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LONDON – 65% of Marketers around the world believe ad agencies are still not result-driven enough: they are still far from doing enough to push the all-media marketing campaigns they develop to deliver better results for their clients’ bottom line. That’s the observation made by The Fournaise Marketing Group, one of the global leaders in [...]
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NEW YORK – Interpublic (NYSE: IPG) announced that its agencies have posted outstanding results in the lists of top industry honors released by leading trade publications Advertising Age and Adweek. The holding company’s performance, across a variety of marketing specialties, including advertising, public relations, digital and media, was among the top in its peer set.
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New Contract Solves One of Industry’s Biggest Business Challenges NEW YORK – Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,” interactive advertising platforms have evolved dramatically. Buyers and sellers of interactive advertising have often found themselves burdened with protracted, time-consuming negotiations and lengthy addendums. To remove these frictions and delays, [...]
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Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TM SALT LAKE CITY – LinkTrust and RingRevenue have joined forces to offer pay-per-call services for merchants and networks, opening new streams of revenue for players in the performance based marketing industry. “We’re excited about the potential for growth in this area,” said Bret [...]
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NEW YORK – MediaMath, the leading digital media buying platform and services company, announced that key members of its management team will speak at several industry conferences over the next two weeks. Appearances will focus on how advances in the media and data landscapes continue to transform display advertising, and the way agencies using ad [...]
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TULSA, Okla. – For over a decade Mpower Media has been the small business’s answer to an advertising field swarming with corporate giants, empowering them with the tools and resources they need to get ahead in the local market. Their newest development, a one of a kind rate identification tool that takes the hassle out [...]
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NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Reportlinker Adds Online Advertising – 2009 Edition. The Global Online Advertising Market 2009-2012 This report provides a thorough analysis of the online advertising market that is currently changing shape – exploring the techniques being used and the main approaches [...]
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Katalyst Media Co-Founder Ashton Kutcher; P&G Global Team Leader, Digital Business Strategy Lucas Watson; R/GA Chairman Bob Greenberg Among Industry Leaders to Appear on MIXX Stage NEW YORK – Fervent calls for a creative revolution in online advertising have galvanized the ecosystem. A driving force behind this relaying cry, the Interactive Advertising Bureau (IAB) announced [...]
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DUBLIN – Research and Markets has announced the addition of the “2009 U.S. Display Advertising Industry Report” report to their offering.
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Hank Blank Outlines How to Avoid Self Destruction in the Advertising and Public Relations New Business Process LAGUNA NIGUEL, Calif. – Advertising Agency Search Consultant, Hank Blank, released a new CD called “Why Agencies Don’t Want New Business.” The CD outlines some of the most common mistakes advertising and public relations agencies make in the [...]
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Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies(4A’s) announced agreement on actions that will reduce the costs and complexity of buying and selling interactive advertising. The announcement was made at the [...]
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LONDON – Search Engine Strategies London 2009 takes place February 17, 2009 – February 20, 2009 at the Business Design Centre in London. Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news [...]
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