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Digital Ad Spend Grows 47% in First Half of Year, According to the Q2 2010 Online Advertising Market Report from the Rubicon Project
Despite Growing Concerns Around Privacy Legislation and Data Risks; Audience Buying, Increase in Spend from International Markets and Automation Drive Industry Growth LOS ANGELES – the Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s [...]
PhaseOne Communications Uses Audience Response Forecasting to Fine Tune Advertising Campaigns
Advertising Research Consultants Perfect the Art of Communication Without Pre-testing Respondents LOS ANGELES – PhaseOne Communications, a leading Los Angeles-based research consultancy, defies convention with its unique analytical method that forecasts content effectiveness with pinpoint accuracy to provide improved communications and brand affinity for its clients. In the U.S., organizations spend more than $150 billion [...]
The Next Phase of Social Business Networking is Here!
AVENTURA, Fla. – Analysts have been talking about how Social Networking will be transformed into a new Business Networking platform in 2009. In today’s economy, everybody from small businesses to major corporations have been cutting back on their advertising budgets and moving towards Social Networking as the next phenomenon in business marketing. Networkers United Worldwide [...]
interCLICK Announced Third Quarter Results
Pro Forma Revenue Increases 65% Year-Over-Year, 23% Sequentially NEW YORK – interCLICK, Inc. (the “Company”) (OTCBB: ICLK), the fastest growing advertising network in the US according to comScore*, announced today results for the third quarter ended September 30, 2008. Third quarter revenue of $5.76 million increased 65% compared to pro forma revenue for the third [...]
Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand Perception, Ad Effectiveness
Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels ad:tech New York NEW YORK – Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics (http://www.sometrics.com) unveiled new rich media ad units [...]
Click Forensics Unveils Technology to Protect Search Advertisers from Online Trademark Infringement
New Feature Helps Advertisers Identify Unlawful Use of Trademarks in Search Advertising, While Improving Traffic Quality – SMX East Conference NEW YORK – At the SMX East Conference, Click Forensics™, Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced a new feature for the Click Forensics [...]
Federated Media Launches Overhauled Self-Service Ad Platform
Platform Offers Total Access to Premium Content and Complete Control Over Marketing Efforts SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, today launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and [...]
the Rubicon Project Celebrates Major Wins in First Year Serving Customers
Highlights include optimizing 55 billion ad impressions for 1,300 publishers across 280 top ad networks LOS ANGELES – the Rubicon Project, an advertising technology company, celebrates a momentous first year pioneering the category of Ad Network Optimization. The company optimizes website publishers’ unsold ad space across ad networks to ensure they make the most money [...]
KickApps Video Players Support Drag-and-Drop Video Advertising Solutions for Ad Networks and Publisher Direct Sales
New Features Makes it Easier For Web Publishers to Monetize Online Video NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & [...]
Avenue A|Razorfish & Gigya Honored as 2008 MIXX Award Finalist for LEVIS 23/501 Widget Advertising Campaign
The Interactive Advertising Bureau to Showcase Finalists at the 2008 MIXX Awards Gala PALO ALTO, CA – Gigya, the leading social technologies company, announced its Levis® widget campaign, co-created with Avenue A|Razorfish, has been named by the Interactive Advertising Bureau as a finalist for the 2008 MIXX Awards in the category “Widget Marketing Campaign.” Avenue [...]
Use of “Ad Networks” Surges Six-Fold as Media Companies Step Up Monetization of Unsold Online Advertising Inventory
The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell off excess inventories. The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the [...]
IDG & Adify Launch UK’s First Technology Vertical Media Network
IDG today announced the launch of the IDG TechNetwork in the UK. The IDG TechNetwork is a partnership between IDG and a range of small and medium sized IT and Tech related sites. This allows online advertisers to extend traditional advertising campaigns to give a wider and deeper reach to IT and tech buyers. Using [...]
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