an Advertiser’s Online Campaign Directly Correlates to Consumers’ Offline Purchase Behavior Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across a variety of vertical markets including the automotive, retail and travel sectors. Specific Media’s proprietary Offline Sales Impact reports reveal the direct correlation between online advertising campaigns and consumers’ offline purchase behavior. Utilizing test and control group data provided by leading third-party industry research firms including comScore ...more »

Eyeblaster Unleashes Creative Potential with Adobe Creative Suite 4

» by Otilia Otlacan October 20th, 2008 at 6:52 pm » Comments (0)

Streamlined workflow and cross-platform collaboration put designers and developers back in control New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4. “Eyeblaster Workshop v2.0 shares CS4’s timesaving collaborative workflow, making it easy to pass production projects to freelancers or outside resources for approvals and editing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “With Eyeblaster Workshop, Adobe’s CS4 enables designers and developers enhanced communications and more collaboration, allowing them ...more »

Search Engine Optimization Firm, Epiar Inc., Unveils New Paid Search Advertising Service

» by Otilia Otlacan October 15th, 2008 at 10:00 am » Comments (0)

After Months of Testing, Epiar Has Taken Pay-Per-Click (PPC) Advertising to the Next Level with the Launch of Its New Service to the General Public Epiar is Introducing the Service at the New York Search Marketing Expo Conference Oct. 6-8 EDMONTON, Alberta - Epiar, a global leader in Internet market research, has introduced a new pay-per-click (PPC) advertising service, Epiar negative keywords®, to complement its search engine optimization (SEO) and marketing (SEM) services. The new PPC negative keywords service is now available to the general public after several noteworthy and successful trials with various clients and companies during the past six months ...more »