Posts Tagged With: advertising agencies

26% of Small Business Advertisers Plan Increased Ad Spending in 2009

» by Otilia Otlacan December 23rd, 2008 at 11:40 am » Comments (0)

WESTERVILLE, Ohio - Looking forward to 2009, more than a quarter of recently surveyed small business owners plan to spend more on advertising, and another 60% plan to spend about the same as in 2008. The Ad-ology Small Business Marketing Outlook survey found that small business owners are cautiously optimistic going into 2009. While 25% stated they are fearful about the current economic situation and 58% are concerned, 83% expect 2009 sales to be up or about the same as 2008. When broken down by media type, over half of small business advertisers plan to spend the same or more on the ...more »

ReplaceAds debuts as the third largest Advertising Network in the October comScore/Arbitron Online Radio Ratings

» by Otilia Otlacan December 22nd, 2008 at 1:00 pm » Comments (0)

Nearly 1.8 million people listened to ReplaceAds Network during an average week in October NEW YORK - ReplaceAds announced that it debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. According to comScore/Arbitron, nearly 1.8 million different people (1,770,500) age twelve and older listened for five or more minutes to stations affiliated with the ReplaceAds Advertising Network Monday-Sunday 6A-Midnight during an average week in October. The ReplaceAds Network includes more than 3,500 broadcasting stations, and includes music, sports, news, talk and special Interest broadcasts. ReplaceAds works with advertisers to develop Internet advertising campaigns that ...more »

IAB Launches Audience Reach Measurement Guidelines

» by Otilia Otlacan December 19th, 2008 at 9:00 am » Comments (0)

Will Standardize Key Metrics in the Interactive Industry NEW YORK - The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience Reach Measurement Guidelines, a major industry-wide initiative that provides clear, consistent definitions of metrics and sets standards for how to measure unique audience across different methodologies. The guidelines were released at the IAB’s annual Leadership Forum on Audience Measurement in New York City, where leaders of media companies, measurement companies and advertising agencies convened to gain insights on the evolution of audience measurement and where sessions will be devoted to a detailed review of the proposed ...more »

Despite Being Over-Hyped, Location-Based Advertising Offers Opportunities, Says ABI Research

» by Otilia Otlacan December 16th, 2008 at 9:00 am » Comments (1)

LONDON - Location-based advertising is gaining momentum as a new advertising medium. It provides more targeted and efficient marketing tools for advertisers and represents an additional revenue source for LBS (location based services) vendors, allowing them to offer free ad-funded navigation and LBS services that stimulate uptake and/or increase their profitability. “While the relevance of location-based advertising for the location industry is huge, the hype is never far away,” says ABI Research director Dominique Bonte. “Too many location based services (LBS) providers see advertising as the cornerstone of their business plans. The reality is a nascent industry with many barriers still ...more »

Pontiflex Launches ROI Calculator, Enables Marketers to Easily Compare Online Pricing Models

» by Otilia Otlacan December 11th, 2008 at 10:00 am » Comments (0)

BROOKLYN, N.Y. - Pontiflex, the industry’s first open and transparent cost-per-lead (CPL) market, today announced the availability of the Marketing ROI Calculator. The calculator empowers online marketers and advertising agencies to proactively assess returns on their marketing dollars. This is useful especially in a tough economy, when an increasing number of marketers are focused on maximizing returns from their campaigns. Available as a free download at www.pontiflex.com/roi, the calculator provides an on-demand calculation of returns on online advertising purchased on CPM, CPC and CPL pricing models. Marketers can enter custom CPM and CPC campaign metrics or use averages derived from industry ...more »

Bluewolf Launches Cloud Solution to Enable Media Companies to Manage Total Ad Sales Lifecycle

» by Otilia Otlacan November 14th, 2008 at 9:00 am » Comments (0)

NEW YORK & SAN FRANCISCO - Bluewolf (www.bluewolf.com) today launched a new cloud based solution designed to allow multi-channel media companies to seamlessly manage the complex advertising sales lifecycle on Force.com. Expanding on its already successful MediaTrak SalesPack offerings, the new Bluewolf AdBooker and AdSync solutions manage the advertising process from sales lead to placement to billing -- for print, broadcast, online, seminars and more. A leader in SaaS consulting for media companies, Bluewolf's consulting clients include FOX Interactive Media, the Wall Street Journal, and CNN. “The Bluewolf MediaTrak SalesPack is a complete solution that will help media organization move into ...more »

IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth

» by Otilia Otlacan November 5th, 2008 at 10:50 am » Comments (0)

Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations NEW YORK - The Interactive Advertising Bureau (IAB) today announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and advertising agencies within the digital marketing ecosystem. The announcements were made at the IAB’s annual Ad Operations Summit in New York City, where leaders in advertising operations and account management at media companies and advertising agencies convened to share a 360 degree view of key supply ...more »

American Association of Advertising Agencies to Sponsor “Diversity in Advertising Career Day” on April 22, 2009, in NYC in an Ongoing Effort to Change the Face of Advertising

» by Otilia Otlacan October 31st, 2008 at 9:00 am » Comments (0)

Diversity in Advertising Career Day is Back by Popular Demand. Advertising, Marketing and Communications Firms Will Once Again Meet Thousands of Experienced, Diverse, Mid-Career Professionals NEW YORK - The American Association of Advertising Agencies (4A’s) has joined forces with 25-year veteran career fair producer Shomex Productions to present Diversity in Advertising Career Day (www.diacareerday.com), a daylong advertising career and job fair aimed at helping to increase the level of qualified, mid-career candidates from ethnically and racially diverse backgrounds. Diversity in Advertising Career Day debuted in 2007 to commemorate the first anniversary of a landmark agreement between New York City and top NYC ...more »

U.S. Search Market Continues to Buck Broader Economic Trends in Q3

» by Otilia Otlacan October 22nd, 2008 at 10:00 am » Comments (0)

SearchIgnite issues Q3 report evaluating state of search landscape and performance of the top engines ATLANTA - U.S. search marketing spend showed strong growth in the third quarter of 2008, up almost 27% compared with Q3 2007. The findings come from a new quarterly study released today from SearchIgnite, a leading provider of search management and auction campaign optimization technology managing more than $350 million in paid search annually. Spend from existing search marketing advertisers (“Same Advertiser Spend”) is up year-over-year (“YoY”) in Q3 across all engines by 26.9% in the U.S., a slight increase from the YoY growth seen in Q3 ...more »

Ad Ops Daily Briefs: October 2 2008

» by Otilia Otlacan October 2nd, 2008 at 11:15 pm » Comments (0)

- Pangea Media Acquires LaughNetwork With this acquisition, Pangea Media expands its reach into new verticals and demographics and offers users a more diverse range of interactive content though LaughNetwork’s more than 100 Web sites including: Funnies.com, YourSpaceIsBest.com, HopelessRomantic.com, PositiveThoughts.com, SnapPoll.com and others. The sites contain greeting cards, viral animated flash content, social media tools, jokes and quizzes. More than 200,000 unique visitors access LaughNetwork sites each day resulting in more than one million daily page views. - Online Advertising Veteran, Alistair Goodman, Joins Leading Location-Based Advertising Network, 1020 Placecast, as Chief Executive Officer Alistair joins the 1020 Placecast team with more than ...more »