NEW YORK – Interpublic (NYSE: IPG) announced that its agencies have posted outstanding results in the lists of top industry honors released by leading trade publications Advertising Age and Adweek. The holding company’s performance, across a variety of marketing specialties, including advertising, public relations, digital and media, was among the top in its peer set.
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New Contract Solves One of Industry’s Biggest Business Challenges

NEW YORK – Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,” interactive advertising platforms have evolved dramatically. Buyers and sellers of interactive advertising have often found themselves burdened with protracted, time-consuming negotiations and lengthy addendums. To remove these frictions and delays, the Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (4A’s) announced the release of the “4A’s/IAB Standard Terms and Conditions for Interactive Advertising Version 3.0” for public comment.
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Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TM

SALT LAKE CITY – LinkTrust and RingRevenue have joined forces to offer pay-per-call services for merchants and networks, opening new streams of revenue for players in the performance based marketing industry.

“We’re excited about the potential for growth in this area,” said Bret Grow, president of LinkTrust. “Even with the increase in online purchasing and marketing, the potential to reach consumers making purchases over the phone is huge. But the question has always been: How do affiliates get paid for these leads?”
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NEW YORK – MediaMath, the leading digital media buying platform and services company, announced that key members of its management team will speak at several industry conferences over the next two weeks. Appearances will focus on how advances in the media and data landscapes continue to transform display advertising, and the way agencies using ad exchanges are delivering enhanced campaign precision and business results for clients.
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TULSA, Okla. – For over a decade Mpower Media has been the small business’s answer to an advertising field swarming with corporate giants, empowering them with the tools and resources they need to get ahead in the local market. Their newest development, a one of a kind rate identification tool that takes the hassle out of building a well rounded advertising campaign, helps put the power of success right back where it belongs – in the hands of their clientele.
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NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Reportlinker Adds Online Advertising – 2009 Edition.

The Global Online Advertising Market 2009-2012

This report provides a thorough analysis of the online advertising market that is currently changing shape – exploring the techniques being used and the main approaches being taken to advertising on the Web, along with an examination of the positioning of the top players, the central issues facing the sector and market forecasts up to 2012 by country and by ad format.
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Katalyst Media Co-Founder Ashton Kutcher; P&G Global Team Leader, Digital Business Strategy Lucas Watson; R/GA Chairman Bob Greenberg Among Industry Leaders to Appear on MIXX Stage

NEW YORK – Fervent calls for a creative revolution in online advertising have galvanized the ecosystem. A driving force behind this relaying cry, the Interactive Advertising Bureau (IAB) announced the prodigious cross-industry talent that will appear at its fifth annual MIXX Conference and Expo, September 21-22, in New York City.
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DUBLIN – Research and Markets has announced the addition of the “2009 U.S. Display Advertising Industry Report” report to their offering.
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