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Continued, Rapid Growth Spurs Advertise.com to Expand Staff in Advance of New Service Offerings


Leading Online Marketing and Advertising Company Unaffected by California’s Sluggish State Economy

SHERMAN OAKS, Calif. – Advertise.com, a premier platform for search and display and CPA marketing, announced it has created eight new positions in response to increased demand for its current offerings, as well as anticipated demand for new services the company will shortly be rolling out. Advertise tapped both industry veterans and fresh talent in its latest expansion, reflecting the online ad industry’s continued strength despite softness in print, television and other advertising sectors. Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through an exclusive network of search engines and publisher properties.
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Posted in Ad Networks and Platforms, Ads by Creative, Ads by Pricing, CPA, CPC, Display Ads, Events, Search Marketing (SEM), ad:techComments (0)

LookSmart Delivers Better Value to Advertisers with CPA-Optimized Ad Rotation


AdOperationsOnlineSmartRotation Tool Helps Advertisers Meet Their ROI Goals Through Automated Campaign Management
ad:tech San Francisco
Booth No. 1866

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the limited beta test of SmartRotation, a cost-per-acquisition (CPA) driven tool that uses a tracking pixel to automatically optimize campaigns based on the best-converting ad creative. SmartRotation is part of a larger beta test of ad rotation and is the latest addition to LookSmart’s award-winning AdCenter, a powerful ad serving and keyword auction platform that enables advertisers to manage return on investment (ROI) through increased targeting and tracking.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, Ads by Pricing, CPA, LookSmartComments (0)

ABCSearch Becomes Advertise.com


Largest Private PPC Network Opens the Web’s Premier Destination for Online Advertising
ad:tech San Francisco

SHERMAN OAKS, Calif. & SAN FRANCISCO – At ad:tech San Francisco, the world’s largest privately-held PPC search network, ABCSearch, an Internext Media Corp. company, announced the acquisition of Advertise.com. As of today, all ABCSearch solutions will be transitioned under the Advertise.com, Inc. brand. Advertise.com aims to provide marketers with a one-stop-shop for all of their digital marketing needs, while reaching a wider audience through premium traffic sources and an exclusive publisher network. Advertise.com will serve as a larger online advertising solution offering multiple integrated programs, including PPC, contextual targeting, and display ads.
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Posted in Ad Networks and Platforms, Ad Operations, Ads by Pricing, CPC, Click Fraud and Spam, Digital Marketing, Internet Marketing Services, Online Advertising ChallengesComments (1)

Video Search Engine Marketing Expert Gregory Markel to Speak at ADSPACE


Video Search Marketing Expert Gregory Markel, Founder/President of Infuse Creative, Will Be Talking about How to Use Online Videos to Generate Google AdSense Revenue, as Well as Sharing Video SEO Tips on Contextual Advertising at the ADSPACE Conference and Expo, Part of ad:tech San Francisco, from 5pm to 6pm PT, Wednesday, April 22
ad:tech San Francisco

SAN FRANCISCO – Gregory Markel, Founder and President of Infuse Creative, will be drawing upon his years of video search engine marketing and optimization experience with a focus on how videos can generate publisher revenue using Google AdSense at the 2009 ADSPACE conference and expo in the Moscone Center West on Wednesday, April 22.
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Posted in Ad Networks and Platforms, Ads by Creative, Digital Marketing, Events, Google AdSense, Internet Marketing Services, Internet Strategy, Search Engine Strategies, Search Marketing (SEM), Video Ads, ad:techComments (0)

ad:tech San Francisco Marks Digital Advertising’s Growth from Emerging to Mainstream Marketing


Attendees will learn technology, tips and best practices to grow their businesses leveraging the latest digital marketing techniques

SAN FRANCISCO – April 08, 2008 – Attendees will converge on ad:tech San Francisco (http://www.ad-tech.com/sf/) April 15-17 at the Moscone Center to attend panel sessions, workshops and keynotes during three action-packed days of learning from today’s digital marketing industry game-changers. Attendees will take away the tools and techniques they need to compete in a changing marketing world, and gain first-hand insight into emerging opportunities with online video, social networks, mobile marketing, digital out-of-home advertising and more.

The popular online show Internet Superstar will tape their next show as the closing keynote presentation. Attendees will hear from Internet stars Kevin Rose of Diggnation, Ask a Ninja’s Kent Nichols, Jeff Macpherson of Tiki Bar TV, Gary Vaynerchuk of WineLibrary.tv and hosts Martin Sargent of Jay Speiden of Internet Superstar/Revision3, who will talk about what this new world of Web video programming looks like and explore how users can leverage these programs to deliver tremendous results. Opening keynotes on the first two days and the closing keynote are free with pre-registration for an expo hall pass at http://www.ad-tech.com/sf/adtech_san_francisco_register.aspx.
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Posted in Events, Internet Marketing Services, ad:techComments (0)

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