Advertising Research Consultants Perfect the Art of Communication Without Pre-testing Respondents

LOS ANGELES – PhaseOne Communications, a leading Los Angeles-based research consultancy, defies convention with its unique analytical method that forecasts content effectiveness with pinpoint accuracy to provide improved communications and brand affinity for its clients.

In the U.S., organizations spend more than $150 billion annually on advertising. The advertising spend worldwide is expected to reach $500 billion by 2010, according to recent reports. As consumers become increasingly distracted by a constant barrage of television commercials, print ads and Internet banners, organizations have the growing challenge of reaching their audience with impactful messages amidst a tight economy and shrinking marketing and advertising budgets.
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AVENTURA, Fla. – Analysts have been talking about how Social Networking will be transformed into a new Business Networking platform in 2009. In today’s economy, everybody from small businesses to major corporations have been cutting back on their advertising budgets and moving towards Social Networking as the next phenomenon in business marketing.

Networkers United Worldwide (www.nuworldwide.com) is a brand new community of social business networkers that share the same vision of helping each other in growing their businesses by referring business to one another, exchanging tips and ideas, educating, promoting and connecting with each other on a localized or global basis.
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Pro Forma Revenue Increases 65% Year-Over-Year, 23% Sequentially

NEW YORK – interCLICK, Inc. (the “Company”) (OTCBB: ICLK), the fastest growing advertising network in the US according to comScore*, announced today results for the third quarter ended September 30, 2008. Third quarter revenue of $5.76 million increased 65% compared to pro forma revenue for the third quarter ended September 30, 2007 of $3.49 million. Revenue exceeded the Company’s previously announced guidance. interCLICK’s 2008 third quarter revenue increased 23.2% sequentially compared to 2008 second quarter revenue of $4.67 million.

Gross profit for the 2008 third quarter was $1.79 million, a 31.1% gross margin representing a sequential increase of 415 basis points from the prior quarter’s 27% gross margin. Gross margin gains are attributable to high client retention, successful delivery of higher quality brand campaigns and improved supply chain management.
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Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels
ad:tech New York

NEW YORK – Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics (http://www.sometrics.com) unveiled new rich media ad units for the social web that will measure brand perception and ad effectiveness. The company made the announcement at the ad:tech digital marketing conference in New York.

The move expands the value of the social web for advertisers, by harnessing Sometrics’ targeting and measurement capabilities to turn highly engaging social ads into a resource for gaining insight a company can use to make all of its advertising (TV, print, online) more effective.
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New Feature Helps Advertisers Identify Unlawful Use of Trademarks in Search Advertising, While Improving Traffic Quality – SMX East Conference

NEW YORK – At the SMX East Conference, Click Forensics™, Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced a new feature for the Click Forensics for Advertisers™ solution which allows brands to identify and track organizations and individuals unlawfully using trademarked names for search marketing campaigns. The new feature produces updated reports on potential trademark abusers who use well-known brand names to generate Pay Per Click (PPC) traffic. Companies can use the new solution to more quickly take action to protect intellectual property and their own search marketing investments.
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Platform Offers Total Access to Premium Content and Complete Control Over Marketing Efforts

SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, today launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and control over advertising efforts. The platform’s new features give marketers complete control over their ad buy and help make the most efficient use of their advertising budgets.

“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”
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Highlights include optimizing 55 billion ad impressions for 1,300 publishers across 280 top ad networks

LOS ANGELES – the Rubicon Project, an advertising technology company, celebrates a momentous first year pioneering the category of Ad Network Optimization. The company optimizes website publishers’ unsold ad space across ad networks to ensure they make the most money possible, eliminates the hassles of ad network management and protects their brand when selling through these critical channels.

STATISTICS

Each quarter the company has consistently shattered its revenue, impression, reach and publisher revenue lift goals. Highlights from the first 12 months include:
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New Features Makes it Easier For Web Publishers to Monetize Online Video

NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.
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