Tag: advertising agencies
IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment
“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common [...]
Cyber Communications, Inc. and 24/7 Real Media Announce Merger of their Subsidiaries DENTSU e-Link Inc. and KK 24-7 Search to Deliver Search Engine Marketing Services in Japan
Merger between Search Engine Marketing Specialists Will Support Japan’s Largest Advertising Company and Market 24/7 Real Media’s Decide DNA® Technology to Dentsu’s and Other Agencies’ Clients NEW YORK & TOKYO – 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, announced the merger [...]
26% of Small Business Advertisers Plan Increased Ad Spending in 2009
WESTERVILLE, Ohio – Looking forward to 2009, more than a quarter of recently surveyed small business owners plan to spend more on advertising, and another 60% plan to spend about the same as in 2008. The Ad-ology Small Business Marketing Outlook survey found that small business owners are cautiously optimistic going into 2009. While 25% [...]
IAB Launches Audience Reach Measurement Guidelines
Will Standardize Key Metrics in the Interactive Industry NEW YORK – The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience Reach Measurement Guidelines, a major industry-wide initiative that provides clear, consistent definitions of metrics and sets standards for how to measure unique audience across different methodologies. The guidelines were released [...]
Pontiflex Launches ROI Calculator, Enables Marketers to Easily Compare Online Pricing Models
BROOKLYN, N.Y. – Pontiflex, the industry’s first open and transparent cost-per-lead (CPL) market, today announced the availability of the Marketing ROI Calculator. The calculator empowers online marketers and advertising agencies to proactively assess returns on their marketing dollars. This is useful especially in a tough economy, when an increasing number of marketers are focused on [...]
IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth
Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK – The Interactive Advertising Bureau (IAB) today announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and [...]
American Association of Advertising Agencies to Sponsor “Diversity in Advertising Career Day” on April 22, 2009, in NYC in an Ongoing Effort to Change the Face of Advertising
Diversity in Advertising Career Day is Back by Popular Demand. Advertising, Marketing and Communications Firms Will Once Again Meet Thousands of Experienced, Diverse, Mid-Career Professionals NEW YORK – The American Association of Advertising Agencies (4A’s) has joined forces with 25-year veteran career fair producer Shomex Productions to present Diversity in Advertising Career Day (www.diacareerday.com), a [...]
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